Northern Lights Drone Shows
Northern Lights Drone Shows is a Wisconsin-based, BCI-affiliated provider of custom synchronized drone light shows for community, corporate, sporting, and life events worldwide, using Verge Aero hardware and an in-house design workflow with a $15,000 price floor.
- Company typePrivate
- Founded-
- HeadquartersCaledonia, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Northern Lights Drone Shows does
Northern Lights Drone Shows is a custom drone light show entertainment provider headquartered in Caledonia, Wisconsin, and operating as part of the BCI family of brands. The company designs and executes synchronized aerial light shows for live events using Verge Aero drones equipped with color-changing LEDs, precision GPS units, and multiple failsafes; performances are choreographed to custom soundscapes and can be synchronized to live music via time-code protocols. Productions typically use 200-400 drones, with several 600+ drone shows scheduled for 2025.
The company follows a structured three-phase service: Show Planning (initial consultation and design meetings), Storyboard & Soundscaping (custom storyboard, soundtrack development, and preview rendering for client sign-off), and Final Preparation & Show Day (FAA airspace coordination and live execution). It serves four horizontal customer segments — Community Events (concerts, festivals, holidays), Corporate Events (employee events, trade shows, grand openings), Sporting Events, and Life Events (weddings, birthdays, reunions) — and claims the ability to fly shows anywhere in the world.
Revenue is generated on a project-based model with a $15,000 price floor, variable pricing tied to drone count, show duration, customization, and lead time, and discount structures for multi-show bookings, larger drone counts, off-peak dates, and advance commitments. GTM is sales-led through website consultation requests and a free custom rendering lead-generation tool. Headcount stands at 7 and the company was founded in 2023.
Northern Lights Drone Shows firmographics
Firmographics- Name
- Northern Lights Drone Shows
- Legal name
- Northern Lights Drone Shows
- Website
- https://northernlightsdroneshows.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Northern Lights Drone Shows is a Wisconsin-based, BCI-affiliated provider of custom synchronized drone light shows for community, corporate, sporting, and life events worldwide, using Verge Aero hardware and an in-house design workflow with a $15,000 price floor.
- Ownership category
- akta.pro rank
Northern Lights Drone Shows industry classification
Industry- Product category
- Drone Show Entertainment Services
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Party DJ, Music & Audio Services (HSACACAI)
Keywords
Where Northern Lights Drone Shows is headquartered
LocationHeadquarters
- HQ city
- Caledonia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northern Lights Drone Shows business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Custom Drone Light Show Services: Project-based custom drone light show services where clients commission bespoke aerial performances for events. Pricing based on drone count, number of shows, timing, and lead time. Includes initial consultation, custom design, preview rendering, show execution, and FAA coordination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom drone show with price floor |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Northern Lights Drone Shows product offering
Product offeringCore offering
Northern Lights Drone Shows designs and operates custom synchronized drone light shows for events, using fleets of LED-equipped drones choreographed to music to create 2D and 3D aerial imagery. The end-to-end service spans initial consultation, storyboard and soundscape design, preview rendering, and on-site FAA-compliant show execution, with a price floor of $15,000 per engagement.
Product overview
Northern Lights Drone Shows provides custom drone light show entertainment services as a single unified offering. The core product is custom synchronized drone light shows featuring Verge Aero drones equipped with color-changing LED lights. The service follows a three-phase process: Show Planning (initial consultation, design meetings, logistics coordination), Storyboard & Soundscaping (storyboard creation, soundtrack development, preview rendering), and Final Preparation & Show Day (FAA clearance coordination and live execution). Clients receive custom virtual renderings of their show before the event. The company also offers discount pricing for larger drone counts, multiple shows, and advance booking. The current price floor is $15,000.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Drone Light Show Services End-to-end custom synchronized drone light show performances choreographed to music, where hundreds of LED-equipped drones create visual imagery in the night sky that can appear 2D or 3D. Designed for corporate events, community events, sporting events, and life events such as festivals, concerts, championships, weddings, and grand openings.
Quantifiable outcome
- Shows visible up to 4 miles away in perfect weather conditions, typically 1.5-2 miles visibility
- +2 more outcomes
Companies that use Northern Lights Drone Shows
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Northern Lights Drone Shows technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Northern Lights Drone Shows partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- XLightShows.iominorNorthern Lights Drone Shows partnered with XLightShows.io for a Tesla Owners Club of Michigan event. The partnership combined drone light shows with synchronized Tesla light shows, demonstrating interoperability with complementary light show technologies for joint entertainment experiences.
- BCI (Brand Companions Inc.)coreNorthern Lights Drone Shows is part of the BCI family of brands, indicating it is owned or controlled by BCI. This parent company relationship provides strategic backing and potential synergies with other brands in the BCI portfolio.
- Verge AerocoreVerge Aero manufactures the specific drones used by Northern Lights Drone Shows. These drones are specifically designed for drone light shows with safety as a priority, equipped with extremely precise GPS units and multiple levels of failsafes. The company relies on Verge Aero drones as their core technology platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Northern Lights Drone Shows competitors and assessment
Company assessmentBroad incumbents
- Grucci Fireworks: Grucci is one of the largest US pyrotechnics firms, providing traditional fireworks displays for community events, sporting venues, and corporate celebrations. It is a broad incumbent competing for the same event entertainment dollars that Northern Lights targets with its drone alternative.
- Disney Live Entertainment: Disney operates large-scale nighttime aerial entertainment (including drone shows, fireworks, and projection mapping) at its theme parks globally. It is a broad incumbent in the aerial entertainment space, offering overlapping capabilities as part of a much wider entertainment portfolio.
- Cirque du Soleil: Cirque du Soleil delivers large-scale custom live entertainment experiences for events, residencies, and corporate clients. While not a drone show specialist, it competes for the same high-value event entertainment budget as Northern Lights and offers a comparable custom production model.
Direct peers
- Verge Aero: Verge Aero is a US-based company that both manufactures drones designed for aerial light shows and operates drone show services. It is directly comparable as it sells hardware that competes with (or in Northern Lights' case, supplies) the same drone show delivery model.
- Sky Element Drone Shows: Sky Element is a US drone light show provider offering custom synchronized shows for events nationwide. It is a direct competitor to Northern Lights, serving similar event types with a comparable custom show business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Northern Lights Drone Shows social profiles
Digital presenceNorthern Lights Drone Shows financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Lights Drone Shows leadership team
Management profileNumber of profiles
Northern Lights Drone Shows funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Lights Drone Shows M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Lights Drone Shows
What does Northern Lights Drone Shows do?
Northern Lights Drone Shows designs and operates custom synchronized drone light shows for events, using fleets of LED-equipped drones choreographed to music to create 2D and 3D aerial imagery. The end-to-end service spans initial consultation, storyboard and soundscape design, preview rendering, and on-site FAA-compliant show execution, with a price floor of $15,000 per engagement.
Is Northern Lights Drone Shows a public or private company?
Northern Lights Drone Shows is a private company. It is classified as corporate owned and is currently operating.
When was Northern Lights Drone Shows founded?
Northern Lights Drone Shows was founded in -1. It employs 1 to 10 people.
Where is Northern Lights Drone Shows based?
Northern Lights Drone Shows is headquartered in Caledonia, United States, in the North America region.
How does Northern Lights Drone Shows make money?
One revenue line is on record: custom Drone Light Show Services.
Who are Northern Lights Drone Shows's main competitors?
Broad incumbents on record are Grucci Fireworks, Disney Live Entertainment and Cirque du Soleil. Direct peers are Verge Aero and Sky Element Drone Shows.
Does Northern Lights Drone Shows have an API?
No public API is recorded for Northern Lights Drone Shows.
What industry is Northern Lights Drone Shows in?
Northern Lights Drone Shows's product category is Drone Show Entertainment Services. Its primary akta.pro industry code is HSACACAI, Party DJ, Music & Audio Services. Its NAICS code is 7131 and its SIC code is 7900.