Nozama

Consumer Electronics E-Commercenozama.pt

Nozama is a micro-scale, Shopify-based direct-to-consumer e-commerce retailer based in Portugal, operating since May 2023 and selling 3,800+ third-party branded products across electronics, smart home, automotive, and beauty categories to consumers in Portugal and Spain.

Company typePrivate
Founded2023
HeadquartersTorres Vedras, Portugal
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Nozama does

Nozama is a micro-scale direct-to-consumer e-commerce retailer founded in May 2023 by Bruno Ricardo Lucena Lopes as a sole proprietorship registered in Torres Vedras, Portugal. The company operates nozama.pt, a Shopify-based multi-category online marketplace serving consumers in Portugal and Spain with a catalog of more than 3,800 SKUs spanning auto and moto accessories, smartphones and smartwatches, smart home devices (TVs, projectors, monitors, kitchen appliances, sensors), life style goods, and a large beauty and perfumery assortment. The product mix is almost entirely third-party branded resale of items from Samsung, Xiaomi, Google, JBL, Garmin, EJEAS, Quad Lock, and various fragrance houses.

The business model is straightforward unit-economics retail: one-time purchases at prices ranging from roughly €10 to €2,550, supported by free shipping on thousands of products, a 14-day return policy, and customer support via phone, email, and WhatsApp. Payment is accepted via Credit Card, Multibanco, PayPal, Google Pay, and Apple Pay. Fulfillment is outsourced to multiple carriers — CTT, MRW, FedEx, Nacex, GLS, and Correos — covering Portugal (continental and islands) and Spain. Customer acquisition is driven by organic social media (Facebook, Instagram, TikTok), email newsletters, SEO, and promotional pricing campaigns; a 10% discount is offered for new account registrations.

The company operates as a lean, founder-run sole proprietorship with 6 employees, no disclosed external funding, no institutional investors, no parent company, and no patents, partnerships, or awards on record. Revenue, GMV, and traffic data are not publicly disclosed. Geographic scope is strictly limited to the Iberian Peninsula, and there is no AI/ML capability, proprietary technology, or app beyond the standard Shopify storefront.

Nozama firmographics

Firmographics

Name: Nozama
Legal name: Nozama (owned by Bruno Ricardo Lucena Lopes)
Website: https://nozama.pt
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 1–10 employees
Short description: Nozama is a micro-scale, Shopify-based direct-to-consumer e-commerce retailer based in Portugal, operating since May 2023 and selling 3,800+ third-party branded products across electronics, smart home, automotive, and beauty categories to consumers in Portugal and Spain.
Ownership category
akta.pro rank

Nozama industry classification

Industry

Product category: Consumer Electronics E-Commerce
NAICS: Other Miscellaneous Retailers (4599), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
SIC: Retail-Misc General Merchandise Stores (5399), Retail-Nonstore Retailers (5960), Retail-Variety Stores (5331)
akta.pro primary industry: Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)
akta.pro secondary industry: Big-Box Electronics + Small Appliances Retail (CRACAAAC)

Keywords

Consumer electronics retail
E-commerce platform
Smartphone retail
Smart home devices
Online consumer goods

Where Nozama is headquartered

Location

Headquarters

HQ city: Torres Vedras
HQ country: Portugal
HQ region: Europe

Offices1 record

Markets served

Nozama business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

E-commerce Retail Sales: Nozama generates revenue through direct online retail sales of consumer products including electronics, smartphones, smartwatches, perfumery, automotive accessories, and smart home devices. Products are sold as one-time purchases with prices displayed in EUR.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual product purchases with varying prices

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Nozama product offering

Product offering

Core offering

Nozama is a Portuguese online retailer that sells multi-category consumer products, including smartphones, smartwatches, audio devices, smart home equipment, perfumery, and automotive accessories, through the e-commerce site nozama.pt. The business ships to customers in Portugal and Spain and carries a catalog of more than 3,800 SKUs across consumer electronics and lifestyle categories.

Product overview

Nozama is a multi-category e-commerce marketplace operating across European markets since May 2023. The platform offers a diverse portfolio of products organized into main categories: Auto & Moto (GPS devices, multimedia, intercom systems, phone mounts), Smartphones & Smartwatch, Smart Home (TVs, projectors, speakers, air fryers, sensors, monitors), Life Style (office, mobility, travel, health, sports), and Health & Beauty (cosmetics, perfumes). The store operates on a Shopify-based platform and primarily sells third-party branded products including Samsung, Xiaomi, Google Pixel, JBL, Garmin, EJEAS, Quad Lock, and various fragrance brands. With over 3,800 products, the platform serves consumers in Portugal and Spain with both in-stock and pre-order purchasing options.

Differentiator

Problem solved

Functional benefit

Products and services

Nozama Online Storefront (nozama.pt) Direct-to-consumer online store selling more than 3,800 SKUs across consumer electronics and lifestyle categories, with shipping to Portugal and Spain.
Smartphones and Mobile Devices

Quantifiable outcome

14-day return window for customer satisfaction
+2 more outcomes

Companies that use Nozama

Customer profile

Segments2 records

Ideal customer profiles1 record

Nozama technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Nozama partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Nozama competitors and assessment

Company assessment

Broad incumbents

MediaMarkt Iberia: European big-box consumer electronics retailer with strong Portuguese and Spanish online presence. Broader incumbent with deeper inventory and supplier terms, directly overlapping with Nozama's smartphone, TV, audio, and smart home categories.
El Corte Inglés: Spain's leading department store group with deep beauty, electronics, and lifestyle assortments plus an online channel. Comparable category breadth and Iberian reach, but at materially larger scale than Nozama.
Amazon.es: Spain's dominant online marketplace with Prime logistics and an unmatched multi-category catalog. The primary scale competitor for any Iberian e-commerce reseller of consumer electronics, smart home, and beauty products.

Direct peers

PC Componentes: Spanish online-first multi-category retailer specializing in consumer electronics, computing, and smart home. Highly comparable e-commerce-led model serving Iberian shoppers with branded tech goods, mirroring Nozama's electronics emphasis.
Radio Popular: Portuguese multi-category retailer selling electronics, household, and lifestyle products. Closely comparable breadth of categories and Iberian market footprint to Nozama.
Fnac Portugal: Iberian arm of the European multi-category retailer selling electronics, books, beauty, and lifestyle. Competes with Nozama for the same consumer electronics and beauty buyers in Portugal and Spain.
Worten: Portuguese multi-category electronics and lifestyle retailer (part of SONAE group). Directly comparable multi-vertical online/offline assortment (electronics, smart home, perfumery) competing for the same Iberian consumer wallet that Nozama targets.

Others

AliExpress:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Nozama financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Nozama leadership team

Management profile

Number of profiles

Profiles1 record

Nozama funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Nozama M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nozama

What does Nozama do?

Is Nozama a public or private company?

Nozama is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Nozama founded?

Nozama was founded in 2023. It employs 1 to 10 people.

Where is Nozama based?

Nozama is headquartered in Torres Vedras, Portugal, in the Europe region.

How does Nozama make money?

One revenue line is on record: E-commerce Retail Sales.

Who are Nozama's main competitors?

Broad incumbents on record are MediaMarkt Iberia, El Corte Inglés and Amazon.es. Direct peers are PC Componentes, Radio Popular, Fnac Portugal and Worten. AliExpress is listed as an others.

Does Nozama have an API?

No public API is recorded for Nozama.

What industry is Nozama in?

Nozama's product category is Consumer Electronics E-Commerce. Its primary akta.pro industry code is CRAEAGAA, Traditional Variety Stores (General Variety & Five-and-Dime), with a secondary code of CRACAAAC, Big-Box Electronics + Small Appliances Retail. Its NAICS code is 4599 and its SIC code is 5399.