NowID

What NowID does

NowID (Stichting NowID, formally Nederlandse Orde voor Wettelijke Incassodienstverleners) is a Dutch non-profit foundation established in May 2022 in Rotterdam, Netherlands, by and for professional collection service providers (incassodienstverleners). The organization exists to help Dutch collection firms comply with the Wet kwaliteit incassodienstverlening (Wki), which came into force on 1 April 2024 and imposes mandatory registration with Justis, quality standards, annual training, and independent complaint handling on the sector. NowID explicitly states it is not a certification body and does not test or certify members; instead it provides the practical tools — training, templates, registration guidance, and dispute-resolution infrastructure — needed for members to pass government assessments.

The organization's core product lines are organized under the NowID Academy (training tracks including Wki Incasso Basis, Wki voor Leidinggevenden, Permanente Educatie, and Intervisie) and the NowID Databank (24/7 access to Wki-specific templates, process descriptions, guidelines, and a comprehensive Handboek). Additional services include Inschrijving in the Justis incassoregister and Klachten- en Geschillenregistratie delivered through a partnership with independent dispute body Incassoklacht.nl. Training delivery is operationally outsourced to NIBE-SVV, the established Dutch financial-services trainer, via its own e-learning platform. The underlying technology is non-proprietary: a WordPress-based website, a hosted e-learning instance, and a complaint-tracking portal. No AI, APIs, SDKs, or mobile apps are part of the stack.

The business model is subscription-based on a non-profit footing. Members pay €100 per incasso employee per year for core access; training is sold separately at €425 per course with a €100 member discount on completion. With over 200 affiliated companies, members include enterprise players (Atradius, Coface, Euler Hermes, Mariënbergh Incasso) and mid-market firms across collection services, legal services, factoring, real estate management, VvE management, and fintech. Go-to-market is direct-to-member via the website, telephone, email, and LinkedIn, with policy advocacy via a dialogue partnership with the Dutch Ministry of Justice and Security and a Feb 2026 partnership with sector body NVI. NowID is governed by a three-person board (Chair Gert Poot, Treasurer Dylan de Blieck, Secretary Robbert Goossens) and operates with no external funding, parent company, or profit motive.

Name

NowID

Legal name

Stichting NowID

Website

https://nowid.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

NowID is a Dutch non-profit foundation established in 2022 that helps Dutch collection service providers (incassodienstverleners) comply with the Wet kwaliteit incassodienstverlening (Wki) via training, templates, and independent dispute registration, serving 200+ member firms on a €100-per-employee annual subscription.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Professional Organizations (81392)

SIC

Finance Services (6199), Services-Membership Organizations (8600)

akta.pro primary industry

Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

akta.pro secondary industry

Third-Party Collection Agencies (Consumer) (FSAKAJAB)

Keywords

• Debt collection compliance
• Incasso training services
• Industry association services
• Regulatory compliance support
• Collection sector advocacy

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual membership fees: Incassodienstverleners pay an annual membership fee of €100 per incasso employee. The fee covers access to the NowID database of templates and documents, complaint registration services, training support, and registration guidance.
2. Training and education programs: NowID partners with NIBE-SVV to deliver the Wki Incasso Basis e-learning course. Members receive a €100 discount on the €425 training fee. Additional advanced training and permanent education modules are offered through NowID Academy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NowID is a non-profit professional association for Dutch debt collection service providers (incassodienstverleners) that delivers a modular menu of compliance services under the Wet kwaliteit incassodienstverlening (Wki). Core deliverables include Wki-compliant training programs, a 24/7 template and document database, registration support for the Justis incassoregister, and an independent complaints and disputes resolution service. Members pay an annual fee of €100 per collection employee and select only the services they need.

Product overview

NowID is a professional membership organization offering a menu of products and services for Dutch debt collection service providers (incassodienstverleners) to achieve and maintain compliance with the Wet kwaliteit incassodienstverlening (Wki). The core offering centers on NowID Academy for training and education (Wki Incasso Basis, Wki voor Leidinggevenden, Permanente Educatie, and Intervisie), combined with the NowID Databank providing templates and documentation. Additional services include registration support for the official incassoregister, independent complaint and dispute handling, and consulting for business process optimization. These products work together as a compliance toolkit where members select the services needed to pass government assessments.

Differentiator

Problem solved

Functional benefit

Brands

• NowID Academy: Training and education platform offering Wki Incasso Basis courses and other professional development programs for collection service providers.

Products and services

• NowID Academy — Trainingen en Opleidingen Comprehensive training and education programs for collection service professionals, including Wki-compliant courses developed with NIBE-SVV, designed to help incassodienstverleners meet mandatory training obligations under Dutch legislation.
• Wki Incasso Basis Opleiding Foundational certification course for collection staff covering Dutch collection law, communication skills, and proper file documentation as required by the Wki legislation; delivered as a self-paced e-learning (approximately 40 hours) priced at €425 with a €100 member discount.
• Wki voor Leidinggevenden Advanced training program for operational managers and executives within collection organizations, covering Wki compliance management and organizational requirements.
• Permanente Educatie Annual continuing education program required under Wki to keep collection professionals' knowledge current with legislative changes and sector developments.
• Intervisie voor incassodienstverleners Structured peer consultation sessions where collection professionals discuss practical cases and professional conduct to meet Wki quality standards.
• De NowID Databank 24/7 online document and template database providing collection organizations with templates, process descriptions, guidelines, and current documentation to ensure Wki compliance, including the NowID Handboek, concept process descriptions, and worked-out guidelines.
• Inschrijving Register Incassodienstverleners Registration support service helping collection service providers enroll in the official debt collection register maintained by Justis, including guidance on application procedures and required documentation.
• Klachten- en Geschillenregistratie Independent complaint and dispute registration service meeting Wki requirements, with an online portal for tracking complaints and an independent committee for resolution; provides templates for complaint procedures and proof of registration.

Quantifiable outcome

• More than 200 collection services companies are affiliated with NowID
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• NIBE-SVVcoreStrategic or Co-development Partner · 1 June 2023NowID and NIBE-SVV, the trainer for the financial services industry, jointly developed and deliver the Wki Incasso Basis e-learning course. NIBE-SVV hosts the course on its own platform while NowID contributes content expertise and provides members a €100 discount on completion. This is the only specific collection training in the Netherlands that complies with Wki requirements.
• Incassoklacht.nlcoreOthersIncassoklacht.nl provides the independent complaints and disputes committee for NowID members. This fulfills the Wki requirement that collection services providers must be affiliated with an independent disputes resolution body. NowID and Incassoklacht.nl have the right to publish the committee's decisions.
• IntervitairminorOthersPartner logo listed on NowID website under 'Onze Partners', suggesting a collaborative relationship to improve the collection services sector.
• Finview.aiminorOthersPartner logo listed on NowID website under 'Onze Partners'. Finview.ai is an intelligent and revolutionary collection software program, with co-founder Dylan de Blieck serving as NowID's treasurer.
• FinchampsminorOthersPartner logo listed on NowID website under 'Onze Partners', indicating a collaborative relationship within the collection services ecosystem.
• BVVBminorOthersPartner logo listed on NowID website under 'Onze Partners', representing a sector collaboration within the collection services ecosystem.
• Door LotjeminorOthersPartner logo listed on NowID website under 'Onze Partners', indicating a collaborative relationship supporting the collection services community.
• Faillissementen.comminorOthersPartner logo listed on NowID website under 'Onze Partners', indicating a collaborative relationship with a company active in insolvency-related services.
• Dutch Ministry of Justice and SecuritycoreOthersNowID is a dialogue partner with the Dutch Ministry of Justice and Security (Ministerie van Justitie en Veiligheid), actively participating in policy consultations, validation sessions on the Wki, and submitting petitions to improve the Bki and Rki. NowID handed over its Wki Incasso Basis handbook to the Ministry and represents the sector's interests in policy discussions.
• NVI (Nederlandse Vereniging van gecertificeerde Incasso-ondernemingen)coreStrategic or Co-development PartnerNowID and NVI announced a partnership to bundle forces for effective advocacy. Both organizations recognize that broad and coherent advocacy requires collaboration on dossiers affecting the collection sector, including legislation, supervision, and quality standards. This partnership strengthens representation of collection services companies in policy discussions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Incassoklacht.nl: Incassoklacht.nl operates the independent klachten- en geschillencommissie that NowID members use to meet the Wki requirement for independent dispute handling. It is a peer-and-partner organization providing regulatory infrastructure that overlaps with NowID's own complaint-registration service.
• NVI (Nederlandse Vereniging van gecertificeerde Incasso-ondernemingen): NVI is the long-standing Dutch trade association for certified collection companies and the closest direct peer to NowID. Both organizations represent the Dutch incasso sector, share advocacy goals, and recently formed a strategic partnership; they compete for member mindshare in compliance, training, and policy representation.
• NIBE-SVV: NIBE-SVV is NowID's strategic training partner and the Dutch trainer for financial services. It co-delivers the only Wki-compliant e-learning in the Netherlands, making it a co-creator of NowID's flagship revenue stream and a peer in delivering professional education to the incasso sector.
• MODINT C&F (Branche Creditmanagement): Branche Creditmanagement is a Dutch sector organization for credit management and listed as a NowID-affiliated member. It is comparable as a peer organization representing adjacent credit-management professionals and is itself part of the broader trade-association landscape in which NowID operates.

Regional players

• ACA International: ACA International is the leading US trade association for the debt collection industry. Although it serves a different regulatory jurisdiction, its membership-model, training, certification, and advocacy functions closely parallel NowID's role in the Netherlands and serve as a comparable benchmark for sector-association economics.
• BDIU (Bundesverband Deutscher Inkasso-Unternehmen): BDIU is Germany's principal trade association for the debt collection industry, comparable to NowID in role and structure. Although it operates in a different national jurisdiction with its own legal framework, it provides a parallel model of sector representation, training, and policy advocacy that is highly relevant for benchmarking NowID's trajectory.

Others

• Finview.ai: Finview.ai is a Dutch collection-software vendor whose co-founder (Dylan de Blieck) sits on NowID's board. It is a partner-ecosystem peer rather than a direct competitor, but it addresses the same Dutch incasso market with technology that complements or could in the future disintermediate NowID's content and training offerings.

Broad incumbents

• BKR (Stichting Bureau Kredietregistratie): BKR is the Dutch credit registration bureau that maintains consumer credit records used in lending and collection. While it operates a regulated registry rather than a membership association, it is comparable as a sector-defining Dutch institution serving the same incasso and credit-management ecosystem that NowID supports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nowid

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NowID