National Organization for Women - NYC

What National Organization for Women - NYC does

National Organization for Women - NYC (NOW-NYC) is a 501(c)(4) nonprofit women's rights advocacy organization founded in 1966 and headquartered in New York City, operating as the New York City chapter of the National Organization for Women. The organization serves women and girls across New York City and New York State across five issue verticals: reproductive rights, ending gender-based violence, women's political leadership, changing laws, and workplace rights. It engages elected leaders, businesses, and New Yorkers to advance equality through political advocacy, candidate endorsements, voter education, and community mobilization.

NOW-NYC's core offerings consist of advocacy campaigns, the "Women's Justice NOW" initiative (focused on law reform, culture change, and leadership development), a Helpline and Resource Center providing assistance for workplace discrimination, family law, violence/sexual assault, and healthcare access, and an annual Women of Power & Influence Awards program. There are no technology products, software platforms, or AI systems offered. The organization generates revenue through individual memberships (starting at $20 annually, processed via the national NOW office) and donations collected through the ActionNetwork platform. Its go-to-market motion is community-led: grassroots organizing, volunteer mobilization (including phone banking and canvassing), member recruitment, and political advocacy.

NOW-NYC has executed a federal litigation strategy, most notably partnering with Yale Law School's Veterans Legal Services Clinic and Reproductive Rights and Justice Project to file suit against the Departments of Defense and Veterans Affairs over IVF policies discriminating against LGBTQ+ and unmarried service members — a suit that resulted in a January 2024 policy reversal. The organization also played a role in the November 2024 passage of New York's Equal Rights Amendment ballot initiative. It is led by Executive Director Sonia Ossorio and operates with a core staff of 9 employees plus an active volunteer and internship pipeline.

Name

National Organization for Women - NYC

Legal name

National Organization for Women-New York City

Website

https://nownyc.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

NOW-NYC is a 501(c)(4) nonprofit advocacy organization founded in 1966 that advances women's rights across reproductive rights, gender-based violence, political leadership, law reform, and workplace equality for women and girls in New York City and State.

Ownership category

akta.pro rank

Product category

Women's Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Women's rights advocacy
• Gender equality campaigns
• Reproductive rights advocacy
• Political candidate endorsements
• Community organizing services

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: NOW-NYC generates revenue through membership fees, with memberships starting at $20, providing access to voter guides, volunteering opportunities including phone banking and canvassing for NOW-endorsed candidates.
2. Donations and Fundraising: The organization raises funds through donations via ActionNetwork platform, periodic fundraising communications, and direct fundraising appeals to supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NOW-NYC is a nonprofit women's rights advocacy organization that engages elected leaders, businesses, and New Yorkers to advance gender equality. Its core offerings are the Women's Justice NOW advocacy initiative, a Helpline and Resource Center providing referrals for workplace discrimination, family law, gender-based violence, and healthcare, and multi-issue advocacy campaigns covering reproductive rights, ending violence against women, women's political leadership, law reform, and workplace rights.

Product overview

NOW-NYC is a nonprofit advocacy organization, not a technology product company. Its offerings consist of advocacy programs, campaigns, and support services. The main organizational initiatives include Women's Justice NOW (a comprehensive advocacy initiative focused on law reform, culture change, and leadership development), a Helpline and Resource Center providing assistance for issues including workplace discrimination, family law, and violence/sexual assault, and multi-issue advocacy campaigns covering reproductive rights, ending violence, women's leadership, changing laws, and workplace rights. There are no software products, modules, or technology platforms offered.

Differentiator

Problem solved

Functional benefit

Brands

• Women's Justice NOW: A program/initiative focused on improving the lives of women and girls by changing laws, transforming culture, and empowering the next generation of women leaders.

Products and services

• Women's Justice NOW

Quantifiable outcome

• Successfully prompted Department of Defense to end anti-gay IVF policies through federal lawsuit
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Yale Law School - Veterans Legal Services CliniccoreImplementation/ SI/ Consulting Partner · 1 August 2023Yale Law School's Veterans Legal Services Clinic represents NOW-NYC in federal lawsuits challenging discriminatory IVF policies against LGBTQ+ and unmarried service members and veterans. The clinic filed the lawsuit against the Departments of Defense and Veterans Affairs.
• Yale Law School - Reproductive Rights and Justice ProjectcoreImplementation/ SI/ Consulting Partner · 1 August 2023The Reproductive Rights and Justice Project clinic at Yale Law School co-represents NOW-NYC in litigation against the Departments of Defense and Veterans Affairs over discriminatory IVF policies affecting LGBTQ+ and unmarried individuals.
• Black Women's Health ImperativeminorStrategic or Co-development PartnerPartner organization in Activist Power Hour virtual series discussing reproductive rights, health, and justice issues.
• Center for Reproductive RightsminorStrategic or Co-development PartnerPartner organization in Activist Power Hour virtual series discussing reproductive rights, health, and justice issues.
• All* Above AllminorStrategic or Co-development PartnerPartner organization in Activist Power Hour virtual series discussing reproductive rights, health, and justice issues.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Civil Liberties Union (NYCLU): The New York Civil Liberties Union is a state-level civil rights legal advocacy organization that shares NOW-NYC's emphasis on litigation, legislative advocacy, and member mobilization on gender and reproductive rights issues in NY.
• Ms. Foundation for Women: The Ms. Foundation is a national women's rights foundation that funds grassroots organizing and advocacy on gender equity and reproductive justice, closely aligned with NOW-NYC's multi-issue advocacy portfolio and grantmaking/coalition approach.
• Feminist Majority Foundation: Feminist Majority Foundation is a feminist advocacy organization running national campaigns on women's equality and reproductive rights, comparable to NOW-NYC in GTM motion (member mobilization, lobbying, public education).
• NARAL Pro-Choice America Foundation: NARAL Pro-Choice America is a leading reproductive rights and women's rights advocacy nonprofit that, like NOW-NYC, runs multi-issue campaigns, voter mobilization, and federal/state lobbying on abortion access and gender equality.
• Lambda Legal: Lambda Legal is a major LGBTQ+ civil rights legal organization pursuing high-impact litigation. NOW-NYC's co-counseled Yale Law School federal IVF lawsuit mirrors Lambda Legal's impact-litigation model.
• National Women's Law Center: NWLC is a national women's rights legal advocacy organization that, like NOW-NYC, focuses on federal litigation, policy advocacy, and public education on issues such as workplace equity and reproductive rights.
• National Organization for Women (NOW): The national NOW organization is the parent network of which NOW-NYC is the NYC chapter; both pursue the same advocacy agenda on reproductive rights, workplace equality, and violence against women using overlapping campaign, lobbying, and legal tools.
• Human Rights Campaign: HRC is the largest U.S. LGBTQ+ civil rights advocacy organization with overlapping federal litigation, voter mobilization, and donor-driven campaigning. NOW-NYC's work on IVF policy for LGBTQ+ service members intersects directly with HRC's federal priority areas.

Emerging players

• GLAAD: GLAAD is a media-focused LGBTQ+ advocacy organization; it shares NOW-NYC's stakeholder base and federal policy goals around LGBTQ+ healthcare access, but emphasizes media representation over direct legal advocacy.

Broad incumbents

• Planned Parenthood Federation of America: Planned Parenthood is a larger, more established reproductive health and rights organization that combines advocacy with healthcare service delivery. It overlaps with NOW-NYC on reproductive rights lobbying, voter engagement, and federal litigation priorities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NOW_NYC
• LinkedInlinkedin.com/company/national-organization-for-women---nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Organization for Women - NYC