Noura Brasseries Ltd

What Noura Brasseries Ltd does

Noura Brasseries Ltd is a family-owned Lebanese restaurant group headquartered in London and operated by the Bou Antoun family, whose hospitality roots extend back to Lebanon in 1970 and to Paris in 1980. The London business was established in 2000 with three locations — Kingston, Curzon Street in Mayfair, and a neighbourhood delicatessen in Knightsbridge — and has since added a Battersea site and the Mayfair Lounge (opened 2004) for live music, cultural events, and private hire. A dedicated catering division has operated since 1999, serving weddings, corporate events, and private functions across London and the UK with bespoke menus, full-service staffing, and equipment hire.

The company generates revenue across four streams: in-venue restaurant dining at four London locations; takeaway and delivery via a foodbooking-powered online ordering platform covering 40+ London postcodes with postcode-specific minimum spend thresholds; full-service catering and event management; and private venue hire at the Mayfair Lounge. Customer segments span casual diners, families and couples, corporate clients using Mayfair and catering for business entertainment, and event hosts requiring bespoke Lebanese cuisine. The delivery channel includes a 45-minute priority fulfilment pathway for time-sensitive orders. Pricing for dine-in menus and catering packages is not publicly disclosed.

The operating model is asset-light from a technology perspective — the website was developed by Microvera Ltd and online ordering runs on the third-party foodbooking platform — with no proprietary technology stack, no mobile app, and no AI or data infrastructure described. Leadership has transitioned to the second generation, with sons Majed and Hani Bou Antoun co-leading the business alongside founder Nader, co-founder Jocelyne (finance), and daughter Nada (design and marketing). The company is privately held with no disclosed external funding.

Name

Noura Brasseries Ltd

Legal name

Noura Brasseries Ltd

Website

https://noura.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Noura Brasseries Ltd is a family-owned Lebanese restaurant group operating four London sites — Mayfair, Kingston, Knightsbridge Deli, and Battersea — alongside the Mayfair Lounge venue and a UK-wide catering division serving weddings, corporate events, and private functions since 1999.

Ownership category

akta.pro rank

Product category

Lebanese Restaurants and Hospitality Services

NAICS

Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Lebanese restaurants
• Authentic cuisine dining
• Event catering services
• Food delivery takeout
• Hospitality lounge venues

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining (In-venue): Revenue from dine-in customers at Noura Mayfair, Noura Kingston, Noura Deli/Knightsbridge, Noura Battersea, and Mayfair Lounge. Customers pay per order at the table. The Mayfair location in particular attracts high-profile and celebrity clientele.
2. Takeaway and Delivery: Customers order food for collection or delivery via the online ordering platform (foodbooking). Delivery across London postcodes with free delivery when minimum spend thresholds are met. Same-day and short-notice delivery available.
3. Catering Services: Full-service catering for weddings, corporate events, and private functions. Services include bespoke menu creation, wait staff, equipment hire, and event management. Catering delivered since 1999 across London and the UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Noura Brasseries Ltd operates a portfolio of Lebanese restaurants and hospitality venues across London, including Noura Mayfair, Noura Kingston, Noura Deli in Knightsbridge, Noura Battersea, and the Mayfair Lounge (live music and cultural events venue). The company also runs a full-service catering division for weddings, corporate events, and private functions across London and the UK, complemented by an online ordering and delivery platform covering London postcodes.

Product overview

Noura Brasseries Ltd operates a portfolio of Lebanese restaurants and hospitality services across London. The core offering consists of four restaurant locations (Mayfair, Kingston, Knightsbridge Deli, and Battersea), the Mayfair Lounge featuring live music and cultural events, and a dedicated catering division established in 1999. The company also provides online ordering and delivery services with coverage across London postcodes. These services are unified under the Noura brand identity, offering authentic Lebanese cuisine from appetizers (mezzes) through main courses and desserts, with catering extending the restaurant experience to external events.

Differentiator

Problem solved

Functional benefit

Products and services

• Noura Restaurant (Mayfair) Flagship Lebanese fine dining restaurant at 16 Curzon Street, London W1J 5HP, offering authentic Lebanese cuisine, outdoor shisha area, and eclectic Mayfair atmosphere. Known for attracting high-profile and celebrity clientele.
• Noura Restaurant (Kingston) Lebanese restaurant location at 16 The Triangle, London KT1 3RT, offering dine-in, takeaway, and delivery services with wrap and table menu options.
• Noura Deli (Knightsbridge) Neighbourhood delicatessen at 12 William Street, London SW1X 9HL, serving Lebanese culinary specialties in a casual deli format.
• Noura Mayfair Lounge Live music lounge hosting cultural events, private hire, belly dancing nights, and corporate dinner meetings. Operates as an upscale event venue with shisha offerings.
• Noura Catering Full-service Lebanese catering for weddings, corporate events, and private celebrations. Includes bespoke menu creation, wait staff, equipment hire, and event management. Covers London and the UK.
• Online Ordering and Delivery Foodbooking-powered online ordering platform enabling collection and delivery of Noura's food across London postcodes with postcode-based minimum spend requirements and free delivery when thresholds are met.
• Noura Battersea Battersea-based restaurant location serving Lebanese cuisine as part of the Noura London portfolio.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• The Ivy: Multi-location British brasserie/full-service restaurant chain in London and the UK. Compares to Noura on full-service restaurant operations, multi-format strategy, and premium London positioning.
• Dishoom: Multi-location London restaurant chain specialising in Bombay-style cuisine. Comparable on multi-location London full-service operating model, premium positioning, and disciplined site expansion.
• Brasserie Zédel: Iconic London brasserie in Soho offering full-service French dining. Comparable full-service, multi-format brasserie-style restaurant model under the Soho House/Beyond counterparties umbrella.

Direct peers

• Maroush Group: Established Lebanese restaurant group in London with multiple locations, similar heritage positioning, and broad menu offering. The most direct comparably positioned Lebanese restaurant operator in the London market.
• Coma Beirut: London Lebanese restaurant offering a similar menu of traditional mezzes, grills, and Lebanese sharing plates. Comparable premium positioning within the Lebanese dining segment.
• Yalla Beirut: London street-food and restaurant concept serving Lebanese and Levantine cuisine. Comparable casual-format Lebanese dining competitor with strong delivery presence.
• Comptoir Libanais: London-based Lebanese casual dining chain started by the Comptoir Group. Competes head-to-head with Noura in the Lebanese cuisine segment with multiple locations and similar catering/event offerings.
• Café Beirut: London-based Lebanese restaurant offering traditional cuisine in a casual dining format. Comparable Lebanese cuisine positioning and target customer profile.
• Beiteddine: London Lebanese restaurant serving traditional cuisine in a full-service format. Comparable niche Lebanese dining positioning in the London market.
• Stranger than Paradise: Independent Lebanese/Israeli-influenced restaurant in London with a similar neighbourhood/upscale dining profile and sharing-plate menu approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/NouraRestaurant
• YouTubeyoutube.com/channel/UCvoP1M4ljkXlT4iFTar2uJQ?view_as=subscriber
• Facebookfacebook.com/nouralebanese
• Instagraminstagram.com/nourabelgravia
• LinkedInlinkedin.com/company/noura-brasseries-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noura Brasseries Ltd