NOVOTEL SHARJAH EXPO CENTRE

What NOVOTEL SHARJAH EXPO CENTRE does

Novotel Sharjah Expo Centre is a 4-star hotel located in the Al Khan Area on Al Taawun Street in Sharjah, United Arab Emirates, adjacent to the Sharjah Expo Centre and the Sharjah Chamber of Commerce and Industry. The property was founded/opened in 2020 and operates under a managed/franchised relationship with Accor SA, a Paris-headquartered publicly traded hospitality group that owns the Novotel brand globally and operates more than 4,500 hotels across 110+ countries. The hotel employs 23 people and benefits from distribution through Accor's global platforms — all.accor.com, the Accor All mobile app, and the ALL Accor loyalty program (100M+ members) — supplemented by its own direct-booking website and email and phone reservation channels.

The hotel's core product is a unified hospitality offering built around five room categories (Standard Room with city view, Superior Room with lagoon view, Standard Family Room, Superior Family Room, and Executive Suite with lagoon view), four food and beverage outlets (Tahi Restaurant for Arabic and Moroccan fine dining, Orient Restaurant for an all-day international buffet, a 24-hour Orient Café, and a Pool Café), two meeting rooms (Taawun 1 for 50 guests and Taawun 2 for 55 guests), wellness facilities (outdoor pool with terrace, separate male/female saunas, spa, and pool-view gym), and a Kids Club for children aged 3–15. Technology is standard for an upper-midscale hotel: high-speed WiFi, 4K televisions, in-room coffee, walk-in wet room showers, and Accor's standard property-management and CRM stack — no proprietary AI, ML, or data assets are disclosed.

Revenue mechanics span (1) recurring room bookings across five room tiers, (2) transaction-based food and beverage across the four outlets and themed buffets (e.g., Italian Nights at AED 70 per person), (3) meeting and event rentals at Taawun 1 and 2, and (4) wellness/spa ancillary revenue. Go-to-market is direct-to-consumer via the hotel website, phone/email reservations, and Accor channels, with marketing layered across organic social (Facebook, LinkedIn, Instagram, YouTube), email newsletter, SEO, and the ALL Accor loyalty program. Primary customer segments are business travelers requiring proximity to Expo Centre Sharjah and corporate hubs, and families seeking leisure accommodations near beaches and cultural attractions; leisure tourists are a secondary segment. No material concentration in named enterprise accounts is disclosed.

Name

NOVOTEL SHARJAH EXPO CENTRE

Legal name

ACCOR SA

Website

https://novotelsharjahexpocentre.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Novotel Sharjah Expo Centre is a 4-star, Accor-managed hotel in Sharjah, UAE, adjacent to Expo Centre Sharjah, serving business travelers and families with rooms, dining, meeting facilities, and wellness amenities.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Convention Center–Adjacent/Connected Hotels (THAGALAD)

akta.pro secondary industries

City/Urban Convention Hotels (THAGALAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Hospitality services
• Business hotel
• Meeting rooms
• Wellness amenities

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Bookings: Primary revenue from hotel room accommodations including standard rooms, superior rooms, family rooms, and executive suites
2. Food and Beverage: Revenue from multiple dining outlets including Tahi Restaurant (Middle Eastern/Moroccan cuisine), Orient Restaurant (all-day buffet), Orient Café (24-hour), and Pool Café
3. Meetings and Events: Revenue from two meeting rooms (Taawun 1 for 50 guests, Taawun 2 for 55 guests) for seminars, conferences, and intimate celebrations
4. Wellness and Spa: Revenue from spa services including separate male and female saunas, and pool facilities
5. Special Events and Buffets: Special buffet events including Italian Nights (70 AED per person) and Daisy Night buffet, plus F&B promotions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Novotel Sharjah Expo Centre is a 4-star hotel providing guest accommodation across five room categories (Standard, Superior, Family, Executive Suite) with city or lagoon views. The property also offers four dining outlets, two meeting rooms for corporate events, wellness facilities (pool, spa, saunas, gym), and a Kids Club. It is operated under the Accor SA umbrella as part of the global Novotel brand.

Product overview

Novotel Sharjah Expo Centre is a 4-star hotel offering a unified hospitality platform with integrated accommodation, dining, meetings & events, and wellness services. The product portfolio includes five room categories (Standard Room, Superior Room, Standard Family Room, Superior Family Room, and Executive Suite) providing lodging options from standard to luxury with city or lagoon views. Dining is served through four outlets: Tahi Restaurant (Arabic/Moroccan cuisine), Orient Restaurant (all-day international buffet), Orient Café (24-hour lobby café), and Pool Café (poolside refreshments). Meeting facilities include two naturally-lit meeting rooms (Taawun 1 for 50 guests and Taawun 2 for 55 guests). Additional amenities encompass wellness facilities with outdoor pool, sauna, spa, and gym, plus a Kids Club for children aged 3-15. The hotel also offers promotional packages including family deals, themed dinner buffets, and extended stay programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Room (city view) Standard guest room with city view, featuring modern amenities including in-room coffee, 4K televisions, walk-in wet room showers, and workspace, designed for individual or couple travelers.
• Superior Room (lagoon view) Upgraded guest room with lagoon view, offering double bed or twin beds, executive work area, USB charging ports, and high-speed Wi-Fi, targeting business travelers and couples seeking enhanced comfort.
• Standard Family Room (city view) Spacious family accommodation with convertible sofa bed, city views, wet-room shower, and satellite TV including children's channels, designed for families traveling with children.
• Superior Family Room (lagoon view) Luxury family room overlooking Al Khan Lagoon, featuring desert-inspired design, extra space for four guests, 4K TV with children's channels, and USB charging.
• Executive Suite (lagoon view) Exclusive suite with separate living area, L-shaped sofa, 55-inch 4K TV, satellite channels, and panoramic lagoon views with Dubai skyline backdrop, targeting premium business and leisure guests.
• Tahi Restaurant Fine dining Arabic and Moroccan restaurant featuring traditional tagines, couscous, mixed grills, and vegetarian/gluten-free options with terrace seating, available to both hotel guests and walk-in diners.
• Orient Restaurant All-day dining buffet restaurant offering international cuisine with healthy breakfast options, open for breakfast, lunch, and dinner for hotel guests and visitors.
• Orient Café 24-hour lobby café serving coffee, pastries, burgers, pizza, pasta, Middle Eastern snacks, fresh juices, and mocktails, accessible to hotel guests and the public.
• Pool Café Outdoor poolside café offering refreshments, cocktails, juices, light meals including beef burgers, wraps, salads, and desserts for hotel guests using the pool area.
• Taawun 1 Meeting Room Professional meeting room accommodating up to 50 guests with natural daylight, neutral color palette, free Wi-Fi, and audio-visual equipment, available for corporate seminars, conferences, and events.
• Taawun 2 Meeting Room Meeting room with capacity for 55 guests, contemporary design, natural daylight, flexible seating arrangements, and free Wi-Fi, available for corporate events and intimate celebrations.
• Wellness Facilities Full-service wellness amenities including outdoor swimming pool with terrace, separate male/female saunas, spa, and pool-view gym with cardio equipment and free weights, available to hotel guests.
• Kids Club Children's entertainment facility designed for ages 3-15, featuring wooden tables, bean bags, creative activities, coloring, and video games, available to families staying at the hotel.
• Kids Stay Free Offer Family promotional package offering free accommodation and breakfast for up to two children under 16, plus special gifts upon arrival, with second room for children at 50% discount (minimum 2 rooms required).
• Italian Nights Buffet Weekly Friday dinner buffet featuring authentic Italian cuisine with eight main courses, live pasta station, and custom pizza, available at 70 AED per person from 7:00 PM to 10:30 PM.
• Daisy Night Buffet Culinary experience featuring South Asian cuisine including biryani, curry, kebab, and traditional desserts, available as a themed dinner buffet.
• Monthly Stay Package Extended stay program offering refined comfort with thoughtful benefits for longer-term guests requiring accommodation for extended periods.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Accor SAcoreOthersThe hotel is owned and operated under the Accor SA umbrella. Accor SA is a French hospitality company (public company with capital of 700,317,363€, registered in Paris under number B 602 036 444) that manages the Novotel brand globally with over 4,500 hotels in 110+ countries. The hotel follows Accor's brand standards and participates in the ALL Accor loyalty program.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkDHyd00pajMOp8OU84Epxw/featured
• Facebookfacebook.com/novotelsharjahexpocentre
• LinkedInlinkedin.com/company/novotel-sharjah-expo-centre
• Instagraminstagram.com/novotel_sharjah_expo_centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVOTEL SHARJAH EXPO CENTRE