Now

Television News Broadcastingnowcanal.pt

NOW Canal is a Portuguese 24-hour television news channel launched in 2024 and operated by Medialivre, S.A., broadcasting national, international, and regional news from 8 offices across Portugal to mass consumer audiences via advertising-supported linear TV and social platforms.

Company typePrivate
Founded-
HeadquartersLisbon, Portugal
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What Now does

NOW Canal is a Portuguese 24-hour television news channel launched in 2024, broadcasting national, international, and regional news to general consumer audiences via linear TV and a multi-platform digital footprint (Facebook, LinkedIn, Instagram, YouTube). It is operated by Medialivre, S.A., a Portuguese public limited company headquartered in Lisbon that is the controlling entity for a wider media portfolio spanning television (CMTV, CMTV Internacional), print (Correio da Manhã, Record, Negócios, Sábado, TV Guia, Destak, Máxima, Flash), and radio (Rádio Festival do Norte, Aquela Máquina). Editorial leadership for NOW, CMTV, and CMTV Internacional sits with Carlos Filipe Rodrigues as Editorial Director, and the channel's daily lineup includes news bulletins (NOW NOTÍCIAS, JORNAL HORA DO ALMOÇO, JORNAL À NOITE, ESSENCIAL NOW), magazine and analysis formats (GPS), and business/financial programs (NEGÓCIOS, MERCADO NOW, INFORMAÇÃO PRIVILEGIADA).

The company has built a distributed newsgathering infrastructure of 8 offices across mainland Portugal — Lisbon (HQ), Braga, Porto, Coimbra, Viseu, Leiria, Faro, and Portimão — supporting regional coverage. Medialivre, S.A. is itself held through EXPRESSÃO LIVRE, SGPS, S.A. and EXPRESSÃO LIVRE II, SGPS, S.A., whose shareholders include CR7, S.A. (Cristiano Ronaldo's holding company, 30%), Sorolla, SGPS, S.A. (32%), Vieira de Matos – VDN Capital, S.A. (18%), Actium Capital, S.A. (10%), and Caderno Azul, S.A. (10%). The channel is registered with the Portuguese media regulator ERC under registration number 523409. Medialivre reported 2024 total income of €76,203,213, net profit of €4,245,475, operational results of €12,165,181, total assets of €102,777,179, and equity of €34,806,607, with share capital of €22,523,420.40.

The business model is a traditional broadcasting model: advertising-supported linear TV distribution complemented by digital distribution across owned social channels, with cross-promotion and shared editorial resources within the Medialivre portfolio. Standalone revenue and segment economics for NOW are not separately disclosed; group-level revenue, profitability, and asset base suggest the channel is supported by the parent's diversified media operations. Future positioning includes the scheduled Lisbon Conference 2026, indicating an intent to extend the brand into live-event and forum-based content.

Now firmographics

Firmographics

Name: Now
Legal name: Medialivre, S.A.
Website: https://nowcanal.pt
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: NOW Canal is a Portuguese 24-hour television news channel launched in 2024 and operated by Medialivre, S.A., broadcasting national, international, and regional news from 8 offices across Portugal to mass consumer audiences via advertising-supported linear TV and social platforms.
Ownership category
akta.pro rank

Now industry classification

Industry

Product category: Television News Broadcasting
NAICS: Television Broadcasting Stations (51612), Newspaper Publishers (513110), Periodical Publishers (513120)
SIC: Television Broadcasting Stations (4833), Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro primary industry: 24/7 National & International News Channels (MPABAIAA)
akta.pro secondary industries: National & General-Interest Newspapers (Print & Digital) (MPAJADAA), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

News broadcasting
Television news
News programming
Media broadcasting
Regional news

Where Now is headquartered

Location

Headquarters

HQ city: Lisbon
HQ country: Portugal
HQ region: Europe

Offices8 records

Markets served

Now business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Now product offering

Product offering

Core offering

Now is a Portuguese free-to-air television news channel operated by Medialivre, S.A., broadcasting continuous news coverage of national, international, and regional current affairs. Programming includes daily news bulletins (NOW NOTÍCIAS), lunch and evening journals (JORNAL HORA DO ALMOÇO, JORNAL À NOITE), economics segments (NEGÓCIOS, MERCADO NOW), and analysis shows (GPS, ESSENCIAL NOW, INFORMAÇÃO PRIVILEGIADA), distributed via linear TV, web streaming, and social media channels.

Product overview

NOW is a Portuguese television news channel operated by Medialivre, S.A. The channel offers continuous news coverage through programs like NOW NOTÍCIAS, JORNAL HORA DO ALMOÇO, JORNAL À NOITE, GPS, and ESSENCIAL NOW. It operates as a single television service, broadcasting news, world events, national affairs (Portugal), and special event coverage including the Lisbon Conference 2026.

Differentiator

Problem solved

Functional benefit

Brands

NOW: Television news service/channel operated by Medialivre, S.A.

Products and services

NOW Canal (NOW Television News Channel)

Companies that use Now

Customer profile

Segments1 record

Ideal customer profiles1 record

Now technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Now partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Now competitors and assessment

Company assessment

Direct peers

SIC Notícias: Portugal's leading 24/7 private news channel operated by Impresa group. Direct competitor to NOW in the Portuguese TV news market, serving the same audience with the same distribution model.
RTP3: Portugal's public-broadcaster news channel (Rádio e Televisão de Portugal). Competes with NOW in the same 24/7 news category but with public-service mandate and funding.
CMTV: Sibling news channel also operated by Medialivre (NOW's parent). Directly comparable 24/7 news product sharing newsroom resources, distribution infrastructure, and corporate governance with NOW.
CNN Portugal: Portuguese edition of CNN (formerly TVI 24), operated by Media Capital. Direct peer — 24/7 national news channel competing for the same Portuguese audience and advertising budgets.

Broad incumbents

Sky News: UK-based 24/7 commercial news channel under Sky/Comcast. Comparable as an established continuous news operation in a competitive Western European market, though at materially larger scale.
Al Jazeera English: Qatari-funded international 24/7 English-language news channel. Comparable as a continuously programmed news brand targeting international audiences, though with very different editorial positioning.
BBC News (BBC One / BBC News Channel): UK public-broadcaster news channel. Comparable as a globally-recognized 24/7 news brand with multi-platform distribution, though operating under a public-service model with much greater scale.
France 24: French state-funded international 24/7 news channel. Comparable continuous-news broadcast model and multi-language distribution strategy, though focused on French/English/Arabic rather than Portuguese.
Euronews: Pan-European 24/7 multilingual news channel. Comparable in format (continuous news) and adjacent in market (European/Portuguese-speaking audiences), but operates at continental scale rather than Portugal-only.

Others

Impresa (parent of SIC Notícias): Portuguese media conglomerate operating SIC, SIC Notícias, and Expresso. Relevant comparator for Medialivre's multi-platform model — shows how a vertically integrated Portuguese media group monetizes news across TV, print, and digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Now compliance and trust

Trust signal

Compliance1 record

Now financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Now leadership team

Management profile

Number of profiles

Profiles11 records

Now subsidiaries and ownership

Company hierarchy

Subsidiaries13 records

Now funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Now M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now

What does Now do?

Is Now a public or private company?

Now is a private company. It is classified as corporate owned and is currently operating.

When was Now founded?

Now was founded in -1. It employs 51 to 100 people.

Where is Now based?

Now is headquartered in Lisbon, Portugal, in the Europe region.

Who are Now's main competitors?

Direct peers on record are SIC Notícias, RTP3, CMTV and CNN Portugal. Broad incumbents are Sky News, Al Jazeera English, BBC News (BBC One / BBC News Channel), France 24 and Euronews. Impresa (parent of SIC Notícias) is listed as an others.

Does Now have an API?

No public API is recorded for Now.

What industry is Now in?

Now's product category is Television News Broadcasting. Its primary akta.pro industry code is MPABAIAA, 24/7 National & International News Channels, with a secondary code of MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 51612 and its SIC code is 4833.