NOVA Behavioral Health

What NOVA Behavioral Health does

NOVA Behavioral Health is a private, founder- and family-owned behavioral healthcare organization headquartered in North Carolina and operating for over 40 years since its 1980 founding by Dr. John Ford, PhD. The company delivers residential and outpatient behavioral health services through three program lines: Intermediate Care Facilities for Individuals with Intellectual Disabilities (ICF-IID), which provides 24/7 residential care for adults with intellectual disabilities; the Tidal Integrated Health Program, which offers outpatient psychological therapy and assessment for children and adolescents; and formerly the Psychiatric Residential Treatment Facility (PRTF) program for youth, which was divested to Oakwood Treatment Center in 2023. The organization operates as a managed-services clinical provider, generating revenue through Medicaid reimbursement, commercial insurance contracts, and healthcare referral-driven direct intake, with no publicly disclosed pricing.

The organization's underlying technology is clinical rather than digital: service delivery rests on evidence-based behavioral health assessment, intervention approaches, and specialized training in integrated care models, supported by a clinical workforce led by PhD-level psychologists. Distribution is entirely direct-to-patient through clinical facilities and a healthcare referral network spanning providers, payors, and community organizations across North Carolina. The company maintains a minimal digital footprint — a corporate website, Paylocity-powered careers portal, and IntakeQ-based patient portal — with no active social media presence or third-party technology integrations.

The business model is concentrated within North Carolina, with all four members of the leadership team (CEO Ryan Ford, PhD; COO Cameron Ford, PhD; CFO Tracey Pridgen, CPA; and Founder/Consultant John Ford, PhD) based in the state. There is no evidence of external institutional investment, private equity ownership, or parent company structure. The organization employs approximately 66 people and serves youth, adult, and family populations facing developmental, social, emotional, and behavioral challenges.

Name

NOVA Behavioral Health

Legal name

Nova Behavioral Health

Website

https://novabehavioralhealth.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

NOVA Behavioral Health is a private, family-owned behavioral healthcare provider in North Carolina operating for over 40 years, delivering ICF-IID residential care for adults with intellectual disabilities and outpatient psychological therapy and assessment for children and adolescents through its Tidal Integrated Health program.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Residential Intellectual and Developmental Disability Facilities (623210), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Integrated Primary Care in Behavioral Health Settings (HLAFAGAM)

Keywords

• Residential behavioral health
• Intellectual disability care
• Outpatient psychological therapy
• Intermediate care facilities
• Psychological assessment services

Headquarters

HQ city

North Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Services Revenue: NOVA Behavioral Health generates revenue through providing residential and outpatient behavioral health services. As a healthcare organization, they operate through insurance reimbursement, government healthcare programs (Medicaid), and potentially direct pay arrangements. Revenue is derived from intermediate care facility services (ICF-IID) for adults with intellectual disabilities, outpatient psychological therapy and assessment services (Tidal Integrated Health), and psychiatric residential treatment services (PRTF, now transferred to Oakwood Treatment Center).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

NOVA Behavioral Health provides residential and outpatient behavioral health services in North Carolina. The organization operates Intermediate Care Facilities for Individuals with Intellectual Disabilities (ICF-IID) offering 24/7 residential care for adults with intellectual disabilities, and the Tidal Integrated Health Program delivering outpatient psychological therapy and assessment to children and adolescents. Psychiatric Residential Treatment Facility (PRTF) services have been transferred to Oakwood Treatment Center.

Product overview

NOVA Behavioral Health is a behavioral health services provider offering a portfolio of residential and outpatient programs. The company operates ICF-IID (Intermediate Care Facilities for Individuals with Intellectual Disabilities) for adults with intellectual disabilities, and the Tidal Integrated Health Program providing outpatient psychological therapy and assessment for children and adolescents. PRTF (Psychiatric Residential Treatment Facilities) was previously offered but has been transferred to Oakwood Treatment Center. The company promotes resilience through individualized, evidence-based assessment, skill building, and intervention for youths, adults, and families facing developmental, social, emotional, and behavioral challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• ICF-IID Intermediate Care Facilities for Individuals with Intellectual Disabilities providing residential care for adults with intellectual disabilities in North Carolina.
• Tidal Integrated Health Outpatient psychological therapy and assessment program for children and adolescents facing developmental, social, emotional, and behavioral challenges, including a patient portal for appointment scheduling and intake.
• PRTF Psychiatric Residential Treatment Facilities providing residential mental health treatment services for youths. Note: This program has been transferred to new ownership and management under Oakwood Treatment Center in 2023.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Oakwood Treatment CentermajorStrategic or Co-development PartnerOakwood Treatment Center acquired the Psychiatric Residential Treatment Facilities (PRTF) program from NOVA Behavioral Health. The transfer of PRTF services to Oakwood represents a significant operational transition, with Oakwood now managing and operating these formerly NOVA-owned residential treatment facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novabh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVA Behavioral Health