NUCEDAR MILLS

What NUCEDAR MILLS does

NuCedar Mills is a privately held U.S. manufacturer of PVC exterior building materials, operated by Jain Americas Inc. (d/b/a Jain Building Products) from its headquarters in Chicopee, Massachusetts. Originally founded in 1992 in Columbus, Ohio as EX-Cel Manufacturing in the sign, display, and graphics arts industry, the company pivoted into building materials in 2004 after being approached by three major distributors and formally entered the market in 2006. The company produces two distinct sub-brands — NuCedar (premium cedar-replica PVC shingles, vertical sidings, and trim) and EX-Cel (PVC trim boards, sheets, and accessories) — and is one of the few PVC manufacturers producing both Free Foam and Celuka PVC chemistries in-house.

The company's core technology centers on PVC extrusion and finishing capabilities, including a proprietary Timeless Color water-based urethane factory enamel finish, precision-milled edges, and snap-fit installation features. The product system spans shingles (10 precision-cut styles plus Fancy Shapes), vertical sidings, standard and specialty trim, sheets, beadboard, V-groove profiles, columns, mouldings, and accessories, serving as a full exterior cladding package for residential construction.

NuCedar Mills monetizes through one-time sales of PVC building materials via a distribution network of over 4,000 building product dealers across the United States. The company runs a multi-channel go-to-market combining dealer distribution, direct architect/specifier engagement through American Institute of Architects membership and ARCAT-hosted CAD/spec libraries, and a self-serve sample request portal for DIY and contractor demand. Customer segments are horizontal across homeowners/DIY, professional builders/contractors, and architects/designers, with quote-based pricing and no public list pricing.

Name

NUCEDAR MILLS

Legal name

Jain Americas Inc.

Website

https://nucedar.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

NuCedar Mills, operated by privately held Jain Americas Inc. (d/b/a Jain Building Products), manufactures premium PVC exterior building materials — including cedar-replica shingles, siding, trim, sheets, and mouldings under the NuCedar and EX-Cel sub-brands — distributing through 4,000+ U.S. building product dealers to homeowners, builders, contractors, and architects.

Ownership category

akta.pro rank

Product category

Exterior Building Materials (PVC Cladding and Trim)

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

PVC Foam (Foamed PVC) Manufacturing (IMANAIAH)

akta.pro secondary industry

Drywall Finishing & Corner Beads/Trims (Metal/PVC) (IMADAEAE)

Keywords

• PVC building materials
• Exterior cladding products
• Cedar alternative siding
• Architectural trim boards
• Maintenance-free siding

Headquarters

HQ city

Chicopee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. PVC Building Materials Sales: Revenue generated from sale of NuCedar PVC siding, shingles, trim, and related building materials through distribution network of 4,000+ dealers across the U.S.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

NuCedar Mills manufactures and sells PVC exterior building materials under two sub-brands: NuCedar (premium cedar-replica shingles, vertical sidings, and trim) and EX-Cel (PVC trim boards, sheets, mouldings, and columns). Products are produced as Free Foam and Celuka PVC with a factory-applied Timeless Color water-based urethane finish, and are sold through 4,000+ U.S. building product dealers to builders, contractors, architects, and homeowners.

Product overview

NUCEDAR MILLS, operated by Jain Building Products (formerly EX-Cel Manufacturing), offers two distinct PVC building material sub-brands: NuCedar and EX-Cel. NuCedar provides premium cedar shingle and siding alternatives that replicate authentic cedar aesthetics without maintenance concerns like rotting, splitting, or peeling, available in Shingles, Vertical Sidings, and Fancy Shapes product lines with standard trim, sheets, beadboard, V-groove profiles, specialty trim, columns, and mouldings. EX-Cel delivers maintenance-free PVC trim solutions including trim boards, corners, sheets, beadboard sheets, V-groove profiles, specialty trim, mouldings, columns, and accessories. Both product lines offer the durability of PVC with the timeless appearance of wood, backed by a network of over 4,000 building product dealers across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• NuCedar: Premium PVC siding and trim products designed to replicate the beauty of cedar without maintenance. Includes shingles, vertical sidings, fancy shapes, standard trim, sheets, beadboard, V-groove profiles, specialty trim, columns, and mouldings. Features factory-finished Timeless Color line with water-based urethane formula enamel.
• EX-Cel

Products and services

• NuCedar Shingles Premium PVC cedar shingle alternative offering authentic cedar beauty without maintenance issues such as rotting, splitting, or peeling. Available in 10 precision-cut shingle styles with natural variation. For homeowners, builders, and architects seeking cedar aesthetics on residential exteriors.
• NuCedar Vertical Sidings Three vertical PVC siding styles in Smooth and Woodgrain textures, capturing historic character and rustic charm of architectural designs. Usable as accents or full home cladding on residential exteriors.
• NuCedar Fancy Shapes Shingles Decorative mix-and-match PVC shingle shapes designed to be combined with the 10 standard NuCedar shingle styles for unique custom appearances on residential exteriors.
• NuCedar Standard Trim & Corners Standard-width PVC trim products including fascias, casements, rakes, and other accents in Woodgrain and Smooth textures for completing residential home siding installations.
• NuCedar Sheets Color-matched PVC sheets ideal for custom millwork, arch window trim, soffit, and porch applications, designed to complement NuCedar siding installations.
• NuCedar Beadboard & Beaded Sheets Tongue-and-groove PVC sheets with reversible patterns: edge-and-center bead on one side, v-groove on the reverse. Suitable for both interior and exterior applications.
• NuCedar V-Groove Profiles Trim and siding PVC profiles designed to add depth, character, and lasting value to residential exteriors.
• NuCedar Specialty Trim & Corners Specialized PVC trim pieces designed to complete full trim lines and ease installation for builders, contractors, and DIY installers.
• NuCedar Columns Pre-finished PVC columns that match other NuCedar trim pieces, featuring easy snap installation suitable for DIY completion.
• NuCedar Mouldings Multiple PVC moulding profiles for finishing trim jobs on both exterior and interior residential applications.
• NuCedar Timeless Color Factory-finished PVC color system using a unique water-based urethane formula enamel, designed for environmental friendliness and lasting beauty without maintenance on the NuCedar cladding line.
• EX-Cel Trim Boards & Corners PVC trim boards providing final touches for curb appeal with lifetime value, designed to resist rotting, splitting, warping, and insect damage on residential exteriors.
• EX-Cel Sheets Classic PVC sheets for custom millwork, arch window trim, soffit, and porch applications with crisp edges and smooth finish.
• EX-Cel Beadboard & Beaded Sheets PVC sheets suitable for ceiling applications, soffit, wainscoting, and high-moisture areas such as bathrooms and laundry rooms.
• EX-Cel V-Groove Profiles V-Groove PVC profiles designed to add depth, character, and lasting value to trim and siding packages.
• EX-Cel Specialty Trim & Corners Specialty PVC trim for door and window surrounds, skirt boards, and corners that can hide siding edges or serve as joint expansion pieces for long siding runs.
• EX-Cel Mouldings Multiple PVC moulding profiles for finishing trim jobs on both exterior and interior residential applications with timeless wood appearance.
• EX-Cel Columns PVC columns and accessories for exterior trim finishing with maintenance-free construction.
• EX-Cel Accessories Installation accessories including fasteners, adhesive, fillers, and paint for completing EX-Cel PVC trim installations.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The AZEK Company: AZEK is the leading U.S. manufacturer of PVC-based trim, mouldings, and decking sold through building products dealers and home centers. It is the most direct comparable to NuCedar/EX-Cel given its PVC substrate, dealer-channel go-to-market, and overlapping exterior trim/siding product lines.
• KOMA Building Products: KOMA manufactures PVC trim boards, fascia, and related cellular-PVC products marketed as maintenance-free alternatives to wood. It targets the same builder/contractor and dealer-channel customers as NuCedar and EX-Cel for exterior trim applications.
• Royal Building Products (Westlake Royal): Royal Building Products manufactures PVC trim, mouldings, siding, and exterior building products sold through lumberyards and dealers across North America. It directly overlaps with NuCedar/EX-Cel on PVC substrate, dealer-channel distribution, and target end-user (builders and contractors).
• Versatex Building Products: Versatex is a niche PVC trim-boards and mouldings manufacturer selling through lumberyard and specialty building-products dealers. It overlaps directly with EX-Cel on PVC substrate and with NuCedar on premium trim applications for builders and architects.

Broad incumbents

• Ply Gem (Cornerstone Building Brands): Ply Gem is a large U.S. manufacturer of vinyl siding, PVC trim, windows, and exterior building products. It competes with NuCedar on the residential siding/trim specification and dealer-channel fronts as part of a much wider exterior building products portfolio.
• CertainTeed (Saint-Gobain): CertainTeed is a major building products manufacturer offering vinyl, polymer, and fiber-cement siding plus exterior trim. It competes with NuCedar on residential exterior cladding and trim across both dealer and home-center channels, though within a much broader product portfolio.
• LP Building Solutions: LP Building Solutions manufactures engineered wood siding, trim, and structural products sold through dealers and home centers. It competes with NuCedar for residential exterior-cladding projects, positioning engineered wood as a more sustainable alternative to PVC cladding.
• Boral Building Products: Boral (now part of Westlake Royal) is a large U.S. manufacturer of siding, trim, and stone veneer products. It competes with NuCedar for residential exterior specification work and dealer-channel distribution, with a portfolio spanning both polymer and composite substrates.
• James Hardie Industries: James Hardie is the dominant U.S. fiber-cement siding and trim manufacturer. While its substrate (fiber cement) differs from NuCedar's PVC, it competes head-to-head for the same residential exterior-cladding specification, dealer shelf space, and architect mind-share, often positioning itself as a more sustainable alternative to PVC.

Emerging players

• Enduramax PVC Products: Enduramax is a smaller specialty manufacturer of cellular PVC trim boards and accessories for residential exteriors. It overlaps with EX-Cel on PVC substrate and builder/contractor customer base, though with a more limited product line and dealer footprint than NuCedar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Jain_Building
• Facebookfacebook.com/JainBuilding
• LinkedInlinkedin.com/company/nucedar-mills
• Instagraminstagram.com/jain_building
• Pinterestpinterest.com/jainbuilding

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUCEDAR MILLS