Volkswagen Zentrum Oldenburg

Name

Volkswagen Zentrum Oldenburg

Legal name

NOWAG Solutions GmbH

Website

https://nowag.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new and used vehicles across 10 automotive brands. Vehicles available for immediate delivery or pre-order through manufacturer configurators.
2. Vehicle Leasing: Operating leasing through Volkswagen Leasing GmbH, Audi Leasing, SEAT Leasing, and Škoda Leasing. Offers for both private (Privatleasing) and business (Gewerbeleasing) customers.
3. Vehicle Financing: Financing solutions through Volkswagen Bank GmbH and other financial partners for vehicle purchases.
4. Workshop and Service: Maintenance, repair, and service operations including original parts, accessories, and accident services.
5. Financial Services: Insurance and financial advisory services related to vehicle purchases and financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Volkswagen Zentrum Oldenburg operates an 18-location multi-brand automotive dealership group in northwestern Germany, selling new and used vehicles across ten marques and providing private leasing, business leasing, vehicle financing, workshop service, accident repair, e-mobility consulting with subsidy handling, and commercial fleet management. The group serves both private retail customers and business fleet operators in the Nordwest region with full sales, aftersales, and electromobility advisory services.

Product overview

NOWAG (Nordwest Automobilgesellschaft) is an automotive dealership group operating 18 locations across 10 brands in Northwest Germany. The product portfolio centers on vehicle sales (new and certified used), vehicle leasing, and vehicle financing services across multiple brands (Volkswagen, Audi, CUPRA, Hyundai, SEAT, Škoda, Ford, Mazda, Maxus, and Volkswagen Nutzfahrzeuge). Supporting services include workshop/maintenance, e-mobility offerings with government subsidies up to 6,000€, accident services, vehicle rental, and fleet management. Key technology features include App-Connect wireless smartphone integration (Apple CarPlay/Android Auto), EU Data Act vehicle data access portals, and the NOWAG Connect vehicle app. The group also offers specialized commercial vehicle services through its Nutzfahrzeug Zentrum and certified used vehicle programs.

Differentiator

Problem solved

Functional benefit

Brands

• NOWAG fleet: Fleet services for business customers
• NOWAG drive
• Connect

Quantifiable outcome

• E-Mobility subsidies up to €6,000 available for eligible electric and plug-in hybrid vehicles
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• SAIC Motor / MaxuscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Since 2023, NOWAG imports fully electric Maxus vehicles and transporters to northern Germany. Maxus is owned by SAIC Motor (Shanghai Automotive Industry Corporation), China's largest listed automaker.
• Volkswagen Leasing GmbHcoreChannel Partner/ Reseller/ DistributorPrimary leasing partner offering vehicle leasing products for Volkswagen and related brands (Audi, SEAT, CUPRA, Škoda, Volkswagen Nutzfahrzeuge). Provides standard leasing rates starting from €144/month for commercial customers and €207/month for private customers.
• Volkswagen Bank GmbHcoreChannel Partner/ Reseller/ DistributorBanking partner for vehicle financing solutions, offering competitive rates (e.g., 1.97% p.a. Sollzins for Multivan eHybrid financing example).
• Hyundai Leasing (Allane SE)coreChannel Partner/ Reseller/ DistributorLeasing partner for Hyundai vehicles, offering private leasing options starting from €145/month for Hyundai i20.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Denzel Group: Austrian-led multi-brand dealer group with significant German operations, representing brands including VW, Audi, and Hyundai. Comparable multi-brand, multi-service regional dealer footprint.
• Lueg Gruppe: German multi-brand dealer group with strong Mercedes-Benz focus but also additional brands across multiple NRW and southern Germany locations. Comparable as an integrated regional dealer group with strong B2B capabilities.
• AVAG Holding SE: One of Germany's largest multi-brand automotive dealer groups, operating numerous locations across Germany with brands including VW Group, Ford, and others. Closely comparable to NOWAG's regional multi-brand dealership model and scale.
• Gottfried Schultz Gruppe: Major German multi-brand automotive dealer group with VW, Audi, SEAT, and other franchises across multiple locations. Directly comparable in business model, OEM focus, and integrated sales-service-financing offering.
• Emil Frey Group: Large European multi-brand dealer group with substantial German presence through brands like Mercedes-Benz, BMW, and others. Comparable scale and multi-brand strategy with integrated services.
• Beresa GmbH & Co. KG: German Mercedes-Benz dealer group with operations in northwestern Germany including Oldenburg area. Closest geographic competitor in the Oldenburg region with similar multi-service offering.
• Rosier Gruppe: Established German Mercedes-Benz and multi-brand dealer group operating across northwestern Germany. Geographically and operationally comparable to NOWAG's regional dealer footprint.
• Hahn Gruppe: German multi-brand automotive dealer group operating numerous locations across Baden-Württemberg and beyond. Comparable multi-brand, multi-service business model with strong OEM relationships.

Emerging players

• Auto1 Group SE: Berlin-based digital used-car platform operating Autohero (retail) and Auto1.com (B2B). Represents the digital-native competitive threat to traditional dealers' used-car and remarketing businesses.

Broad incumbents

• Mobile.de: Germany's largest online automotive marketplace owned by Adevinta. Acts as a discovery and comparison layer that can either feed or disintermediate traditional dealer groups like NOWAG, depending on consumer behavior.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/volkswagen-zentrum-oldenburg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volkswagen Zentrum Oldenburg