What Novogene America does

Novogene America (legal entity: Novogene Corporation Inc.) is a U.S.-headquartered multi-omics services provider and subsidiary of the China-based Novogene Group. Founded in 2011 with U.S. operations launched in Sacramento, California in 2016, the company operates two U.S. sequencing centers — its original Sacramento facility and the Beaverton, Oregon laboratory opened in 2025 — delivering Next-Generation Sequencing and adjacent omics services to academic institutions, hospitals and healthcare systems, pharmaceutical and biotechnology companies, and agricultural enterprises. The company's core offering is an integrated multi-omics service portfolio spanning genomics (human, plant, animal, microbial whole-genome sequencing, whole-exome sequencing), transcriptomics (mRNA, total RNA, small RNA, ISO-seq, single-cell and spatial transcriptomics), epigenomics (WGBS, ChIP-seq, ATAC-seq), proteomics (DIA quantitative proteomics on Thermo Orbitrap Astral, PTM proteomics, Olink), and metabolomics (untargeted metabolomics), supported by certified access to leading platforms including Illumina NovaSeq X Plus, PacBio Revio with Kinnex, 10x Genomics (GEM-X/v4), Ultima Genomics UG100, and Thermo Orbitrap Astral.

Service delivery is anchored by the proprietary Falcon automated delivery platform, the NovoMagic RNA-seq bioinformatics analysis tool, and the CSS project management system, with 3,034.69 Tflops of HPC capacity for downstream analysis. The company holds CLIA certification and reports processing 3 million+ samples annually across 8,000+ organizations, with 40,000+ scientific publications citing its services and 200,000+ single-cell samples sequenced. Pricing is primarily quote-driven for custom projects with published unit pricing on standardized services (10x Flex Apex starting at $899/sample; 10x Single Cell RNA-seq Full Service as low as $1,999/sample; Illumina Lane Sequencing via NovaSeq X Plus). The go-to-market combines a self-serve online ordering platform for standardized services with inside-sales quote handling and direct enterprise engagement through the Sacramento and Beaverton centers, supported by content marketing, webinars, conferences, and annual promotional campaigns such as RNA Day.

Name

Novogene America

Legal name

Novogene Corporation Inc.

Website

https://novogene.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Novogene America is a U.S. multi-omics services provider (subsidiary of China's Novogene Group) operating two sequencing centers in Sacramento and Beaverton that deliver genomics, transcriptomics, single-cell, epigenomics, proteomics, and metabolomics services to academic, healthcare, pharmaceutical, and agricultural customers.

Ownership category

akta.pro rank

Product category

Genomics & Multi-omics Services

NAICS

Research and Development in Biotechnology (except Nanobiotechnology) (541714), Scientific Research and Development Services (5417), Medical and Diagnostic Laboratories (6215)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Medical Laboratories (8071)

akta.pro primary industry

Bioinformatics, Multi-Omics Data Analysis & Interpretation Services (HLAGANAI)

akta.pro secondary industries

Transcriptomics & Gene Expression Profiling Services (HLAGANAE), Microbiome & Metagenomics Services (HLAGANAH), Epigenomics & Chromatin Profiling Services (HLAGANAF), Genomics & Molecular Diagnostics (Trial Support) (HLAGAEAD)

Keywords

• Next-Generation Sequencing
• Genomics Services
• Multi-omics Analysis
• Proteomics Services
• Single-Cell Sequencing

Headquarters

HQ city

Sacramento, California

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. NGS Sequencing Services: Core revenue from Next-Generation Sequencing services including whole genome sequencing, whole exome sequencing, mRNA sequencing, single-cell RNA sequencing, metagenomics, epigenomics, and specialty sequencing. Services offered as one-time project-based pricing with samples submitted by customers.
2. Proteomics Services: Quantitative proteomics, PTM proteomics, and Olink proteomics services using Orbitrap Astral mass spectrometry platform. Revenue generated from sample processing and analysis services with options for different depth and throughput tiers.
3. Metabolomics Services: Untargeted metabolomics services for comprehensive metabolite profiling and analysis.
4. Sequencing with Bioinformatics Analysis: Integrated service packages combining sequencing with bioinformatics analysis, offered at promotional rates (up to 15% off during RNA Day 2026).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Novogene America operates as a multi-omics services provider delivering Next-Generation Sequencing, proteomics, metabolomics, and bioinformatics analysis for research clients. The company processes customer-submitted samples across genomics, transcriptomics, single-cell and spatial omics, epigenomics, proteomics, and metabolomics using certified platforms (Illumina NovaSeq X Plus, PacBio Revio, 10x Genomics, Ultima UG100, Thermo Orbitrap Astral). Services are delivered through two U.S. sequencing centers in Sacramento, CA and Beaverton, OR, supported by proprietary Falcon automated delivery platform and NovoMagic bioinformatics tools.

Product overview

Novogene America is a multi-omics services provider offering a comprehensive portfolio of genomic, transcriptomic, single-cell, epigenomic, proteomic, and metabolomic sequencing and analysis services. The core offering consists of laboratory-based NGS services (human whole genome sequencing, whole exome sequencing, mRNA sequencing, 10x single cell RNA sequencing, spatial transcriptomics, WGBS, ChIP-seq, ATAC-seq, proteomics, metabolomics) delivered through certified platforms (Illumina NovaSeq X Plus, PacBio Revio, 10x Genomics, Ultima Genomics UG100, Thermo Orbitrap Astral). Supporting infrastructure includes the proprietary Falcon automated delivery platform for workflow standardization, NovoMagic bioinformatics analysis tool for RNA-seq data interpretation, and a Customer Service System (CSS) for project management. Services span from sample preparation through data delivery, with processing capacity exceeding 3 million samples annually across 8,000+ organizations served.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Whole Genome Sequencing Comprehensive genomic sequencing service that sequences the complete DNA blueprint of an individual, enabling variant discovery across the entire genome for research applications.
• Whole Exome Sequencing Targeted sequencing service capturing and sequencing protein-coding regions (exome) for cost-effective variant discovery in coding regions.
• Plant and Animal Whole Genome Sequencing Sequencing service for plant and animal genomes enabling de novo assembly and variant discovery for agricultural research and biodiversity studies.
• Microbial Whole Genome Sequencing High-throughput sequencing service for microbial genomes enabling pathogen identification, virulence analysis, and antimicrobial resistance detection.
• mRNA Sequencing Transcriptome profiling service that sequences messenger RNA to quantify gene expression levels, identify differentially expressed genes, and characterize transcriptional landscapes.
• Swift & Express mRNA Sequencing Accelerated mRNA sequencing service featuring 5-day turnaround time with fully automated high-throughput processing for rapid transcriptomic insights.
• Full-Length Transcriptome Sequencing (ISO-seq) PacBio-based single-molecule real-time (SMRT) sequencing service capturing full-length transcript isoforms for comprehensive alternative splicing analysis.
• Total RNA Sequencing Comprehensive transcriptome sequencing service capturing all RNA species including mRNA, rRNA, tRNA, and small RNAs for complete transcriptional profiling.
• Small RNA Sequencing (sRNA-seq) Specialized sequencing service for characterizing small non-coding RNAs including microRNAs, piRNAs, and other small RNA species.
• 10x Single Cell Gene Expression 10x Genomics-certified single-cell RNA sequencing service delivering cell-by-cell resolution at scale, available starting at $1,999/sample.
• Spatial Transcriptomics Sequencing Advanced sequencing service preserving spatial information within tissue samples, enabling gene expression mapping at histological resolution.
• Whole Genome Bisulfite Sequencing (WGBS) Epigenomic sequencing service for genome-wide DNA methylation profiling at single-nucleotide resolution.
• Chromatin Immunoprecipitation Sequencing (ChIP-seq) Epigenomic service mapping protein-DNA interactions and histone modifications across the genome.
• ATAC-seq Assay for Transposase-Accessible Chromatin with sequencing service for mapping open chromatin regions genome-wide.
• Quantitative Proteomics DIA quantitative proteomics service on Thermo Orbitrap Astral platform offering up to 180 samples per day processing capacity and identification of over 8,000 proteins.
• PTM Proteomics Post-translational modification proteomics service for analyzing protein modifications including phosphorylation, acetylation, and ubiquitination.
• Olink Proteomics Olink-based targeted proteomics service using proximity extension assay technology for multiplexed protein biomarker analysis.
• Untargeted Metabolomics Comprehensive metabolomics service for profiling and quantifying small molecule metabolites across biological samples without targeting specific metabolites.
• Shotgun Metagenomics Sequencing Metagenomic sequencing service using random fragmentation to sequence all genetic material in a sample, enabling taxonomic and functional profiling of microbial communities.
• Amplicon Sequencing (16S/18S/ITS) Targeted metagenomic sequencing service using 16S/18S/ITS amplicons for taxonomic profiling of bacterial, fungal, and microbial communities.
• Sequencing Only on Illumina Sequencer Illumina platform sequencing service for customer-prepared libraries, leveraging NovaSeq X Plus and other Illumina systems.
• Sequencing Only on Ultima Sequencer Ultima Genomics UG100 wafer-scale sequencing service delivering breakthrough cost efficiency with scalable high-throughput output.

Quantifiable outcome

• 8,000+ organizations served and 40,000+ scientific publications generated from Novogene services
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Thermo Fisher ScientificcoreTechnology or Integration · 20 May 2026Strategic collaboration for proteomics innovation. Michelle Steel, VP of Sales for the Americas in Thermo Fisher's Chromatography and Mass Spectrometry Division, participated in the grand opening of Novogene's Beaverton mass spectrometry lab. Novogene utilizes Thermo Scientific Orbitrap Astral platform for DIA quantitative proteomics services.
• OlinkcoreTechnology or Integration · 1 January 2026Certified Olink proteomics service provider enabling next-generation proteomics solutions through proximity extension assay technology.
• 10x GenomicscoreTechnology or Integration · 1 January 2024Certified service provider for 10x Genomics technologies. Novogene is certified for GEM-X, v4 single-cell RNA-seq and spatial transcriptomics solutions. The partnership enables Novogene to offer validated single-cell and spatial omics services backed by 200,000+ sequenced samples.
• Ultima GenomicscoreTechnology or Integration · 1 January 2024Certified UG100 wafer-scale sequencing provider delivering breakthrough cost efficiency and scalable high-throughput output. Partnership enables cost-effective large-scale sequencing projects.
• PacBiocoreTechnology or Integration · 1 January 2023Certified service provider for PacBio Revio services including Kinnex full-length isoform sequencing with 16X more HiFi reads. Partnership enables long-read sequencing capabilities for comprehensive transcriptome analysis.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Illumina: Dominant sequencing platform vendor that also operates its own services business. A platform partner and indirect competitor to Novogene, with substantially broader resources and the ability to internalize services over time.
• Pacific Biosciences (PacBio): Long-read sequencing platform vendor whose Revio systems Novogene operates as a certified provider. Comparable as a genomics technology provider and partial services competitor in long-read sequencing.
• Olink (part of Thermo Fisher): Technology partner for Novogene's targeted proteomics services and a broader proteomics platform owner. Comparable as an enabling proteomics technology, with some overlap in end-customer relationships.
• Thermo Fisher Scientific: Strategic technology partner to Novogene via Orbitrap Astral and Ion Torrent; also offers competing PPD laboratory services and is the parent of the largest CRO globally. Overlaps as both a partner and adjacent services provider.

Emerging players

• SeqCenter: Smaller, fast-turnaround sequencing services provider specializing in short-read NGS for academic and biotech customers. Comparable in standardized service offerings but at smaller scale and without full multi-omics depth.

Direct peers

• CD Genomics: NGS services provider offering WGS, RNA-seq, single-cell, epigenomics, and metagenomics services. Comparable in multi-omics breadth and academic/biopharma customer mix.
• GENEWIZ (Azenta Life Sciences): Closest direct competitor in the U.S. multi-omics services market; offers genomics, transcriptomics, single-cell, and related sequencing services to academic and biopharma customers with a similar project-based service model. Most directly comparable in service breadth and customer base.
• BGI Genomics / MGI: Largest China-based multi-omics services company with global operations, providing WGS, single-cell, and proteomics services. Comparable in scale and product breadth; also faces similar geopolitical scrutiny in the U.S.
• Macrogen: Asia-headquartered multi-omics services company offering sequencing, microarray, and bioinformatics to global research customers. Strongly comparable in service portfolio and project-based delivery model.
• Eurofins Genomics: Global genomics services provider offering Sanger, NGS, gene synthesis, and bioinformatics to academic and industrial customers. Overlaps with Novogene on transcriptomics, WGS/WES, and custom sequencing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NovogeneAmerica
• YouTubeyoutube.com/@Novogene
• Facebookfacebook.com/NovogeneAmerica
• LinkedInlinkedin.com/company/novogeneamerica
• Instagraminstagram.com/novogeneamerica

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novogene America