Norwood Community Media

What Norwood Community Media does

Norwood Community Media (NCM) is an independent 501(c)(3) nonprofit PEG (Public, Educational, and Government) Access Center established in 2004 to serve the Town of Norwood, Massachusetts. The organization operates three primary broadcast channels — Community, Government, and Schools & Sports — distributed across Comcast (Channels 6, 8, 22 & 1072), Norwood Light Broadband (Channels 622, 623 & 624), and Verizon (Channels 33, 34, 35 & 2135). Its core programming includes the weekly Norwood News hyper-local newscast, livestreamed and archived municipal government meetings (Board of Selectmen, Planning Board, Town Meeting), Norwood High School events and athletics, and community-produced content via its public access training program.

The organization's underlying technology is conventional cable television broadcasting infrastructure with a complementary on-demand digital streaming platform that provides searchable access to an archive dating back to 1984. Studios and offices are physically located inside Norwood High School, embedding the organization within the community it serves. Distribution is entirely linear cable plus self-serve web streaming; no mobile app is offered. The organization also runs community training programs such as the "Lights, Camera, Summer" youth production workshop.

NCM's revenue model is funded through cable subscriber fees paid to Norwood Light Broadband, Comcast, and Verizon under the PEG access framework — a recurring, statutory revenue stream tied to local cable subscriptions. The organization maintains operational independence from these cable providers despite the funding relationship and is governed by a volunteer Board of Directors. Its customer segments are the Town of Norwood government, Norwood Public Schools, and Norwood residents; no commercial customer base or external geographic market is served.

Name

Norwood Community Media

Website

https://norwoodcommunitymedia.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Norwood Community Media is an independent 501(c)(3) nonprofit PEG access center serving Norwood, Massachusetts. It broadcasts government meetings, school and sports programming, and a weekly local newscast across Comcast, Norwood Light Broadband, and Verizon, funded by cable subscriber fees.

Ownership category

akta.pro rank

Product category

Public Access Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPABADAC

State/Regional Public Broadcasting Networks & Consortia

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Public/Nonprofit Broadcasting (PBS/NPR-style)

SECONDARYMPABADAG

Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Public/Nonprofit Broadcasting (PBS/NPR-style)

Keywords

• Public access television
• Community media center
• PEG access channel
• Local broadcasting services
• Cable television programming

Headquarters

HQ city

Norwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Subscriber Funding: 501(c)(3) nonprofit organization receiving operational funding from subscribers of Norwood Light Broadband, Comcast, and Verizon cable services

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Norwood Community Media operates a nonprofit PEG (Public, Educational, and Government) Access Center that produces and broadcasts three cable television channels serving the Norwood, MA community with local government, education, school sports, and community-interest programming. The organization produces original shows such as Norwood News, Mustang Magazine, NHS Update, NCM Sports Talk, and Living Local, and distributes them across Comcast, Norwood Light Broadband, and Verizon.

Product overview

Norwood Community Media is an independent 501(c)(3) nonprofit PEG (Public, Educational, and Government) Access Center serving the Town of Norwood, Massachusetts. The organization operates a three-channel broadcast structure: the Community Channel (featuring Norwood News and community programming), the Government Channel (broadcasting municipal meetings and town governance), and the Schools & Sports Channel (covering NHS events, sports, and athletics). Beyond linear broadcast television distributed via Comcast, Norwood Light Broadband, and Verizon, NCM provides on-demand video streaming access to archived content spanning decades. The center also facilitates Public Access Television production, training community producers to create and air their own local programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Channel Cable television channel dedicated to community-interest programming for Norwood, MA residents, featuring local shows, events coverage, and community stories.
• Government Channel Cable television channel broadcasting coverage of Norwood town government meetings, public hearings, and civic affairs for residents.
• Schools & Sports Channel Cable television channel featuring Norwood Public Schools programming and local high school sports broadcasts, including NHS Update and NCM Sports Talk.
• Norwood News Original local news program produced by Norwood Community Media covering news, events, and stories from the Norwood, MA community.

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Norwood Light BroadbandcoreChannel Partner/ Reseller/ DistributorCable subscriber funding partner; distributes NCM content on Channels 622, 623 & 624 as part of the PEG access funding model
• ComcastcoreChannel Partner/ Reseller/ DistributorCable subscriber funding partner; distributes NCM content on Channels 6, 8, 22 & 1072 as part of the PEG access funding model
• VerizoncoreChannel Partner/ Reseller/ DistributorCable subscriber funding partner; distributes NCM content on Channels 33, 34, 35 & 2135 as part of the PEG access funding model
• Town of NorwoodcoreStrategic or Co-development PartnerGovernment partner for broadcasting public meetings, town events, and public service information to Norwood residents
• Norwood Public SchoolscoreStrategic or Co-development PartnerEducation partner for school programming, athletics coverage, and student media production at Norwood High School and other district schools
• Local BusinessesminorGTM or Marketing PartnerBuilds partnerships with local businesses for community coverage and promotional content through NCM programming
• Norwood High SchoolcoreImplementation/ SI/ Consulting PartnerHosts NCM offices and studio facilities within the high school building, providing infrastructure and community access

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boston Neighborhood Network (BNN): BNN is the PEG access center for the City of Boston, MA providing multi-channel community, government, and educational programming under the PEG model. Comparable as a larger-scale Massachusetts PEG operation serving a single municipality.
• Cambridge Community Television (CCTV): CCTV is a PEG access center in Cambridge, MA providing community, government, and educational programming via cable and digital platforms. Operates under the same PEG funding model and is the most analogous mid-size MA PEG center.
• Belmont Media Center: Belmont Media Center is a PEG access center serving the Town of Belmont, MA with similar multi-channel cable distribution and community/government/schools programming model. Directly comparable as a Massachusetts municipal PEG center of similar scale.
• HCAM (Hopkinton Community Access): HCAM operates PEG channels serving Hopkinton, MA with community, government, and schools coverage. Comparable as a Massachusetts PEG center operating a similar three-channel structure.
• Watertown Cable Access (WatCAM): WatCAM operates as the PEG access center for the Town of Watertown, MA with similar community access production, government meeting coverage, and schools programming. Comparable small-to-mid Massachusetts PEG organization.
• Wellesley Media (WMTV): Wellesley Media is the PEG access center for the Town of Wellesley, MA providing community, government, and schools programming via cable. Direct peer as another Massachusetts municipal PEG operation of similar scale.
• Worcester Community Cable Access (WCCA TV): WCCA TV is a PEG access center in Worcester, MA offering community, government, and educational channels under the same franchise funding structure. Comparable Massachusetts PEG operation with multi-channel distribution.
• Dedham Media Center: Dedham Media Center is the PEG access center serving Dedham, MA — a town adjacent to Norwood — providing community, government, and schools programming via cable distribution. Comparable as a neighboring Massachusetts municipal PEG organization.
• Mansfield Media Center: Mansfield Media Center is a PEG access center in Mansfield, MA — a town adjacent to Norwood — providing community, government, and educational programming under the same PEG funding framework. Comparable as a geographically proximate small Massachusetts PEG.

Broad incumbents

• WGBH (PBS station): WGBH is the regional PBS member station serving greater Boston with public broadcasting across television, radio, and digital. Comparable as a public/nonprofit broadcaster operating in the same Massachusetts media landscape, but at significantly larger regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/norcommmedia
• Facebookfacebook.com/norwoodcommunitymedia
• Instagraminstagram.com/norwoodcommunitymedia
• LinkedInlinkedin.com/company/norwood-community-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norwood Community Media