Ajuntament de Novelda / Ayuntamiento de Novelda

What Ajuntament de Novelda / Ayuntamiento de Novelda does

Ajuntament de Novelda (Ayuntamiento de Novelda) is the municipal government of Novelda, a municipality of approximately 26,000 residents in the Valencian Community, Spain. The entity provides comprehensive municipal governance including public safety, urban planning, social services, cultural programming, sports facilities, educational support, housing assistance, environmental management, tourism promotion, and economic development. Its service delivery model combines physical citizen service offices (including the OMAC at Plaza de España, 1 and three additional departmental offices) with a digital infrastructure layer comprising the Sede Electrónica (electronic headquarters), Cita Previa (online appointment system), and the MunicipApp mobile application developed by the Diputación de Alicante. The municipality also operates a dedicated tourism portal (turismo.novelda.es) and a tourist office that registered more than 73,000 visitors in 2025.

The municipality's business model is tax-funded rather than commercial. The 2026 municipal budget is nearly 33 million euros, sourced from local taxes (IBI property tax collected via SUMA Gestión Tributaria), commercial licenses, market concessions, service fees, and transfers from higher government tiers including Generalitat Valenciana and Diputación de Alicante. Capital projects are partially funded by European NextGen funds — notably the approximately 5 million euro Mercado Municipal renovation, of which more than 2.5 million euros came from EU sources. The municipality's strategic direction is governed by the Plan Estratégico Novelda 2030, aligned with UN Sustainable Development Goals and the European Green Pact, which positions it for continued EU structural fund access. Recent notable initiatives include the Puerto del Sol intermodal logistics platform project for the marble industry, expanded housing assistance programs (Bono Alquiler Joven, Plan Renhata), and the modernization of the Municipal Market.

The municipality is led by Mayor Fran Martínez and a municipal corporation including 20+ councillors (concejales) covering functional areas such as housing, sports, equality, youth, senior citizens, urban planning, heritage, and legal affairs. It is governed by the Spanish municipal law framework and serves as a first-level administrative division. Distinctive economic assets of its jurisdiction include modernist architectural heritage, table grape (uva de mesa) production, saffron trade, and a significant marble industry represented by Sumarcoop (80+ partners) and the Mármol de Alicante association. Recent achievements include the 2024 FEMP national award for its school absenteeism prevention program, an energy certification A for the Local Police building, and a favorable Supreme Court ruling saving approximately 1.2 million euros from a developer claim.

Name

Ajuntament de Novelda / Ayuntamiento de Novelda

Legal name

Ayuntamiento de Novelda

Website

https://novelda.es

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

Ajuntament de Novelda is the municipal government of Novelda in Spain's Valencian Community, providing public administration, digital citizen services, housing assistance, and tourism promotion to approximately 26,000 residents and visitors.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Public Administration (92), Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Urban Planning and Community and Rural Development (92512)

SIC

Services-Management Services (8741)

akta.pro primary industry

Land Administration & Cadastral Services (Public Land Records, Parcel Management) (BPAIANAH)

akta.pro secondary industries

Environmental Permitting & Impact Assessment (EIA/NEPA) (BPAIAMAK), National Statistics & Census Administration (BPAIAAAF)

Keywords

• Municipal public services
• Local administration
• Citizen services
• Urban planning
• Tourism promotion

Headquarters

HQ city

Novelda

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Municipal Budget / Tax Revenue: The municipality operates on an annual municipal budget funded primarily through local taxes, fees, and transfers from higher government tiers (Generalitat Valenciana, Dipulación de Alicante). The 2026 municipal budget is nearly 33 million euros. Revenue sources include property tax (IBI), commercial licenses, market concessions, and service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Ajuntament de Novelda is the municipal government of the city of Novelda in the province of Alicante, Valencian Community, Spain. It administers the municipality and provides public administration services to residents and businesses, including civil registry, urban planning, tax collection, cultural programming, sports facilities, tourism promotion, social services, and digital citizen services through its electronic headquarters (Sede Electrónica), appointment system (Cita Previa), and MunicipApp mobile application.

Product overview

Ajuntament de Novelda operates as a municipal government offering a portfolio of digital citizen services and physical administrative functions. The main digital products include the Sede Electrónica (Electronic Headquarters) for digital administrative procedures, the Cita Previa appointment scheduling system, and the MunicipApp mobile application developed by the Provincial Government of Alicante. The municipality also manages the Agenda Urbana Novelda 2030 strategic initiative and maintains a dedicated tourism portal. These services are complemented by physical municipal departments including Hacienda, Urbanismo, Medio Ambiente, Deportes, Cultura, Bienestar Social, and others organized through the Konzellatías (concejalías) structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Sede Electrónica
• Cita Previa
• MunicipApp
• Turismo Novelda
• Municipal Sports Facilities
• Biblioteca Pública Municipal
• Centro Cultural Gómez-Tortosa
• Servicios Sociales
• Mercado Municipal
• Padrón Municipal

Quantifiable outcome

• 73,366 tourists received in 2025, an increase of over 3,000 compared to 2024
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Diputación de AlicantecoreStrategic or Co-development PartnerProvincial government entity providing infrastructure support, funding, and shared services to Novelda municipality. The municipal website was developed by the Informatics Service of Dipulación de Alicante. The Dipulación also supports local tourism promotion and road infrastructure projects.
• Generalitat ValencianacoreStrategic or Co-development PartnerRegional government providing housing subsidies (Bono Alquiler Joven, Plan Renhata), rental assistance programs, university bus services (operated by Vectalia), public works funding, and administrative oversight. The Consellería de Vivienda acquired five properties to expand public housing stock in Novelda.
• SumarcoopcoreStrategic or Co-development PartnerCooperative dedicated to supplying products for marble and stone treatment, integrated by more than 80 partners. Hosts meetings between the mayor and the marble industry regarding the Puerto del Sol logistics platform project. Represents a key sector in Novelda's economy.
• Mármol de Alicante (Association)coreStrategic or Co-development PartnerRegional marble and natural stone industry association whose president David Beltrá participates in strategic meetings with the municipality regarding the Puerto del Sol intermodal logistics platform project aimed at connecting the industry with the Mediterranean Corridor.
• VectaliacoreChannel Partner/ Reseller/ DistributorBus transport operator contracted by Generalitat Valenciana providing public transportation services connecting Novelda with Monóvar, Aspe, Monforte del Cid, Elche, Alicante, and the University of Alicante. Operates Line 10 and other regional routes.
• Plataforma Feminista de NoveldaminorStrategic or Co-development PartnerLocal feminist organization collaborating with the municipal Equality department on commemorative events for International Women's Day and other gender equality initiatives.
• Colectivo Feminista BelladonaminorStrategic or Co-development PartnerLocal feminist collective co-organizing International Women's Day activities including photographic exhibitions, awareness campaigns, and awareness-raising events with the municipality.
• Plataforma de Afectados por la Hipoteca (PAH)minorStrategic or Co-development PartnerCitizen platform for mortgage-affected individuals conducting informational sessions at the Casa de Cultura regarding housing rights, mortgage moratorium measures, and social housing mediation programs.
• JovesólidesminorStrategic or Co-development PartnerYouth organization developing the 'La Ventanilla Indiscreta' project for senior citizen participation in social action and Sustainable Development Goals awareness.
• Turisme GVA (Comunidad Valenciana)minorChannel Partner/ Reseller/ DistributorRegional tourism promotion entity co-promoting Novelda as a tourist destination and supporting local tourism initiatives through shared marketing platforms.
• SUMA Gestió TributàriaminorChannel Partner/ Reseller/ DistributorRegional tax management entity providing property tax (IBI) collection and fiscal management services for Novelda municipality.
• Universidad de AlicanteminorStrategic or Co-development PartnerPublic university connected to Novelda via Vectalia bus service (Line 10). The municipality supports university students through transportation subsidies and has collaborated with university faculty (Professor Antonio Prieto from Análisis Geográfico) on the Puerto del Sol project.
• Asociación de Vendedores del MercadocoreStrategic or Co-development PartnerMarket vendors association collaborating with the municipality on the reopening and management of the renovated Mercado Municipal La Plaça after its 5 million euro renovation.
• LokímicaminorImplementation/ SI/ Consulting PartnerSpecialized pest control company contracted by the municipality to conduct mosquito control campaigns following rainfall and temperature increases.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ayuntamiento de Hondón de las Nieves: Small inland Alicante municipality with comparable rural-urban transition, agricultural economic base (grapes, almonds), and similar small-scale municipal service delivery model.
• Ayuntamiento de Sax: Smaller neighboring municipality (~10K) sharing agricultural and industrial-economic profile, with similar municipal service-delivery model and dependency on Diputación de Alicante for digital infrastructure.
• Ayuntamiento de Elda: Neighboring municipality in the Medio Vinalopó comarca with similar population scale (~52K), shared economic base in footwear/leather, and comparable municipal service portfolio including digital sede electrónica and tourism promotion.
• Ayuntamiento de Alcoy: Larger Alicante-province municipality (~58K) with industrial heritage, comparable urban regeneration programs, and parallel use of EU structural funds for heritage tourism and market renewal.
• Ayuntamiento de Monóvar: Adjacent Vinalopó municipality connected by Vectalia bus routes, with similar rural-to-industrial economic transition and overlapping housing/rural-development program needs.
• Ayuntamiento de Villena: Larger but adjacent inland Alicante municipality (~34K) with similar industrial base, comparable municipal budget scale, and parallel EU-funded heritage tourism strategies.
• Ayuntamiento de Petrer: Direct geographic neighbor with comparable population (~34K), similar industrial heritage (footwear), and parallel municipal programs including urban planning, housing assistance, and cultural tourism.
• Ayuntamiento de Aspe: Neighboring municipality connected via Vectalia bus network with comparable size (~20K), agricultural-industrial economy, and similar housing/rental-assistance program structure.

Broad incumbents

• Generalitat Valenciana: Regional government that channels housing subsidies (Bono Alquiler Joven, Plan Renhata), public transport contracts, and EU co-funding to Novelda and other Valencian municipalities — the regional-tier public administration incumbent.
• Diputación de Alicante: Provincial-tier government that provides digital infrastructure (MunicipApp platform used by Novelda), funding, and shared services to all Alicante municipalities — the broader incumbent in the regional administration layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChpEh9--J9HkbXLiDqZkYQg
• LinkedInlinkedin.com/company/ayuntamiento-de-novelda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajuntament de Novelda / Ayuntamiento de Novelda