Maison de la Nouvelle-Aquitaine

What Maison de la Nouvelle-Aquitaine does

Maison de la Nouvelle-Aquitaine is a French non-profit association (Association loi de 1901, founded 2003, SIRET 832 635 130 00020) operating as the official economic, tourist, and cultural embassy of the Nouvelle-Aquitaine region in Paris. It is headquartered at 21 rue des Pyramides (75001 Paris), with a planned September 2026 relocation to larger premises near Montparnasse station. The organization is supported by a network of 100+ public and private partners led by the Conseil régional de Nouvelle-Aquitaine, and operates with a small team of 5-6 staff under Director Sébastien Aufort. Its core mission is to federate, strengthen, and promote regional actors and territories of Nouvelle-Aquitaine in the Paris metropolitan area.

The core product offering centers on a business center (Centre d'affaires) comprising 10+ themed meeting and event rooms (Périgord Limousin, Landes de Gascogne, Médoc, Marais Poitevin, Hall Pyrénées, etc.) across three floors, handling nearly 600 bookings per year with an aspirational target of 1,200+. Spaces are equipped with high-performance videoconferencing (Legrand/Vaddio), Barco Clickshare wireless presentation systems, and Elocky smartphone-based smart access control. Supporting offerings include flexible coworking (Voyageur hourly, Coloc daily, Coloc à l'année subscriptions), tourism advisory across all 12 regional departments, business implantation services via the Invest in Nouvelle-Aquitaine program, and a community platform of 14+ Neo-Aquitan diaspora associations (Les Charentais, Limougeauds, Corrézians, Béarnais de Paris, etc.) with regular NApéro networking events.

The revenue model combines transactional room and coworking rental income (with preferential rates for adherent members at €100/year), subscription-based memberships, and likely institutional partner contributions given the association structure. Go-to-market is hybrid: sales-led through direct reservation requests and a central business center proposition for regional businesses seeking Paris presence, combined with community-led engagement via the diaspora association network and cultural programming (exhibitions, tastings, conferences). The venue showcases regional Nouvelle-Aquitaine craftsmanship (Alki Basque furniture, Bernardaud Limoges porcelain, Néology Tulle seating, Eyrein Industrie sanitation), reinforcing its role as a territorial showcase in the capital.

Name

Maison de la Nouvelle-Aquitaine

Legal name

Maison de la Nouvelle-Aquitaine

Website

https://nouvelle-aquitaine.paris

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison de la Nouvelle-Aquitaine is a Paris-based nonprofit association (founded 2003) operating as the official Nouvelle-Aquitaine regional embassy, offering a 10+ room business center, coworking spaces, tourism advisory, business relocation services, and a network of 14+ diaspora associations for regional businesses, institutions, and Neo-Aquitain residents.

Ownership category

akta.pro rank

Product category

Regional Business Centre Services

NAICS

Convention and Visitors Bureaus (561591)

akta.pro industry

PRIMARYTHAHAAAA

Convention & Exhibition Centers (Public Convention Centers, Civic Centers)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Regional business services
• Meeting room rental
• Coworking spaces
• Regional representation
• Tourism advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Meeting Room and Event Space Rental: Rental of 10+ meeting rooms and event spaces to businesses, institutions, and associations. Nearly 600 bookings per year. Pricing varies by room size, duration, and membership status (adherent vs non-adherent).
2. Coworking Space Rental: Shared workspace rental with hourly (Voyageur), daily (Coloc), and annual (Coloc à l'année) options. Flexible pricing for regional businesses and travelers.
3. Membership Dues: Annual membership fees from partners and territorial members (regional councils, development agencies, tourism boards, agricultural chambers, universities) supporting the organization's operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maison de la Nouvelle-Aquitaine operates a business centre (Centre d'affaires) in central Paris renting 10+ themed meeting rooms and event spaces, coworking facilities, and an event hall to businesses, institutions, and associations from the Nouvelle-Aquitaine region. It also functions as the official regional embassy in Paris, delivering tourism advisory, business implantation support, community networking for the regional diaspora, and cultural programming. Nearly 600 meeting room bookings per year are processed through the venue.

Product overview

Maison de la Nouvelle-Aquitaine operates as a regional embassy in Paris offering a unified portfolio of services centered on its business center (Centre d'affaires) with 10+ themed meeting rooms, shared coworking spaces, and an event hall. The offering extends to regional networking through the Neoaquitain community network (15+ associations), tourism advisory services, business implantation support (Invest in Nouvelle-Aquitaine), and ongoing event programming including NApéros, tastings, and cultural exhibitions. All spaces showcase regional products from Nouvelle-Aquitaine suppliers including Basque furniture, Limoges porcelain, and local artisanal equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Centre d'affaires - Meeting Rooms and Event Spaces Rental of 10+ themed meeting rooms and event spaces (Périgord Limousin, Landes de Gascogne, Médoc, Marais Poitevin, Millevaches en Limousin, Hall Pyrénées, Le Carrelet, etc.) equipped with videoconferencing, WiFi, projection, and catering services for businesses, institutions, and associations from the Nouvelle-Aquitaine region.
• Espaces de travail partagés (Coworking) Shared workspace facilities with flexible hot-desking options (Voyageur hourly formula, Coloc daily formula, Coloc à l'année annual subscription) for travelers, regional companies, and project-based workers needing Paris workspace.
• Evénements et animations régionales Organization and hosting of regional events including NApéros (networking evenings), conferences, tastings, exhibitions, press events, and job-dating sessions promoting Nouvelle-Aquitaine regional identity, products, and culture.
• Accueil et conseil touristique Tourism information and advisory service helping visitors plan stays in Nouvelle-Aquitaine, with connections to regional tourism operators and offices across all 12 departments.
• Invest in Nouvelle-Aquitaine - Business Implantation Service Business implantation service assisting companies (TPE, PME, ETI) with location studies, real estate search, administrative procedures, public aid identification, and networking for businesses relocating to the Nouvelle-Aquitaine region.
• Réseau des Néoaquitains de Paris Community platform connecting people from Nouvelle-Aquitaine living in Paris through 14+ regional associations (Les Charentais de Paris, Les Limougeauds de Paris, Les Corrézians, Les Béarnais de Paris, etc.) offering networking events and cultural activities to maintain regional ties.

Quantifiable outcome

• Nearly 600 meeting room bookings per year
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Limoges MétropolecoreStrategic or Co-development Partner · 1 September 2021Metropolitan area around Limoges, partnered with Maison to host a dedicated month at the Paris premises in September 2021, launching the Limougeauds de Paris network.
• Conseil régional de Nouvelle-AquitainecoreStrategic or Co-development PartnerThe regional council is the founding and primary institutional partner of Maison de la Nouvelle-Aquitaine. Established in 2003, the council provides foundational support for the organization's mission to represent the region in Paris.
• Agence de Développement et d'Innovation Nouvelle-Aquitaine (ADI-NA)coreStrategic or Co-development PartnerRegional development and innovation agency operating the 'Invest in Nouvelle-Aquitaine' service to attract businesses to the region. Works with Maison to welcome companies considering relocation.
• Comité Régional du Tourisme de Nouvelle-AquitainecoreStrategic or Co-development PartnerRegional tourism board partnering with Maison to promote Nouvelle-Aquitaine as a tourism destination and provide visitors with comprehensive travel information.
• Chambre régionale d'Agriculture de Nouvelle-AquitainecoreStrategic or Co-development PartnerRegional agricultural chamber representing farmers and food producers, collaborating on events showcasing regional gastronomy and agricultural products.
• AlkiminorOEM/ Whitelabel/ Licensing PartnerBasque country furniture manufacturer supplying Alki brand furniture (oak wood and natural wool) to the business center, showcasing regional craftsmanship.
• BernardaudminorOEM/ Whitelabel/ Licensing PartnerLuxury porcelain manufacturer from Limoges supplying Bernardaud brand porcelain for coffee service in the business center.
• Next SafeminorOEM/ Whitelabel/ Licensing PartnerCharente-based protective equipment manufacturer providing Next Safe brand protective masks for the business center.
• Eyrein IndustrieminorOEM/ Whitelabel/ Licensing PartnerCorrèze-based cleaning products company supplying Origine Corrèze brand hand sanitizer gel for the business center.
• NéologyminorOEM/ Whitelabel/ Licensing PartnerTulle-based luxury furniture manufacturer producing custom sofas and seating for the business center, showcasing Corrèze craftsmanship.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Maison de l'Auvergne: Auvergne's Paris embassy combining meeting room rentals, networking events, and regional cultural promotion. Closely analogous to Maison de la Nouvelle-Aquitaine in scope, scale, and target customer base.
• Maison de la Bretagne: Bretagne's Paris embassy providing event venues, business services, and community programming for Breton businesses and diaspora. Directly comparable operating model, member structure, and Paris-based regional promotion mandate.
• Maison des Pays de la Loire: Pays de la Loire's Paris representation offering meeting venues, business services, and community events for regional stakeholders. Operates an almost identical non-profit regional-embassy-plus-business-centre model.
• Maison de l'Alsace: Regional embassy of Alsace in Paris offering meeting rooms, coworking, cultural programming, and a partner network for Alsatian businesses in the capital. Operates the same regional-representation-plus-venue hybrid model as Maison de la Nouvelle-Aquitaine, making it the closest functional analog.
• Maison de la Normandie: Normandy's representation in Paris offering meeting rooms, networking events, and tourism information for Norman businesses. Mirrors the Maison's mix of venue rental, regional promotion, and diaspora community engagement.
• Maison de la Bourgogne: Burgundy's Paris-based embassy providing meeting and event spaces, regional promotion, and community programming for Burgundian businesses. Same association loi1901 governance structure and regional-council funding model.

Broad incumbents

• WeWork: Global coworking and flexible-office incumbent with multiple central-Paris locations offering meeting rooms, event spaces, and coworking on standardized terms. Competes for the same meeting-room and event spend as the Maison but at much larger scale and without the regional-embassy positioning.
• Spaces (IWG): IWG's premium coworking brand with several Paris locations providing meeting rooms and event venues. Overlaps with the Maison's core room-rental offering and competes for Paris-based corporate and SME customers.

Emerging players

• Workstation: French coworking chain operating multiple Paris locations with meeting rooms and event spaces. A more localized commercial competitor with similar flexible-space offerings but without the regional-embassy and community-association differentiation.
• Morning Coworking: Paris-based coworking and event-venue operator with multiple sites across the city. Competes for the same flexible-meeting and event bookings, with a more commercial and less community-anchored positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1455906511466114
• LinkedInlinkedin.com/company/maisondelanouvelleaquitaine

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison de la Nouvelle-Aquitaine