NoSwing

What NoSwing does

NoSwing (legal name Noswing Oy Ab) is a Finnish industrial automation company founded in 2014 and headquartered in Jakobstad, Finland. It designs and sells anti-sway control systems and crane automation technology, anchored by its flagship NS100 Smart Sensor — an in-line sensor mounted at the dead end of the hoist rope that measures rope angle in real time and feeds a closed-loop sway suppression algorithm into the customer's PLC and frequency converter stack. The company also offers supporting software/integration packages (e.g., NS100 Siemens + Gateway Package with NoSwing function blocks and configurable PD parameters, ABB ACS880 integration) and professional services for planning, engineering, and modernization of semi- and fully autonomous crane systems. A next-generation product, the NS100E PROFINET-based sensor, was put into development in 2025 to address modern Industry 4.0 / PROFINET-native automation environments.

The company's customer base spans manufacturing and process industries (precast concrete, steel, wood products), large port operations, and hazardous waste management — segments where load swing, positioning accuracy, and operator safety are critical. Quantified outcomes cited include up to 30% improvement in operational efficiency and significant reduction in workplace incidents after NS100 deployment, with millimeter-accurate positioning. The solution is sold through an enterprise field-sales motion with quote-based, multi-year contracts, complemented by a direct Shopify webshop launched in 2026 and an international partner network claimed to reach 5+ countries. The company is privately held, discloses no external funding rounds, and operates with a small multidisciplinary team of approximately ten people led by CEO Steve Ekström.

Name

NoSwing

Legal name

Noswing Oy Ab

Website

https://noswing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

NoSwing is a Finnish industrial automation company that builds anti-sway sensors and closed-loop crane control systems (NS100, with NS100E in development) for manufacturing, port, steel, and hazardous-waste operators, sold via enterprise field sales and a direct webshop.

Ownership category

akta.pro rank

Product category

Crane Automation & Anti-Sway Systems

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Construction Machinery Manufacturing (333120)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL)

akta.pro secondary industries

Jib Cranes (IMAHAJAE), Mobile & Crawler Cranes (IMAHAJAA), Motor Encoders, Feedback & Condition Monitoring (Encoders, Vibration, Predictive) (IMAGACAJ), Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces) (IMAHAGAJ)

Keywords

• Crane anti-sway technology
• Overhead crane automation
• Load sway suppression
• Crane positioning systems
• Industrial crane control

Headquarters

HQ city

Jakobstad

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - NS100 Smart Sensor: Sale of proprietary NS100 anti-sway sensor hardware. The sensor is a physical device mounted on hoist ropes with IP65 rating for industrial environments.
2. Software/PLC Integration Packages: PLC base programs, NoSwing function blocks, and configurable PD parameters delivered as software packages. Includes Siemens + Gateway Package and ABB ACS880 Manual.
3. Automation & Modernization Services: Planning, engineering, and modernization services for crane automation projects, including semi- and fully autonomous crane systems implementation.
4. NS100E Next-Generation Sensor: Upcoming PROFINET-based anti-sway solution for modern automation environments, representing future revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NoSwing designs, manufactures, and sells the NS100 Smart Anti-Sway Sensor and associated automation and positioning systems for EOT (electric overhead travelling) cranes. Its offering combines rugged IP65 sensor hardware, closed-loop sway suppression control algorithms, and PLC integration packages compatible with Siemens and ABB crane control systems, sold to industrial customers to reduce load swing, improve positioning accuracy, and enable semi-autonomous crane operations.

Product overview

NoSwing offers a portfolio of crane automation solutions anchored by the NS100 Smart Sensor, their flagship anti-sway product. The portfolio includes the upcoming NS100E PROFINET-based sensor, anti-sway solutions, automation & positioning systems, and industrial control systems. The NS100 serves as the core platform, with add-on software packages (like the NS100 Siemens + Gateway Package) providing integration capabilities. The company has expanded from a single anti-sway specialist into a comprehensive crane positioning company offering products ranging from standalone sensors to full automation systems.

Differentiator

Problem solved

Functional benefit

Products and services

• NS100 Smart Anti-Sway Sensor In-line anti-sway sensor that mounts at the dead end of the hoist rope, continuously measuring rope angle to detect swing in real time. Actively dampens sway by learning load behavior at start, during travel, and at stop, for smoother, safer crane moves. Designed for industrial EOT crane operators and integrators using Siemens or ABB systems.
• NS100 Siemens + Gateway Package Software package for NS100 configuration including Siemens PLC base program, NoSwing function blocks, configurable PD parameters, and PROFINET gateway support. Sold to crane system integrators and automation engineers commissioning NS100 on Siemens-based cranes.
• Anti-Sway Solutions Comprehensive anti-sway solutions for EOT cranes led by the NS100 sensor, improving safety, precision, and efficiency in everyday lifting operations with real-time monitoring. Targeted at industrial facilities running overhead cranes.
• Automation & Positioning Systems Advanced automation systems enabling precise positioning and semi-autonomous crane operations, including precision positioning systems, semi-autonomous operations, and load optimization capabilities. Targeted at industrial crane operators seeking reduced operator workload and higher efficiency.
• Control Systems Industrial control systems for diverse automation needs across manufacturing and process industries, including planning & engineering, modernization services, and Siemens-technology-based control system integration. Targeted at industrial plant operators modernizing crane and process automation.
• ABB ACS880 Integration Package Configuration and integration manual package for the NS100 sensor with ABB ACS880 drives, providing dedicated integration documentation and parameters for ABB-based crane control systems. Targeted at ABB system integrators and end customers.

Quantifiable outcome

• Up to 30% improvement in operational efficiency
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• SICK AG: Manufactures industrial sensors used for crane positioning, anti-collision, and load monitoring — directly overlapping with NoSwing's NS100 sensor use case. Comparable because both sell industrial-grade sensors to crane OEMs and end customers for sway and position control.
• Cattron: Provides radio remote controls and automation for cranes, hoists, and industrial equipment. Comparable because it addresses similar crane operator safety, precision, and productivity use cases as NoSwing, particularly in port and heavy industrial settings.
• HBC-radiomatic: Wireless radio remote control systems for cranes and hoists with growing automation features. Comparable because it serves the same operator-assisted crane control use case and competes for the same industrial customers seeking safer, more precise lifting.
• Conductix-Wampfler: A direct competitor in crane power and data transmission systems, including load control and anti-sway solutions for overhead cranes. Comparable because it sells into the same industrial crane customers and offers overlapping anti-sway and motion control functionality.

Broad incumbents

• TMEIC: Provides industrial drives, motors, and crane automation systems for metals, port, and material handling customers. Comparable because it sells integrated crane control solutions to the same heavy-industry verticals NoSwing targets.
• Stahl CraneSystems: German-based manufacturer of hoists and crane technology with explosion-proof and process-crane specializations. Comparable because it overlaps with NoSwing's hazardous waste, steel, and process industry verticals and offers integrated crane solutions.
• Konecranes: A global crane OEM and service provider with its own smart crane features, including anti-sway and remote operation. Comparable because it represents a potential integrator or competitor to NoSwing's standalone anti-sway offering within a much broader crane portfolio.
• Demag (Terex Material Handling): A major crane OEM offering EOT cranes, hoists, and increasingly digital crane services. Comparable because it sells overhead cranes with their own control systems to the same manufacturing and process industry customers NoSwing serves.
• ABB Crane Systems: Supplies crane drives, PLCs, and control systems used together with NoSwing's NS100 (ABB ACS880). Comparable because ABB can either partner (as today) or compete by embedding anti-sway functionality directly into its crane drive and automation portfolio.
• Siemens Crane Solutions: Provides S7 PLC-based crane control platforms that NoSwing integrates with via PROFINET. Comparable because Siemens is both a key integration partner and a potential competitor with the scale to bundle equivalent sway control into its PLC and drive offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/noswing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoSwing