NOS Alive

What NOS Alive does

NOS Alive is an annual three-day outdoor music festival held since 2007 at the Passeio Marítimo de Algés waterfront in Lisbon, Portugal, and operated by the private Portuguese event promoter Everything Is New, Lda. The 18th edition (July 9-11, 2026) features multiple stages — the main NOS Stage, Heineken Stage, WTF Clubbing Stage, Sagres Stage, and the newly introduced Palco Literário (Literary Stage) — and books a mix of internationally recognized headliners (Foo Fighters, Florence + The Machine, Twenty One Pilots, Nick Cave & The Bad Seeds, Lorde) and prominent national acts, positioning the festival as Portugal's highest-reputation music brand since 2022 in the view of national and international press.

The festival's product is complemented by on-site accommodation (Lisbon Camping & Bungalows), a Special Access program for attendees with mobility needs and expectant mothers (supported by partner Joaquim Chaves Saúde), and accessibility features. The technology footprint is minimal and not publicly disclosed; the operation is event-driven with a lean core team of seven employees.

Commercially, NOS Alive monetizes through ticket sales distributed via its exclusive ticketing partner Ticketline (with multilingual support across Portuguese, English, and Spanish) and through brand sponsorships at the stage and operational level (notably Heineken as a stage sponsor). The company holds no patents or proprietary technology assets, is privately held with no disclosed funding history, and operates under GDPR/RGPD for personal data processing of its newsletter and website audiences.

Name

NOS Alive

Legal name

Everything Is New, Lda.

Website

https://nosalive.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

NOS Alive is an annual three-day outdoor music festival held since 2007 at Lisbon's Passeio Marítimo de Algés, operated by Everything Is New, Lda., and serving music enthusiasts via ticket sales and brand sponsorships.

Ownership category

akta.pro rank

Product category

Live Music Festival Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival Grounds & Fairgrounds Operations (MPAGALAH)

akta.pro secondary industries

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG), Live Music Clubs & Venues (MPAGAIAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live music festival
• Outdoor music events
• Festival ticketing
• Live entertainment events
• Music event production

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: The festival generates primary revenue through ticket sales for the 3-day event, with tickets sold via Ticketline platform and the festival's own ticket office.
2. Sponsorship: Brand sponsorships for festival stages (e.g., Heineken Stage, WTF Clubbing Stage) and festival operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NOS Alive operates an annual three-day outdoor music festival at Passeio Marítimo de Algés in Lisbon, Portugal, held each July since 2007. The festival combines international headliners with national music acts across multiple themed stages (NOS Stage, Heineken Stage, WTF Clubbing, Sagres Stage, Palco Literário), with tickets sold through Ticketline and the festival's own ticket office. Supplementary offerings include on-site accommodation at Lisbon Camping & Bungalows, accessibility services through the Special Access Program, and stage-level brand sponsorships.

Product overview

NOS Alive is a multi-day outdoor music festival held annually in Lisbon, Portugal. The 2026 edition (18th) takes place July 9-11 at Passeio Marítimo de Algés featuring multiple stages: NOS Stage (headliners), Heineken Stage (secondary acts), WTF Clubbing (electronic), Sagres Stage (emerging artists), and the new Palco Literário (literary content). The festival offers accommodation via Lisbon Camping & Bungalows and accessibility services through its Special Access Program. Tickets are sold exclusively through Ticketline.

Differentiator

Problem solved

Functional benefit

Products and services

• NOS Alive Festival Major annual outdoor music festival held at Passeio Marítimo de Algés, Lisbon, Portugal. Operated since 2007 as a three-day event featuring international and national music acts across multiple stages (NOS Stage, Heineken Stage, WTF Clubbing Stage, Sagres Stage, and Palco Literário). Since 2022 it has been recognized as Portugal's music festival with the highest reputation. Tickets are sold via Ticketline and the festival's own ticket office.
• Special Access Program Accessibility services available to NOS Alive festival attendees, providing special access platforms for people with mobility limitations and a dedicated Área Futuras Mamãs (Future Moms Area) for expectant mothers, supported by healthcare partner Joaquim Chaves Saúde.
• Lisbon Camping & Bungalows On-site accommodation option for NOS Alive festival visitors, located at the venue grounds and offering camping and bungalow facilities for multi-day festival stays.
• Ticketline Ticketing for NOS Alive Official online ticketing service for NOS Alive festival, operated by partner Ticketline. Provides sales of festival passes and day tickets across multiple languages (Portuguese, English, Spanish) and handles customer support for ticket purchases.

Quantifiable outcome

• Consumer Choice award winner for 7 consecutive years
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Everything is New, Lda.coreStrategic or Co-development PartnerThe parent company and promoter of NOS Alive festival. Everything is New, Lda. is responsible for organizing and running the festival, handling all aspects of event production, artist booking, and festival operations.
• TicketlinecoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for NOS Alive. Ticketline handles online ticket sales for the festival across multiple languages (Portuguese, English, Spanish) and provides customer support services.
• HeinekenmajorGTM or Marketing PartnerStage sponsor for Palco Heineken (Heineken Stage), one of the main festival stages. Provides branding and sponsorship for the stage area.
• Joaquim Chaves SaúdeminorStrategic or Co-development PartnerHealthcare partner providing support for the Special Access area for expectant mothers (Área Futuras Mamãs), offering a more comfortable experience for pregnant festival-goers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lollapalooza: Global festival brand with editions in multiple countries; comparable multi-stage, multi-day format and headliner-driven positioning, though operating at a larger scale with stronger international brand equity.
• Rock in Rio: Mega-festival brand with origins in Rio de Janeiro and editions across multiple countries; operates at significantly larger scale and broader geographic footprint than NOS Alive but in the same live-music festival category with similar headliner-driven economics.
• Coachella: US-based mega-festival owned by AEG/Goldenvoice and parent of the broader festival-industry benchmark for sponsorship, ticketing, and brand economics. Sets the global standard against which European festivals like NOS Alive are measured.
• Glastonbury Festival: Iconic UK multi-day festival with global brand recognition and a similar multi-stage, headliner-driven model. Functions as a benchmark for what a top-tier European festival brand can achieve at scale.

Direct peers

• MEO Marés Vivas: Portuguese summer music festival with comparable multi-day, multi-stage format targeting the same national audience. Direct competitor within Portugal's festival calendar.
• Primavera Sound: Major multi-day music festival held in Barcelona, Spain, with comparable positioning as a premier Iberian/European destination festival featuring international headliners across multiple stages. Directly competes for the same artist-booking and tourist-festival-goer audience as NOS Alive.
• Vodafone Paredes de Coura: Portuguese multi-day music festival with a similar multi-stage, international-headliner model. Competes directly with NOS Alive for the Portuguese festival-going segment and summer tourist traffic.
• Reading and Leeds Festivals: UK-based twin-venue multi-day music festival with comparable headliner-driven, multi-stage format. Direct competitor in the European summer festival market for both artists and audiences.
• Super Bock Super Rock: Long-running Portuguese rock/pop music festival operating in the same national market as NOS Alive. Direct domestic competitor for Portuguese festival audiences and sponsorship dollars.
• Mad Cool Festival: Madrid-based multi-day music festival with a similar headliner-driven, multi-stage format and similar target audience of European festival tourists. Operates at the same scale tier and competes for the same summer slot on artist calendars.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nosalive
• Facebookfacebook.com/nosalive
• Instagraminstagram.com/nosalive
• LinkedInlinkedin.com/company/nos-alive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOS Alive