Northwest Wildlife Preservation Society

What Northwest Wildlife Preservation Society does

NWPS is a registered Canadian charity (BN #13302 9140 RR0001) and BC Society (S-22507) that has delivered environmental and wildlife education programming under the mandate of "Preservation Through Education" since 1987. It serves K-12 students, underserved youth, adults, and seniors across British Columbia and Alberta through three core programs: Wildlife in the Schools (in-class workshops), Nature Walks & Workshops (outdoor guided experiences), and the Youth Environmental Leadership Program. The organization reports reaching more than 200,000 students, adults, and seniors across 3,100+ classrooms cumulatively. NWPS also stewards the 240-acre Manley Farm Bird & Wildlife Sanctuary in Cobble Hill, Vancouver Island — a forest, wetland, and marine mixed habitat acquired in 1994 and used for education and habitat restoration.

The organization's revenue model is donation- and grant-funded across multiple streams. Individual donors contribute one-time or recurring gifts of $10 to $500 via CanadaHelps and direct channels; an annual membership is priced at $25. Corporate sponsorships are structured in tiers from Bronze ($100) to Double Diamond ($10,000) with associated naming and program-delivery benefits. A 10% affiliate commission on SPUD.ca grocery gift card purchases provides supplementary revenue. The Animal Adoptions program (priced at $40 per kit) was discontinued in December 2022, and a Patreon-based digital membership is planned. No proprietary technology platform is operated; key assets include an 80+ species report content library, volunteer-authored publications, and longitudinal wildlife monitoring data from Manley Farm.

NWPS employs approximately 7 staff — including wildlife educators, a Director of Development, an Office Manager, and an Island Program Director — supported by a volunteer Board of Directors. Following the year-end 2021 departure of Executive Director Kristine Krynitzki, the Board elected not to refill the executive role, operating with a flatter leadership structure. Programs are delivered directly in schools, parks, and natural areas, with offices in Vancouver, Victoria, and Burnaby (BC) and Canmore (Alberta). Marketing relies on social media, newsletters, earned media, community events, and referral partnerships rather than paid acquisition.

Name

Northwest Wildlife Preservation Society

Legal name

Northwest Wildlife Preservation Society

Website

https://northwestwildlife.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Northwest Wildlife Preservation Society is a Canadian non-profit founded in 1987 delivering free wildlife education programs to K-12 students and underserved communities across British Columbia and Alberta, funded by donations, memberships, and sponsorships. It also stewards the 240-acre Manley Farm Sanctuary on Vancouver Island.

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF)

Keywords

• Wildlife education
• Environmental stewardship
• Conservation programs
• K-12 nature programs
• Wildlife sanctuary

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual donors contribute one-time or recurring donations via online portals (CanadaHelps), email money transfer, credit card, PayPal, or cheque. Donations range from $10 to $500 per transaction.
2. Membership Program: Annual membership sold for $25 per year. Provides voting rights at AGM, 15% discount on Adopt-An-Animal kits, 10% discount on education programs, invitations to special events, and access to nature walks and stewardship projects.
3. Corporate Sponsorship: Corporate sponsors support specific programs or events at tiered levels: Bronze ($100), Silver ($300), Gold ($500), Platinum ($1,000), Diamond ($5,000), Double Diamond ($10,000). Sponsors receive naming rights, donor wall recognition, tax receipts, and honorary membership.
4. Symbolic Animal Adoptions: Symbolic animal adoption kits sold for $40 each, including a plush stuffed animal, personalized adoption certificate, and species information booklet. Program ended December 2022.
5. Patreon Membership (planned): Planned membership-based paid resource on Patreon offering webinars, wildlife education videos, and online community access to support charitable work.
6. Affiliate/Referral via SPUD.ca: NWPS receives 10% of all Spud (grocery delivery) gift cards purchased through a referral link, supporting wildlife preservation through grocery shopping.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Northwest Wildlife Preservation Society delivers free wildlife education and stewardship programs to K-12 students, adults, and seniors across British Columbia and Alberta, including in-class workshops, guided nature walks, and youth environmental leadership initiatives. The organization also operates the 240-acre Manley Farm Bird & Wildlife Sanctuary on Vancouver Island and produces volunteer-authored species reports and publications. Funding is generated through individual donations, $25 annual memberships, corporate sponsorships, and planned Patreon memberships.

Product overview

Northwest Wildlife Preservation Society offers a suite of wildlife education and conservation programs. The core educational offerings include Wildlife in the Schools (in-class and outdoor programs for K-12), Nature Walks & Workshops (guided outdoor experiences), and the Youth Environmental Leadership Program. The organization also operates Manley Farm Bird & Wildlife Sanctuary, a 240-acre conservation property on Vancouver Island. Supporting products include Species Reports (volunteer-written wildlife information), Publications (PDF guides and newsletters), membership program, corporate sponsorship tiers, and donation options. The society focuses on preservation through education, providing free programs to disadvantaged youth when funding permits.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildlife in the Schools In-class and outdoor wildlife education programs delivered to K-12 students, teaching about wildlife species, ecosystems, and conservation through interactive workshops and presentations. Programs are offered free when funding is secured.
• Nature Walks & Workshops Guided nature walks and outdoor workshops for schools, community groups, and families exploring local parks and natural areas, focusing on ecology, wildlife identification, and conservation awareness.
• Youth Environmental Leadership Program Programs designed to develop leadership skills in young people related to environmental stewardship and wildlife conservation, including mentorship and hands-on conservation projects.
• Manley Farm Bird & Wildlife Sanctuary A 240-acre mixed-use property of forest, wetland, and marine habitat in Cobble Hill, Vancouver Island, providing safe habitat for wildlife including threatened and endangered species. The sanctuary supports environmental education and stewardship activities.
• Annual Membership Program Annual membership at $25 providing funding support for education programs, 15% discount on Adopt An Animal kits, invitations to events, access to nature walks and stewardship projects, 10% discount on programs, newsletters, and voting rights at AGM.
• Corporate Sponsorship Program Corporate sponsorship program with multiple tiers (Bronze $100 to Double Diamond $10,000) providing naming rights, program delivery, donor wall recognition, and animal greeting cards.
• Online Donations Online donation options ranging from $10 to $500 supporting environmental education programs for school-aged children, processed through CanadaHelps. Tax receipts provided.

Quantifiable outcome

• Delivered over 2,000 education programs to 200,000+ students, adults, and seniors throughout BC and Alberta (1978 to 2022)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor.

• Hastings Park ConservancyminorStrategic or Co-development PartnerNWPS announced a partnership with Hastings Park Conservancy in January 2024 to run 2 weeks of Nature Walks & Workshops with schools around the Lower Mainland. Hastings Park is located at the PNE grounds and serves as a sanctuary for many bird, fish, and animal species.
• Institute for Environmental Learning (IEL)minorStrategic or Co-development PartnerIEL is a cutting-edge educational research group working towards a sustainable future for British Columbia. NWPS collaborates with IEL on educational research and programming initiatives.
• Girl Guides (British Columbia)minorGTM or Marketing PartnerPartnership with Girl Guides of BC for delivering wildlife education and environmental programming to youth members.
• Rocky Point Bird ObservatoryminorStrategic or Co-development PartnerNWPS Island Program Director Connel Bradwell volunteers with Rocky Point Bird Observatory, assisting with migratory bird research. Partnership supports bird conservation efforts on Vancouver Island.
• Habitat Acquisition TrustminorStrategic or Co-development PartnerPartnership with HAT, a land trust focused on protecting and restoring habitat in the Victoria region, for coordinated conservation efforts.
• BC Parks FoundationminorStrategic or Co-development PartnerCollaboration with BC Parks Foundation to support parks and conservation initiatives across British Columbia.
• Fairwind CreativeminorOthersFairwind Creative provides earth-friendly web design services to NWPS, including 100% wind-powered web hosting and forest-friendly print design. They donate 5% of every new project's net earnings to ecological and animal advocacy organizations.
• INTERNeX International ExchangeminorOthersNWPS has hosted international interns through the INTERNeX International Exchange program. Christina Staalwirth from Germany interned with NWPS through this program, and Eva Kwatek from England also joined via INTERNeX support.
• Alberta Community Bat ProgramminorStrategic or Co-development PartnerPartnership for bat conservation education and monitoring programs in Alberta.
• Friends of Fish Creek SocietyminorStrategic or Co-development PartnerPartnership with Friends of Fish Creek Society (Calgary, AB) for environmental education and stewardship in the Calgary region.
• Bow Valley NaturalistsminorStrategic or Co-development PartnerPartnership with Bow Valley Naturalists (Banff/Canmore, AB) for wildlife education and conservation in the Bow Valley region.
• Alberta Institute for Wildlife ConservationminorStrategic or Co-development PartnerPartnership with the Alberta Institute for Wildlife Conservation (Cochrane, AB) for wildlife rehabilitation and education.
• Invasive Species Council of Metro VancouverminorStrategic or Co-development PartnerPartnership for invasive species management and education in Metro Vancouver, supporting removal of invasive plants from natural spaces.
• Peninsula Streams SocietyminorStrategic or Co-development PartnerPartnership with Peninsula Streams Society (Victoria, BC) for stream restoration and aquatic habitat conservation.
• Garry Oak Ecosystems Recovery TeamminorStrategic or Co-development PartnerPartnership to support recovery of Garry Oak ecosystems and associated species on Vancouver Island.
• Burnaby Village MuseumminorGTM or Marketing PartnerCommunity partnership with Burnaby Village Museum for environmental education outreach in Burnaby, BC.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Ocean Wise: Vancouver-based conservation organization running marine education programs, school outreach, and public engagement on Pacific Northwest wildlife. Directly comparable BC-rooted environmental education nonprofit with similar coastal/wildlife focus and school-program delivery model.
• Earth Rangers: Canada's leading youth-focused environmental education charity, delivering in-class and outdoor wildlife programs to K-12 students nationwide. Directly comparable to NWPS in target audience (schools, kids) and mission (wildlife conservation through youth education), though operating at much larger national scale.
• Stanley Park Ecology Society: Vancouver-based nonprofit delivering nature walks, school programs, and stewardship events in Stanley Park. Highly comparable to NWPS in geographic market (Metro Vancouver), program format (guided nature walks, K-12 workshops), and free/donation-supported delivery model.

Broad incumbents

• Ducks Unlimited Canada: Canada's leading wetland conservation organization with wetland education programs and school curriculum delivery. Comparable to NWPS in habitat conservation and K-12 education, particularly overlapping on the wetland components of Manley Farm sanctuary.
• Nature Conservancy of Canada: Canada's largest land conservation NGO, owning and stewarding natural areas while supporting conservation education. Comparable to NWPS in habitat stewardship (e.g., Manley Farm) and biodiversity mission, though at vastly greater scale and budget.
• BC SPCA: BC's primary animal welfare organization running humane education school programs across the province. Comparable to NWPS in delivering free wildlife/animal education to BC schools, though with animal-welfare rather than wildlife-preservation focus.
• David Suzuki Foundation: National Canadian environmental advocacy and education charity focused on biodiversity and climate. Overlaps NWPS in wildlife education content delivery and species-focused public engagement, though operating at significantly larger national scale.
• Canadian Wildlife Federation: National wildlife conservation and education organization offering school programs, publications, and habitat initiatives across Canada. Overlaps NWPS in K-12 wildlife education delivery and species-report content, but with substantially broader mandate and reach.

Regional players

• Alberta Wilderness Association: Alberta-focused conservation advocacy and education nonprofit delivering wilderness programs and school outreach. Directly relevant as NWPS expands Alberta operations (Oct 2021+), competing for the same Alberta-school environmental literacy funding.
• Pacific Salmon Foundation: BC-based nonprofit funding salmon habitat restoration and community stewardship education. Overlaps with NWPS's Manley Farm stewardship work and BC school nature-walk programming, though focused specifically on salmonid ecosystems.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nwpshq
• YouTubeyoutube.com/channel/UCra0eb6Qki8z-Yvcmtu3rMw
• Facebookfacebook.com/NorthwestWildlifePreservationSociety
• LinkedInlinkedin.com/company/northwest-wildlife-preservation-society
• Instagraminstagram.com/northwestwildlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Wildlife Preservation Society