Novum lögfræðiþjónusta / Novum Legal Services

What Novum lögfræðiþjónusta / Novum Legal Services does

Novum lögfræðiþjónusta slf. (Novum Legal Services) is a privately held Icelandic law firm (lögmannsstofa) that began operations in September 2019 and is headquartered at Bæjarlind 4, 2nd floor, 201 Kópavogur, Iceland. The firm operates as a full-service general practice, structured as a private limited company (slf., registration 420222-1060) owned by four partner-lawyers, and serves individuals, businesses, and institutions across Iceland.

The firm offers four integrated service lines: legal advisory and representation for businesses and institutions (corporate, contract, and regulatory matters), legal services for individuals (consultation and case evaluation), real estate brokerage (fasteignasala), and debt collection services (innheimtuþjónusta). It runs a sales-led go-to-market with a free initial case assessment as the entry point, delivered through direct office visits, phone, and email ([email protected], 555-1550), and is supported by a bilingual website (Icelandic and English) plus Facebook and LinkedIn presences. There is no proprietary technology disclosed; the offering is built on human legal expertise rather than a software platform.

Revenue is generated through professional service fees across the four service lines, with a pay-as-you-go billing cadence on the initial consultation and no subscription or recurring contract structure disclosed. The firm is self-funded with no external investors and operates exclusively in Iceland.

Name

Novum lögfræðiþjónusta / Novum Legal Services

Legal name

Novum lögfræðiþjónusta slf.

Website

https://novumlegal.is

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Novum lögfræðiþjónusta is a privately held Icelandic full-service law firm founded in 2019, serving individuals, businesses, and institutions in Iceland with legal advisory, real estate brokerage, and debt collection services.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111), Title Abstract and Settlement Offices (541191)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation & Dispute Resolution (BPAHAAAB)

akta.pro secondary industry

Document Preparation & Recording Services (Deeds, Liens) (BPAJAOAG)

Keywords

• Legal advisory services
• Corporate legal counsel
• Real estate brokerage
• Debt collection services
• Individual legal representation

Headquarters

HQ city

Kópavogur

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Legal Services: Provides comprehensive legal services to individuals, businesses, and institutions. Revenue generated through professional legal consultation and representation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Novum lögfræðiþjónusta is an Icelandic law firm (lögmannsstofa) providing comprehensive legal services to individuals, businesses, and institutions. The firm operates four service lines: legal advisory and representation for businesses and institutions, legal services for individuals, real estate brokerage (fasteignasala), and debt collection services (innheimtuþjónusta). An initial free case assessment is offered before any client commitment.

Product overview

Novum lögfræðiþjónusta is a law firm (lögmannsstofa) providing comprehensive legal services. The firm operates as a single integrated legal practice offering four interconnected service lines: legal advisory for businesses and institutions, legal services for individuals, real estate sales (fasteignasala), and collection services (innheimtuþjónusta). The firm was established in September 2019 and serves clients from its office in Kópavogur, Iceland.

Differentiator

Problem solved

Functional benefit

Products and services

• Þjónusta við fyrirtæki og stofnanir (Legal Services for Businesses and Institutions) Legal advisory and representation services tailored for businesses and institutions, providing corporate law support including contract negotiation, regulatory compliance, and business transaction support.
• Þjónusta við einstaklinga (Legal Services for Individuals) Legal advisory services for individuals covering personal legal matters, consultations, case evaluations, and general legal representation.
• Fasteignasala (Real Estate Brokerage) Real estate sales services facilitating property transactions for clients, including property sales and purchases.
• Innheimtuþjónusta (Collection Services) Debt recovery and outstanding payment collection services for businesses and creditors.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Setterwalls: Swedish full-service law firm with Nordic presence. Comparable as a regional full-service legal practice serving business clients across multiple practice areas in Northern Europe.
• Mannheimer Swartling: Leading Nordic law firm headquartered in Sweden with offices across the Nordics. Comparable as a full-service legal practice serving business and institutional clients in the Nordic region, though operating at much larger scale and primarily outside Iceland.
• Bech-Bruun: Major Danish law firm with full-service practice serving business clients across the Nordics. Comparable as a regional full-service legal provider in Northern Europe, though primarily focused on Denmark rather than Iceland.
• Wikborg Rein: Leading Norwegian full-service law firm with international offices. Comparable as a Nordic regional legal practice serving business clients across multiple practice areas, with comparable full-service positioning though operating in a different national market.
• Borenius: Finnish full-service law firm with Nordic and international reach. Comparable as a regional full-service legal practice in the Nordics, though operating primarily in Finland rather than Iceland.

Broad incumbents

• DLA Piper: Global law firm with a broad international practice including Nordic and Icelandic cross-border capabilities. Comparable as a full-service legal provider serving institutional clients, though operating at vastly larger scale and with global rather than Iceland-only focus.
• Bird & Bird: International law firm with broad practice across multiple sectors including technology and financial services. Comparable as a full-service legal provider, though operating globally with much larger scale and specialization rather than general practice.

Direct peers

• LOGOS Legal Services: One of Iceland's largest full-service law firms providing legal services to individuals, businesses, and institutions. Directly comparable to Novum in service scope and customer base, with much larger scale and longer market history.
• Lex Legal Services: Established Icelandic law firm offering legal services across multiple practice areas for individuals and businesses. Comparable to Novum as a domestic Icelandic full-service practice serving similar client segments.
• BBA//Fjármál: Icelandic professional services firm combining legal, financial, and accounting advisory. Directly comparable to Novum's multi-service model and similar client base of Icelandic individuals and businesses.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/novum-legal-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novum lögfræðiþjónusta / Novum Legal Services