NORTRAX CANADA INC

What NORTRAX CANADA INC does

Brandt (operating through entities including NORTRAX CANADA INC as one of its Canadian dealer subsidiaries) is a privately held, vertically integrated heavy equipment dealership and manufacturing group headquartered in Regina, Saskatchewan. The business runs two complementary engines: a multi-brand equipment dealership representing John Deere (agriculture, construction, and forestry), Ditch Witch, Morbark, Sellick, and Peterbilt; and a proprietary manufacturing arm producing Brandt-branded hydrovacs, material handlers, heavy haul trailers, agricultural implements, road-rail equipment, and custom engineered products. The group serves end markets including agriculture, construction, forestry, mining, oil and gas, government/municipal, manufacturing, and rail, with named customers ranging from individual farms (Campbell Farms, Dmyterko Enterprises) to large industrial operators (Cameco Corporation, Northwest Pipe Company, Phoenix Oilfield Rentals) and federal/municipal governments (City of Mississauga, Cypress County, RM of Silver Creek).

The technology stack overlays the hardware business with the Brandtnet RTK positioning network, the Brandt FleetWise telematics platform with JDLink integration, and the Brandt LeadHand equipment control platform, sitting on top of a recurring Brandtnet subscription, a ProActive Maintenance program, and Brandt Finance's equipment financing products. Revenue is generated across six streams: one-time equipment sales, one-time parts and accessories sales (including the proprietary ValPar product line), hardware sales of manufactured equipment, professional service and maintenance, recurring technology subscriptions, and managed equipment financing services. Go-to-market is primarily channel-based through a multi-divisional dealer branch network with secondary direct enterprise sales for large industrial, mining, and government accounts, and a Brandt Marketplace e-commerce storefront for SMB and consumer buyers.

The group operates through 12+ wholly-owned operating subsidiaries (Agriculture, Construction & Forestry, Peterbilt, Material Handling, Truck & Trailer, Mineral Technology, Positioning Technology, Agricultural Products, Equipment Solutions, Engineered Products, Road Rail, Developments, and Finance), employs over 6,000 people across Canada, the United States, Europe, Australia, New Zealand, and Asia, and recently extended its footprint into Australian construction and forestry (August 2025), Canadian Class 8 truck manufacturing (December 2025), exclusive Canadian distribution of Sellick material handling equipment (March 2026), and U.S. rail service coverage through a partnership with On-Site Services (February 2026). Ownership is privately held with no disclosed external investors or parent company.

Name

NORTRAX CANADA INC

Legal name

Brandt Group of Companies

Website

https://nortrax.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NORTRAX CANADA INC is a dealer subsidiary within Brandt Group, a privately held, vertically integrated heavy equipment dealership and manufacturer selling, servicing, and financing John Deere, Peterbilt, and proprietary Brandt equipment across agriculture, construction, forestry, mining, and rail end markets globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of heavy equipment including construction, agriculture, forestry, and mining machinery through dealership network
2. Parts & Accessories: Sales of equipment parts, attachments, and accessories including proprietary ValPar product line
3. Equipment Manufacturing: Manufacturing and sale of proprietary equipment including hydrovacs, material handlers, trailers, and attachments
4. Service & Maintenance: Equipment maintenance, repair, rebuilds, and field emergency service
5. Technology Services: Positioning technology solutions including Brandtnet subscription, training, and machine control
6. Financing: Finance products and financial services for equipment purchases

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NORTRAX CANADA INC provides multi-brand heavy equipment dealership and manufacturing services for agriculture, construction, forestry, mining, and material handling sectors. The company sells new and used equipment from manufacturers including John Deere, Ditch Witch, Morbark, and Sellick, distributes parts and accessories, and manufactures proprietary equipment such as Brandt Hydrovacs, Brandt Material Handlers, and Work Ready Trailers. After-sales offerings include Brandtnet RTK positioning subscriptions, Brandt FleetWise fleet monitoring, ProActive Maintenance programs, and equipment financing through Brandt Finance.

Product overview

Brandt is a diversified equipment company with multiple divisions offering a comprehensive portfolio of products and services. The company operates through dealership divisions (Agriculture, Construction & Forestry, Mineral Technology, Positioning Technology) and manufacturing divisions (Agricultural Products, Equipment Solutions, Engineered Products, Road Rail). Products include heavy equipment (excavators, wheel loaders, skid steers, motor graders), attachments (buckets, grapples, blades, couplers), specialized equipment (hydrovacs, material handlers, trailers), and positioning technology (GNSS, lasers, total stations, machine control systems). Services include fleet management (Brandt FleetWise), precision positioning (Brandtnet RTK network), and preventive maintenance programs.

Differentiator

Problem solved

Functional benefit

Brands

• Bank on Brandt: Financing program for excavators
• Brandt FleetWise
• Brandtnet
• Brandt LeadHand
• Brandt Marketplace
• Brandt Hydrovacs
• Work Ready Trailers
• ProActive Maintenance
• ValPar

Products and services

• Construction & Forestry Equipment Division Dealership division offering articulated dump trucks, backhoe loaders, compact track loaders, crawler dozers, excavators, motor graders, skid steers, wheel loaders, directional drills, trenchers, vacuum excavators, and forestry equipment for construction and forestry contractors.
• Agricultural Products Division Manufactures and distributes augers, grain belts, grain carts, high-speed discs, land rollers, heavy harrows, grain vacs, grain bag equipment, movers, and ag blades for farming operations.
• Equipment Solutions Division Manufactures attachments and specialized equipment including Brandt Hydrovacs, Brandt Material Handler, Sawmill Handler, trailers, backhoe/excavator/wheel loader attachments, motor grader attachments, and forestry attachments.
• Mineral Technology Division Provides mobile crushing and screening equipment including mobile cone crushers, mobile impact crushers, mobile jaw crushers, and mobile screening plants for mineral processing operations.
• Positioning Technology Division Offers positioning and machine control solutions including GNSS systems, lasers, total stations, theodolites, levels, data collectors, mobile mapping, scanning, and software solutions for construction and surveying.
• Engineered Products Division Provides custom steel solutions, mining equipment, tube and pipe processing equipment, energy solutions, OEM services, and industrial repair services.
• Road Rail Division Offers rail-specific equipment including hi-rail backhoes, hi-rail loaders, rail tools, power units, OTM trackers, maintenance vehicles, straddle carriers, and continuous work platforms for railway maintenance operations.
• Brandtnet RTK Positioning Network Service RTK network service providing precision positioning coverage with technical support for machine control and surveying applications available on subscription basis.
• Brandt FleetWise Fleet management and machine monitoring service including JDLink integration and equipment tracking solutions for fleet operators.
• ProActive Maintenance Program Preventive maintenance program designed to reduce equipment downtime and extend machine life for heavy equipment operators.
• Brandt Material Handler North American-built proprietary material handler designed for material handling applications across lumber yards, mine sites, construction, oil and gas, and scrap yards.
• Brandt Hydrovacs (HX090, HX120) Proprietary hydrovac excavation equipment manufactured in North America for non-destructive excavation, featuring collaborative product design with operator insights. Models include HX090 and HX120.
• Work Ready Trailers Heavy haul trailers developed through direct collaboration with operators and dealers to solve real-world challenges in heavy haul applications.
• H750 West Coast Heavy Haul Trailer Purpose-built heavy haul trailer designed specifically for California applications.
• Brandt R5 Power Unit Rail power unit for rail maintenance and operations, supported by service partnership with On-Site Services for U.S. rail operators across the continental United States.
• Brandt LeadHand Technology solution for equipment management and monitoring.
• First Made-in-Canada Class 8 Peterbilt 579 Day Cab First made-in-Canada Class 8 Peterbilt 579 day cab tractor manufactured at the Sainte-Thérèse plant in Québec for the Canadian heavy truck market.
• Brandt Finance / Bank on Brandt Finance products and financial services for equipment purchases, including the Bank on Brandt financing program for excavators and other heavy equipment.

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, minor and core.

• John Deere (Deere & Company)flagshipChannel Partner/ Reseller/ Distributor · 1 August 2025Brandt is a John Deere dealer for Agriculture, Construction & Forestry equipment across multiple Canadian provinces and recently expanded to Australia (Victoria, South Australia, Tasmania) effective August 1, 2025.
• MazergroupminorChannel Partner/ Reseller/ DistributorPartnership benefiting Manitoba and Saskatchewan farmers with agricultural equipment distribution.
• SellickcoreChannel Partner/ Reseller/ DistributorBrandt became the exclusive Sellick dealer for all of Canada, providing material handling equipment for lumber yards, mine sites, construction, oil and gas, and scrap yards.
• Ditch WitchcoreChannel Partner/ Reseller/ DistributorBrandt offers Ditch Witch equipment including directional drills, trenchers, and parts/service deals.
• MorbarkcoreChannel Partner/ Reseller/ DistributorBrandt offers Morbark forestry equipment including horizontal grinders and other processing equipment.
• Topcon Positioning SystemscoreTechnology or IntegrationBrandt Positioning Technology division distributes Topcon GNSS, lasers, theodolites, levels, total stations, and software solutions. Includes machine automation solutions integration.
• Carlson SoftwarecoreTechnology or IntegrationBrandt distributes Carlson software for positioning technology applications.
• SokkiacoreTechnology or IntegrationBrandt distributes Sokkia GNSS receivers, field controllers, and levels as part of positioning technology solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinktr.ee/brandt.twitter
• YouTubeyoutube.com/user/BrandtIndustries
• Facebookfacebook.com/brandt.facebook
• LinkedInlinkedin.com/company/nortrax-canada-inc
• Instagramlinktr.ee/brandt.instagram

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORTRAX CANADA INC