Office de Tourisme Nouvelle Normandie

What Office de Tourisme Nouvelle Normandie does

Office de Tourisme Nouvelle Normandie is a French public tourism office (Établissement Public à Caractère Industriel et Commercial, EPIC) operating under the institutional mandate of Seine Normandie Agglomération. Created on January 28, 2005, it serves as the official tourism information authority for approximately 60 municipalities in the Eure department of Normandy, anchored on four towns — Vernon, Giverny, Les Andelys, and Pacy-sur-Eure — and operates four year-round or seasonal tourist information offices plus a mobile unit active June through October.

The office delivers a portfolio of destination services: in-person information and ticketing, the Pass Boujou multi-attraction pass, accommodation booking, guided tours (notably at Giverny and Château Gaillard), a dedicated group booking service for parties of 20+, and the commemorative Monet 2026 centenary program. Its technology stack consists of a trilingual (French, English, German) WordPress/Elementor website with an interactive map, a personalized "Mon Carnet de Voyage" wishlist tool, Zendesk CRM and live chat, Google Analytics, and Google Maps integration. It holds the Qualité Tourisme and Tourisme & Handicap certifications and is CNIL-registered.

Revenue derives principally from the local tourism tax (taxe de séjour), supplemented by ticketing commissions, transactional fees from the booking platform, and deposits/fees from group packages requiring a 30% deposit on confirmation. The entity is led by Directrice Hélène Traën and Président Antoine Rousselet and operates with 18 employees across Vernon, Les Andelys, Giverny, and Pacy-sur-Eure.

Name

Office de Tourisme Nouvelle Normandie

Legal name

Office de Tourisme Seine Normandie Agglomération

Website

https://nouvelle-normandie-tourisme.com

Company type

Public

Founded year

2005

Operating status

Operating

Short description

Office de Tourisme Nouvelle Normandie is a French public EPIC tourism office, founded in 2005, serving approximately 60 municipalities in Normandy across four physical offices. It delivers official tourist information, ticketing, accommodation booking, guided tours, and group packages anchored on Giverny and Château Gaillard.

Ownership category

akta.pro rank

Product category

Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKABAH

Inbound/Local Retail Travel Agencies (Destination Booking Offices)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies

Keywords

• Destination tourism services
• Group travel packages
• Tourist information offices
• Guided tours and tickets
• Cultural heritage tourism

Headquarters

HQ city

Vernon

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Promotion Services: Public tourism office serving as the official tourist information service for the Seine Normandie Agglomération territory. Revenue derived from local tourism tax (taxe de séjour), service fees for bookings and reservations, and ticketing commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Office de Tourisme Nouvelle Normandie is the official public tourism office for the Seine Normandie Agglomération territory, delivering free tourist information alongside paid services such as ticket booking, accommodation reservation, guided tours, the Pass Boujou multi-attraction pass, and turnkey group packages for parties of 20 or more. It operates four tourist information offices and a seasonal mobile office, promoting destinations including Giverny (Monet), Château Gaillard, Vernon, Les Andelys, and Pacy-sur-Eure to individual visitors, groups, schools and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Pass Boujou tourist pass A seasonal tourist pass providing combined access to multiple attractions and experiences across Nouvelle Normandie, available from April 1 to December 23, targeted at individual leisure visitors and couples exploring Vernon, Giverny, Les Andelys and Pacy-sur-Eure.
• Group Visit Services Turnkey group travel service for parties of 20 or more, including seminars, school trips and custom programs; covers accommodation, meals, guided tours and leisure activities, with personalized itinerary design and full invoicing through the Treasury Public.
• Ticket Booking Service (online and on-site billetterie) Online and in-office ticketing service for visits, activities and attractions across Nouvelle Normandie, available via the website boutique and at the four tourist information offices.
• Accommodation Booking Reservation platform for hotels, bed and breakfasts, gîtes and campsites across the Vernon, Giverny, Les Andelys and Pacy-sur-Eure areas, targeted at individual tourists and group organizers.
• Guided Tours Reservable guided tour services covering major attractions including Giverny (Monet gardens and house), Vernon, Château Gaillard, and other cultural sites, offered to individuals and groups.
• Monet 2026 Centenary Program Special commemorative program of exhibitions, events and themed experiences marking the centenary of Claude Monet in 2026 across Nouvelle Normandie, targeted at cultural tourists and Impressionism enthusiasts.
• Press and Filming Services Media services offering press kits, photo library access, press trips and coordination of filming and photo shoots, targeted at journalists, influencers, broadcasters and production companies covering Château Gaillard and other Nouvelle Normandie sites.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Seine Normandie Agglomération (SNA)coreStrategic or Co-development PartnerParent public establishment that created the tourism office on January 28, 2005. The tourism office operates as part of SNA which encompasses approximately 60 municipalities in the Eure department.
• Eure TourismemajorStrategic or Co-development PartnerDepartmental tourism committee for Eure, involved in regional tourism promotion and data collection. Part of the Tourinsoft database integration.
• Conseil Départemental de l'Eure (CD27)majorStrategic or Co-development PartnerDepartmental council supporting regional tourism development and promotion in Normandy.
• Normandie TourismemajorGTM or Marketing PartnerRegional tourism board promoting Normandy as a destination at national and international levels.
• Voyages ImpressionnistesminorGTM or Marketing PartnerTour operator specializing in Impressionist-themed travel experiences in Normandy, complementing the Monet 2026 programming.
• Eurêka (Eure Attractiveness Agency)majorStrategic or Co-development PartnerRegional agency supporting tourism attractiveness and investment. Partners with tourism office on press trips and professional visits.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Normandie Tourisme: Regional tourism board for Normandy, directly comparable as the parent-tier DMO above the Office de Tourisme Nouvelle Normandie. Both promote Normandy destinations, partner on press trips, and share promotional responsibilities — the difference is geographic scope (regional vs. departmental).
• Eure Tourisme: Departmental tourism committee for Eure, the parent departmental layer of the same tourism hierarchy. Operates with overlapping scope (Eure department), shared data infrastructure (Tourinsoft), and joint promotional campaigns with the Office de Tourisme Nouvelle Normandie.
• Office de Tourisme Rouen Normandie: Municipal-level tourist office serving Rouen and its agglomeration in Normandy. Directly comparable DMO function (visitor information, ticketing, group bookings, accommodation reservations) targeting a similar cultural-heritage audience in the same region.
• Office de Tourisme Honfleur: Small Norman coastal tourist office delivering the same core DMO services (visitor centers, ticketing, accommodation booking, group services) for Honfleur. Comparable scale, structure, and target audience (cultural and Impressionist-adjacent visitors).
• Office de Tourisme de Bayeux: Intercommunal tourist office in Calvados serving Bayeux and surrounding communes. Same EPIC/public-office structure, same service mix (visitor information, group bookings, ticketing), and same heritage-tourism positioning in Normandy.
• Office de Tourisme de Caen: Tourist office serving Caen la Mer agglomeration. Direct DMO peer operating visitor centers, group booking services, and accommodation platforms in Normandy with similar governance (public establishment) and customer mix.

Regional players

• Comité Régional du Tourisme de Bretagne: Regional tourism board for Brittany, directly comparable in governance and mission (regional destination promotion, group services, partner coordination). Operates in an adjacent French region competing for the same inbound Normandy-Brittany circuit visitor.

Emerging players

• Voyages Impressionnistes: Tour operator specializing in Impressionist-themed travel experiences in Normandy — a formal partner of the Office de Tourisme Nouvelle Normandie. Comparable as a tour operator serving the same Impressionism-curious customer, with overlapping group-product offering.

Broad incumbents

• Atout France: French national tourism development agency — the broader-tier incumbent above regional DMOs. Comparable in destination-promotion mandate but operates at national scale, providing branding, data, and international marketing that filters down to regional offices like Office de Tourisme Nouvelle Normandie.
• Visit Paris Region (CRT Paris Île-de-France): Regional tourism committee for the Paris Île-de-France region. Comparable as a regional DMO but at much larger scale; relevant because proximity to Paris shapes the office's catchment — direct competitor for the inbound Paris-region visitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OfficeNouvelle
• Facebookfacebook.com/OfficedeTourismeSeineNormandieAgglo
• LinkedInlinkedin.com/company/office-de-tourisme-nouvelle-normandie
• Instagraminstagram.com/nouvellenormandie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme Nouvelle Normandie