National Parks Association of NSW Inc.

What National Parks Association of NSW Inc. does

National Parks Association of NSW Inc. (NPA) is a non-profit, member-based conservation organization and registered charity founded in 1956-1957, headquartered in Haymarket (Pyrmont), New South Wales, Australia, with 14 paid staff. NPA's mission is to protect, connect, and restore the integrity and diversity of natural systems in NSW through national parks, marine sanctuaries, and advocacy. It operates a network of 16 volunteer-led branches across NSW and delivers one of Australia's largest guided outdoor activity programs, including 1,000+ bushwalks per year, kayaking, canyoning, and multi-day camping trips.

NPA's core products and services span a bushwalking and outdoor activities program, a quarterly Nature NSW magazine, a monthly Nature News e-newsletter, conservation campaigns (Great Southern Forest, Great Koala National Park, 30x30 NSW, Solitary Islands Marine Park), citizen science initiatives, and a member discount program. Technology infrastructure consists of a WordPress website integrated with a bushwalking activity management system and the Member Jungle mobile app (iOS/Android), which handles activity calendars, registrations, membership management, and push notifications.

NPA's business model combines subscription recurring revenue (annual membership tiers ranging from $53 for concessions to $325 for corporate/institutional members, plus auto-renewal options), tax-deductible donations and regular giving, bequests and legacy gifts channeled through the Investing in Nature Fund, project-specific grants (e.g., City of Coffs Harbour), and fundraising events such as raffles and an annual dinner. The organization is governed by a volunteer Executive Committee and State Council, with members holding voting rights on policy and operations. Distribution is domestic and branch-led, supplemented by self-serve digital channels and free trial walks for prospective members.

Name

National Parks Association of NSW Inc.

Legal name

National Parks Association of NSW Inc.

Website

https://npansw.org.au

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Parks Association of NSW is a non-profit, member-based conservation charity operating 16 volunteer-led branches across New South Wales, delivering 1,000+ guided bushwalks annually and advocating for national park, marine sanctuary, and biodiversity protection through campaigns, publications, and citizen science programs.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900), Services-Social Services (8300)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK), National Park & Protected Area Tours (THAJAIAA), Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• Conservation advocacy services
• Bushwalking outdoor activities
• Environmental nonprofit services
• Nature education programs
• Protected areas advocacy

Headquarters

HQ city

Haymarket

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees ranging from $53 (concession) to $325 (corporate/institution) providing members access to bushwalking program, publications, events, and conservation involvement.
2. Donations: Tax-deductible donations accepted (all donations above $2 are tax deductible in Australia). Regular giving program available.
3. Bequests and Legacy Gifts: Bequests and legacy gifts through wills. NPA has established an 'Investing in Nature Fund' to receive legacy bequests, providing financial independence for long-term conservation projects.
4. Grants: Project-specific grants from organizations such as the City of Coffs Harbour for conservation initiatives like the Solitary Islands Marine Park report.
5. Fundraising: Fundraising activities including raffles, annual dinners, and specific campaign fundraising. NPA Fundraising Committee carries out certain fundraising activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The National Parks Association of NSW is a non-government, member-based conservation charity that sells annual memberships (Adult $75, Household $97, Concession $53, Small Business $110, Corporate $325) granting access to Australia's largest bushwalking program (1,000+ guided walks per year plus kayaking, canyoning and multi-day camping). It supports members with the quarterly Nature NSW magazine, a monthly e-newsletter, a network of 16 volunteer-led branches, and the Member Jungle mobile app, while running statewide conservation campaigns (Great Southern Forest, Great Koala National Park, 30x30 NSW, Solitary Islands Marine Park) funded by tax-deductible donations, bequests, and project-specific grants.

Product overview

National Parks Association of NSW is a member-based conservation organisation offering a unified portfolio of programs centred around its Bushwalking Program (Australia's largest, with 1,000+ guided walks annually), supported by the Nature NSW quarterly magazine and monthly Nature News e-newsletter. The core offering combines outdoor recreational activities (bushwalking, kayaking, canyoning, camping) with conservation advocacy campaigns. Additional services include the Member Jungle-powered mobile app for member engagement, a 16-branch volunteer network across NSW, citizen science programs, and membership benefits with partner discounts. The organisation operates as a nonprofit with membership tiers (Adult, Concession, Household, Corporate) and publishes annual reports alongside Nature NSW archives.

Differentiator

Problem solved

Functional benefit

Products and services

• Bushwalking Program One of the largest guided bushwalking programs in Australia, offering over 1,000 guided bushwalks per year along with kayaking, canyoning and multi-day camping trips, operated through a network of 16 volunteer-led branches across NSW for individual members and households.
• Nature NSW Magazine Quarterly digital and printed magazine featuring in-depth articles on conservation issues, NPA news, and updates on campaigns and initiatives affecting NSW national parks; provided to members and available in archives from 2016 onwards.
• Nature News E-Newsletter Monthly electronic newsletter providing news, event updates, and conservation campaign information across NPA and the broader like-minded community.
• Conservation Campaigns Program Statewide and local conservation advocacy and engagement programs including the Great Southern Forest proposal (1.2 million hectares), Great Koala National Park, 30x30 NSW, Protect Your Patch and Solitary Islands Marine Park initiatives.
• NPA Membership Program Annual membership program with tiers (Adult Individual $75, Adult Household $97, Concession $53, Concession Household $70, Small Business or Organisation $110, Corporate/Institution $325) granting access to the bushwalking program, publications, member discount program, voting rights on policy and operations, and participation in conservation campaigns; includes free trial and auto-renewal options.
• Citizen Science Programs Community-based environmental research and monitoring programs that enable NPA members to participate in citizen science activities across NSW.

Quantifiable outcome

• 1,000+ guided bushwalks per year
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Conservation Groups (unspecified)coreStrategic or Co-development PartnerNPA collaborates with other conservation groups on various campaigns including the Great Southern Forest proposal, the Great Koala National Park, and 30x30 NSW initiative. Partnerships are formed at campaign level for specific conservation advocacy initiatives.
• Traditional OwnerscoreStrategic or Co-development PartnerNPA engages with Traditional Owners in conservation efforts, particularly in the Great Southern Forest proposal launch which included Traditional Owners, conservation organisations, scientists, local residents, and elected representatives.
• Local CouncilsminorStrategic or Co-development PartnerNPA collaborates with local councils in various regions for conservation initiatives and community engagement, including supporting tourism and primary industry stakeholders.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Colong Foundation for Wilderness: NSW-based conservation foundation focused on protecting wilderness and national park expansion. Comparable as a NSW-focused conservation advocacy organisation with similar policy-submission and campaign-driven operating model.
• National Parks Conservation Association (US): US-based independent nonprofit solely dedicated to national park protection through advocacy and membership. Comparable as the closest international analog in mission, name and membership-based conservation advocacy model, though operating at federal scale in the US.
• BirdLife Australia: Australia's leading bird conservation organisation with membership base and citizen science programs. Comparable as a membership-driven conservation nonprofit running citizen science (Birdata) and policy advocacy, though with a taxon-specific focus.
• Nature Conservation Council of NSW: Umbrella environmental organisation for NSW that federates member groups and runs state-level conservation advocacy. Closely comparable as a NSW-based conservation membership body engaging in policy submissions and community campaigns.
• Australian Wildlife Conservancy: Nonprofit focused on acquiring and managing land for conservation, including science-based sanctuary programs. Comparable as a conservation nonprofit running science-driven land protection, though emphasises direct land management rather than advocacy.
• Bushwalking NSW: NSW peak body for bushwalking clubs, coordinating walking programs, safety standards and conservation advocacy for clubs. Directly comparable as a bushwalking-focused membership organisation operating within NSW, though more activity-focused than NPA's conservation remit.
• Wilderness Society: National conservation nonprofit focused on protecting wilderness areas and native forests through advocacy and campaigns. Comparable as a membership-driven conservation advocacy organisation running nature protection campaigns, though at national scale.
• Australian Conservation Foundation: Australia's peak national environmental advocacy organisation, focused on protecting nature and addressing climate change. Directly comparable as a membership-driven conservation nonprofit running campaigns and community organising, though with national scope versus NPA's NSW focus.
• Friends of the Earth Australia: Activist environmental organisation running campaigns on forests, climate and biodiversity. Comparable as a community-led advocacy nonprofit, though with a more confrontational campaign posture versus NPA's policy-submission approach.

Broad incumbents

• WWF-Australia: Large international conservation organisation with an Australian branch running advocacy and species protection programs. Comparable as a conservation NGO with donor-funded campaigns, but operates at much greater scale and with a broader species/wildlife remit.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NPANSW
• Facebookfacebook.com/NPANSW
• LinkedInlinkedin.com/company/national-parks-association-of-nsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Parks Association of NSW Inc.