Northern Norway Travel

What Northern Norway Travel does

Northern Norway Travel is a Tromsø-based tour operator that sells small-group and private Arctic experiences to international leisure travelers, founded circa 2015–2017 and operating as the tourism-facing subsidiary of long-established Norwegian passenger transport company Stein Sørensen Persontransport, which has more than 50 years of combined transport history. Its product portfolio is organized into four lines: Winter Tours (primarily Northern Lights chasing with thermal suits, campfire dinners, and professional photography), Summer Tours (Midnight Sun, fjord and island day trips to Kvaløya, Sommarøy, Senja, and the Lyngen Alps), Tailored Itineraries (private multilingual experiences), and Transfers (airport and cruise-pier transport), supplemented by an Adventure Guide School offering ATTA-aligned training courses. Tour prices are listed in Norwegian kroner including VAT and range from roughly 475 NOK for short city walks to 33,500 NOK for premium private groups, with small-group caps of 15 guests and a four-participant minimum for guaranteed departures; multilingual guiding is offered in English, German, Spanish, French, Chinese, and Italian.

The company runs on a service-based operating model rather than a software platform: the core digital infrastructure is a WordPress website integrated with the FareHarbor booking and payment engine, paired with Pixieset for post-tour photo delivery. Distribution is entirely direct-to-consumer — no OTAs or third-party resellers — supported by phone, email, and a physical meeting point at Tromsø Havn Prostneset, with marketing driven by TripAdvisor (262+ verified reviews, 2024-25 Winners Badge), Facebook, Instagram, and on-site customer reviews. Alongside consumer tourism, the parent company Stein Sørensen Persontransport maintains B2B transport contracts with the Norwegian health cooperation (Helseforetaket), county public transport, and special-needs school transport, providing a diversified institutional revenue base.

Northern Norway Travel holds Eco-Lighthouse certification, ISO 9001/14001/39001 certifications on transport operations, Visit Tromsø approved status, and is positioned as one of the largest Northern Lights tour distributors in Tromsø over the past 10 years. The business is privately held with no disclosed external funding or institutional investment, operating with approximately 12 dedicated tourism staff and shared fleet and transport resources under the parent company.

Name

Northern Norway Travel

Legal name

Northern Norway Travel

Website

https://northernnorwaytravel.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Northern Norway Travel is a privately held Tromsø-based tour operator and subsidiary of Stein Sørensen Persontransport, selling small-group and private Arctic experiences — Northern Lights, Midnight Sun, fjord and island day trips, transfers, and guide training — to international leisure travelers via direct online booking.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Polar & Remote-Destination Expedition Tour Operators (THAKADAM)

akta.pro secondary industries

Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC)

Keywords

• Arctic tour operator
• Northern Lights tours
• Midnight Sun tours
• Fjord excursions
• Adventure tourism Norway

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Guided Arctic Tour Packages: The company sells all-inclusive guided tour packages that bundle transport in Mercedes vehicles, certified local driver-guides, meals (hot drinks, snacks, local lunches), thermal gear rental, and professional digital photography delivered post-tour. Tours include Northern Lights experiences, fjord and island day trips, city walks, and summer midnight sun excursions. Pricing is per person or per group depending on tour type, with small group sizes capped at 15 guests.
2. Transfer Services: Passenger transport services including airport transfers, hotel-to-cruise-pier shuttles, and sightseeing transport in a fleet of Mercedes Sprinters, Setra buses, BMW 740, and Volvo XC60 vehicles. Pricing is quote-based per journey.
3. Adventure Guide Courses: The company runs two professional guide training courses — an Adventure Guide Course and a Northern Lights Guide Course — both following the Adventure Travel Guide Standard (ATGS) by the ATTA. Participants pay a per-person course fee (9,900 NOK for the Northern Lights Guide Course). These courses serve aspiring Arctic tour guides and represent an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Northern Norway Travel is a Tromsø-based tour operator that sells guided Arctic experience packages, including winter Northern Lights tours, summer Midnight Sun tours, fjord excursions, private tailored itineraries, transfer services, and Adventure Guide School courses. Tours are delivered in small groups (maximum 15 participants) using a Mercedes vehicle fleet and multilingual guides, with all-inclusive per-person pricing.

Product overview

Northern Norway Travel is a tour operator based in Tromsø offering Arctic travel experiences. Their portfolio consists of small-group and private tours organized into Winter Tours (including Northern Lights experiences), Summer Tours (Midnight Sun and fjord tours), Tailored Itineraries (customized private tours), and Transfers (transport services). Key products include Northern Lights Tours with multilingual guides (English, Spanish, German, French, Chinese), Arctic Day Trips to destinations like Kvaløya, Sommarøy, and Senja Island, plus Adventure Guide School courses for professional guide training. The company operates with a fleet of Mercedes vehicles and maintains eco-friendly practices with Eco-Lighthouse certification.

Differentiator

Problem solved

Functional benefit

Brands

• Adventure Guide School: Training program for professional tour guides in Northern Norway, offering courses such as Adventure Guide Course and Northern Lights Guide Course following Adventure Travel Guide Standard (ATGS) by ATTA.

Products and services

• Northern Lights Tours Guided winter tours departing from Tromsø to view the Northern Lights, conducted in small groups with multilingual guides and Mercedes vehicle transport. Target audience is international leisure travelers visiting Northern Norway during the winter season.
• Midnight Sun Tours Guided summer excursions in the Tromsø region that leverage the Midnight Sun phenomenon, including scenic and nature-based activities in continuous daylight. Designed for international leisure travelers visiting during the summer season.
• Tailored Private Itineraries Custom-built private tour packages designed to the specific interests, schedule, and group size of individual clients or private groups visiting the Tromsø region.
• Transfer Services Transport/transfer services for travelers needing point-to-point or scheduled transport in the Tromsø area, leveraging the parent company's vehicle operations.
• Adventure Guide School Educational course offering training for aspiring Arctic adventure guides, covering guiding skills, safety, and Arctic-specific knowledge relevant to working in the Tromsø tourism sector.
• Fjord Excursions Guided excursions to the fjords around Tromsø, offering scenic and nature-focused experiences of Norway's coastal landscapes, suitable for travelers seeking outdoor adventure.

Quantifiable outcome

• Small groups capped at 15 guests per tour ensure personalized attention and intimate Arctic exploration.
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Stein Sørensen PersontransportcoreStrategic or Co-development PartnerStein Sørensen Persontransport is the mother company of Northern Norway Travel. Together they have provided transport services for over 50 years. All drivers are qualified for Arctic weather conditions. The company has been one of the largest transport distributors of Northern Lights tours in Tromsø over the last 10 years. Northern Norway Travel operates as the tourism-facing brand while Stein Sørensen handles transport operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Visit Tromsø: Official destination marketing organization for the Tromsø region. Acts as a discovery and referral channel that funnels inbound tourists to approved local operators including Northern Norway Travel.

Direct peers

• Wild Norway: Northern Norway tour operator offering fjord cruises, Northern Lights tours, and Arctic excursions. Comparable experience-based product portfolio serving international visitors.
• Arctic Guide Service: Tromsø-based operator of Northern Lights and Arctic adventure tours with multilingual guides. Directly competes for the same international tourist segment and offers similar small-group Aurora experiences.
• Tromsø Friluftsenter: Local outdoor center in Tromsø offering guided Arctic tours and Northern Lights experiences. Competes for the same pie of international small-group tour customers.
• Tromsø Safari: Established Tromsø-based Arctic tour operator offering Northern Lights, fjord, and wildlife tours with small-group Mercedes transport. Closely comparable product range, customer base, and operating model to Northern Norway Travel.
• Better Moments Tromsø: Tromsø-based small-group tour operator offering Northern Lights, fjord tours, and Arctic activities. Closely comparable in operating model and target customer to Northern Norway Travel.
• Lyngsfjord Adventure: Arctic tour operator based in the Lyngen/Lyngsfjord region near Tromsø offering fjord, Northern Lights, and adventure experiences. Comparable small-group Arctic tour offerings and target customer.
• Snowmobiles Tromsø: Tromsø winter activity operator offering snowmobile safaris, Northern Lights tours, and Arctic day trips. Shares the same customer base, multilingual tour structure, and direct-to-consumer booking model.
• North Adventure: Tromsø-based tour operator offering Northern Lights, dog sledding, and Arctic day trips with small-group formats. Directly comparable product mix and multilingual customer targeting.

Broad incumbents

• Hurtigruten: Large Norwegian cruise and coastal voyage operator with extensive Northern Norway itineraries. Relevant as a broader source of cruise passenger flow that lands in Tromsø and feeds excursion demand for tour operators like Northern Norway Travel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NorthernNorwayTravel
• Instagraminstagram.com/northernnorwaytravel/?locale=no&hl=en
• LinkedInlinkedin.com/company/northern-norway-travel

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Norway Travel