UR Medicine Noyes Health

What UR Medicine Noyes Health does

UR Medicine Noyes Health is a non-profit community healthcare system headquartered in Dansville, New York, operating as an affiliate of the University of Rochester Medical Center (URMC). The organization was founded in 1920 and employs approximately 86 people, serving a tri-county catchment in upstate New York through facilities in Dansville and Geneseo. Its service portfolio spans the full continuum of community-hospital care: primary care (Noyes Primary Care), urgent and after-hours care, emergency services, surgery, medical and radiation oncology (Ann and Carl Myers Cancer Center), orthopaedics, podiatry, mental health and wellness, kidney disease and dialysis, physical therapy and sports performance, pain management, and diagnostic imaging (X-ray, MRI, CT). Maternity care is delivered through the Family Birthing Center, a BlueDistinction Center for Maternity, with prenatal and postpartum support via the First Steps program. Chronic-disease and time-sensitive care are emphasized through the American Association of Diabetes Educators-recognized Diabetes Self-Management Program and the Time Is Brain stroke protocol, the latter having earned the 2021 AHA Get With the Guidelines - Target: Stroke Honor Roll Elite Silver Plus and a 2021 Mission Lifeline Bronze Award. Noyes also holds The Joint Commission's National Quality Approval.

The business model is non-profit healthcare delivery, monetized through fee-for-service patient care billed to insurance and patients, supplemented by outpatient service revenue (laboratory, rehabilitation, dialysis) and philanthropic contributions channeled through the Foundation for Noyes Health. Pricing is not publicly disclosed and varies by insurance coverage, service type, and financial-assistance eligibility; URMC cost-estimate and price-transparency pages are linked. Distribution is omnichannel for a community provider: physical hospital and clinic access in Dansville and Geneseo, after-hours urgent care, and digital self-service via the URMC MyChart patient portal, online bill pay, and the website. Go-to-market is community-led and direct-to-consumer, combining local outreach, wellness programming, physician referral networks within the URMC system, and organic social media. The core competitive posture is local access plus academic-medicine backing, intended to keep specialty and acute care within the tri-county area rather than losing patients to urban centers.

Name

UR Medicine Noyes Health

Legal name

University of Rochester Medical Center

Website

https://noyes.urmc.edu

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

UR Medicine Noyes Health is a non-profit community hospital system in Dansville, NY, affiliated with the University of Rochester Medical Center, serving a tri-county catchment with primary, specialty, emergency, oncology, maternity, and chronic-disease services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dansville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Direct patient care services including primary care, specialty care, emergency services, diagnostic imaging, surgery, physical therapy, mental health services, and maternity care. Revenue generated through insurance billing and patient payments.
2. Donations and Foundation: Charitable contributions through the Foundation for Noyes Health, including the Jon Shay Memorial Fund for inpatient care unit renovation.
3. Outpatient Services: Outpatient clinics, laboratory services, dialysis center, and rehabilitation therapy generating recurring service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

UR Medicine Noyes Health is a non-profit community healthcare system that provides comprehensive inpatient, outpatient, emergency, primary, and specialty medical services to residents of a tri-county region in upstate New York from facilities in Dansville and Geneseo. As an affiliate of the University of Rochester Medical Center, it delivers community-hospital care with access to academic-medical-center specialists, clinical trials, and advanced clinical protocols.

Product overview

UR Medicine Noyes Health is a community healthcare system providing comprehensive medical services across the tri-county region. The organization operates as a network of healthcare services including primary care, specialty care (oncology, orthopaedics, podiatry, mental health, surgery, pain management), diagnostic imaging, dialysis, rehabilitation therapy, and community health programs. Noyes Health offers a range of preventive and acute care services through its facilities in Dansville and Geneseo, NY, with a focus on maternal health (First Steps maternity program, Family Birthing Center), chronic disease management (Diabetes Education Program), and emergency/time-sensitive care (Stroke Care, Urgent Care). The system also provides community outreach and wellness programs to serve the broader healthcare needs of its service area.

Differentiator

Problem solved

Functional benefit

Brands

• Ann and Carl Myers Cancer Center: Cancer center providing medical and radiation oncology services at Noyes Health
• Noyes Diabetes Education Program
• Noyes First Steps
• Time Is Brain

Products and services

• 24/7 Emergency Department
• Urgent Care
• Primary Care
• Cancer Treatment Services
• Maternity Care Prenatal care, labor and delivery, and postpartum care for expectant mothers in the service area, with transfer pathways to URMC for high-risk pregnancies.
• Orthopaedics and Podiatry
• Mental Health Services
• Dialysis Services
• Physical Therapy
• Surgical Services
• Pain Management
• Stroke Care
• MyChart Patient Portal

Quantifiable outcome

• Get With the Guidelines - Target: Stroke Honor Roll Elite Silver Plus (2021)
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• University of Rochester Medical Center (URMC)coreStrategic or Co-development PartnerNoyes Health is an integral part of the University of Rochester Medical Center network, operating as UR Medicine Noyes Health. This affiliation provides access to academic medicine resources, specialized services, and the broader URMC healthcare system capabilities while maintaining local community-based care.
• Excellus BlueCross BlueShieldminorOthersBlueDistinction Center for Maternity designation awarded through Excellus BCBS partnership, recognizing quality maternity care services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jones Memorial Hospital: An independent rural community hospital in Wellsville, NY (also affiliated with URMC). Comparable as a small rural acute care provider serving a similar Western NY/Southern Tier catchment with a similar limited-specialty service mix.
• Strong Memorial Hospital: The flagship academic medical center of the University of Rochester Medical Center network. Noyes Health operates as an embedded URMC affiliate, sharing brand, MyChart/Epic infrastructure, and clinical pathways with Strong Memorial, making it the most directly comparable institutional peer.
• Highland Hospital: Another URMC-affiliated hospital in the Rochester region. Comparable in that it is part of the same parent network, shares Epic/MyChart, and serves as a community-focused hospital within an academic system — the same structural model Noyes occupies in the southern tier.
• St. James Hospital: A small URMC-affiliated community hospital in Hornell, NY, also serving a rural upstate catchment. Closely comparable in scale, service mix, geographic setting, and parent-system affiliation to Noyes Health.

Regional players

• Wyoming County Community Health System: A rural community hospital system in Wyoming County, NY, adjacent to Noyes' service area. Comparable in scale, rural geography, and the role of providing local access to primary and acute care.
• Soldiers & Sailors Memorial Hospital: A community hospital in the Finger Lakes region of NY, serving a similar rural population profile. Comparable as a non-urban acute care provider competing for the same regional patient base.
• Finger Lakes Health: A community hospital system serving the Finger Lakes region of NY with multiple rural sites. Comparable in mission and scale to Noyes, providing local acute and primary care in a rural New York catchment.

Broad incumbents

• Rochester Regional Health: The other major regional health system in the Rochester market, competing with URMC for patients in Noyes' broader service area. Comparable as a large incumbent whose tertiary capabilities compete with Noyes' local specialty offerings.
• Arnot Health: A multi-hospital regional health system in the Southern Tier / Finger Lakes region of NY. Comparable as a broader regional incumbent operating community hospitals in geographies that overlap with Noyes' catchment.
• Guthrie Health: A regional health system operating community hospitals across the NY/PA border region. Comparable as a multi-site rural/regional provider whose footprint and service mix overlap with Noyes' Southern Tier geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ur_noyeshealth
• Facebookfacebook.com/NoyesHealthServices
• LinkedInlinkedin.com/company/ur-medicine-noyes-health

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UR Medicine Noyes Health