Novenberg

What Novenberg does

Novenberg Oy is a Helsinki-based importer and distributor of ecological building materials, founded in 2012 and majority-owned since February 2023 by the Swedish Holm Trävaror Group (which also includes Skandinaviska Träimport, Magna Wood, and Kärnsund). The company does not manufacture; it curates and distributes an international portfolio of branded modified wood and brick products, including Accoya (acetylated pine with a 50-year above-ground warranty), Kebony (bio-alcohol treated wood with a 30-year warranty), Burnblock (bio-based fire retardant achieving B-s1,d0 classification), Sature (silica-treated Nordic coniferous wood), Shou Sugi Ban charred timber, Dasso bamboo composite, Azobe and Robinia tropical hardwoods, Superwood, ecological clay bricks (maatiilet), and a 2026-launched interior boards collection (DecNord, TreeAzzo, Pit Board, Richlite, SunWood). All wood products carry FSC (FSC C157447) or PEFC (PEFC/02-31-419) chain-of-custody certification, and Accoya additionally holds Cradle to Cradle Platinum certification.

The business model is sales-led and project-based: pricing is quote-driven (no public list), with revenue generated primarily from B2B project sales to Finnish landscape architects, building architects, municipalities, construction companies, and housing associations. Distribution runs through a Helsinki showroom at Nervanderinkatu 9, active participation in Finnish trade events (Habitare, Puupäivät, Viherpäivät, Uimahalli- ja kylpyläpäivät, Kiinteistö2026, Kevätmessut), material sample ordering via the website, and direct sales to enterprise contractors. Customers include the City of Helsinki, City of Vantaa, City of Espoo, City of Turku, City of Jyväskylä, Inari Municipality, SRV, YIT, Bonava, Supercell, Lidl Finland, and Fazer. Approximately 6 employees operate the standalone entity, which is part of a parent group reporting >€55M in revenue and ~80 employees across Sweden and Finland.

Name

Novenberg

Legal name

Novenberg Oy

Website

https://novenberg.fi

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Novenberg is a Helsinki-based importer and distributor (founded 2012) of ecological modified wood and brick products, serving Finnish landscape architects, building architects, municipalities, and construction companies via a sales-led, project-based B2B model.

Ownership category

akta.pro rank

Product category

Sustainable Building Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD)

akta.pro secondary industries

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF), Wood Flooring & Wood Veneer Products (IMADADAI), Wood Treatment & Specialty Preservatives (IMAEABAO)

Keywords

• Modified wood products
• Ecological building materials
• Wood cladding systems
• Sustainable construction materials
• Ecological clay bricks

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Modified Wood Product Sales: Novenberg generates revenue primarily through the import and distribution of branded modified wood products (Accoya, Kebony, Sature, Azobe, Robinia, Superwood, Dasso, Shou Sugi Ban) and ecological clay bricks. The company acts as a distributor and seller of these specialty materials to architects, contractors, municipalities, and private consumers. Products are sold both directly through the company's showroom and via project-based B2B sales. The company was acquired by Holm Trävaror Group in 2023, which generates over 55 million euros in group revenue.
2. Ecological Clay Brick / Maatiilet Sales: Sales of ecological clay bricks (maatiilet) including branded products like Gotland, Colima, Odense, Solera, Söndervig, Manchester, Vintage, Sienna, and others. These are imported and distributed to landscape architects, municipalities, and private construction projects.
3. Interior Material Sales: Distribution of premium interior finishing materials including DecNord paneling, Havwoods, Richlite paper-based panels, SunWood, and Thors Design solid wood furniture. These products target architects and interior designers for both residential and commercial interiors.
4. CLT and Specialty Wood Products: Sale of CLT (cross-laminated timber) structural wood products and specialty items including WLT (a Nordic wood construction technology) for landscape elements like benches and bridges. These serve both structural and decorative applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Novenberg is an importer and distributor of ecological building materials, specializing in branded modified wood products (Accoya, Kebony, Sature, Shou Sugi Ban, Superwood, Dasso, Azobe, Robinia), Burnblock bio-based fire protection, ecological clay bricks (maatiilet and facade bricks), and interior surface materials (DecNord, Havwoods, Richlite, SunWood, TreeAzzo, Pit Board). The company serves architects, municipalities, contractors, housing associations, and private consumers across Finland, providing technical consultation and project-based supply of sustainable construction materials certified to FSC and PEFC standards.

Product overview

Novenberg is a seller and importer of ecological building materials based in Helsinki, Finland, founded in 2012. The company offers a diverse portfolio of sustainable wood and brick products organized into four main categories: Wood Materials (Accoya, Kebony, Azobe, Sature, Shou Sugi Ban, Superwood, Dasso, Burnblock fire protection, Robinia), Bricks (earth bricks for landscaping and facade bricks), Interior Products (DecNord, Havwoods, Richlite, SunWood, TreeAzzo, Pit Board), and Puustudio (CLT wood products, Thors Design furniture). Their product range spans from acetylated and modified wood products to innovative interior boards made from recycled materials. The company is part of the Holm Trävaror group, which includes Skandinaviska Träimport, Magna Wood, and Kärnsund.

Differentiator

Problem solved

Functional benefit

Products and services

• Accoya Acetylated pine wood treated with industrial-grade acetic acid, providing dimensionally stable, rot-resistant, and weather-resistant material for outdoor construction including decking, facades, docks, and landscaping. Carries a 50-year above-ground warranty and 25-year ground/freshwater warranty. Cradle to Cradle Platinum certified, non-toxic. For architects, contractors, municipalities, and private consumers.
• Kebony Wood modified with bio-based furfuryl alcohol, producing an extremely hard and durable material with a 30-year warranty for above-ground applications. Suitable for demanding outdoor conditions in Nordic climates. For architects, contractors, and municipalities.
• Sature Silica-based surface treatment developed specifically for Nordic coniferous woods, enabling wood to withstand outdoor use without additional surface treatment. Particularly suited to Nordic climates. PEFC certified. For architects, contractors, and homeowners.
• Burnblock Fire Protection Bio-based, non-toxic fire-retardant treatment applied to wood via autoclave pressure treatment, achieving B-s1,d0 fire classification. Made from food-industry ingredients and biodegradable. One-time treatment allows on-site cutting and working without re-treatment. For mass timber construction, public buildings, and tall wooden structures.
• Shou Sugi Ban Japanese-style charred wood technique providing fire protection and aesthetic finish. Available with optional fire protection treatment achieving B-s1,d0 classification. For facade applications and interior feature walls.
• Dasso Bamboo Composite Decking Bamboo composite decking material combining bamboo fibers with resin for exceptional durability and aesthetic appeal. For terrace and outdoor flooring applications.
• Azobe Tropical Hardwood Tropical hardwood known for exceptional durability and strength, suitable for heavy-duty outdoor applications including bridges, boardwalks, and landscape structures. FSC certified.
• Superwood Modified wood product with enhanced durability properties for outdoor applications. PEFC/02-31-419 certified.
• Robinia Wood Products Robinia wood products known for natural durability and suitability for outdoor landscaping applications including playground equipment and landscape structures. FSC certified.
• Maatiilet (Ecological Clay Bricks) Earth bricks made from clay, sand, and water. Fully ecological, frost-resistant, and suitable for landscaping including driveways and parks. Available in various colors and finishes including carbonated options. Lifespan exceeds 100 years with no maintenance required. For landscape architects, municipalities, and private construction projects.
• Julkisivutiilet (Facade Bricks) Facade bricks for exterior wall applications in building construction. Includes the Nordic-järjestelmä installation system for brick facade applications.
• DecNord Interior Panels Modern handcrafted wood panels for interior spaces including accent walls and saunas. Series includes 9 distinct patterns, multiple wood species, bench boards, and integrated LED lighting. Developed in collaboration with architects. For interior designers and architects.
• TreeAzzo Handcrafted Panels 100% hand-made board material using wood industry waste particles. Available in seven standard colors. Suitable for floor tiles, wall surfaces, furniture, and table tops. Available with plywood or fiber-cement base. For interior designers and furniture makers.
• Pit Board (Olive Stone Composite) Innovative board material manufactured in Cyprus using olive stones from olive farms. Each board is cast using a unique recipe binding ground olive stones with eco-resin into a premium design panel. Award-winning innovation that converts agricultural waste into a sustainable design product. For interior designers and architects.
• Richlite Paper Composite Panels Extremely durable FSC-certified paper-based product in production for over 80 years. Boards are pressed from paper bound with eco-resin. Suitable for food contact and used for cutting boards, knife handles, furniture parts, control panels, and cladding for demanding applications. For interior designers, architects, and commercial kitchens.
• SunWood Scanned Wood Panels Unique wood surfaces preserved via large-format scanning and printed onto PEFC-certified wood substrates. Ensures rare species are not harvested while guaranteeing defect-free rustic wood appearance. Available with fire protection B-s2,d0 class and sauna-compatible variants. For interior designers and architects.
• Havwoods Interior Flooring and Paneling Interior wood flooring and paneling products for high-end residential and commercial interior design applications. For interior designers and architects.
• CLT Wood Products (Cross-Laminated Timber) Cross-laminated timber (CLT) structural wood products for construction applications, including furniture manufactured from CLT material. For architects, contractors, and furniture designers.
• Thors Design Furniture Furniture made from recycled wood, providing sustainable interior design solutions. For interior designers, architects, and commercial clients (e.g., hospitality, food service).
• Terassimallisto 2025 (Terrace Collection 2025) Joint terrace collection with Skandinaviska Träimport containing 12 terrace material options including Accoya, Kebony, Sature, Dasso bamboo composite, Azobe, teak, bangkirai, red grandis, larch, and royal pine. For architects, contractors, and private consumers.

Quantifiable outcome

• Accoya has a 50-year warranty for above-ground structures and 25-year warranty for ground/freshwater contact — outperforming any standard treated or untreated wood product.
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, key and minor.

• Skandinaviska Träimport AbcoreChannel Partner/ Reseller/ Distributor · 1 February 2023Skandinaviska Träimport Ab is the Finnish subsidiary of the Holm Trävaror Group and a sister company to Novenberg. The companies share distribution networks, product lines, and participate in joint marketing activities such as the 2025 terrace collection. The relationship provides Novenberg with access to the broader Nordic import and distribution infrastructure.
• Accsys Technologies (Accoya manufacturer)coreStrategic or Co-development PartnerAccsys Technologies manufactures Accoya using proprietary acetylation technology. Novenberg is an authorized distributor of Accoya in Finland, representing the brand in architectural and municipal markets. Accoya's technical documentation, sustainability certifications (C2C Platinum, FSC), and warranty support are provided through this partnership.
• Kebony (Norwegian modified wood manufacturer)coreStrategic or Co-development PartnerKebony is a Norwegian manufacturer of furfuryl alcohol modified wood. Novenberg distributes Kebony products in Finland, targeting the same market segments as Accoya — architects, municipalities, and contractors seeking durable non-toxic wood with a 30-year warranty.
• Burnblock (Danish fire protection technology)keyTechnology or IntegrationBurnblock is a Danish bio-based fire-retardant technology applied to wood products. Novenberg offers Burnblock-treated versions of Accoya and other wood products, achieving B-s1,d0 fire classification for use in tall wooden buildings. This partnership enables Novenberg to serve the Finnish mass timber construction market's fire safety requirements.
• DecNord (Danish interior wood panel manufacturer)keyStrategic or Co-development PartnerDecNord is a Danish manufacturer of handcrafted decorative wood panels for interiors and saunas. Novenberg represents DecNord in the Finnish market. The product line includes 9 pattern options, multiple wood species, and integrated LED lighting, developed in collaboration with architects.
• Richlite (US paper composite manufacturer)keyStrategic or Co-development PartnerRichlite is a US-based manufacturer of FSC-certified paper-composite panels used for countertops, cutting boards, furniture, and wall panels. Novenberg distributes Richlite in Finland, positioning it for food-safe and demanding interior applications. Richlite has been in production for over 80 years.
• Viherympäristöliitto (Finnish Green Environment Association)minorOthersNovenberg is a supporting member of Viherympäristöliitto (Finnish Green Environment Association), which connects professionals in landscape architecture and urban green space management. This membership supports Novenberg's market positioning among Finnish landscape architects.
• Maisema-arkkitehtiliitto MARK (Finnish Association of Landscape Architects)minorOthersNovenberg is a MARK (Finnish Association of Landscape Architects) corporate partner, enabling direct engagement with Finnish landscape architects who are Novenberg's primary specifier audience.
• Pit Board (Cypriot olive stone composite)keyStrategic or Co-development PartnerPit Board is an innovative material from Cyprus made from olive stones — an agricultural byproduct from olive farming. Each board is cast using a unique recipe binding ground olive stones with eco-resin. Novenberg represents this product as an award-winning circular economy material for interior design applications.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kebony: Norwegian manufacturer of furfuryl-alcohol modified wood targeting exterior architectural applications. Direct supplier-partner to Novenberg and a comparable specialty wood brand competing for the same architect/specifier mindshare.
• Accsys Technologies: UK-listed manufacturer of Accoya acetylated wood and Tricoya panels. Upstream player to Novenberg but methodologically comparable as a specialty/performance wood brand targeting the same architecture and outdoor construction use cases.

Broad incumbents

• Binderholz: Austrian family-owned solid timber and CLT manufacturer distributing across Europe. Comparable in the engineered/engineered-wood category for construction, particularly mass timber and structural timber products.
• Stora Enso: Finland/Sweden-headquartered global forest products major with CLT (CLT by Stora Enso) and mass timber systems. Comparable in Nordic wood-based building materials but at vastly larger scale, vertical integration, and broader product portfolio.
• Wienerberger: European brick and building materials major. Comparable across Novenberg's maatiilet (clay brick) portfolio and broader facade/building envelope offering, though at much larger scale and fully vertical manufacturer status.
• Röfix: European building materials manufacturer/distributor with a strong facade and ecological building materials portfolio targeting architects and contractors. Comparable in customer base (architects, contractors) and sustainable material positioning.
• Martinson Group: Swedish wood products importer and distributor serving Nordic construction markets. Comparable business model — wholesale distribution of wood and board materials — at greater scale and broader geographic footprint.
• Stenvalls Trä: Swedish sawmill and wood products company producing treated and untreated lumber for construction. Comparable as a Nordic regional wood distributor with both commodity and specialty lines, broader product breadth than Novenberg.

Direct peers

• Skandinaviska Träimport: Helsinki-based sister company under Holm Trävaror Group, importing and distributing lumber and wood products to the Finnish construction trade. Direct peer in specialty wood distribution with overlapping product portfolios (joint 2025 terrace collection).

Others

• Puuinfo: Finnish wood information association organizing the Puupäivät trade event Novenberg participates in. Comparable as a Finnish wood-industry ecosystem stakeholder and channel partner, not a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novenberg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novenberg