North Shore Equestrian Center

What North Shore Equestrian Center does

North Shore Equestrian Center (NSEC) is a single-facility, family-owned equestrian center located at 720 Northern Blvd, Greenvale, New York, specializing in Hunter/Jumper riding instruction and horse boarding. The operation is co-owned by Gerald and Gail Chasin and employs approximately 15 people, including professional instructors, barn managers, and administrative staff. The facility features 12x12 rubber-matted stalls, at least six riding rings (three with GT footing), fire sprinkler systems, an electric horse walker, 24-hour security, and an on-site Italian café (Joe's Café). NSEC maintains more than 45 varsity horses for its NCAA-affiliated team operations.

The business generates revenue through four primary streams: (1) paid riding lessons at $85 per 30-minute session and $150 per 1-hour session, plus package deals of 10 lessons; (2) full-service horse boarding on a subscription basis with daily stall cleaning, twice-daily hay feeding, and six-day turnout; (3) channel revenue through the LuHi Summer Programs equestrian camp, which conducts 2 hours of daily riding instruction and 2 hours of horsemanship education at the facility; and (4) ancillary revenue from Joe's Café. Customer segments include individual riders (children and adults) seeking instruction, horse owners boarding their animals, youth campers enrolled via LuHi and Oasis Day Camp, and the LIU Sharks NCAA equestrian team.

NSEC's go-to-market is community-led and direct-to-consumer, leveraging partnerships with Long Island University (hosting the LIU Sharks NCAA team), LuHi Summer Programs, Oasis Day Camp, and the LIU Veterinary School. Marketing is conducted through the company website with online booking, organic social media, customer testimonials, and word-of-mouth referrals. The center has differentiated itself through its Meditative Riding and Natural Horsemanship programs developed by instructor Noah Chasin, and through the competitive success of the LIU Sharks team, which finished 4th nationally in 2022. NSEC does not engage in multi-location expansion, external funding, or external technology partnerships; its growth model is anchored to facility utilization and partnership-driven program delivery.

Name

North Shore Equestrian Center

Legal name

North Shore Equestrian Center

Website

https://northshoreequestriancenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

North Shore Equestrian Center is a family-owned Hunter/Jumper equestrian center in Greenvale, NY offering riding lessons, full-service horse boarding, summer camps via LuHi, and hosting the LIU Sharks NCAA equestrian team.

Ownership category

akta.pro rank

Product category

Equestrian Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equestrian & Horse Trekking Centers (THAAAKAL)

akta.pro secondary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Equestrian riding lessons
• Horse boarding services
• Hunter jumper training
• Summer horse camps
• Equestrian facility

Headquarters

HQ city

Greenvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Riding Lessons: Paid riding lessons offered in 30-minute ($85) and 1-hour ($150) formats, with packages of 10 lessons available. Lessons are provided by professional instructors specializing in Hunter/Jumper, dressage, and other riding disciplines.
2. Horse Boarding Services: Full-service horse boarding with daily stall cleaning, hay feeding twice daily, turnout 6 days/week, and full grass turnout in spring/summer. Additional individual groom services available at extra cost including grooming 6 days/week, bathing, tacking, and sick care.
3. Summer Camp Programs: LuHi Summer Programs equestrian camp held at NSEC facility. Camp includes 2 hours daily riding instruction and 2 hours hands-on horsemanship education. Revenue flows through LuHi Summer Programs as the program operator.
4. Joe's Café: On-site Italian café operated independently by Joe, offering authentic Italian food and pizza. Café serves NSEC riders, families, and visitors. Revenue generated through food and beverage sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

North Shore Equestrian Center is a family-owned equestrian facility on Long Island that provides Hunter/Jumper riding instruction, full-care horse boarding, summer riding camps (including LuHi and Oasis programs), hosts NCAA equestrian teams, and operates Joe's Café on-site. The center serves individual riders, families, and competitive equestrian athletes in the Greenvale/Mill Neck, NY area.

Product overview

North Shore Equestrian Center operates as a single-facility equestrian center offering a unified portfolio of services centered on horse riding instruction and care. The core offerings include a Riding School providing Hunter/Jumper lessons for all skill levels, and Horse Boarding with full-service stall care. These are supported by specialized sub-brands: the NCAA Varsity Equestrian Team for university athletes, LuHi Summer Camp Equestrian Program for youth, and Joe's Café for visitor amenities. Additional services include private riding lessons in various disciplines (dressage, Hunter/Jumper, show jumping, natural horsemanship), with notable specialty programs like Meditative Riding and Natural Horsemanship Training for problem horses. The facility features over 45 varsity horses for the NCAA team and modern stables with GT footing in 3 rings.

Differentiator

Problem solved

Functional benefit

Brands

• Joe's Café: On-site café serving authentic Italian food and pizza, operated by Joe who came from Italy.

Products and services

• Hunter/Jumper Riding Lessons
• Horse Boarding
• Summer Riding Camps
• NCAA Equestrian Team Hosting
• Joe's Café

Quantifiable outcome

• 4th place nationally in NCAA equestrian competition (2022)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• LIU (Long Island University)coreStrategic or Co-development PartnerNSEC hosts the LIU Sharks NCAA Varsity Equestrian Team. The team practices 3 times per week at the facility, competing on Sundays in NCAA and IHSA competitions. Head Coach Brooke Chasin leads the team. The team finished 4th nationally in 2022. NSEC provides over 45 varsity horses for team use.
• LuHi Summer ProgramscoreChannel Partner/ Reseller/ DistributorLuHi Summer Programs operates an equestrian camp at NSEC facility. Camp includes 2 hours daily riding instruction and 2 hours horsemanship education. LuHi handles registration and marketing for camp participants. Contact: 516-626-1100 or [email protected].
• Oasis Day CampminorChannel Partner/ Reseller/ DistributorOasis Day Camp includes equestrian activity as part of their camp program, referring campers to NSEC for horse-related experiences.
• LIU Veterinary SchoolminorStrategic or Co-development PartnerNSEC is associated with LIU's veterinary school and vet tech programs, potentially providing educational opportunities or animal care expertise.
• Joe's CaféminorOthersJoe's Café operates on NSEC premises, providing authentic Italian food and pizza to riders, families, and visitors. Joe came to America from Italy as a teenager and runs the café independently, cooking Italian food and personal pizza recipes.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Maplewood Farm Equestrian: Equestrian center offering riding lessons, boarding, and horse training with Hunter/Jumper focus. Closely aligned with NSEC's Hunter/Jumper specialty and boarding-forward model.
• Willow Brook Equestrian Center: Multi-discipline equestrian center offering hunter/jumper instruction, boarding, and summer camps. Comparable to NSEC in service mix (lessons, boarding, camps) and competitive show pipeline.
• Old Westbury Equestrian Center: Long Island-based equestrian center offering riding lessons, boarding, and hunter/jumper training. Directly comparable to NSEC in geographic market, target customer (Long Island families), and Hunter/Jumper specialization, making it the closest head-to-head competitor.
• Pegasus Farm Equestrian Center: Full-service equestrian center offering lessons, boarding, and show training across multiple disciplines. Directly comparable to NSEC's combination of lesson programs, full-service boarding, and competition preparation.

Regional players

• Hampton Classic Horse Show: Premier Long Island equestrian event and venue operator running one of the largest hunter/jumper shows in the U.S. Comparable to NSEC as a regional Long Island equestrian brand and pipeline for competitive riders, though focused on events rather than year-round instruction.
• Twin Lakes Equestrian Center: Regional equestrian center offering lessons, boarding, and Hunter/Jumper training. Comparable to NSEC in service offering and target customer (amateur to competitive riders), though typically operating in a different geographic market.

Broad incumbents

• Tryon International Equestrian Center: Large-scale, multi-discipline equestrian resort and competition venue in North Carolina. Comparable to NSEC in offering Hunter/Jumper instruction and competition hosting, but operates at substantially larger scale and broader scope.
• HITS (Horse Shows in the Sun): Major U.S. equestrian show management company operating multiple competition venues. Comparable to NSEC's competition-facing operations and Hunter/Jumper focus, but operates at a national event-management scale rather than single facility.

Emerging players

• Sweet Briar College Equestrian Center: College-affiliated equestrian program offering IHSA team competition, lessons, and boarding. Directly comparable to NSEC's NCAA/LIU Sharks IHSA team hosting model and university partnership structure.
• Cazenovia College Equestrian (now Mt. Ida / Hartwick): College equestrian program offering IHSA team competition. Comparable to NSEC in the university-partnership model for IHSA/National-level competition training.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/northshoreequestriancenter
• Facebookfacebook.com/northshoreequestriancenter
• Instagraminstagram.com/northshoreequestriancenter
• LinkedInlinkedin.com/company/north-shore-equestrian-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Shore Equestrian Center