City of Norwalk, California
The City of Norwalk is a 1957-incorporated California municipal government operating under a council-manager structure, serving approximately 100,373 residents and 6,000+ businesses across 9.71 square miles in southeast Los Angeles County via 215 employees delivering public safety, water, transit, parks, housing, and community development services.
- Company typePrivate
- Founded1957
- HeadquartersNorwalk, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What City of Norwalk, California does
The City of Norwalk, California is a general-law municipal corporation incorporated on August 26, 1957, operating under a council-manager form of government and serving approximately 100,373 residents across a 9.71-square-mile jurisdiction in southeast Los Angeles County. It provides the full suite of municipal services — public safety (contracted to the LA County Sheriff's Department via the Norwalk Sheriff's Station), municipal water (through the wholly-owned Norwalk Municipal Water System), public transit (Norwalk Transit System with fixed-route buses, Dial-A-Ride, and TaxiCard), parks and recreation (12 parks, aquatic pavilion, arts and sports complex), housing assistance (Section 8 Housing Choice Voucher Program), and community development services — to residents, 6,000+ local businesses, and 27,600 households with a workforce of 215 employees.
Revenue is generated through a diversified base including sales tax, vehicle license fees, utility user tax, and transaction-based service fees (film permits, special event permits, business licenses, parking citations, water billing). The city self-describes as a 'no/low property tax' community, making it reliant on consumption-based taxes and intergovernmental grants rather than property tax. Distribution is hybrid: in-person at City Hall (12700 Norwalk Boulevard) and three satellite facilities, plus digital channels including the Norwalk Connects mobile app (GovOutreach), online permit and payment portals (Revize, Paymentus, Docupet, DSParking), and the RAVE-powered emergency alert system. Strategic positioning is anchored by a transportation hub at the intersection of four freeways and two rail lines, recognized public-safety performance, and contracted service delivery that converts fixed labor into variable cost.
City of Norwalk, California firmographics
Firmographics- Name
- City of Norwalk, California
- Legal name
- City of Norwalk
- Website
- https://norwalk.org
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The City of Norwalk is a 1957-incorporated California municipal government operating under a council-manager structure, serving approximately 100,373 residents and 6,000+ businesses across 9.71 square miles in southeast Los Angeles County via 215 employees delivering public safety, water, transit, parks, housing, and community development services.
- Ownership category
- akta.pro rank
City of Norwalk, California industry classification
Industry- Product category
- Municipal Government Services
- NAICS
- Justice, Public Order, and Safety Activities (922), Administration of Housing Programs, Urban Planning, and Community Development (925), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Special Needs Transportation (485991)
- akta.pro primary industry
- Mayor/City Manager & General Administration (BPAIACAA)
- akta.pro secondary industries
- Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Economic Development & Business Licensing (Local) (BPAIACAN), Planning, Zoning, Permitting & Code Enforcement (BPAIACAE), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Parking & Curbside Management Authorities (Municipal Parking, Permits, Loading Zones) (BPAIALAL)
Keywords
Where City of Norwalk, California is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
City of Norwalk, California business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Property Tax: The city is a 'no/low property tax' community receiving a very small percentage of property tax collected by Los Angeles County. This is a limited revenue stream compared to other California cities.
- Sales Tax: Major revenue contributor to the city's general fund from retail and business sales within city limits.
- Vehicle License Fees: State-allocated vehicle license fees contributing to city revenue.
- Utility User Tax: Tax on utility consumption providing ongoing revenue.
- Service Fees and Permits: Fees collected for various services including business licenses ($37.50 + $6/cast), film permits ($450 application + $300/day), special event permits ($160-$370), animal licenses, water billing, parking citations, and passport services.
- State and Federal Grants: Restricted funds from state and federal governments for specific purposes such as street improvements, transportation, and park improvements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Film Permit Application Review/Processing |
| One time/ perpetual license | Pay-as-you-go | Film Permit Fees |
| One time/ perpetual license | Pay-as-you-go | Business License (Film Industry) |
| One time/ perpetual license | Pay-as-you-go | Special Event Permit - New/One-time Events |
| One time/ perpetual license | Pay-as-you-go | Special Event Permit - Reoccurring Events |
| Unit Pricing | Pay-as-you-go | Dial-A-Ride Transportation |
| Unit Pricing | Pay-as-you-go | TaxiCard Service Co-pay |
| Other | Monthly | City Hall Operating Hours |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels11 records
City of Norwalk, California product offering
Product offeringCore offering
The City of Norwalk, California is a municipal government that provides essential public services to its residents, businesses, and visitors. Its core offerings include public transit operations, water utility services, recreation and community programs, affordable housing services, and public safety administration. The city also performs regulatory functions such as permitting, licensing, code enforcement, and public information dissemination through its governing council and administrative departments.
Product overview
The City of Norwalk, California operates a comprehensive municipal services platform offering a unified suite of government services, transit, utilities, housing assistance, and recreation programs. The portfolio includes both direct city-operated services (water system, transit, recreation facilities) and digital platforms connecting residents to third-party service providers. Key digital products include the Norwalk Connects mobile app for issue reporting, online portals for business/animal licenses and permits, parking citation management, and transit fare systems (TAP card). The city also administers federal programs including Section 8 housing vouchers and provides emergency alert capabilities. Recreation services are delivered through 12 parks and multiple facilities including an aquatic pavilion, arts center, and sports complex. All services are accessible through the city's main website powered by Revize CMS.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Transit Services Public transportation services operated by the City of Norwalk for residents and visitors within the city's jurisdiction, providing local mobility options across the community.
- Water Utility Services Water supply and utility services provided by the City of Norwalk to residential and commercial customers within the city's service area.
- Recreation and Community Programs Recreation programs, community activities, and facility access provided by the City of Norwalk for residents and community members of all ages.
- Affordable Housing Services Housing assistance and affordable housing programs administered by the City of Norwalk to support qualifying residents with housing needs.
- Permitting and Licensing Services Regulatory permitting, business licensing, and code enforcement services administered by the City of Norwalk for residents, businesses, and developers.
- Public Safety Administration Public safety administrative services provided by the City of Norwalk, supporting emergency preparedness and coordination with public safety agencies.
Quantifiable outcome
- Ranked among safest cities in America
- +1 more outcomes
Companies that use City of Norwalk, California
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
City of Norwalk, California technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
City of Norwalk, California partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Southeast Area Animal Control Authority (SEAACA)coreSEAACA provides animal care and control services for Norwalk and 13 other cities (Bell Gardens, Downey, Montebello, Paramount, Pico Rivera, Santa Fe Springs, South El Monte, Vernon, Bellflower, Buena Park, Lakewood, La Palma, South Gate). Services include animal bites, lost pets, adoptions, and spay/neuter programs. Contact: (562) 803-3301, 9777 Seaaca Street, Downey, CA 90241
- I-5 Consortium Cities Joint Power AuthoritycoreJoint powers authority formed by cities along the I-5 corridor to collaborate on regional transportation, infrastructure, and policy issues affecting member communities
- Southeast Water Coalition (SEWC)coreRegional coalition addressing water management and infrastructure issues for southeastern Los Angeles County cities
- Los Angeles County Sheriff's DepartmentcoreContracted law enforcement services providing public safety through Norwalk Sheriff's Station. Sheriff's Department handles non-emergency calls at (562) 863-8711 and provides community policing programs
- LA County Registrar-RecordercoreCounty office located in Norwalk (12400 Imperial Highway) handling vital records (births, deaths, marriages), elections, and voter registration. Major employer in the city
- Norwalk-La Mirada Unified School DistrictcoreLargest employer in Norwalk serving students through 36 public schools. Partnership includes joint use of facilities, youth programs, and Measure G bond campaign for STEM and facilities improvements
- Cerritos CollegecoreMajor regional community college and second-largest employer in Norwalk. Provides educational opportunities and workforce development for residents
- Metro (Los Angeles County Metropolitan Transportation Authority)coreNorwalk Transit System participates in Metro's TAP (Transit Access Pass) program and LIFE (Low Income Fare is Easy) subsidy program along with 11 other transit agencies. TAP cards work across regional transit systems
- MetrolinkcoreCommuter rail service with Norwalk/Santa Fe Springs Station providing regional connections to Orange, San Bernardino, Ventura, Riverside, and San Diego counties. Commuter rail has improved access to Norwalk's business centers
- Metro Green LinecoreLight rail service with Norwalk station providing connections to downtown Los Angeles, Long Beach, and LAX via transfer. Part of regional transportation network enhancing Norwalk's accessibility
- Caltrans (California Department of Transportation)minorState agency responsible for freeway maintenance. Contact for freeway concerns: (323) 259-2353. Freeways 5, 91, 605, and 105 serve Norwalk
- Human Services AssociationcorePartner for TAP (Transit Access Pass) and LIFE (Low Income Fare is Easy) programs providing transit access to low-income residents
- Athens ServicescoreContracted waste collection and recycling services provider for Norwalk. Handles residential bulky item pickup (call 855-557-1007) and regular trash collection
- Nationwide Environmental Services (NES)coreContracted street sweeping services for all major thoroughfares, residential streets, alleys, and cul-de-sacs on weekly basis. Also handles abandoned shopping cart removal. Contact: (562) 860-0604
- Greater Los Angeles County Vector Control DistrictminorCounty agency handling mosquito control services. Contact: (562) 944-9656 or www.glamosquito.org for mosquito-related concerns in Norwalk
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
City of Norwalk, California competitors and assessment
Company assessmentDirect peers
- City of Pico Rivera, California: Adjacent contract city (~62K residents) within the Gateway Cities COG that shares LA County Sheriff services and I-5 corridor dynamics. Comparable mid-sized southeast LA County municipal profile.
- City of Lakewood, California: Nearby southeast LA County contract city (~80K residents) operating under council-manager governance and sharing many of the same regional partnerships (LA County Sheriff, Metro, Gateway Cities COG). Highly comparable in service delivery approach.
- City of Paramount, California: Compact southeast LA County contract city (~54K residents) operating under council-manager governance with similar contracted public safety model. Comparable size and budget structure.
- City of Cerritos, California: Nearby southeast LA County contract city (~49K residents) with similar council-manager governance, contracted sheriff services, and comparable revenue structure. Often benchmarked against Norwalk on service delivery metrics.
- City of Bellflower, California: Adjacent contract city (~77K residents) in southeast LA County that uses LA County Sheriff for law enforcement and shares the same regional transportation and water coalition partnerships. Comparable size, demographic profile, and service portfolio.
- City of Downey, California: Adjacent southeast LA County contract city of comparable size (~113K residents) that also contracts with the LA County Sheriff and participates in the I-5 Consortium Cities Joint Power Authority alongside Norwalk. Directly comparable governance model, service mix, and revenue structure.
- City of Santa Fe Springs, California: Southeast LA County contract city that co-hosts the Norwalk/Santa Fe Springs Metrolink Station and is a member of the Southeast Water Coalition. Comparable industrial/business mix and similar municipal service delivery model.
- City of La Mirada, California: Southeast LA County contract city (~48K residents) sharing the Norwalk-La Mirada Unified School District and Council of Governments footprint. Comparable in governance, service delivery, and demographic composition.
Regional players
- City of Montebello, California: Southeast LA County contract city (~62K residents) sharing animal control (SEAACA) and water coalition partnerships. Comparable contract-city model though with somewhat different economic base.
Broad incumbents
- City of South Gate, California: Larger southeast LA County contract city (~93K residents) with a broader municipal service footprint but the same contract-city governance model and shared regional partnerships. Useful benchmark for scaled service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
City of Norwalk, California social profiles
Digital presenceCity of Norwalk, California financial estimates
Financial estimateRevenue estimate
Valuation estimate
City of Norwalk, California leadership team
Management profileNumber of profiles
Profiles5 records
City of Norwalk, California subsidiaries and ownership
Company hierarchySubsidiaries3 records
City of Norwalk, California funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City of Norwalk, California M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City of Norwalk, California
What does City of Norwalk, California do?
The City of Norwalk, California is a municipal government that provides essential public services to its residents, businesses, and visitors. Its core offerings include public transit operations, water utility services, recreation and community programs, affordable housing services, and public safety administration. The city also performs regulatory functions such as permitting, licensing, code enforcement, and public information dissemination through its governing council and administrative departments.
Is City of Norwalk, California a public or private company?
City of Norwalk, California is a private company. It is classified as state government owned and is currently operating.
When was City of Norwalk, California founded?
City of Norwalk, California was founded in 1957. It employs 101 to 250 people.
Where is City of Norwalk, California based?
City of Norwalk, California is headquartered in Norwalk, United States, in the North America region.
How does City of Norwalk, California make money?
Six revenue lines are on record. Property Tax is the primary driver. The others are sales Tax, vehicle License Fees, utility User Tax, service Fees and Permits and state and Federal Grants.
Who are City of Norwalk, California's main competitors?
Direct peers on record are City of Pico Rivera, California, City of Lakewood, California, City of Paramount, California, City of Cerritos, California, City of Bellflower, California, City of Downey, California, City of Santa Fe Springs, California and City of La Mirada, California. City of Montebello, California is listed as a regional player. City of South Gate, California is listed as a broad incumbent.
Does City of Norwalk, California have an API?
No public API is recorded for City of Norwalk, California.
What industry is City of Norwalk, California in?
City of Norwalk, California's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 922.