NOVATENCO
NOVATENCO is a Rio de Janeiro-based industrial equipment rental, sales, and technical services firm founded in 1978, serving offshore oil and gas, shipbuilding, construction, sanitation, nuclear, hydroelectric, and mining customers across the State of Rio de Janeiro through three authorized-brand distributor locations.
- Company typePrivate
- Founded1978
- HeadquartersDuque de Caxias, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NOVATENCO does
Nova Tenco Máquinas e Ferramentas Eireli (trade name NOVATENCO) is a privately held Brazilian industrial-equipment company founded in 1978 by Edimar Curvo and headquartered in Duque de Caxias, Rio de Janeiro. The company operates three business lines: (1) equipment rental of construction and industrial machinery including lighting towers, diesel motor pumps, electric and hose submersible pumps, generator sets (5-200 kVA), pneumatic air compressors, vibratory rollers and plates, percussion soil compactors, concrete and asphalt cutters, floor trowels, electric demolition hammers, and high-pressure washers; (2) equipment sales as an authorized distributor for WEG (motors and drives), SPV (submersible pumps), Schneider (motor pumps), Makita (power tools), Petrotec (compaction), Oleo-Mac (washers), Branco (generators and pumps), and Kanaflex (hoses); and (3) technical services including repair, rewinding, and maintenance of electric motors, frequency inverters, alternators, submersible pumps, centrifugal pumps, and power generators, plus specialized vibration testing (up to 1000 HP), computerized dynamic balancing (up to 3500 kg and 4 meters), and ROV motor testing with refrigerated-tank load simulation.
The company operates from three units across Rio de Janeiro state — Duque de Caxias (Greater Rio and South), Rio das Ostras (Lagos Region, Macaé, and Serrana), and Cajueiro near the Super Porto do Açu (North Fluminense) — and holds ABNT NBR ISO 9001:2015 and ABNT NBR IEC 60079-19:2020 (Explosive Atmospheres) certifications. Its customer base spans offshore oil and gas (Petrobras, SBM Offshore, FPSO Load Out operations), shipbuilding (Brasfells, Estaleiro Mauá, Estaleiro Inhauma), nuclear energy (Eletronuclear at Angra II), hydroelectric, mining, construction, sanitation, and general industry. Customers are served through direct sales, dedicated rental and technical-assistance departments, 24/7 emergency response, and quote-based contract pricing.
Underlying technical capabilities include proprietary test rigs for vibration analysis (up to 1000 HP, in-workshop and portable), Vatécnica computerized dynamic balancing for equipment up to 3500 kg, and a refrigerated (5°C) hydraulic-load test system for ROV motors — supported by manufacturer-trained technicians, ATEX certification, and Petrobras-mandated offshore certifications. Revenue is generated through three streams: usage-based rental, one-time equipment sales, and professional services for technical assistance, pumping, and maritime ballasting operations. The company is privately held with no disclosed investors, no funding rounds, and no M&A activity.
NOVATENCO firmographics
Firmographics- Name
- NOVATENCO
- Legal name
- Nova Tenco Máquinas e Ferramentas Eireli
- Website
- https://novatenco.com.br
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NOVATENCO is a Rio de Janeiro-based industrial equipment rental, sales, and technical services firm founded in 1978, serving offshore oil and gas, shipbuilding, construction, sanitation, nuclear, hydroelectric, and mining customers across the State of Rio de Janeiro through three authorized-brand distributor locations.
- Ownership category
- akta.pro rank
NOVATENCO industry classification
Industry- Product category
- Industrial Equipment Rental and Services
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Ship Building and Repairing (336611), Ship and Boat Building (33661)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Stevedoring & Vessel Loading/Discharging (Ship-to-Shore Operations) (TLAHALAA)
- akta.pro secondary industries
- Electrical, Automation & Navigation MRO (Power, Controls, Comms, ECDIS/Radar) (IMAJAFAD), Propulsion, Shafting & Rudder Repair (Engines, Gearboxes, Thrusters) (IMAJAFAC), Marine MRO Parts & Consumables Distribution (TLAKAOAJ)
Keywords
Where NOVATENCO is headquartered
LocationHeadquarters
- HQ city
- Duque de Caxias
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
NOVATENCO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Rental (Locação): Rental of construction equipment, pumping equipment, generators, compressors, and other industrial machinery. The company maintains a dedicated rental department with equipment available across multiple locations in Rio de Janeiro state.
- Equipment Sales (Venda): Sales of new and used equipment including motors, pumps, generators, construction tools. They are authorized distributors for WEG, SPV, and other major brands. Used equipment sold at up to 40% of new equipment cost.
- Technical Assistance and Maintenance Services: Repair, maintenance, and technical services for motors, generators, alternators, pumps, and frequency inverters. Includes authorized WEG technical service and dynamic balancing services.
- Pumping and Ballasting Services: Specialized maritime ballasting services, pumping services for construction, sanitation, and industrial applications. Includes Load Out/In operations for vessels and platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
NOVATENCO product offering
Product offeringCore offering
NOVATENCO (Nova Tenco Máquinas e Ferramentas Eireli) rents, sells, and services industrial equipment for construction, sanitation, and offshore/onshore industries across Rio de Janeiro state, Brazil. The company operates as an authorized distributor for WEG motors, SPV submersible pumps, and other major brands, while providing specialized technical services including motor repair, vibration testing, computerized dynamic balancing, and ROV motor maintenance. Its third major line is pumping and maritime ballasting services for shipyards, FPSO platforms, and industrial clients.
Product overview
NOVATENCO (Nova Tenco) is a Brazilian equipment rental, sales, and technical services company founded in 1978, operating in Duque de Caxias, Rio das Ostras, and Super Porto do Açú. The company offers three core business lines: (1) Equipment Rental — a comprehensive fleet of construction and industrial equipment including lighting towers (Torres de Iluminação), pneumatic air compressors (Compressores de Ar Pneumáticos), power generator sets (Grupos Geradores de Energia) ranging 5kVA-200kVA, diesel motor pumps (Motobombas Diesel), submersible pumps of various types (Bombas Submersíveis de Mangote, Bombas Submersíveis Elétricas, Bombas Submersíveis de Grande Vazão), soil compaction equipment (Rolos Compactadores Vibratórios, Placas Vibratórias, Compactadores de Solo por Percussão), concrete cutters (Cortadoras de Concreto e Asfalto), floor trowels (Alisadoras de Piso), electric demolition hammers (Martelos Elétricos Demolidores), and high-pressure washers (Lavadoras de Alta Pressão); (2) Product Sales — distributes equipment from brands including WEG (motors and drives), SPV (submersible pumps), SCHNEIDER (motor pumps), MAKITA (power tools), PETROTEC (compaction equipment), Oleo-Mac (pressure washers), BRANCO (generators and pumps), and KANAFLEX (hoses and conduits); and (3) Technical Services — maintenance and repair for electric motors (AC/DC/ROV), alternators, frequency inverters, submersible pumps, generators, plus specialized services including vibration testing, dynamic balancing, pumping services, and maritime ballasting. The company serves construction, sanitation, industrial, and offshore sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction and Industrial Equipment Rental
Quantifiable outcome
- Emergency 24/7 support capability for customers
- +3 more outcomes
Companies that use NOVATENCO
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
NOVATENCO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NOVATENCO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Pafilho Máquinas e FerramentascorePafilho Máquinas e Ferramentas is the legal entity name for Nova Tenco operations. The company is certified under ABNT NBR ISO 9001:2015 and ABNT NBR IEC 60079-19:2020 for explosive atmospheres. Nova Tenco Maquinas e Ferramentas Eireli is the certified company name.
- WEGcoreAuthorized distributor and technical assistant for WEG products including motors, frequency inverters, soft-starters, and alternators. Services provided in Duque de Caxias and Rio das Ostras locations. Technicians trained at WEG facilities.
- SPV (Saneamento, Pesquisa e Vibração)coreOfficial distributor of SPV submersible pumps for wastewater, sewage, and drainage applications in Rio de Janeiro market. Provides complete range of SPV products including drainage pumps, sewage pumps, mixers, aerators, and level regulators.
- Edimar Curvo (Founder)coreFounder of Nova Tenco since 1978, continuing to lead the company with personal customer service approach. Active in customer engagement and company direction.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
NOVATENCO competitors and assessment
Company assessmentBroad incumbents
- Grupo Simpar: Brazilian holding company with vehicle rental and logistics operations including equipment rental subsidiaries. Comparable diversified Brazilian industrial services platform, though at significantly larger scale.
- WEG: Nova Tenco's authorized distribution partner and one of the world's largest industrial motor manufacturers. WEG also operates its own service centers globally, making it both a partner and a broader incumbent in motor technical services.
- Wärtsilä: Global marine services and equipment provider serving offshore vessels and platforms. Comparable to Nova Tenco's specialized maritime ballasting and offshore platform services, though at global scale with broader service portfolio.
- Caterpillar Brasil: Major construction and mining equipment manufacturer with Brazilian operations and dealer network. Comparable to Nova Tenco's construction equipment sales and rental business, though serving a much broader customer base.
- Alfa Laval: Global marine equipment and services provider with shipyard and offshore service offerings. Comparable to Nova Tenco's maritime services for shipyards and offshore platforms, though operating at much larger scale internationally.
Direct peers
- Tracbel: Brazilian industrial equipment distributor (Caterpillar dealer) selling and servicing machinery across multiple sectors. Comparable to Nova Tenco's authorized distribution and technical service business.
- Locar: Brazilian equipment rental company offering construction and industrial machinery to enterprise customers. Comparable business model and customer segments to Nova Tenco's rental fleet operations.
- Mills: One of Brazil's largest equipment rental companies serving construction and industrial customers. Directly comparable to Nova Tenco's core equipment rental and sales business in the Brazilian market, though at significantly larger scale.
- Locamerica: Brazilian equipment rental and fleet management company serving construction and industrial clients. Directly comparable in core rental business model and target customer profile.
- Mills Estruturas e Serviços: Brazilian equipment rental and scaffolding services company. Overlaps with Nova Tenco's construction equipment rental and field service delivery model in the Brazilian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NOVATENCO social profiles
Digital presenceNOVATENCO compliance and trust
Trust signalCompliance2 records
NOVATENCO financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOVATENCO leadership team
Management profileNumber of profiles
Profiles3 records
NOVATENCO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOVATENCO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOVATENCO
What does NOVATENCO do?
NOVATENCO (Nova Tenco Máquinas e Ferramentas Eireli) rents, sells, and services industrial equipment for construction, sanitation, and offshore/onshore industries across Rio de Janeiro state, Brazil. The company operates as an authorized distributor for WEG motors, SPV submersible pumps, and other major brands, while providing specialized technical services including motor repair, vibration testing, computerized dynamic balancing, and ROV motor maintenance. Its third major line is pumping and maritime ballasting services for shipyards, FPSO platforms, and industrial clients.
Is NOVATENCO a public or private company?
NOVATENCO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOVATENCO founded?
NOVATENCO was founded in 1978. It employs 11 to 50 people.
Where is NOVATENCO based?
NOVATENCO is headquartered in Duque de Caxias, Brazil, in the Latin America region.
How does NOVATENCO make money?
Four revenue lines are on record. Equipment Rental (Locação) is the primary driver. The others are equipment Sales (Venda), technical Assistance and Maintenance Services and pumping and Ballasting Services.
Who are NOVATENCO's main competitors?
Broad incumbents on record are Grupo Simpar, WEG, Wärtsilä, Caterpillar Brasil and Alfa Laval. Direct peers are Tracbel, Locar, Mills, Locamerica and Mills Estruturas e Serviços.
Does NOVATENCO have an API?
No public API is recorded for NOVATENCO.
What industry is NOVATENCO in?
NOVATENCO's product category is Industrial Equipment Rental and Services. Its primary akta.pro industry code is TLAHALAA, Stevedoring & Vessel Loading/Discharging (Ship-to-Shore Operations), with a secondary code of IMAJAFAD, Electrical, Automation & Navigation MRO (Power, Controls, Comms, ECDIS/Radar). Its NAICS code is 5324 and its SIC code is 7359.