Northside Boulders

What Northside Boulders does

Northside Boulders is a privately held Australian indoor bouldering gym operator running three community-focused locations in Melbourne's inner north (Brunswick, Northcote and Abbotsford), operated under the legal entity Send Train Pty Ltd (Victoria, Australia). The core offering is access to ropeless bouldering walls up to approximately 4.5 metres high with crash mats, supplemented by a dedicated yoga studio at the Northcote site offering Vinyasa, Yin, Power Vinyasa, Slow Flow, Sunday Flow and Kinstretch classes, plus weekly Fundamentals beginner coaching. The business serves individual consumers ranging from first-time climbers to experienced boulderers, including supervised youth climbers and yoga practitioners seeking mobility and injury-prevention support, with a stated dog-friendly and welcoming environment as a deliberate differentiator.

The underlying technology stack is intentionally lean: a WordPress-based website (northsideboulders.com), the third-party Approach platform for class and yoga bookings, and standard in-gym infrastructure (climbing holds, crash mats, retail point-of-sale). No mobile app, no proprietary software, and no AI/ML components are present in the disclosed footprint. The operating model is asset-heavy but tech-light, focused on physical facility experience rather than software scale.

Northside makes money through a mix of recurring monthly gym memberships (with most tiers bundling yoga access), casual pay-as-you-go walk-in entry, drop-in yoga at $24 per session, a $39 two-week unlimited trial intended to convert new climbers, on-site retail of climbing shoes and chalk, and paid coaching/specialty classes. Go-to-market is community-led and event-driven: word-of-mouth, competitions, beginner classes and a dog-friendly culture are the primary acquisition channels, with the website and social media supporting top-of-funnel awareness. Self-serve walk-in entry at all three locations removes friction for casual visitors, while the Approach-integrated booking flow captures members and class attendees.

Name

Northside Boulders

Legal name

Send Train Pty Ltd

Website

https://northsideboulders.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Northside Boulders operates three community-focused indoor bouldering gyms in Melbourne's inner north (Brunswick, Northcote, Abbotsford), serving individual climbers from beginners to experienced boulderers with an integrated yoga studio, beginner coaching, and subscription plus casual access pricing.

Ownership category

akta.pro rank

Product category

Indoor Bouldering Gym

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industry

Climbing & Via Ferrata Guiding / Instruction (THAAALAH)

Keywords

• Indoor bouldering
• Bouldering gym
• Climbing facility
• Yoga classes
• Fitness memberships

Headquarters

HQ city

Brunswick

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Memberships: Recurring monthly or annual memberships providing unlimited gym access. Yoga classes included with most membership tiers (excludes Lactic only memberships). Primary revenue driver with recurring revenue model.
2. Casual Day Entry: Pay-as-you-go entry for non-members. No booking required for standard entry - customers walk in and pay at the gym.
3. Yoga Classes: Casual drop-in yoga classes at $24 per session. 10-pass bundles available for drop-in sessions. Yoga included free with membership.
4. Introductory Trials: 2-Week Trial offering unlimited climbing, shoe hire and yoga access for $39. Low-friction entry point for new customers to convert to memberships.
5. Retail Sales: Sells climbing equipment including shoes and chalk. Items can be returned within 14 days with receipt for refund.
6. Coaching and Classes: Weekly Fundamentals classes where coaches teach beginners climbing basics. Additional specialty classes like Kinstretch available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Northside Boulders operates a network of three indoor bouldering gyms in Melbourne's north (Brunswick, Northcote and Abbotsford) with walls up to approximately 4.5 metres high and crash mats, offering rope-free bouldering on a rotating climbing hold system. The offering is complemented by a dedicated yoga studio at the Northcote location, weekly beginner coaching classes, casual day entry, and a 2-Week Trial package designed to convert newcomers into members.

Product overview

Northside Boulders operates a network of three bouldering gyms in Melbourne's north (Brunswick, Northcote, and Abbotsford) offering indoor rock climbing without ropes on walls up to 4.5m high. The core offering is bouldering gym access, supplemented by a dedicated yoga studio at the Northcote location offering various yoga class styles (Vinyasa Flow, Yin, Power Vinyasa, Slow Flow, Kinstretch). Memberships include yoga access, while casual visitors can purchase drop-in yoga passes. New climbers are supported through a 2-Week Trial package and weekly Fundamentals coaching classes. The company uses Approach as its booking platform for yoga classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouldering Gym Access Recurring memberships and casual day entry providing access to indoor bouldering facilities at three Melbourne locations (Brunswick, Northcote, Abbotsford) with walls up to 4.5m high, crash mats, and shoe and chalk hire. Yoga classes included with most membership tiers (excludes Lactic only memberships). Targeted at individuals from beginners to experienced boulderers.
• Yoga Classes Drop-in and bundled yoga classes in styles including Vinyasa Flow, Sunday Flow, Mellow Down Yin, Power Vinyasa, Slow Flow and Kinstretch, held in the dedicated yoga studio at the Northcote gym. Casual drop-in priced at $24 per session with 10-pass bundles available; included free with most memberships. Designed to complement climbing through mobility, flexibility and injury prevention.
• 2-Week Trial Two-week introductory package priced at $39 that includes unlimited climbing, shoe hire and yoga access across all three locations. Designed as a low-friction entry point to convert new climbers into recurring members.
• Fundamentals Coaching Classes Weekly coached sessions for beginners where instructors teach climbing basics, tips and tricks. Specialty classes such as Kinstretch are also offered. Booked via the Approach platform.
• Climbing Equipment Retail On-site retail sales of climbing shoes and chalk for climbers. Items can be returned within 14 days with receipt for a refund, processed through the Brunswick gym.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bayside Boulder: Indoor bouldering gym in Melbourne offering memberships, intro passes and coaching for new climbers. Comparable on product, target customer and community-led positioning, though geographically in a different Melbourne catchment.
• Nomad Bouldering: Melbourne bouldering gym operator running multiple sites with memberships, casual entry, coaching classes and community events. Closely aligned on format, pricing tiers and beginner onboarding mechanics.
• Climb Fit (Bayside Rock Climbing): Melbourne-based climbing and fitness operator offering bouldering and broader climbing facilities with memberships and coaching. Comparable on indoor climbing product and Melbourne metro customer base.
• The Lactic Factory: Melbourne-based indoor bouldering gym network with multiple locations and beginner-friendly programming. Highly comparable on product (indoor bouldering), customer base (Melbourne climbers) and recurring membership model — Northside's "Lactic" tier naming also signals direct awareness of this competitor.

Others

• Approach (Climbing Tech): Booking and management software platform used by climbing gyms including Northside Boulders. Comparable as the technology infrastructure Northside depends on for class bookings, membership management and self-serve entry.

Broad incumbents

• Urban Climb: Largest independent climbing gym chain in Australia with multiple sites across Brisbane, Sydney and Melbourne. Comparable on indoor bouldering product, multi-site operations and recurring membership model, with broader geographic reach and a deeper range of climbing formats.
• Hardcore Climbing: Established Australian indoor climbing operator with multiple sites and a broad climbing audience. Comparable product (indoor bouldering) and subscription revenue model, with broader geographic footprint.

Regional players

• BlocHaus (Brisbane): Brisbane-based indoor bouldering gym with community-focused positioning, memberships, coaching and intro offers. Comparable business model and community-led GTM, primarily serving a different Australian city.
• Nine Degrees (Sydney): Sydney-based indoor bouldering and climbing gym with multiple locations, memberships, intro passes and coaching. Comparable on product and membership economics but operates primarily in a different Australian metro.

Emerging players

• Yoga Muse (Melbourne): Independent Melbourne yoga studio with drop-in classes and class packs. Comparable on the yoga vertical at Northside's Northcote studio, including pricing tiers (drop-in vs multi-pass) and instructor-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/northside-boulders

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northside Boulders