NÓW. New Craft Poland

What NÓW. New Craft Poland does

NÓW. Nowe Rzemiosło (operating in English as NÓW. New Craft Poland) is a Polish non-profit association (Stowarzyszenie) registered in Warsaw and founded in 2019. The organization is the first Polish entity to unite author craft studios across different specializations, addressing a structural gap left by traditional single-specialization guilds. It represents Polish designer-makers producing functional and decorative interior objects from quality materials, and provides collective representation of craftsmen's interests to public institutions and commercial partners.

The core operation is a multi-vendor e-commerce marketplace at nownowerzemioslo.pl, with nine product categories (decor, furniture, ceramics, textiles, glass, dishes, sculptures, kitchen accessories, metal) priced from PLN 160 to PLN 51,500. The technology stack is standard marketplace infrastructure: PayU for credit card and fast e-transfer payments, MailChimp for newsletters, Google Analytics for traffic analysis, Facebook social login, and AddThis for sharing. Beyond the shop, the association designs and produces craft exhibitions, runs member-led educational workshops for children and adults, and participates in design festivals and cultural institution programming. Distribution combines the online storefront (global reach) with exhibition spaces (regional reach).

The revenue model combines a marketplace commission on gross product sales (commission amount negotiated individually with each seller, deducted from gross prices, not applied to shipping) with one-time seller entry fees for new members. There are no publicly disclosed financial figures, no external funding rounds, and no external ownership; governance rests with a Board (Vicepresident Olga Milczyńska, Treasurer Monika Osinkowska, Board Member Aliona Kryshtofik) supported by a Coordinator and Social Media Manager. The association holds memberships in the Michelangelo Foundation and the European Crafts Alliance for international promotion of Polish craft.

Name

NÓW. New Craft Poland

Legal name

Stowarzyszenie Nów. Nowe Rzemiosło

Website

https://nownowerzemioslo.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

NÓW. New Craft Poland is a Polish non-profit association founded in 2019 that operates a multi-vendor online marketplace aggregating contemporary handmade craft from Polish artisan studios, serving individual consumers seeking unique interior and lifestyle goods.

Ownership category

akta.pro rank

Product category

Online Craft Marketplace

NAICS

Art Dealers (45992)

akta.pro industry

PRIMARYCRALACAA

General Arts & Crafts Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

Keywords

• Handmade crafts marketplace
• Artisan product platform
• Polish craft association
• Multi-vendor online shop
• Contemporary craft promotion

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketplace Commission: Platform acts as intermediary between craftspeople (sellers) and buyers. Usługodawca (service provider/association) charges sellers a commission on sales, deducted from gross product prices. Commission amount agreed individually via email between seller and service provider. Sellers also pay an entry fee to join the association. Platform takes commission from product price but not from shipping costs.
2. Seller Entry Fee: New members pay an entry fee (wpisowe) to join the association, in addition to signing the membership declaration.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

NÓW. New Craft Poland operates an online marketplace that aggregates and sells handmade craft products from Polish artisan member studios across nine product categories including furniture, ceramics, textiles, glass, dishes, sculptures, kitchen accessories, metal, and decor. The association provides e-commerce infrastructure, payment processing, promotional support, and exhibition services on behalf of its member craftspeople. In addition to the marketplace, the association designs and produces thematic craft exhibitions and supports member studios that offer educational craft workshops for children and adults.

Product overview

Nów. New Craft Poland operates as an association of Polish artisan studios running an e-commerce marketplace platform. The core product is the online shop (Sklep) where customers can purchase handmade crafts from member workshops. The platform spans multiple product sub-categories including ceramics, furniture, textiles, glass, metalwork, kitchen accessories, dishes, sculptures, and decor. Beyond retail, the association offers exhibition design services and craft workshops. The overall price range across the shop spans from 160zł to 51,500zł, reflecting the diversity of handmade products from small-scale individual craftspeople to larger furniture pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Craft Marketplace (Sklep)

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Łódź Design FestivalminorGTM or Marketing PartnerDesign festival partnership for promoting Polish craft through exhibitions and events. Nów organizes and participates in design-focused events.
• Zamek CieszynminorGTM or Marketing PartnerCultural institution cooperating with Nów for craft promotion through exhibitions and events.
• Institute of Design in KielceminorGTM or Marketing PartnerDesign institution partnership for craft promotion and exhibition activities.
• Museum of Ethnography in WarsawminorGTM or Marketing PartnerCultural institution cooperating with Nów for craft promotion and exhibition activities.
• Association 'Based in Warsaw'minorStrategic or Co-development PartnerLocal organization partnership for promoting craft and design in Warsaw.
• Michelangelo FoundationcoreStrategic or Co-development PartnerInternational foundation dedicated to promoting craft. Nów is a member of Michelangelo Foundation, which supports Nów's actions and provides international promotion of Polish craft.
• European Crafts AlliancecoreStrategic or Co-development PartnerEuropean alliance of craft organizations. Nów is a member, enabling international promotion and networking across European craftspeople.
• SerfentaminorStrategic or Co-development PartnerNGO focused on basketry weaving. Supports Nów's actions and craft promotion activities.
• PayUcoreTechnology or IntegrationPayment processing provider for the online marketplace. Handles credit card and e-transfer payments between buyers and sellers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Etsy: The dominant global online marketplace for handmade, vintage, and craft items, operating a multi-vendor marketplace model functionally similar to NÓW's marketplace. Comparable as the benchmark curated handmade marketplace with seller fees and product categories spanning decor, jewelry, and home goods.
• Not On The High Street: UK-based curated online marketplace for unique, often handmade gifts, homeware, and accessories from small designer-makers. Comparable as a curated, quality-vetted multi-vendor marketplace for handmade goods with a similar multi-category breadth.
• NOVICA: Global online marketplace specializing in handcrafted artisan goods sourced from artists worldwide, including jewelry, home decor, and textiles. Comparable as a curated multi-vendor handmade marketplace that combines e-commerce with cultural/artisan mission.
• 1stDibs: Online marketplace for high-end handmade furniture, art, jewelry, and decorative objects from vetted dealers and designers globally. Comparable as a curated premium-end handmade marketplace with strong cultural positioning, though skewed to higher price points than NÓW.
• Saatchi Art: Global online art gallery and marketplace featuring original paintings, sculptures, and limited-edition works from artists worldwide. Comparable as a curated multi-vendor platform enabling direct purchase of original art and craft objects from independent makers.
• Artmajeur: European online art marketplace selling original artworks, sculptures, and decorative objects directly from artists. Comparable as a European multi-vendor platform for original art and craft objects with international buyer reach.
• Folksy: UK-based online marketplace dedicated to handmade crafts and design by independent British makers, with curated product categories including ceramics, textiles, jewelry, and homeware. Comparable as a curated handmade-only marketplace with a similar country-scoped artisan association ethos.

Regional players

• Tind: Scandinavian design marketplace curating handmade and small-batch design objects from Nordic designers. Comparable as a curated multi-vendor handmade design marketplace with a country/regional scope and cultural-promotion ethos similar to NÓW's Polish craft mission.

Broad incumbents

• Allegro: Poland's largest general e-commerce marketplace, including a significant handmade and craft subcategory and the most direct domestic competitive context for NÓW's online marketplace. Comparable as the dominant Polish multi-vendor e-commerce platform against which NÓW positions its curated handmade offering.
• Amazon Handmade: Amazon's dedicated handmade category, offering handmade goods across decor, jewelry, kitchen, and home categories within the broader Amazon marketplace. Comparable in product breadth but operates as a small curated subset of a much larger general retail platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nownowerzemioslo
• LinkedInlinkedin.com/company/now-nowe-rzemios%C5%82o
• Instagraminstagram.com/now.nowerzemioslo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NÓW. New Craft Poland