What NOVIDESA does

NOVIDESA (Novidesa, S.A. de C.V.) is a Mexican manufacturer of advanced construction systems based on expandable polystyrene (EPS) with integrated galvanized steel reinforcement, founded in 2005 and operating as a subsidiary of the diversified conglomerate Grupo IDESA, S.A. de C.V. The company is headquartered in the Lomas de Chapultepec business district of Mexico City and runs a lean operation of approximately 33 employees, supported by an authorized distributor network across Mexico and a direct technical-support sales team. Its core product portfolio consists of three panel brands: MAKROS, a permanent formwork system for ribbed reinforced-concrete slabs; IKOS, a versatile insulated panel for facades and interior walls adaptable to all structural systems; and HOLMAK, polypropylene connectors providing rigidity to the panel system. These are complemented by accessory lines (fiberglass mesh, steel studs) and a Makros Calculator engineering tool that handles project pre-studies for slabs. The technical platform centres on EPS chemistry with a fire retardant agent (EMERALD 3000, max 0.5% brominated polymeric), delivering documented 30% labor savings, 50% energy savings in conditioned buildings, and an R-value of 6.6673 m²·K/W certified under NMX-C-46-ONNCCE-2019.

The business model is sales-led and project-based, with a one-time product sale revenue stream targeted at construction industry buyers (construction companies, architects, developers), and four identified customer segments: general construction (primary), healthcare infrastructure, retail/commercial real estate, and cultural/public infrastructure. Pricing is not publicly disclosed; transactions are initiated through direct sales contact, distributor relationships, and the online project calculator. The company has established case studies across named enterprise clients (Tres Cumbres Santa Fe, Torres Boudica, Tienda Liverpool Tabasco, Casa TEC 205) and government/healthcare projects (MUNET, Gran Museo del Mundo Maya, Hospital General de Zona Atlacomulco, Cineteca Nacional Siglo XX), with referenced international deployments of EPS technology in over 14 countries. Marketing is driven through owned digital channels (website, LinkedIn, Facebook, Instagram, YouTube, ArchDaily) and industry partnerships, most notably the first sectorial Environmental Product Declaration (EPD) for construction in Mexico and Latin America developed with ANIQ under ISO 14025, supporting LEED and BREEAM certifications. Recognition includes the 2023 Empresas Excepcionales (Buena Práctica) award and the 2024 Empresa Socialmente Responsable (ESR) designation from CEMEFI.

Name

NOVIDESA

Legal name

Novidesa, S.A. de C.V.

Website

https://novidesa.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NOVIDESA is a Mexican manufacturer of EPS-based construction systems (MAKROS slabs, IKOS walls/facades, HOLMAK connectors) serving construction companies, architects, and developers via direct sales and a national distributor network, with documented thermal-insulation and labor-cost advantages.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. EPS Construction Panels and Systems: Manufacturing and commercializing advanced construction systems based on expandable polystyrene (EPS) including MAKROS for slabs, IKOS for walls/facades, and HOLMAK accessories. Products are sold to construction companies, architects, and developers for building projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

NOVIDESA manufactures and commercializes advanced construction systems based on expandable polystyrene (EPS) with integrated galvanized steel reinforcement. Its core offerings are the MAKROS prefabricated slab/floor panel system, the IKOS wall and facade panel system, and the HOLMAK connectors, complemented by accessories such as fiberglass mesh and steel studs. These systems provide permanent formwork, thermal/acoustic insulation, and fire retardant properties for residential, commercial, healthcare, and cultural building projects.

Product overview

Novidesa is a Mexican company that manufactures and markets advanced construction systems based on expandable polystyrene (EPS). The product portfolio consists of three core panel brands: (1) MAKROS — a prefabricated panel system for lightweight slabs and floors/roofs, serving as permanent formwork for integrated ribbed concrete slabs; (2) IKOS — the most versatile panel for walls and facades, adaptable to all structural systems; and (3) HOLMAK — connectors that provide rigidity to the panel system. These are complemented by accessories including fiberglass mesh and steel studs. All products are based on EPS with galvanized steel inserts and fire retardant agents, offering thermal insulation, acoustic insulation, construction speed, and reduced labor costs. A companion Makros Calculator tool enables engineers to calculate ribs and loads for projects.

Differentiator

Problem solved

Functional benefit

Brands

• Makros: Prefabricated system for lightweight slabs and floor systems using EPS panels with galvanized steel inserts.
• Ikos
• Holmak

Products and services

• MAKROS Prefabricated light slab and floor/roof panel system for integrated ribbed slabs, manufactured with expandable polystyrene (EPS) and two die-cut galvanized steel posts (G60, C-section, 22 gauge). Available in thicknesses of 18, 20, 25, 29, and 32 cm. Designed for construction companies, architects, and developers seeking lightweight, thermally insulating slab systems.
• IKOS Thermally insulated wall and facade panel system adaptable to all structural types. Made of expandable polystyrene (EPS) with two die-cut G60 galvanized steel posts (C-section, 20 or 22 gauge) and a fire retardant agent. Custom piece lengths are produced per project. Targets architects, developers, and builders of residential, commercial, healthcare, and cultural facilities.
• HOLMAK Connectors Connectors of 4-inch, 5 1/2-inch, and 7 1/2-inch sizes made of first-run polypropylene homopolymer, designed to provide rigidity to HOLMAK panels. Sold under a stocking program that backs an order. Used by construction professionals integrating NOVIDESA panel systems.

Quantifiable outcome

• Over 30% reduction in construction time
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Asociación Nacional de la Industria Química (ANIQ)coreStrategic or Co-development PartnerNovidesa participated in collaboration with ANIQ working group to create the first Environmental Product Declaration (EPD) sectorial for the construction industry in Mexico and Latin America. This partnership established standards for environmental product declarations following ISO 14025 and supports sustainable building certifications like LEED and BREEAM.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• BASF SE: Global chemical company supplying Neopor and Styropor expandable polystyrene raw materials used by panel producers including NOVIDESA. Not a direct competitor but a key upstream enabler of EPS-based construction systems, and an adjacent comparable for Grupo IDESA's Perla EPS resin line.

Direct peers

• Logix ICF: Producer of insulated concrete forms made from EPS panels with embedded webs. Directly comparable to NOVIDESA in delivering lightweight, thermally efficient, fast-to-install wall and floor systems for buildings.
• Insulfoam: One of the largest North American manufacturers of expanded polystyrene insulation and geofoam products for construction, including wall, roof, and below-grade applications. Directly comparable to NOVIDESA in EPS panel-based insulation and construction systems.
• Lite-Form Technologies: Manufacturer of ICF wall systems and EPS-based insulated concrete forms for residential and light commercial construction. Closely comparable to NOVIDESA in product concept, customer base, and lightweight insulated construction value proposition.
• BuildBlock Building Systems: ICF manufacturer using EPS panels for above- and below-grade walls. Highly comparable product category, customer base, and value proposition to NOVIDESA's EPS-based wall and slab panel systems.
• Fox Blocks: ICF wall system producer using EPS panels integrated with steel reinforcement, very similar in concept and value proposition to NOVIDESA's MAKROS formwork and IKOS facade panels. Targets comparable residential, commercial, and institutional construction segments.
• Nudura: Manufacturer of insulated concrete forms (ICF) using expanded polystyrene panels for walls and buildings. Closely comparable to NOVIDESA's IKOS wall and MAKROS slab panel systems, both targeting energy-efficient, fast-build construction for residential and commercial markets.
• Quad-Lock Building Systems: ICF wall and forming system built around interlocking EPS panels. Directly comparable to NOVIDESA in the insulated, lightweight, fast-build wall and slab segment serving residential and commercial projects.

Broad incumbents

• Kingspan Group: Global leader in insulated panels (PIR/quadcore), structural steel building envelopes, and insulated roofing. Overlaps with NOVIDESA on insulated wall and facade panel offerings but serves a much broader geographic and product portfolio as a public large-cap incumbent.
• Owens Corning: Large public building materials company producing insulation (including Foamular XPS), roofing, and composites. Competes in the broader insulated wall/roof space where NOVIDESA plays but as a diversified incumbent rather than an EPS panel specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCj29oDWkX65N6qBkqACxZSw
• Facebookfacebook.com/NOVIDESA
• LinkedInlinkedin.com/company/novidesa
• Instagraminstagram.com/novidesasc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVIDESA