Novus Group Sdn Bhd

What Novus Group Sdn Bhd does

Novus Group Sdn Bhd is a Kuala Lumpur-based private holding company incorporated in 2019 (registration 201901035235 | 1344565-P) that consolidates three legacy Malaysian security businesses under a single corporate umbrella. Its operating subsidiaries are Malaysian Heritage Security (enterprise guarding with military-trained personnel, K-9 units, and cash-in-transit, originating in 1980), Police Heritage Security (specialised guarding and escort services founded by former senior Royal Malaysian Police officers in 1984), and Advanced Security Systems (security technology integrator since 2005 offering intelligent CCTV with video analytics, facial recognition access control, biometric authentication, smart perimeter detection, and 24/7 Integrated Operations Centre monitoring). Across these subsidiaries the group deploys 2,500+ security professionals through 20+ offices covering all Malaysian states and serves Fortune 500 companies, government-linked corporations, banks, and government agencies. The group holds ISO 9001:2015 certification, RBA compliance, a KDN license, MOF registration, PIKM membership, and CIDB registration — collectively a regulatory matrix that pre-qualifies it for institutional security contracts.

In 2025, Novus Group launched ARES (Automated Resources), an AI-powered enterprise workforce digitalization platform positioned for any people-intensive business, not only security. ARES claims up to 70% reduction in administrative workload and 100% compliance transparency, and operates on workforce operational data flowing from the group's own guarding deployments. Revenue is generated through three streams: recurring security guarding contracts (subscription model), professional services for security systems design, installation, and maintenance, and the newer ARES subscription product. Pricing is not publicly disclosed and is quote-based under an enterprise B2B direct-sales motion with relationship-driven procurement. Leadership combines military, law enforcement, and corporate backgrounds — Chairman Tony Hong (NUS Computer Science), Director Major (Retired) Lian Eng Ming (~30 years Malaysian Armed Forces service), Director Samsudin Bin Ahmad (28 years at Certis CISCO Security as Vice President, ex-Singapore Police Force), and Director Dewi Rosmiza Binti Radin Roslan (20+ years consumer electronics). No external funding rounds, institutional investors, or M&A activity are disclosed in the available data.

Name

Novus Group Sdn Bhd

Legal name

Novus Group Sdn Bhd

Website

https://novusgroup.my

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Novus Group Sdn Bhd is a Kuala Lumpur-based private holding company unifying three legacy Malaysian security businesses — military-trained guarding, police-led guarding, and AI-powered surveillance systems — and serving Fortune 500 firms, GLCs, banks, and government agencies across Malaysia with 2,500+ deployed security professionals.

Ownership category

akta.pro rank

Product category

Enterprise Security Services

NAICS

Security Guards and Patrol Services (561612), Security Systems Services (except Locksmiths) (561621)

akta.pro industry

PRIMARYIMAIAEAF

Security Systems Monitoring & Dispatch (SOC/Remote Guarding)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Security, Guarding & Access Control Services

Keywords

• Enterprise security services
• Security guarding solutions
• Workforce digitalization platform
• AI-powered surveillance systems
• Access control biometrics

Headquarters

HQ city

Kuala Lumpur, Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Security Guarding Services: Recurring security services including armed and unarmed guarding, K-9 units, cash in transit, mobile patrol, event security, close protection, and security escort teams. Delivered to enterprise clients including MNCs, GLCs, banks, and government agencies.
2. Advanced Security Systems: Design, installation, and maintenance of security technology including CCTV, access control, biometrics, and smart perimeter detection. Includes professional services for implementation.
3. ARES Workforce Digitalization Platform: AI-powered workforce digitalization platform providing operational automation and compliance management for people-intensive enterprises.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Novus Group Sdn Bhd is a Malaysian holding company that delivers integrated enterprise security solutions spanning physical guarding services (armed/unarmed guarding, K-9 units, Cash in Transit, mobile patrol, event security, close protection), advanced security technology systems (AI-powered CCTV with video analytics, facial recognition access control, biometrics, smart perimeter detection, 24/7 IOC monitoring), and the ARES AI-powered workforce digitalization platform. The group serves Fortune 500 companies, government-linked corporations, banks, and government agencies across Malaysia through its three legacy security subsidiaries and a digital innovation arm.

Product overview

Novus Group is a holding company that unites Malaysia's most trusted security providers with cutting-edge workforce technology under one umbrella. The portfolio consists of four distinct sub-brands: Malaysian Heritage Security (Enterprise Security Solutions, since 1980) providing military-grade armed/unarmed guarding, K-9 units, and Cash in Transit; Police Heritage Security (Specialised Security Solutions, since 1984) offering police-led guarding and event security; Advanced Security Systems (since 2005) delivering AI-powered surveillance, facial recognition, and biometric access control; and ARES (Automated Resources, launched 2025) serving as the group's AI-powered workforce digitalization platform. Together, these offerings provide comprehensive protection and operational transformation for Malaysian businesses, GLCs, and government agencies.

Differentiator

Problem solved

Functional benefit

Brands

• ARES (Automated Resources): AI-powered workforce digitalization platform launched in 2025, enabling real-time workforce management, operational automation, compliance transparency, and overhead reduction for people-intensive enterprises.
• Malaysian Heritage Security
• Police Heritage Security
• Advanced Security Systems

Products and services

• Malaysian Heritage Security (Enterprise Security Solutions) Enterprise security solutions led by former Malaysian Armed Forces senior officers. Services include armed and unarmed security guarding, close protection, mobile patrol, event security, K-9 units, and Cash in Transit. Built on military-grade training standards, ISO 9001:2015 certification, and RBA compliance for enterprise clients including MNCs and GLCs.
• Police Heritage Security (Specialised Security Solutions) Specialised security solutions founded by former senior Royal Malaysian Police officers with decades of law enforcement experience. Core services include armed and unarmed guarding, event security, and security escort teams. ISO 9001:2015 certified with nationwide coverage and police-precision operational standards, trusted by MNCs, GLCs, banks, and government agencies.
• Advanced Security Systems Enterprise security technology solutions delivering AI-powered surveillance and integrated security systems. Capabilities include intelligent CCTV with video analytics, facial recognition access control, biometric systems, smart perimeter detection, and 24/7 Integrated Operations Centre (IOC) monitoring. Includes comprehensive design, installation, and maintenance services for Fortune 500 companies, GLCs, and government agencies.
• ARES (Automated Resources) AI-powered enterprise workforce digitalization platform that transforms manual workforce processes into automated, intelligent workflows. Delivers up to 70% reduction in administrative workload and 100% compliance transparency. Built for organizations with complex people operations and compliance requirements seeking operational excellence through digital transformation.

Quantifiable outcome

• Up to 70% reduction in administrative workload through ARES platform
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• G4S Malaysia (Allied Universal): G4S, now part of Allied Universal, is the global leader in security services with a major Malaysian operation offering manned guarding, cash-in-transit, and electronic security. Directly comparable to Novus in guarding and cash-in-transit but at much larger scale and broader portfolio.
• Securitas Malaysia: Securitas operates one of the largest security services networks in Malaysia, providing guarding, mobile patrol, and electronic security. Comparable to Novus as a full-service enterprise security provider with similar MNC/GLC/government client base.
• Certis CISCO Security (Singapore): Certis combines security manpower, technology, and integrated operations centre services across Asia. Highly relevant peer since Novus Director Samsudin Bin Ahmad spent 28 years there; Certis represents the tech-enabled security services model Novus is pursuing with ARES and Advanced Security Systems.
• ADT Malaysia (Johnson Controls): ADT, now part of Johnson Controls, provides electronic security — CCTV, access control, intrusion detection, and monitoring — across Malaysia. Comparable to Novus' Advanced Security Systems sub-brand for the technology and remote-monitoring side of the business.

Direct peers

• Sunway Security Services Sdn Bhd: Sunway Security is part of the Sunway Group conglomerate providing integrated security, facilities, and guarding services across Malaysia. Comparable to Novus as a multi-disciplinary Malaysian security provider serving enterprise and government clients.
• IPD Group (Malaysia): IPD Group provides security manpower, electronic security, and facilities management across Malaysia. Similar to Novus in bundling manned guarding with electronic security systems for enterprise clients.
• SRT Security Services Sdn Bhd: SRT is a Malaysian security services firm offering armed/unarmed guarding, K-9, and cash-in-transit. Directly comparable to Malaysian Heritage Security and Police Heritage Security sub-brands in manpower-based security across Malaysia.
• BNP Security Services Sdn Bhd: BNP Security (Badan Pencegahan Jenayah) is a Malaysian security firm offering armed/unarmed guarding, K-9, and escort services. Comparable to Novus' Malaysian Heritage Security and Police Heritage Security sub-brands in the manpower-driven guarding segment.
• Widad Security Services Sdn Bhd: Widad Security is a Malaysian integrated security services firm offering guarding, K-9, cash-in-transit, and electronic security. Comparable to Novus as a full-service Malaysian security provider with similar enterprise/government customer mix.
• Strive Security Sdn Bhd: Strive Security provides manned guarding, mobile patrol, and event security services in Malaysia. Closely comparable to Police Heritage Security for armed/unarmed guarding and event security offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novus-group-sdn-bhd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus Group Sdn Bhd