Northern Voices
Northern Voices is a community social choir in Thornbury, Melbourne, Australia, founded in 2015, serving approximately 30 adult members through weekly Wednesday rehearsals with a no-audition, LGBTQ+ inclusive policy under three musical directors.
- Company typePrivate
- Founded2015
- HeadquartersThornbury, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Northern Voices does
Northern Voices Social Choir, commonly known as "Northies," is a community-based social choir based in Thornbury, an inner-northern suburb of Melbourne, Australia. Founded in 2015 by Cate de Carteret and Maryanne Dihayco, the choir operates on a no-audition, LGBTQ+ inclusive basis, serving approximately 30 adult members who attend weekly Wednesday evening rehearsals (7:30–9:00pm) at Clyde Street Hall. A third musical director, Stella Cain, has joined the founding pair to deliver rehearsals.
The organization's offering is a recurring weekly ensemble experience rather than a discrete product; rehearsals culminate in a term-end performance, with members enrolling on a 9-week term basis. Pricing is structured at A$110 per term (with an A$93 pro-rata balance option) plus an A$17 casual drop-in pass for non-committed attendees, and gift vouchers are sold through an e-commerce storefront. No technology platform, mobile app, or digital product underpins the service; member communication runs through a website, newsletter, and a YouTube channel. There is no disclosed funding, sponsorship, or institutional backing.
The business model is straightforward consumer recurring revenue: per-term fees from individual members, supplemented by casual pass revenue and merchandise/gift voucher sales. There are no enterprise customers, B2B contracts, or grant funding streams evident in the available information. Distribution is entirely local to the Thornbury catchment, with no signaled intent to expand geographically or to scale beyond the current single-venue, single-session-per-week format.
Northern Voices firmographics
Firmographics- Name
- Northern Voices
- Legal name
- Northern Voices Social Choir
- Website
- https://northernvoices.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Northern Voices is a community social choir in Thornbury, Melbourne, Australia, founded in 2015, serving approximately 30 adult members through weekly Wednesday rehearsals with a no-audition, LGBTQ+ inclusive policy under three musical directors.
- Ownership category
- akta.pro rank
Northern Voices industry classification
Industry- Product category
- Community Choir Services
- NAICS
- Musical Groups and Artists (71113), Performing Arts Companies (7111), Other Performing Arts Companies (71119)
- akta.pro primary industry
- Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)
- akta.pro secondary industries
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Cultural Centers & Community Cultural Organizations (BPAGAHAD)
Keywords
Where Northern Voices is headquartered
LocationHeadquarters
- HQ city
- Thornbury
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Northern Voices business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Term Enrollment Fees: Full term enrollment offering 9 weekly rehearsals plus an end-of-term performance. Priced at A$110 per term. This is the primary recurring revenue stream.
- Casual Session Passes: Single session casual passes for choir-curious individuals at A$17 per session. Allows prospective members to try before committing to a full term.
- Term Balance Payments: Reduced rate for members who attended a casual session and wish to join the full term. Priced at A$93 as a discounted conversion rate.
- Gift Vouchers: Gift certificates available for purchase, valid for 12 months from purchase. Includes 9 rehearsals and an end-of-term performance. Provides one-time revenue and potential new member acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Full Term Enrollment - 9 rehearsals plus performance |
| Unit Pricing | Pay-as-you-go | Single Session Casual Pass |
| Subscription | Pay-as-you-go | Term Balance - for casual visitors who join |
| One time/ perpetual license | Pay-as-you-go | Gift Voucher |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Northern Voices product offering
Product offeringCore offering
Northern Voices operates a social community choir based in Thornbury, Melbourne, running weekly Wednesday night group singing rehearsals (7:30pm–9:00pm) at Clyde Street Hall. Each term includes 9 weekly rehearsals plus an end-of-term performance gig, with no audition or music-reading ability required. The choir serves approximately 30 members seeking community connection through inclusive, accessible group singing.
Product overview
Northern Voices is a social community choir offering a single, unified program built around weekly group singing sessions. The core offering consists of term-based enrollment (A$110), casual session passes (A$17), balance payments for new members (A$93), and gift vouchers. All products center on providing access to weekly Wednesday night rehearsals (7:30-9:00pm) at Clyde Street Hall in Thornbury, plus end-of-term performance opportunities. No audition or music-reading ability is required, and the choir is described as LGBTQ+ friendly and inclusive of all abilities and identities.
Differentiator
Problem solved
Functional benefit
Products and services
- Term Enrollment Full term enrollment offering 9 weekly Wednesday night rehearsals plus an end-of-term performance for local individuals seeking social singing in Thornbury, Melbourne. Priced at A$110.00 per term.
- Single Session Casual Pass
Companies that use Northern Voices
Customer profileSegments1 record
Ideal customer profiles1 record
Northern Voices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Northern Voices partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Northern Voices competitors and assessment
Company assessmentDirect peers
- Melbourne Mass Choir: Melbourne community choir offering weekly group singing sessions and performance opportunities. Direct competitor in the same D2C, no-audition community-choir category.
- Soulful Sounds Choir: Australian community choir offering weekly group singing in a casual, non-auditioned format. Comparable product and audience to Northern Voices, with overlapping geography.
- Sing Australia: National network of community choirs across Australia offering non-auditioned, weekly group singing. Closest comparably-structured peer by GTM and audience, albeit at much larger scale.
- Forte Choir: Melbourne-based contemporary community choir running weekly rehearsals in a non-auditioned format. Direct local competitor for the same Thornbury/Melbourne member pool.
Broad incumbents
- Rock Choir: Large UK-based national community choir network with weekly rehearsals, no auditions, and a performance/recording product. The most mature scaled example of the same underlying model.
Others
- Community Music Victoria: Peak body supporting community music activity across Victoria. Adjacent ecosystem participant rather than a direct competitor, but a relevant channel for visibility and partnerships.
Emerging players
- The Choir of Hard Knocks: Australian community choir with strong brand recognition built around inclusion and social impact. Comparable on values-led positioning but distinct in its homelessness/community-services mission.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Northern Voices social profiles
Digital presenceNorthern Voices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Voices leadership team
Management profileNumber of profiles
Profiles3 records
Northern Voices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Voices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Voices
What does Northern Voices do?
Northern Voices operates a social community choir based in Thornbury, Melbourne, running weekly Wednesday night group singing rehearsals (7:30pm–9:00pm) at Clyde Street Hall. Each term includes 9 weekly rehearsals plus an end-of-term performance gig, with no audition or music-reading ability required. The choir serves approximately 30 members seeking community connection through inclusive, accessible group singing.
Is Northern Voices a public or private company?
Northern Voices is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northern Voices founded?
Northern Voices was founded in 2015. It employs 1 to 10 people.
Where is Northern Voices based?
Northern Voices is headquartered in Thornbury, Australia, in the Oceania region.
How does Northern Voices make money?
Four revenue lines are on record. Term Enrollment Fees are the primary driver. The others are casual Session Passes, term Balance Payments and gift Vouchers.
Who are Northern Voices's main competitors?
Direct peers on record are Melbourne Mass Choir, Soulful Sounds Choir, Sing Australia and Forte Choir. Rock Choir is listed as a broad incumbent. Community Music Victoria is listed as an others. The Choir of Hard Knocks is listed as an emerging player.
Does Northern Voices have an API?
No public API is recorded for Northern Voices.
What industry is Northern Voices in?
Northern Voices's product category is Community Choir Services. Its primary akta.pro industry code is EDAMANAC, Group Music Classes & Ensembles (Band, Orchestra, Choir), with a secondary code of BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music). Its NAICS code is 71113.