Metropolitan North Georgia Water Planning District

What Metropolitan North Georgia Water Planning District does

The Metropolitan North Georgia Water Planning District is a statutory regional water planning entity created by the Georgia General Assembly in 2001 to coordinate water resource management across the 15-county Metro Atlanta region. Headquartered at International Tower in Atlanta with a staff of 7, the district's mandate is to convene and align local governments, water utilities, and communities around a single regional water management framework rather than to deliver commercial products or services. The organization operates without a commercial revenue model and is funded through regional planning allocations from member jurisdictions.

The district's core deliverables are planning documents and coordination programs rather than technology products. The centerpiece is the 2022 Water Management Plan, which guides regional water conservation, stormwater protection, and wastewater management. Supporting programs include Water Stats (drought status, rainfall, and water-level monitoring data), a Technical Assistance Program offering resilience planning and proprietary technology assessment protocols to utilities, Water Conservation Rebate Programs (toilet and smart leak detector rebates), and the My Drop Counts public awareness campaign driving residential conservation behavior. Educational outreach extends to K-12 students via Kids Club, essay and video contests, the Water Drop Dash annual race, and a content partnership with Georgia Public Broadcasting.

The district's go-to-market is government-to-government: governance runs through a Board, Technical Coordinating Committee, and Basin Advisory Councils that embed utility representatives in the planning process, supplemented by a public website portal for self-serve access to rebates, conservation tips, and educational resources. No funding rounds, M&A activity, equity investors, or commercial pricing structure are disclosed; the entity is publicly accountable rather than investor-backed.

Name

Metropolitan North Georgia Water Planning District

Legal name

Metropolitan North Georgia Water Planning District

Website

https://northgeorgiawater.org

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

The Metropolitan North Georgia Water Planning District is a Georgia state-created regional planning authority that coordinates water conservation, drought planning, and wastewater management across the 15-county Metro Atlanta region, serving member utilities, local governments, residents, schools, and businesses since 2001.

Ownership category

akta.pro rank

Product category

Water Resource Management

NAICS

Administration of Urban Planning and Community and Rural Development (92512), Water, Sewage and Other Systems (2213)

SIC

Water Supply (4941)

akta.pro primary industry

Water Resources Administration (Watersheds, Rivers, Groundwater) (BPAIAMAE)

akta.pro secondary industries

Water Retail Programs & Demand Management (conservation programs, rebates, water budgets, drought surcharges) (EUANAIAJ), Water Supply & Wastewater Utilities Administration (BPAIACAG), Water Quality & Watershed/Hydrologic Modeling (SWMM/HEC-RAS, Flood/Runoff/Nutrient) (EUAHAKAF)

Keywords

• Regional water planning
• Water conservation programs
• Water utility technical assistance
• Drought planning services
• Public water education

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels6 records

Core offering

The Metropolitan North Georgia Water Planning District coordinates regional water resource planning for the Metro Atlanta area, delivering public conservation education campaigns, financial rebate programs for water-efficient upgrades, technical assistance to water utilities on resilience and planning, and drought monitoring and planning services. Its core deliverables include the 2022 Water Management Plan, the My Drop Counts awareness program, Water Stats monitoring data, and a Technical Assistance Program that supports utilities across multiple counties.

Product overview

Metropolitan North Georgia Water Planning District operates as a regional planning organization offering a suite of interconnected programs focused on water conservation and protection. The core offerings include the My Drop Counts public awareness campaign, water conservation rebate programs, regional water monitoring through Water Stats, the 2022 Water Management Plan, Technical Assistance Program for utilities, and educational programs for students. The district's programs work together to address water resource management across the 19-county Metro Atlanta region through collaborative planning, public education, financial incentives, and technical support for water utilities.

Differentiator

Problem solved

Functional benefit

Brands

• My Drop Counts: A water conservation awareness program encouraging residents, schools, and businesses to conserve water through tips, pledges, and contests.
• Water Drop Dash

Products and services

• My Drop Counts Water conservation awareness campaign providing tips and resources for residents, schools, and businesses to conserve water through leak fixes, efficient irrigation, and water-wise practices.
• Water Conservation Rebate Programs Financial incentive programs offering rebates for water-efficient upgrades including single-family and multi-family toilet rebates and smart leak detector rebates.
• Water Stats Water monitoring and statistics service providing current drought status, monthly rainfall data, and water level information for the Metro Atlanta region.
• 2022 Water Management Plan Comprehensive regional water resources management plan guiding water conservation, stormwater protection, and wastewater management for the metropolitan area.
• Technical Assistance Program Technical support services for water utilities including resilience planning, proprietary technology assessment protocols, and plan development resources.
• Educational Resources and Contests Water education programs for students including Kids Club, middle school essay contests, high school video contests, and calendar photo contests.
• Water Drop Dash Annual race event and water festival promoting water conservation awareness while engaging the community in healthy activities.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Georgia Public Broadcasting (GPB)coreStrategic or Co-development PartnerPartnership for water education content delivery. GPB provides virtual learning resources on Georgia water for educational programs, expanding reach of water conservation messaging to students across the state through multimedia educational content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• South Florida Water Management District: Florida regional water management district with statutory authority to manage water resources across a multi-county service area. Closely comparable to the Metropolitan North Georgia Water Planning District in governance structure, planning mandate, conservation programs, and regional coordination role.
• Southwest Florida Water Management District: Regional Florida water management district covering 16 counties, performing water supply planning, conservation, and flood protection. Comparable governance, mandate, and multi-county coordination function to the Metropolitan North Georgia Water Planning District.
• St. Johns River Water Management District: One of five Florida water management districts responsible for regional water supply planning, conservation, and resource protection. Directly comparable to the subject as a legislatively established regional water planning entity coordinating across multiple counties.

Broad incumbents

• California State Water Resources Control Board: State-level regulatory agency overseeing water quality and water rights in California. Comparable as a state-level water resource administrator with planning, monitoring, and conservation oversight functions, though at a larger scale and with regulatory enforcement powers.
• U.S. EPA Office of Water: Federal agency responsible for water quality standards, drinking water programs, and water resources policy. Comparable as the upstream policy and funding authority whose programs shape the operating environment of regional water planning entities like the subject.
• Tennessee Valley Authority: Federal regional authority managing water resources (among other responsibilities) across the Tennessee Valley. Comparable as a large-scale regional water planner/governor, though its mandate is broader (power, economic development) and its footprint extends beyond Georgia.
• Atlanta Regional Commission: Regional planning agency for the 11-county Metro Atlanta area covering transportation, land use, water, and community development. Comparable as a regional planning convener with overlapping water planning scope, though its mandate extends well beyond water resources.

Emerging players

• Chattahoochee Riverkeeper: Nonprofit advocacy organization focused on water quality and protection of the Chattahoochee River, which supplies Metro Atlanta. Comparable as a regional water advocacy and education entity in the same geographic footprint, but operating via advocacy rather than statutory planning authority.

Others

• American Water Works Association: Industry association supporting water utilities with standards, research, and education. Comparable as a knowledge/standards provider whose resources support the technical assistance, training, and conservation work performed by the Metropolitan North Georgia Water Planning District.

Regional players

• Upper Ocmulgee River Soil and Water Conservation District: Sub-state conservation district focused on water and soil resources in a portion of the Metro Atlanta region. Comparable in mission (conservation education and planning) but at a smaller, watershed-scale geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/NorthGaWater
• YouTubeyoutube.com/user/MNGWaterDistrict
• Facebookfacebook.com/NorthGaWater
• LinkedInlinkedin.com/company/northgawater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolitan North Georgia Water Planning District