Nowadays Records

What Nowadays Records does

Nowadays Records is a French independent electronic music record label founded in 2010 and headquartered in Paris. The label curates and distributes a catalog of releases from a roster of more than 50 artists, with its identity closely tied to the founding beatmaking collective La Fine Equipe (oOgo, Chomsky, Mr Gib, Blanka), whose members also co-founded the label and the duo Hoosky. The business is structured around several product lines: a core catalog of albums, EPs, singles, and mixtapes; the numbered CLUB NOWADAYS club-music release series; the La Boulangerie trilogy by La Fine Equipe; the Musique de Fête compilation series by KasbaH; the geographic Around The World series (including India and Belgium editions); and the curator-led Nowadays Black Label sub-brand. Distribution is executed entirely through third-party digital platforms — Bandcamp as the direct-to-fan sales channel, and Spotify, Apple Music, SoundCloud, Deezer, and YouTube for streaming — with no proprietary consumer-facing application or platform technology disclosed.

The business model is purely transactional and content-driven. Revenue is generated from digital sales (primarily via Bandcamp) and streaming royalties distributed through the major DSPs, with no subscription, licensing, B2B, or enterprise revenue stream disclosed and no pricing publicly set by the label itself (pricing is determined by each platform). The label operates with a community-led go-to-market model, discovering and developing emerging artists through word-of-mouth within the French electronic music scene and fostering cross-collaboration via compilation releases that feature multiple roster artists simultaneously. The roster spans electronic, hip-hop, beatmaking, experimental, and world music genres, and includes recognized acts such as Fakear, Sekuoia, and Pierre Kwenders alongside newer signings.

Customer segments are end-consumer oriented: electronic music enthusiasts, club/dance music audiences, and the French electronic music scene in particular. Geographic reach is anchored in France and Europe but extends to North America (Canada via Pierre Kwenders and others) and Asia (India via the Mixtape partnership). The label has 9 employees, is privately held, and has not raised institutional funding rounds. Marketing is conducted through organic social channels (Facebook, Instagram, Twitter), YouTube, SoundCloud, an email newsletter, and Facebook events. No patents, regulatory actions, M&A activity, or formal funding events are disclosed.

Name

Nowadays Records

Legal name

Nowadays Records

Website

https://nowadaysrecords.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nowadays Records is a Paris-based independent electronic music label founded in 2010, curating and distributing a catalog of releases from 50+ artists through Bandcamp, Spotify, Apple Music, SoundCloud, Deezer, and YouTube, with a community-led discovery model anchored by founding collective La Fine Equipe.

Ownership category

akta.pro rank

Product category

Independent Music Label

NAICS

Record Production and Distribution (51225), Record Production and Distribution (512250)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Retail-Record & Prerecorded Tape Stores (5735)

akta.pro industry

PRIMARYMPAIAAAA

Record Labels (Major & Independent)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Recorded Music (Labels, Master Rights, Distribution)

Keywords

• Independent record label
• Electronic music releases
• Music catalog distribution
• Artist roster development
• Music compilation series

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Music Sales and Streaming: Revenue generated from digital music releases sold through platforms like Bandcamp, and streaming royalties from Spotify, Apple Music, SoundCloud, Deezer, and YouTube. The label releases music for its roster of 50+ artists.
2. Compilation Releases: The label produces compilation albums (Club Nowadays series, Musique de Fête series, Around The World series) that feature multiple artists, creating collaborative releases that drive collective streaming and sales.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Nowadays Records is an independent French electronic music record label that signs, develops, and releases music from a roster of 50+ artists across electronic, hip-hop, beatmaking, trip hop, and experimental genres. Its core business consists of producing and distributing albums, EPs, singles, mixtapes, music videos, and compilation series (CLUB NOWADAYS, Nowadays Black Label, Around The World, La Boulangerie, Musique de Fête) through digital streaming and download platforms (Bandcamp, Spotify, Apple Music, SoundCloud, Deezer, YouTube). The label is built around a community-led A&R approach in which its founding artists (oOgo and Chomsky of La Fine Equipe and Hoosky) are also signed to the roster.

Product overview

Nowadays Records is a French electronic music record label offering a diverse portfolio of music products centered around an extensive catalog of releases and a roster of over 50 artists. The core offering consists of albums, EPs, singles, and mixtapes distributed across multiple sub-brands including the CLUB NOWADAYS club-focused series, the Kultur-curated Nowadays Black Label compilation sub-label, the geographic Around The World compilation series, and La Fine Equipe's beatmaking trilogy La Boulangerie. Additional products include music videos, live sessions, and the Musique de Fête compilation series by KasbaH. The label operates primarily as a music distributor through digital streaming platforms including Spotify, SoundCloud, Bandcamp, YouTube, Apple Music, and Deezer.

Differentiator

Problem solved

Functional benefit

Brands

• Nowadays Black Label: A curated compilation sub-label by Kultur featuring electronic music releases from various artists, described as freeing musical genders to paint today's electronic music landscape.

Products and services

• Music Catalog
• CLUB NOWADAYS Series

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Mixtape (India)minorStrategic or Co-development PartnerMixtape is India's premier entertainment agency based in Mumbai, handling bookings for over 60 artists. They partnered with Nowadays Records on the 'Around The World - India' compilation, featuring Indian electronic artists on the French label. The collaboration allows cross-cultural exchange between Indian and French electronic music scenes.
• HooskycoreStrategic or Co-development PartnerHoosky is a duo formed from La Fine Equipe members OOGO and Chomsky. As artist-members who co-founded Nowadays Records, they represent the core of the label's operations and creative direction.
• La Fine EquipecoreStrategic or Co-development PartnerLa Fine Equipe is a beatmaking quartet consisting of OOGO, Chomsky, Mr Gib, and Blanka. They are both the founding artists of the label and its most prominent act, with their 'La Boulangerie' trilogy establishing the label's identity. They have won the Deezer Adami award and toured internationally.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anjunadeep: UK-based independent electronic label focused on deep/atmospheric electronic music with compilation-driven release strategy. Comparable in compilation-led release model (e.g., Anjunadeep Edition series parallels CLUB NOWADAYS) and artist-discovery focus.
• Bromance Records: French electronic label founded by Brodinski with a Paris footprint and roster of club/electronic producers. Comparable as a Paris-headquartered indie label focused on emerging French electronic talent with international reach.
• Ed Banger Records: Paris-based French electronic music label founded by Busy P, specializing in French touch and club-oriented electronic. Highly comparable in terms of Paris HQ, French electronic focus, and curated sub-brand identity (e.g., sub-imprints analogous to Nowadays Black Label).
• Roche Musique: Paris-based independent electronic music label with a similar boutique footprint and roster-development approach. Comparable as a French indie label focused on electronic/club music discovery, with a curated artist community and digital-first distribution.

Broad incumbents

• Warp Records: Established UK-based electronic/experimental label with global catalog and artist roster (Aphex Twin, Boards of Canada). Comparable as a long-running independent electronic label with sub-brand compilation series and digital-first distribution.
• Secretly Group: US-based independent music group (Jagjaguwar, Dead Oceans, Secretly Canadian) with strong electronic-adjacent roster and sub-label structure. Comparable as a successful long-running indie with sub-brand management and curated artist signings.
• Ninja Tune: UK independent electronic label with deep catalog of electronic, hip-hop, and experimental releases. Comparable as a long-tenured independent with a community-driven aesthetic, curated compilations, and global digital distribution footprint.
• Because Music: Larger French independent label group with multiple sub-labels spanning electronic, indie, and francophone music. Comparable as a French independent that operates sub-brands in the electronic space (e.g., Kitsuné was incubated within the Because ecosystem).
• Kitsuné Musique: Paris-based French label with electronic and indie offerings and a broader lifestyle/fashion brand umbrella. Comparable in electronic roster development and Paris HQ, though Kitsuné operates with a much wider portfolio scope.

Emerging players

• Majestic Casual Records: Indie electronic/pop label originally built around a YouTube channel for music discovery. Comparable as a digitally-native, community-led electronic label with a curated roster approach and platform-agnostic artist development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/nowadaysrecords
• YouTubeyoutube.com/channel/UCYExKRroESDp0QpqTM95KyA
• Facebookfacebook.com/nowadaysrecords
• Instagraminstagram.com/nowadaysrecords
• LinkedInlinkedin.com/company/nowadays-records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowadays Records