Norwich Accountancy

What Norwich Accountancy does

Norwich Accountancy Services Ltd is a privately-held, founder-led accountancy practice registered in England and Wales, headquartered at 19 Upper King Street, Norwich. Founded in 2010 and operating with approximately 10 employees, the firm delivers a suite of professional accountancy and tax advisory services targeting sole traders, small and medium-sized enterprises (SMEs), and entrepreneurs in the Norwich and Norfolk region. Its core service lines comprise Personal Tax (Self Assessment, SA302, UTR guidance), Business Tax and Compliance (corporation tax, limited company setup, Companies House filings), Payroll (RTI submissions, IR35, statutory payments), Construction Industry Scheme (CIS) advisory (registration, Gross Payment Status, Domestic Reverse Charge VAT), and Property Capital Gains Tax (CGT) planning including inherited and non-resident property disposals.

The firm operates without any proprietary technology platform. Its delivery stack is built on third-party cloud accounting software — it holds Xero Platinum Partner status — supplemented by Red Flag Alert's AI-driven digital AML onboarding (enabling 90-second client identity verification via biometric and multi-bureau checks). There is no proprietary model, SDK, or API; the firm is a traditional professional services business whose primary technology investment is content marketing (an SEO-targeted blog/news section publishing dated articles through August 2024, with supporting presence on LinkedIn, Facebook and Instagram).

Revenue is generated entirely through professional service fees charged on a recurring and ad-hoc basis to its client base of sole traders, SMEs, construction contractors, property investors and entrepreneurs. Pricing is not publicly disclosed; prospective clients are directed to contact the firm for consultation. The go-to-market model is direct and sales-led, relying on personal referrals, Google Reviews, SEO-driven organic traffic, and community partnerships (e.g., Norwich City Regional Partner 2024/25 and a content collaboration with Norfolk estate agency Pymm & Co). No external funding has been disclosed, and ownership appears closely held — typical of UK micro-cap professional services firms.

Name

Norwich Accountancy

Legal name

Norwich Accountancy Services Ltd

Website

https://norwichaccountancy.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Norwich Accountancy is a privately-held UK accountancy practice of approximately 10 staff, serving sole traders, SMEs and entrepreneurs in Norwich and Norfolk with personal tax, business tax, payroll, CIS, and property CGT advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Accountancy and Tax Advisory Services: Norwich Accountancy generates revenue by providing a suite of professional accountancy services including personal tax, business tax and compliance, payroll services, construction industry scheme (CIS) advisory, and property capital gains tax advisory. Revenue is derived from professional service fees charged to sole traders, SMEs, and entrepreneurs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Norwich Accountancy is a professional accountancy and tax advisory firm providing personal tax, business tax and compliance, payroll, Construction Industry Scheme (CIS), and property capital gains tax services to sole traders, SMEs, and entrepreneurs in the Norwich and Norfolk region. Services are delivered via direct consultations using cloud accounting platforms (Xero) and digital AML onboarding (Red Flag Alert). Revenue is generated from professional service fees for tax return filing, HMRC compliance, payroll processing, and specialist sector advisory.

Product overview

Norwich Accountancy offers a unified suite of accountancy and tax services rather than a software product. The core offering consists of five interconnected service areas: Personal Tax Services (individual tax returns and advice), Business Tax and Compliance Services (corporate tax and business advisory), Payroll Services (employment tax and RTI management), Construction Industry Scheme (CIS) Services (specialist construction sector compliance), and Property Capital Gains Tax Services (property investment and disposal advisory). These services work together to provide comprehensive financial management for sole traders, SMEs, and entrepreneurs, with particular emphasis on tax efficiency, regulatory compliance, and forward planning. The firm also provides client onboarding with AML security checks, tax due diligence, and ongoing advisory support across all service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Tax Services Expert tax advice and return filing for individuals, including guidance on tax allowances, SA302 forms, UTR numbers, and income tax for sole traders. Designed for self-employed individuals and sole traders needing personal tax and Self Assessment support.
• Business Tax and Compliance Services Comprehensive business tax advisory and compliance services covering corporation tax, limited company setup guidance, and Companies House reforms compliance. Geared toward small and medium-sized businesses requiring ongoing accountancy and regulatory compliance.
• Payroll Services Full payroll management including RTI submissions, paternity leave guidance, IR35 compliance, statutory payments, and National Insurance calculations. Provided to UK employers needing compliant payroll processing.
• Construction Industry Scheme (CIS) Services Specialised accountancy services for construction businesses including CIS registration, Gross Payment Status compliance, and Domestic Reverse Charge VAT guidance. Targeted at construction contractors and subcontractors.
• Property Capital Gains Tax (CGT) Services Advisory services on property-related capital gains tax, including guidance on CGT changes, inherited property sales, and residential property disposal planning. Designed for property investors, landlords, and those disposing of inherited or investment properties.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Red Flag AlertcoreTechnology or IntegrationNorwich Accountancy has partnered with Red Flag Alert, a leading provider of advanced Anti-Money Laundering (AML) solutions, to streamline its client onboarding and ID verification processes. Red Flag Alert's AI-driven digital verification technology enables 90-second identity checks via smartphone, including ID document capture, biometric selfie video verification, and multi-bureau database cross-referencing. This partnership enhances AML compliance efficiency and provides a smoother, more secure onboarding experience for clients.
• XerocoreTechnology or IntegrationNorwich Accountancy is a Xero Platinum Partner, indicating a certified proficiency in Xero cloud accounting software. Xero is a market-leading cloud-based accounting platform used by the firm to manage client bookkeeping, accounting, and financial reporting.
• Pymm & CominorStrategic or Co-development PartnerPymm & Co is a reputable estate agency and property market specialist in Norfolk that has collaborated with Norwich Accountancy on housing market content. Norwich Accountancy references Pymm & Co's property market insights in articles such as the 'Overview of the Housing Market in 2024', suggesting a content co-creation or referral relationship in the property tax advisory space.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Crowe UK: Mid-tier UK accountancy firm with regional offices providing tax, accounting, and advisory to SMEs and private clients. Larger footprint than Norwich Accountancy but overlapping in core SME-focused tax and compliance work.
• MHA MacIntyre Hudson: Top-20 UK accountancy network with regional offices serving SMEs and mid-market clients across tax, accounting, and advisory. Broader scale than Norwich Accountancy but overlapping in core SME tax and compliance services.

Direct peers

• Streets Chartered Accountants: UK mid-tier chartered accountancy firm with a regional footprint, providing tax, accounts, payroll, and advisory services to SMEs and individuals. Highly comparable to Norwich Accountancy in service mix, UK regional focus, and SME/sole-trader client base.
• BHP Chartered Accountants: UK regional chartered accountancy firm serving SMEs, individuals, and entrepreneurs with tax, accounting, and advisory services. Comparable to Norwich Accountancy in client segments and regional accountancy delivery model.
• BKL Chartered Accountants: UK chartered accountancy firm serving SMEs, entrepreneurs, and private clients with tax, accounting, and advisory services. Comparable to Norwich Accountancy in target segments and regional service delivery.
• TC Group: UK mid-tier accountancy firm offering tax, accounting, payroll, and business advisory to SMEs and individuals. Aligned with Norwich Accountancy in service mix and target market.
• DTE Business Advisers: UK regional accountancy firm providing tax, accounting, payroll, and advisory services primarily to owner-managed businesses and SMEs. Similar SME-focused GTM and service suite to Norwich Accountancy.
• Kreston Reeves: UK chartered accountancy firm serving SMEs, entrepreneurs, and private clients across the South East with tax, accounting, payroll, and advisory services. Comparable to Norwich Accountancy in target segments and core compliance-plus-advisory positioning.
• Dains Accountants: UK regional accountancy firm providing tax compliance, accounting, and business advisory to SMEs and owner-managed businesses. Similar in scope and regional SME focus to Norwich Accountancy.
• Whitley Stimpson: UK regional firm based in Oxfordshire providing tax, accounting, payroll, and advisory services to SMEs and individuals. Directly comparable to Norwich Accountancy's regional accountancy model and client profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/norwichaccountancy
• LinkedInlinkedin.com/company/norwich-accountancy
• Instagraminstagram.com/norwichaccountancy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norwich Accountancy