Nover Logistics
Nover Logistics B.V. is a Dutch privately held logistics company specializing in temperature-controlled collective transportation of horticultural products (cut flowers, plants, fruit, vegetables) from plantations to the Flora Holland Naaldwijk auction and growers, operating a 10+ truck fleet and a warehousing subsidiary (HortiHub BV).
- Company typePrivate
- Founded2009
- HeadquartersHonselersdijk, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Nover Logistics does
Nover Logistics B.V. is a Dutch privately held logistics company founded in 2009 and headquartered in Honselersdijk, Netherlands, on the Flora Holland Naaldwijk flower auction site. The company specializes in the collective transportation of horticultural products — primarily cut flowers, plants, fruit, and vegetables — between plantations, flower auctions, and end customers. Its core differentiator is a temperature-controlled fleet (Volvo, DAF, Scania Euro 6 trucks, including bio-LNG vehicles) with flexible temperature box configurations and in-transit temperature registration, supported by GPS Track & Trace across all vehicles. Drivers are required to hold the 'Horticultural Products' and 'Horticultural Driver' certificates, and the company has been an acknowledged Collective Transporter of Horticultural Products since 2014, holding the Keurmerk Transport & Logistiek with specialization Sierteelt from TLN. The company operates 24-hour services with fixed routes and consistent drivers, and runs a wholly-owned subsidiary called HortiHub BV that provides warehousing, cross-docking, stock management, and order picking at the Flora Holland site.
Nover generates revenue through two streams: transaction-based transportation services (haulage of flowers and plants from growers to auctions) and value-added logistics services (temporary warehousing, in- and outbound handling, stock management, and order picking) delivered via HortiHub. Pricing is quote-based and not publicly disclosed, consistent with a B2B contract model. The go-to-market is sales-led and direct, with no public marketing beyond a corporate website, local sports sponsorships, and occasional industry event participation (e.g., TLN congress). The customer base is concentrated in Dutch horticulture, with named enterprise customers including LG Flowers, Eviek van der Arend, and Klasmann Deilmann, and a primary commercial anchor in Flora Holland. Geographic footprint is domestic and regional, centered on the Westland/Naaldwijk area.
Nover Logistics firmographics
Firmographics- Name
- Nover Logistics
- Legal name
- NOVER Logistics B.V.
- Website
- https://nover-logistics.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nover Logistics B.V. is a Dutch privately held logistics company specializing in temperature-controlled collective transportation of horticultural products (cut flowers, plants, fruit, vegetables) from plantations to the Flora Holland Naaldwijk auction and growers, operating a 10+ truck fleet and a warehousing subsidiary (HortiHub BV).
- Ownership category
- akta.pro rank
Nover Logistics industry classification
Industry- Product category
- Horticultural Logistics Services
- NAICS
- Specialized Freight Trucking (4842), Refrigerated Warehousing and Storage (493120), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230)
- SIC
- Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Produce & Floral Cold Chain Logistics (TLAIAIAH)
- akta.pro secondary industry
- Perishables & Fresh Produce Forwarding (Food/Seafood/Floral) (TLACAJAA)
Keywords
Where Nover Logistics is headquartered
LocationHeadquarters
- HQ city
- Honselersdijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Nover Logistics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Transportation Services: Collective transportation of horticultural products from plantations to flower auctions and customers. 24-hour services with temperature-controlled fleet.
- Value Added Logistics: Temporary warehousing at Flora Holland Naaldwijk with constant temperature and humidity control. Includes in- and outbound services, stock management, and order picking.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Nover Logistics product offering
Product offeringCore offering
Nover Logistics specializes in collective transportation of horticultural products (cut flowers, plants, fruit, vegetables, grocery products) from plantations to flower auctions and customers, using temperature-controlled trucks with 24-hour service availability. The company is headquartered at Flora Holland Naaldwijk and also offers value-added logistics including temporary warehousing, stock management, and order picking through its HortiHub BV subsidiary.
Product overview
Nover Logistics is a specialized transportation company offering a unified logistics service focused on horticultural products. The core offering consists of three interconnected services: (1) Transportation of Horticultural Products for collective transport from plantations to flower auctions; (2) Temperature Controlled Transportation for sensitive products like cut flowers, fruit, and vegetables; and (3) Value Added Logistics providing warehousing, stock management, and order picking at Flora Holland Naaldwijk. The company also operates HortiHub BV for on- and overslag services. The company provides 24-hour services with track & trace capability and a fleet of Euro 6 compliant trucks (Volvo, DAF, Scania) including LNG-powered vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Transportation of Horticultural Products Core transportation service specializing in collective transport of horticultural products (flowers and plants) from plantations to flower auctions and customers, delivered by experienced drivers holding Horticultural Products certificates.
- Temperature Controlled Transportation Specialized transport for cut flowers, fruit, vegetables and grocery products requiring precise temperature and air humidity control. Fleet equipped with flexible temperature-controlled box configuration and temperature registration during transport.
- Value Added Logistics Supplementary logistics including temporary warehousing with constant temperature and humidity control, in- and outbound handling, stock management, and order picking. Located at Flora Holland Naaldwijk, enabling direct delivery from depot.
- HortiHub BV (Storage and Transshipment) Separate BV entity under NOVER for warehousing and value-added logistics services including storage, in- and outbound services, and stock management of horticultural products.
Quantifiable outcome
- 30+ years of experience in horticultural transportation
Companies that use Nover Logistics
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Nover Logistics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nover Logistics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Flora HollandcoreStrategic location partnership at Flora Holland Naaldwijk flower auction site. NOVER operates from this location, providing transportation services between auction locations and customers.
- Transport en Logistiek Nederland (TLN)coreIndustry association that awarded NOVER the Keurmerk Transport & Logistiek with specialization Sierteelt. TLN sets quality standards and certifies transport companies.
- HortiHub BVcoreSeparate BV entity under NOVER for warehousing and value-added logistics services including storage, in- and outbound services, and stock management.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Nover Logistics competitors and assessment
Company assessmentOthers
- Royal FloraHolland: World's largest flower auction company and Nover's primary commercial partner/site host, which also operates internal logistics services between auction locations. Related ecosystem participant rather than a direct freight competitor, but with potential to internalize transport.
Broad incumbents
- Jan de Rijk Logistics: Larger Benelux-based logistics provider with broad cold-chain and specialized freight capabilities including Benelux distribution. Comparable as a wider incumbent offering overlapping refrigerated transport services, though not specialized purely in horticulture.
- DSV: Global transport and logistics incumbent with extensive cold-chain capabilities including refrigerated road freight across Europe. Comparable as a broad incumbent whose specialized freight division could compete for large Dutch floricultural/fresh contracts.
- Kuehne+Nagel: Global logistics incumbent with a dedicated perishables and cold-chain product offering covering flowers and fresh produce. Comparable as a broad incumbent whose specialized perishables network can compete for Dutch and cross-border floriculture volumes.
- Daily Transport Group: Dutch transport group with dedicated cold-chain/fresh division handling temperature-controlled distribution across the Netherlands. Comparable broader incumbent serving similar food and floricultural shippers with refrigerated capacity.
Direct peers
- Van der Spek Groep: Westland-based Dutch transport company also specializing in horticultural and floricultural logistics from greenhouses to flower auctions. Closest direct peer due to identical geographic and vertical focus and similar temperature-controlled fleet model.
- P. van der Velden Transport: Dutch specialized road transport operator with a focus on fresh produce and horticultural products in the Westland area. Comparable for its temperature-controlled trucking offering into the same auction and grower customer base.
- Bakker Transportgroep: Dutch transport group specializing in fresh produce and flower logistics with temperature-controlled equipment. Direct peer on the floriculture/fresh produce cold-chain trucking business serving Dutch and European customers.
- Heezen Transport Group: Dutch transport and logistics group operating in the Westland region with experience in horticultural and container logistics. Directly comparable as a regionally anchored Dutch transport specialist serving growers and the auction ecosystem.
Regional players
- Van der Meijden Transport: Dutch regional transport specialist active in fresh and horticultural freight flows. Comparable in product scope (temperature-controlled road transport for perishables) but operating from a different Dutch region rather than the Westland core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nover Logistics social profiles
Digital presenceNover Logistics compliance and trust
Trust signalCompliance5 records
Nover Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nover Logistics leadership team
Management profileNumber of profiles
Profiles2 records
Nover Logistics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nover Logistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nover Logistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nover Logistics
What does Nover Logistics do?
Nover Logistics specializes in collective transportation of horticultural products (cut flowers, plants, fruit, vegetables, grocery products) from plantations to flower auctions and customers, using temperature-controlled trucks with 24-hour service availability. The company is headquartered at Flora Holland Naaldwijk and also offers value-added logistics including temporary warehousing, stock management, and order picking through its HortiHub BV subsidiary.
Is Nover Logistics a public or private company?
Nover Logistics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nover Logistics founded?
Nover Logistics was founded in 2009. It employs 1 to 10 people.
Where is Nover Logistics based?
Nover Logistics is headquartered in Honselersdijk, Netherlands, in the Europe region.
How does Nover Logistics make money?
Two revenue lines are on record. Transportation Services are the primary driver. The others are value Added Logistics.
Who are Nover Logistics's main competitors?
Royal FloraHolland is listed as an others. Broad incumbents are Jan de Rijk Logistics, DSV, Kuehne+Nagel and Daily Transport Group. Direct peers are Van der Spek Groep, P. van der Velden Transport, Bakker Transportgroep and Heezen Transport Group. Van der Meijden Transport is listed as a regional player.
Does Nover Logistics have an API?
No public API is recorded for Nover Logistics.
What industry is Nover Logistics in?
Nover Logistics's product category is Horticultural Logistics Services. Its primary akta.pro industry code is TLAIAIAH, Produce & Floral Cold Chain Logistics, with a secondary code of TLACAJAA, Perishables & Fresh Produce Forwarding (Food/Seafood/Floral). Its NAICS code is 4842 and its SIC code is 4210.