North Sea Maritime AS

What North Sea Maritime AS does

North Sea Maritime AS is a privately held Norwegian maritime equipment distributor headquartered in Bergen (Storbotn 106, Øvre Ervik) with a satellite operation in Trondheim and a workforce of approximately 9 employees. The company operates as the exclusive Norwegian dealer and distributor of HS Marine cranes — a portfolio spanning six series (AK fold, AKC knuckle boom telescopic, AT small telescopic, ATB medium telescopic, ATC large telescopic, and AKB knuckle boom) with lifting capacities ranging from 860 kg to 54,000 kg and reaches from 2.3 m to 27 m — alongside its own Tugpins brand of towing pins, shark jaws, forks, and caliper escort winches designed for tugboats, multi-purpose vessels, and fishing boats.

The underlying technology centers on HS Marine's proprietary marine-specific design philosophy: salt-sealed construction with all visible openings fully sealed against saltwater corrosion, in-house metallization finishing for enhanced protection, integrated telescoping sequence control with individual load-holding valves, and FMECA-based reliability dimensioning. All cranes are factory load-tested before delivery with comprehensive as-built documentation. The Tugpins line adds domain specialization in anchor handling and towing equipment.

North Sea Maritime generates revenue primarily through hardware sales of HS Marine cranes and Tugpins products on a quote-based unit pricing model (pricing not publicly disclosed), supplemented by installation services and a 24/7 emergency service and spare parts operation covering the entire Norwegian coast. The go-to-market is enterprise field sales led by a Sales Manager and Managing Director, targeting two customer segments: maritime vessel operators (work boats, service boats, aquaculture vessels, fishing boats) and shipbuilders/boat yards specifying cranes during newbuild design. The company maintains active relationships with key Norwegian shipyards including Moen Marin, Vaagland Båtbyggeri, Fitjar Mekaniske Verksted, and Tehnomont Shipyard, as well as vessel designers Progreen and Marin Design, with named enterprise customers including Samba Marin, Frøy Ocean, Holmøy Maritime, Nærøysund Aquaservice, and Folden Akva. In 2024, the company transitioned leadership, appointing Espen R. Jacobsen (formerly of KIS Gruppen and Bergen Hydraulic AS) as Managing Director with an ownership stake, while founder Simen Sletten moved to Sales Manager and Board Chair.

Name

North Sea Maritime AS

Legal name

North Sea Maritime AS

Website

https://northseamaritime.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

North Sea Maritime AS is a Bergen-based exclusive Norwegian distributor of HS Marine cranes and Tugpins towing equipment, serving maritime operators, shipyards, and boat builders across Norway with hardware sales, installation, and 24/7 service.

Ownership category

akta.pro rank

Product category

Marine deck equipment and cranes

NAICS

Ship Building and Repairing (336611), Support Activities for Water Transportation (4883)

SIC

Ship & Boat Building & Repairing (3730), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Cargo Handling & Lifting Equipment (Cranes, Derricks, Hoists) (IMAJAIAB)

Keywords

• Marine deck equipment
• Maritime cranes
• Towing pins
• Ship deck machinery
• Vessel crane installation

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marine crane sales: Sale of HS Marine marine cranes including fold cranes (AK series), knuckle boom cranes with telescope (AKC series), small telescoping cranes (AT series), medium telescoping cranes (ATB series), large telescoping cranes (ATC series), and knuckle boom cranes (AKB series). Customization options available.
2. Towing equipment sales: Sale of Tugpins branded towing pins, shark jaws, forks, caliper escort, render & recovery winches for maritime vessels.
3. Spare parts and service: 24/7 emergency phone support and spare parts supply for marine equipment. Service includes technical support and maintenance throughout the crane's lifetime.
4. Installation services: Installation services for cranes on vessels, ensuring proper setup and commissioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

North Sea Maritime AS is a Norwegian maritime deck equipment supplier and distributor that sells, customizes, installs, and services HS Marine cranes (AK, AKC, AT, ATB, ATC, and AKB series) and Tugpins towing equipment (towing pins, shark jaws, forks, and winches) for work boats, service vessels, aquaculture vessels, tugboats, multi-purpose vessels, and fishing boats operating in Norwegian waters. The company also provides 24/7 service support and spare parts throughout the equipment's operational lifetime.

Product overview

North Sea Maritime AS is a distributor of maritime deck equipment, primarily representing HS Marine crane products and Tugpins towing equipment. The product portfolio includes five main crane series (AK fold cranes, AKC knuckle boom telescopic cranes, AT small telescopic cranes, ATB medium telescopic cranes, and ATC large telescopic cranes, plus AKB knuckle boom cranes) and a range of Tugpins products (towing pins, shark jaws, forks, caliper escort winches). The company also provides comprehensive service and spare parts support with 24/7 availability.

Differentiator

Problem solved

Functional benefit

Brands

• Tugpins: Tugpins designs, constructs and produces towing pins, shark jaws, forks, and towing hooks for anchoring and towing operations on tugboats, multipurpose vessels, and fishing boats.

Products and services

• AK Series Marine Cranes
• AKC Series Marine Cranes
• AT Series Small Telescopic Cranes
• ATB Series Medium Telescopic Cranes
• ATC Series Large Telescopic Cranes
• AKB Series Knuckle Boom Cranes
• Tugpins Towing and Anchor Handling Equipment
• Marine Crane Service, Installation, and Spare Parts

Quantifiable outcome

• Reduced maintenance costs and extended equipment lifespan through quality materials and design
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and major.

• HS MarinecoreChannel Partner/ Reseller/ DistributorNorth Sea Maritime is a proud dealer/distributor of HS Marine products in Norway. HS Marine manufactures high-quality marine cranes designed for long service life in harsh maritime environments. North Sea Maritime handles sales, installation, and service support for HS Marine products across Norway.
• Tehnomont ShipyardcoreStrategic or Co-development PartnerTehnomont Shipyard in Pula builds vessels for Samba Marin including P18C Battery Hybrid Workboats and P28M vessels. North Sea Maritime supplies HS Marine cranes for these vessels, marking vessels 4 and 5 delivered with Progreen design package.
• ProgreencoreStrategic or Co-development PartnerProgreen designs vessels including P18C and P28M workboats. North Sea Maritime supplies HS Marine cranes as part of the Progreen design package for multiple vessel deliveries.
• Moen MarincoreStrategic or Co-development PartnerMoen Marin builds work boats and service vessels. North Sea Maritime has delivered cranes to multiple vessels built by Moen Marin including Folden Akva's work boat and Nærøysund Aquaservice's NabCat 2413 Hybrid.
• Marin DesignmajorStrategic or Co-development PartnerMarin Design provides vessel design for projects including the NabCat 2413 Hybrid. North Sea Maritime collaborates with Marin Design on crane specifications for these vessels.
• Vaagland BåtbyggerimajorStrategic or Co-development PartnerVaagland Båtbyggeri built the Frøy Ocean service boat (first P28M design by Progreen). North Sea Maritime supplied 3 HS Marine cranes for this vessel.
• Fitjar Mekaniske VerkstedmajorStrategic or Co-development PartnerFitjar Mekaniske Verksted AS built a service boat for Holmøy Maritime. North Sea Maritime supplied 2 HS Marine cranes (AKC185/21.5 and AK79/20) for this vessel.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HS Marine: Norwegian manufacturer of marine cranes whose products North Sea Maritime exclusively distributes. Direct upstream partner and the most comparable company by product line.
• ATLAS (Terex Atlas): Manufacturer of marine and offshore cranes, including knuckle boom and telescopic models used on service vessels, comparable to North Sea Maritime's product offering.
• Fassi Gru: Italian manufacturer of articulated and telescopic cranes; serves similar marine and truck-loader end markets with comparable product positioning.
• HMF (Høydals HMF): Scandinavian manufacturer of loader and marine cranes; competes directly with HS Marine in the Nordic workboat and truck-mounted crane segments.
• Heila Marine Cranes: Italian specialist in marine cranes for fishing and offshore vessels, providing fold, knuckle boom, and telescopic models directly comparable to North Sea Maritime's HS Marine portfolio.
• Palfinger: Global leader in marine and loader cranes, offering knuckle boom and telescopic models that directly overlap with the HS Marine ranges sold by North Sea Maritime.
• Effer: Italian knuckle-boom crane maker (now part of Palfinger group), a direct competitor in the marine and industrial crane category.

Broad incumbents

• MacGregor: Part of Cargotec, supplies marine cranes and deck equipment for offshore and cargo vessels; broader portfolio but overlapping product categories with North Sea Maritime.
• Hiab (Cargotec): Global leader in loader cranes with marine-applicable product lines; broader portfolio than North Sea Maritime but competes in similar vessel and deck-handling applications.
• Liebherr Maritime Cranes: Global manufacturer of ship and offshore cranes, including heavy-duty and offshore variants, competing with HS Marine ranges for larger vessel applications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/north-sea-maritime-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Sea Maritime AS