What NORTH FLORIDA SURGICAL PAVILION does

North Florida Surgical Pavilion is an ambulatory surgery center (ASC) located in Gainesville, Florida, operating since 1999 as part of the HCA Healthcare network (parent C-HCA, Inc.). The center delivers outpatient surgical services across 12 specialties and credentials more than 100 medical practitioners, supported by a corporate staff of 14 employees. It holds AAAHC accreditation, signaling compliance with nationally recognized ambulatory care standards required for payer participation and physician privileging.

The center generates revenue through facility fees, third-party insurance reimbursement, and direct patient out-of-pocket payments, with a recently expanded financial assistance program broadening access for uninsured and under-insured patients. Operational technology consists of an online pre-registration system powered by One Medical Passport and a patient-facing payment cost-estimator tool, both aimed at streamlining intake and price transparency rather than driving clinical differentiation. Patient intake, scheduling, and clinical operations are delivered in a single physical location, making the center's economic model tightly coupled to its in-network payer mix and HCA Healthcare's broader contract negotiations.

As a privately held, single-site operator under the HCA umbrella, the center's strategic positioning is shaped largely by parent-level payer relationships (notably the ongoing HCA/Cigna contract renegotiation) and by long-tenured physician relationships in the Gainesville market. There is no evidence of multi-site expansion, AI/ML adoption, or material capital deployment beyond operational digitization and patient-access programs.

Name

NORTH FLORIDA SURGICAL PAVILION

Legal name

North Florida Surgical Pavilion

Website

https://northfloridasurgicalpavilion.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

North Florida Surgical Pavilion is a Gainesville, Florida ambulatory surgery center affiliated with HCA Healthcare. Founded in 1999, it provides outpatient surgical care across 12 specialties with over 100 credentialed practitioners under AAAHC accreditation.

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (62111)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

Keywords

• Ambulatory surgery services
• Outpatient surgical care
• Same-day surgery center
• Surgical specialty services
• Accredited healthcare facility

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Surgical Facility Services: Revenue generated from facility fees for outpatient surgical procedures performed at the ambulatory surgery center.
2. Insurance Reimbursement: Revenue from participating insurance plans including Medicare, Medicaid, commercial insurance, and workers compensation.
3. Patient Out-of-Pocket Payments: Co-pays, deductibles, and balances collected from patients. Includes prompt pay discounts, payment plans, and charity care for qualifying individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

North Florida Surgical Pavilion is an ambulatory surgery center that provides same-day outpatient surgical procedures across 12 specialties (Anesthesiology, General Surgery, Gynecology, Neurosurgery, Ophthalmology, Otolaryngology, Orthopaedic Surgery, Pain Management, Plastic Surgery, Podiatry, Urology, and Vascular Surgery). The facility is AAAHC-accredited, licensed by the State of Florida Agency for Healthcare Administration, and affiliated with North Florida Regional Medical Center and HCA Healthcare. It serves patients through more than 100 credentialed practitioners and offers online pre-registration, transparent pricing, and financial assistance programs.

Product overview

North Florida Surgical Pavilion is a state-of-the-art ambulatory surgery center licensed by the State of Florida and affiliated with North Florida Regional Medical Center, part of HCA Healthcare. The facility provides surgical services across 12 specialties (Anesthesiology, General Surgery, Gynecology, Neurosurgery, Ophthalmology, Otolaryngology, Orthopaedic Surgery, Pain Management, Plastic Surgery, Podiatry, Urology, and Vascular Surgery) through over 100 credentialed practitioners. The core offering is the ambulatory surgery center services, supplemented by patient-facing digital tools including One Medical Passport for pre-registration, Patient Payment Estimator for cost estimation, and comprehensive financial assistance programs. The facility holds AAAHC accreditation and participates with major insurance networks. Patient support programs include the DAISY Award for nursing recognition and BEE Award for patient care partner recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulatory Surgery Center Services State-of-the-art ambulatory surgery center providing same-day outpatient surgical services across 12 specialties: Anesthesiology, General Surgery, Gynecology, Neurosurgery, Ophthalmology, Otolaryngology, Orthopaedic Surgery, Pain Management, Plastic Surgery, Podiatry, Urology, and Vascular Surgery. Licensed by Florida Agency for Healthcare Administration and affiliated with North Florida Regional Medical Center. For patients in Alachua County and surrounding communities needing same-day surgical care without hospital admission.
• Financial Assistance Program

Quantifiable outcome

• Accreditation by AAAHC indicates compliance with nationally recognized quality healthcare standards

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• North Florida Regional Medical CentercoreStrategic or Co-development PartnerNorth Florida Surgical Pavilion is affiliated with North Florida Regional Medical Center. Surgical staff maintain privileges at both facilities, enabling integrated patient care and referrals between the two healthcare facilities.
• HCA HealthcarecoreStrategic or Co-development PartnerNorth Florida Surgical Pavilion is part of HCA Healthcare network, specifically the HCA North Florida Division. The facility operates under HCA Healthcare policies, branding, and administrative infrastructure.
• Insurance NetworkscoreChannel Partner/ Reseller/ DistributorParticipating insurance networks include Aetna, Ambetter, AvMed, Careplus, Cigna, Florida Blue, Humana, Molina, Oscar, Simply Healthcare Plans, Sunshine Health, United Healthcare, Veterans Administration CCN, Wellcare, Wellmed, and many others. Also accepts Medicare, Medicaid, Champus, and Workers Compensation.
• AAAHC (Accreditation Association for Ambulatory Healthcare)coreOthersAccreditation body that has accredited North Florida Surgical Pavilion, recognizing compliance with nationally recognized standards for quality healthcare services.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• AmSurg (Envision Healthcare): Former publicly traded operator of ambulatory surgery centers now part of Envision. Directly comparable multi-specialty ASC platform historically competing in similar geographies and specialties.
• Regent Surgical Health: Privately held ASC management and development company partnering with hospitals and physicians to operate multi-specialty outpatient surgery centers. Comparable model to NFSP's hospital-affiliated ASC structure.
• United Surgical Partners International (USPI): Largest ASC platform in the U.S. and HCA Healthcare's joint venture partner for ambulatory surgery; many HCA-affiliated ASCs operate under USPI management. Directly comparable operating model, scale, and parent-affiliation dynamics to NFSP.
• Surgery Partners: Publicly traded short-stay surgical facility operator running multi-specialty ASCs across the U.S. Directly comparable to NFSP on service mix (multi-specialty outpatient surgery), physician-partner model, and payer contract dynamics.

Broad incumbents

• Tenet Healthcare: Diversified hospital operator and majority owner of USPI, the largest ASC chain. Comparable to NFSP as an investor/operator of multi-specialty ASCs across multiple U.S. markets.
• HCA Healthcare: Parent company of NFSP (via C-HCA, Inc.) and one of the largest U.S. for-profit hospital operators. Operates a broad portfolio including hospital outpatient departments that compete with freestanding ASCs in the same geographies.

Emerging players

• Covenant Surgical Partners: Physician-led ASC operator with multi-specialty centers; comparable referral-driven, partner-physician operating model and regional footprint.
• Physicians Endoscopy: ASC developer and operator focused on gastroenterology-adjacent outpatient procedures. Comparable single-specialty ASC economics and hospital-physician partnership model.

Others

• North Florida Regional Medical Center: HCA-affiliated acute care hospital sharing staff privileges and referral flow with NFSP. Functions as a sister facility and referral hub, illustrating the hospital–ASC integration model NFSP operates within.

Regional players

• Florida Medical Clinic / AdventHealth Surgery Centers: Other multi-specialty ASC operators in Florida (e.g., AdventHealth-affiliated centers), competing for the same referring physicians and regional outpatient surgical volumes in adjacent Florida markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/north-florida-surgical-pavilion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORTH FLORIDA SURGICAL PAVILION