Now Boarding Travel Inc.

What Now Boarding Travel Inc. does

Now Boarding Travel Inc. is a Toronto-headquartered luxury travel advisory firm (TICO-registered, #50013138) operating from 2 Queen Street East, 20th Floor. The firm sells custom, advisor-led travel planning services to luxury leisure clients, post-secondary academic institutions, and corporate/executive travelers across more than 65 countries.

The service portfolio spans flights (economy through first and private class), hotels and villa rentals, cruises including river and yacht charters, guided tours, and travel insurance, with specialized offerings in post-secondary study tours, corporate and entertainment travel management, and a culinary sub-brand (Gastronaut Tours) launched in 2024. The firm runs on industry-standard third-party supplier booking systems—no proprietary technology platform is disclosed—and competes on senior-advisor expertise (the team carries 75+ years of combined experience and individual travel depth of 30–76+ countries) rather than automation.

Revenue is generated through two streams: (1) transaction-based commissions from airlines, hotels, cruise lines, tour operators, and other travel suppliers on booked arrangements, and (2) a non-refundable Trip Research & Development Fee tied to itinerary design complexity. The go-to-market is direct-to-consumer via website inquiry, phone, and text, supported by organic content marketing through "The Boarding Call" blog and social channels; no paid acquisition or third-party resellers are used. The firm is privately held with no disclosed institutional capital, operates as a TICO-regulated Ontario corporation, and reports a flat partnership-of-advisors ownership structure.

Name

Now Boarding Travel Inc.

Legal name

Now Boarding Travel Inc.

Website

https://nowboarding.travel

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Now Boarding Travel Inc. is a Toronto-based luxury travel advisory firm selling advisor-led custom itineraries across flights, hotels, cruises, tours, and insurance to high-net-worth leisure clients, academic institutions, and corporate travelers in 65+ countries.

Ownership category

akta.pro rank

Product category

Luxury Travel Advisory Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

akta.pro secondary industry

Group Flight Booking & Airfare Management (EDAIANAB)

Keywords

• Luxury travel advisory
• Custom travel itineraries
• Concierge travel services
• Group study tours
• Corporate travel management

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Travel Agency Commissions: Now Boarding earns commissions from airlines, hotels, tour operators, cruise lines, and other travel suppliers when clients book through the agency. As an independent travel advisor, the firm acts as intermediary between clients and third-party suppliers.
2. Trip Research & Development Fee: A non-refundable planning fee charged before research or reservations begin. The fee varies based on destination, number of travelers, and trip complexity. This covers the time, expertise, and care invested in designing custom itineraries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Now Boarding Travel Inc. is a Toronto-based luxury travel advisory that designs and books personalized international and domestic travel for individual and group clients. The agency arranges flights, hotels, cruises, tours, and travel insurance, and offers a non-refundable Trip Research & Development planning fee for custom itinerary design, supported by a team of ~10 advisors with 75+ years of combined experience.

Product overview

Now Boarding Travel Inc. operates as a luxury travel advisory service offering a unified portfolio of travel planning services. The core offering comprises flight booking, hotel/accommodation arrangements, cruise bookings, guided tours, and travel insurance as integrated service lines. Additional specialized offerings include post-secondary study tours (handling academic group travel logistics), corporate travel management (including entertainment sector and private aviation), and Gastronaut Tours (a boutique culinary travel sub-brand). The Trip Research & Development Fee service underpins the customized planning process. All services are delivered through a team of seasoned travel advisors with expertise in complex multi-stop itineraries, first/business class travel, and bespoke luxury land arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Flight Bookings Advisor-led booking of airline travel for individual and group clients, including international and domestic itineraries arranged as part of broader trip planning.
• Hotel Reservations Curated hotel booking, including luxury and boutique properties, sourced through advisor relationships to access exclusive rates and perks.
• Cruise Bookings Advisor-led booking of ocean and river cruises, including cabin selection, onboard amenities, and shore excursions arranged by cruise-specialist advisors.
• Tours Custom and curated tour bookings for individual and group travelers, including guided and independent itineraries.
• Travel Insurance Travel insurance policies arranged for clients in conjunction with their bookings, covering trip-related risks such as cancellation, medical, and baggage.
• Post-Secondary Study Tours Group travel product designed for post-secondary institutions, coordinating logistics, accommodations, and activities for educational study tours.
• Corporate Travel Management Travel management service for corporate clients, handling booking, coordination, and support for business travel.
• Gastronaut Tours Specialty culinary-focused tour product for travelers whose itineraries center on food and gastronomy experiences.
• Trip Research & Development Planning Service Upfront, paid trip research and itinerary design service that produces a customized travel plan, charged as a non-refundable Trip Research & Development fee.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Wild Women ExpeditionscoreGTM or Marketing PartnerExclusive travel partner of Wild Women Expeditions, the world's leader of women-only adventures. This partnership positions Now Boarding as the preferred travel agency for clients seeking women-focused expedition travel.
• Airlines (multiple carriers)coreGTM or Marketing PartnerPartnered with best airlines in the industry offering access to domestic and international routes from economy to first and private class. Commission-based partnership for booking flights.
• Hotels and Resorts (Global)coreGTM or Marketing PartnerPartnered with worldwide leading tour companies, boutique hotels, all-inclusive resorts, and villa rentals. Access to best rates for accommodations across all destination types.
• Cruise LinescoreGTM or Marketing PartnerAccredited travel agents with access to best rates with world's leading cruise lines including river cruises and private yachts.
• Tour Companies (Worldwide)coreGTM or Marketing PartnerPartnered with all worldwide leading tour companies for cultural day trips to multi-week adventures.
• Insurance Providers (US and Canada)minorGTM or Marketing PartnerPartnered with leading insurance providers for both United States and Canada to assist clients with health and financial protection while traveling.
• Travel Edge NetworkminorGTM or Marketing PartnerMember of Travel Edge Network, a consortium of travel agencies providing shared resources, preferred supplier relationships, and industry support.
• TICO (Travel Industry Council of Ontario)minorOthersRegistered travel agency under TICO (Registration #50013138), the regulatory body for travel agents in Ontario, Canada.
• Kwantlen Polytechnic UniversitycoreStrategic or Co-development PartnerBrian Feldbloom supports Wilson School of Design with international post-secondary study tours to Prague, Berlin (June 2025), and Tokyo (May 2026). Ongoing partnership for faculty-led programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nowboardingca
• LinkedInlinkedin.com/company/nowboardingtravel
• Instagraminstagram.com/nowboarding.travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now Boarding Travel Inc.