NORTH POINTE HEALTH AND WELLNESS CAMPUS

What NORTH POINTE HEALTH AND WELLNESS CAMPUS does

North Pointe Health and Wellness Campus is an integrated healthcare campus located in Roscoe, Illinois, operated as part of Beloit Health System, a private nonprofit healthcare organization headquartered at 1969 West Hart Road in Beloit, Wisconsin. The campus, which originated in 2007 with the opening of NorthPointe Terrace (the first assisted living complex in Roscoe), has expanded into a multi-facility site that includes an assisted living facility with 24 one-bedroom apartments, an ambulatory surgery center, a freestanding birth center (opened 2024), a multi-specialty outpatient clinic, an immediate/urgent care center, a medical-based wellness center with a warm-water therapy pool, and a spa. The campus serves residents of Northern Illinois and Southern Wisconsin, with the parent Beloit Health System operating additional facilities across the region including Beloit Memorial Hospital, Hendricks Family Heart Hospital, Riverside Terrace Assisted Living, and the UW Cancer Center.

The campus serves two principal customer segments: seniors needing assisted living support with activities of daily living (grooming, dressing, bathing, eating, medication management, transportation, and 24/7 on-site medical staffing), and a broader community seeking outpatient primary care, specialty care, same-day surgery, maternity services, urgent care, and wellness amenities. Revenue mechanics are mixed: assisted living runs on an all-inclusive monthly subscription rate with a refundable $1,000 security deposit, while surgical, maternity, clinical, and urgent care services are billed through standard healthcare fee-for-service channels coordinated with the parent system's billing infrastructure. The campus is accredited by The Joint Commission and the parent system holds a Fitch 'A' rating with stable outlook, supporting access to capital for ongoing expansion.

Strategic momentum is facility-driven rather than technology-driven. Recent moves include the 2024 opening of the NorthPointe Birth Center, a 2023 expansion of the Surgery Center, a 2024 proposal for a neighborhood hospital, and a July 2025 announcement with FHN to create the NorthPointe Neighborhood Hospital. The organization has no documented AI/ML capabilities, no proprietary technology platform, and no external funding; growth is funded through parent-system revenue, philanthropy (e.g., a $3 million 2024 fundraising campaign for the Gold Family Care Center), and tax-exempt nonprofit financing.

Name

NORTH POINTE HEALTH AND WELLNESS CAMPUS

Legal name

Beloit Health System

Website

https://northpointehealth.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

North Pointe Health and Wellness Campus is a nonprofit healthcare campus in Roscoe, Illinois, operated by Beloit Health System, offering assisted living, ambulatory surgery, maternity, primary care, urgent care, and wellness services to residents of Northern Illinois and Southern Wisconsin.

Ownership category

akta.pro rank

Product category

Integrated Healthcare and Wellness Campus

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Assisted living services
• Outpatient healthcare services
• Ambulatory surgical services
• Maternity care services
• Medical fitness programs

Headquarters

HQ city

Roscoe, Illinois

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Assisted Living Services: Monthly rate covering daily living care, meals, snacks, activities, transportation to physician and dental visits within a 15 mile radius, utilities, housekeeping, laundry, and maintenance

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

NorthPointe Health and Wellness Campus is an integrated healthcare and senior-living campus offering assisted living, primary and specialty outpatient care, ambulatory surgery, maternity care, immediate care, fitness and wellness programs, and spa services. Its principal assisted-living offering, NorthPointe Terrace, supports seniors who want to live independently while receiving help with daily activities, medication management, appointments, transportation, and access to staff and medical professionals around the clock.

Differentiator

Problem solved

Functional benefit

Products and services

• NorthPointe Terrace Assisted living for seniors who want to live independently with external support for grooming, dressing, bathing, eating, medication management, physician appointments, transportation, and other needs; staff are on site 24/7 and medical professionals are available at all times for primary or emergency care.
• NorthPointe Birth Center Freestanding birth center offering maternity care services on the NorthPointe Campus.
• NorthPointe Surgery Center Ambulatory surgery center providing outpatient surgical procedures on the NorthPointe Campus.
• NorthPointe Clinic Multi-specialty outpatient clinic offering primary and specialty care services on the NorthPointe Campus.
• NorthPointe Immediate Care Immediate care facility providing walk-in medical services for non-emergency conditions.
• NorthPointe Wellness Medical-based fitness and wellness center offering health and fitness programs and a warm-water therapy pool.
• NorthPointe Spa Spa service offering wellness treatments, including beauty salon services and therapeutic amenities.

Quantifiable outcome

• Staff on-site 24/7 with medical professionals available at all times for primary or emergency care

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Beloit Health SystemcoreStrategic or Co-development PartnerNorthPointe Terrace is operated by Beloit Health System as part of the NorthPointe Health and Wellness Campus. The campus includes multiple facilities including NorthPointe Wellness, Birth Center, Surgery Center, Clinic, and Immediate Care centers, all integrated under the Beloit Health System umbrella.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Integral Senior Living: Management and operating company for independent living, assisted living, and memory care communities. Comparable third-party operating model and resident-focused assisted living service offering.
• Enlivant: Senior living operator specializing in assisted living and memory care in smaller and mid-sized markets. Comparable in market-tier positioning and focus on ADL-support assisted living, though at materially larger national scale.
• Beloit Health System (System Level): The parent nonprofit health system that owns and operates NorthPointe Campus. As a regional integrated delivery network with hospital, clinic, and senior living assets, it provides the structural and operational template against which NorthPointe's performance is evaluated.

Broad incumbents

• Sunrise Senior Living: Established senior living provider with strong assisted living offering and comparable emphasis on personalized care, dining, and wellness programming. Operates at national scale versus NorthPointe's single site.
• Atria Senior Living: Major U.S. operator of assisted living and independent living communities. Comparable core offering (assisted living with ADL support, amenities, all-inclusive pricing), but operates at portfolio scale across multiple states.
• Five Star Senior Living: Operator of independent living, assisted living, and memory care communities across the U.S. Comparable service mix and resident profile, though portfolio scale and geographic reach differ substantially.
• Senior Lifestyle: Mid-sized U.S. senior living operator with assisted living, independent living, and memory care. Comparable in operating style and service philosophy, but operates multiple communities versus NorthPointe's single site.
• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of assisted living and memory care communities nationwide. Comparable as a direct assisted living provider, though at vastly larger scale and with a national footprint versus NorthPointe's single community.
• Discovery Senior Living: Operates senior living communities across the U.S. with comparable assisted living and wellness programming. Differentiated by larger scale and multi-state footprint.

Emerging players

• Eclipse Senior Living: Smaller, growth-oriented assisted living operator with comparable community-based care model. Useful as a smaller-scale analog for benchmarking operational practices and growth trajectories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/north-pointe-health-and-wellness-campus

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORTH POINTE HEALTH AND WELLNESS CAMPUS