Nosso Shopping

What Nosso Shopping does

Nosso Shopping is a regional shopping and leisure center located in Vila Real, in the interior north of Portugal (Trás-os-Montes region), inaugurated in October 2004 and operated across three floors with 94–96 retail and leisure units. The property is legally held by TRJNI DOURO – SIC IMOBILIÁRIA FECHADA, S.A. (NIPC 513 322 396), with day-to-day management and commercialization outsourced to CBRE – Sociedade de Mediação Imobiliária, Lda. The tenant mix spans an Auchan hypermarket anchor, the regional-only NOS Lusomundo 7-screen multiplex cinema, fashion brands (Zara, Lefties, Sportzone, Stradivarius, Vilanova, Tiffosi), electronics (Fnac, Xiaomi Store), F&B (McDonald's, Taco Bell, Pizza Hut), home goods (Espaço Casa), and services such as travel agency Viagens Abreu.

The center monetizes through several streams: primary retail tenant rent, gift card sales (Cartão Presente, 5€–400€ loadable balances, 12-month validity), short-term pop-up space rentals, promotional campaign sponsorship, and a share of revenue from 12 Powerdot ultra-fast EV charging stations. Underlying technology consists of a geolocation-enabled iOS/Android mobile app with digital stamp loyalty mechanics, a gift card e-commerce portal, and BREEAM-certified building/management systems. Sustainability features include EV charging (6,499 sessions, 72,928.70 kWh, 67,952 kg CO₂ avoided in 2024), the Praça Box food-waste service, and the SDR deposit-and-refund packaging system launched in 2026.

The target customer base is concentrated in local residents, families with children, university students (University of Trás-os-Montes e Alto Douro), regional tourists, and three niche segments developed through dedicated programs: sustainability-conscious consumers, pet owners (Dog-Friendly), and visitors with autism spectrum conditions (Hora Tranquila). Distribution is single-country and single-region; there is no e-commerce storefront beyond gift card management, and revenue is not publicly disclosed.

Name

Nosso Shopping

Legal name

TRJNI DOURO – SIC IMOBILIÁRIA FECHADA, S.A.

Website

https://nossoshopping.pt

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Nosso Shopping is a regional shopping and leisure center in Vila Real, Portugal (opened 2004) with 94–96 tenants, an Auchan hypermarket and NOS Lusomundo cinema anchor, EV charging and sustainability services, serving local residents, families, and students in the Trás-os-Montes region.

Ownership category

akta.pro rank

Product category

Shopping Center Operations and Retail Real Estate

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping center operations
• Retail real estate leasing
• Tenant space rental
• Mall gift cards
• Leisure entertainment venue

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Tenant Rent: Nosso Shopping generates primary revenue by renting retail space to approximately 94–96 tenants across fashion, F&B, electronics, home goods, health & beauty, and entertainment categories. Tenants include anchor stores (Auchan, Fnac), fashion brands (Zara, Vilanova, Tiffosi, Stradivarius, Bershka), sports retailers (Sportzone, JD Sports), and F&B operators (McDonald's, Taco Bell, Pizza Hut, Auchan).
2. Parking Fees (Free Customer Parking): The shopping center offers approximately 1,000 covered parking spaces free of charge to customers, which serves as a customer acquisition and retention mechanism rather than a direct revenue stream. The parking supports footfall for tenants.
3. Gift Card Sales: The center sells gift cards (Cartão Presente) ranging from 5€ to 400€, valid for 12 months, redeemable at participating stores. Gift cards drive prepaid customer spend and incentivize visits.
4. Short-term Space Rentals and Pop-ups: Temporary rental of commercial spaces (Aluguer de Espaços Temporários) to brands and operators for seasonal activations, promotional campaigns, and pop-up retail, generating incremental revenue.
5. Promotional Campaign Sponsorship: Brands and stores within the shopping center sponsor center-wide promotional campaigns (Black Friday, Christmas, Valentine's Day, Mother's Day), contributing to marketing costs and generating sponsorship revenue.
6. Electric Vehicle Charging Stations: Partnership with Powerdot provides electric vehicle charging stations on-site. Revenue is generated per charging session, with the center taking a share or benefiting from increased dwell time and footfall.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Nosso Shopping is a regional shopping and leisure center in Vila Real, Portugal that rents retail space to approximately 94-96 tenants across fashion, F&B, electronics, home goods, health & beauty, and entertainment. It also operates value-added consumer services including a gift card program, mobile app loyalty, EV charging, cinema packages, and accessibility/community programs. The center generates revenue through tenant rent, short-term space rentals, gift card sales, promotional sponsorships, and EV charging.

Product overview

Nosso Shopping is a shopping and leisure center located in Vila Real, Portugal, opened in October 2004. The center features 94 stores across 3 floors with anchor tenants including Auchan hypermarket and NOS Lusomundo cinema (7 screens). It offers a diverse mix of retail stores (Zara, Lefties, Sportzone, Seaside, Fnac, McDonald's), family services (playground, children's activities), and amenities (free covered parking with 1,000 spaces). The center provides a mobile app with geolocation-based services and personalized promotions. Key branded services include Dog Friendly, Hora Tranquila (sensory-friendly hours), Praça Box (food waste reduction), electric vehicle charging (Powerdot), SDR packaging deposit system, and gift cards. Events include board game meetings, Christmas activities, and partnerships with local motorsport events.

Differentiator

Problem solved

Functional benefit

Brands

• Nosso Gift Card: Gift card program allowing customers to purchase and load between 5€ to 400€ for use at participating stores
• Praça Box
• Pick & Drive
• Hora Tranquila

Products and services

• Nosso Shopping Mobile App Consumer-facing mobile app (iOS/Android) that enables customers to browse events, manage gift cards, participate in loyalty promotions, view store directory, and receive location-based personalized offers. Supports Facebook login authentication.
• NOS Lusomundo Cinemas (7-screen multiplex) On-site 7-screen multiplex cinema operated by NOS Lusomundo, the only multiplex in the region, offering movie screenings and the combined 'Cinema + Dinner' package with on-site restaurants.
• Nosso Playground On-site children's indoor playground on Piso 1 featuring play equipment and hosting family events including board game meetings and kids' activities.
• Nosso Cartão Presente (Gift Card) Physical gift card loadable with 5€ to 400€, valid for 12 months, redeemable across participating stores within the shopping center. Sold at the Information Desk and managed via the online payment portal.
• Powerdot Electric Vehicle Charging On-site electric vehicle charging service with 12 ultra-fast Powerdot stations capable of charging vehicles to near-full in approximately 30 minutes. Delivered 6,499 charging sessions and 72,928.70 kWh in 2024.
• SDR - Sistema de Depósito e Reembolsos Packaging deposit and refund service for plastic and metal beverage bottles up to 3 liters, enabling customers to receive refunds by depositing packaging at reverse vending machines in Parque B.
• Praça Box Free cardboard food container service in the food court area that allows customers to take leftover food home to reduce food waste.
• Hora Tranquila (Quiet Hour) Weekly sensory-friendly hour every Saturday 10h-11h with reduced sensory stimuli (no sound, dimmed lighting) for visitors with autism spectrum conditions and other sensory sensitivities.
• Dog Friendly Service Pet-friendly initiative allowing pre-registered dogs to visit the shopping center with designated dog-friendly zones and stores. Requires pre-registration via app and documentation at the information desk.
• Pick & Drive (Click and Collect) Click and collect service enabling customers to order online and pick up at the shopping center.

Quantifiable outcome

• 67,952 kg of CO₂ avoided through 6,499 EV charging sessions in 2024
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• CBRE — Sociedade de Mediação Imobiliária, Lda.coreImplementation/ SI/ Consulting PartnerCBRE manages and commercializes Nosso Shopping on behalf of the property owner TRJNI DOURO – SIC IMOBILIÁRIA FECHADA, S.A. CBRE handles day-to-day center management, leasing, tenant relations, marketing, and app development (as noted in the app privacy policy and privacy notices). The company is referenced as the official manager and commercializer of the center.
• NOS Lusomundo CinemascoreChannel Partner/ Reseller/ DistributorNOS Lusomundo operates the 7-screen multiplex cinema inside Nosso Shopping — the only multiplex in the Trás-os-Montes region. NOS Lusomundo is also the partner for the 'Cinema + Dinner' package combining cinema tickets with restaurant meals at the center.
• PowerdotcoreTechnology or IntegrationPowerdot installed and operates 12 ultra-fast EV charging stations at Nosso Shopping, the largest concentration of EV charging points at a single location in Vila Real. The partnership supports the center's sustainability credentials and mobility offering. In 2024, 6,499 charging sessions delivered 72,928.70 kWh and avoided 67,952 kg of CO₂ emissions.
• FnacmajorStrategic or Co-development PartnerFnac co-organizes monthly board game meetups ('Os Encontros de Jogos de Tabuleiro') held at the center. Fnac is also an anchor retail tenant and content partner for lifestyle blog articles ('As Nossas Sugestões'). The partnership involves joint event programming, venue provision, and content co-creation.
• Federação Portuguesa de AutismomajorStrategic or Co-development PartnerThe Portuguese Autism Federation provided internal training to Nosso Shopping staff to support the 'Hora Tranquila' autism-inclusive initiative. The federation collaborated on developing sensory-friendly protocols for the weekly quiet hour, ensuring appropriate accommodations for visitors with autism spectrum disorder.
• Câmara Municipal de Vila RealmajorStrategic or Co-development PartnerPartnership with the Vila Real Municipal Council for the 'Light it Up Blue' autism awareness initiative, involving coordinated blue exterior lighting of the shopping center from April 1–7 to mark World Autism Awareness Day.
• Instituto Português do Sangue e da Transplantação (IPST)minorStrategic or Co-development PartnerIPST partners with Nosso Shopping for regular blood donation drives held at the center. These drives collected 178 donations (approx. 90 liters of blood) in 2024, potentially benefiting 534 patients.
• Grupo de Dadores de Sangue dos Serviços Sociais da CGDminorStrategic or Co-development PartnerThe blood donation volunteer group from CGD (Caixa Geral de Depósitos) Social Services co-organizes blood donation events at Nosso Shopping, supporting the center's community engagement and social responsibility initiatives.
• Viagens AbreuminorChannel Partner/ Reseller/ DistributorViagens Abreu operates a travel agency branch within Nosso Shopping, offering travel packages, weekend getaways, and vacation packages promoted through the center's blog and marketing channels. Featured in lifestyle content about romantic getaways and family trips.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alegro Setúbal: Regional shopping center in Setúbal with traditional mall format including fashion, F&B, cinema, and anchor tenants. Comparable in size, age, and catchment role for a regional Portuguese mall.
• Colombo: One of the largest shopping centers in the Iberian Peninsula located in Lisbon. Operates a multi-tenant, anchor-driven retail and entertainment format with cinema, food court, and ~360 stores — directly comparable to Nosso Shopping's leasing-and-amenities model at a different scale.
• Arrábida Shopping: Regional shopping center in Vila Nova de Gaia (Greater Porto) with multi-category retail, dining, and cinema. Comparable operating model and tenant mix for benchmarking regional Portuguese mall performance.
• Amoreiras: Mid-size Lisbon shopping center with premium positioning, anchored by major retail and F&B brands. Operates as a multi-tenant retail and leisure destination — comparable to Nosso Shopping in format, though serving a higher-income catchment.
• Mar Shopping: Regional shopping center in Matosinhos (Greater Porto) opened in 2000, with anchors, fashion, leisure, and IKEA. Comparable Iberian regional mall with similar tenant mix and multi-floor operating model.
• NorteShopping: Major regional shopping center in Matosinhos (Greater Porto) with anchor tenants, fashion, F&B, and cinema. Operates the same multi-category mall format as Nosso Shopping and serves as a reference point for mid-sized Iberian mall valuations.
• Centro Vasco da Gama: Large Lisbon-based shopping center with ~170 stores, anchor tenants, cinema, and dining. Closely comparable in operating model (multi-tenant mall with regional catchment) and in tenant mix overlap (fashion, electronics, F&B).
• Forum Algarve: Regional shopping center in Faro with cinema, fashion, F&B, and anchor tenants. Comparable in scale and catchment role, illustrating the regional mall model that Nosso Shopping operates in a different interior geography.

Broad incumbents

• El Corte Inglés Portugal: Spanish-origin department store chain operating large multi-floor retail and leisure destinations in Lisbon and Porto. Overlaps with Nosso Shopping on multi-category retail, F&B, and integrated leisure — though competes as a single retailer rather than a multi-tenant property.
• Sonae Sierra: Iberian retail real estate developer and operator managing a portfolio of shopping centers in Portugal and Spain. Highly comparable as a competing mall operator/asset manager, with overlapping tenant relationships and similar capital structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nosso-shopping

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nosso Shopping