NORTH POINT VILLAGE
North Point Village is a single-location luxury independent living community in Utica, Michigan, serving seniors aged 55+ since 2006 with upscale apartment rentals and an optional Quality Private Care add-on service under Sal Mar Companies.
- Company typePrivate
- Founded2006
- HeadquartersUtica, Michigan, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What NORTH POINT VILLAGE does
North Point Village is a single-location luxury independent living community located in Utica, Michigan, operating under the Sal Mar Companies umbrella. Founded in June 2006, the community serves seniors seeking upscale apartment-style residential living, offering six named floor plans: four one-bedroom configurations (Franklin, Hamilton, Lincoln, Washington) and two two-bedroom configurations (Madison, Wilson). The business model is direct-to-consumer monthly rental with no disclosed pricing or contract terms, targeting the 55+ demographic seeking maintenance-free independent living in the suburban Detroit metropolitan area.
The company extends its core offering through Quality Private Care, an add-on personal care service that allows residents to layer higher-acuity support onto their independent living arrangement. This ancillary service suggests some internal capability or partnership arrangement for non-skilled personal care, though no operational details are disclosed. Headcount is reported at 1-10 employees, which is unusually lean for a senior living community of this scale and likely indicates reliance on shared Sal Mar Companies resources, part-time staff, or a property management outsourcing model.
North Point Village operates as a traditional real estate-based service business with no disclosed technology infrastructure, digital platforms, or technology-enabled care capabilities. The go-to-market is localized and word-of-mouth driven within the Utica, MI market, with no evidence of multi-site expansion, franchise activity, or institutional capital backing. Revenue, occupancy, and unit count are not disclosed, limiting external assessment of operational scale.
NORTH POINT VILLAGE firmographics
Firmographics- Name
- NORTH POINT VILLAGE
- Legal name
- Northpoint Village of Utica
- Website
- https://npointvillage.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- North Point Village is a single-location luxury independent living community in Utica, Michigan, serving seniors aged 55+ since 2006 with upscale apartment rentals and an optional Quality Private Care add-on service under Sal Mar Companies.
- Ownership category
- akta.pro rank
NORTH POINT VILLAGE industry classification
Industry- Product category
- Senior Independent Living
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro industry
- Luxury/Resort-Style Independent Living CommunitiesIndependent Living with Supportive Services (Light ADL/IADL Support)Luxury / High-End Assisted Living Communities
Keywords
Where NORTH POINT VILLAGE is headquartered
LocationHeadquarters
- HQ city
- Utica, Michigan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NORTH POINT VILLAGE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Monthly Rental - Senior Living Apartments: Monthly rental model for one and two-bedroom luxury apartments. Rent includes: breakfast and dinner daily, weekly housekeeping, scheduled transportation, utilities (excluding phone and cable), 24-hour concierge, and full events calendar. Additional revenue from optional Quality Private Care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One Bedroom Apartments - Franklin, Hamilton, Lincoln, Washington floor plans |
| Subscription | Monthly | Two Bedroom Apartments - Madison, Wilson floor plans |
| Usage-based | Monthly | Quality Private Care Services (Optional add-on) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
NORTH POINT VILLAGE product offering
Product offeringCore offering
Northpoint Village of Utica operates a single luxury senior living community in Utica, Michigan, providing resort-style independent living to adults ages 55 and older in one and two-bedroom residences. Monthly rentals bundle daily breakfast and dinner, weekly housekeeping, scheduled transportation, utilities, 24-hour concierge, and a full events calendar. An optional Quality Private Care service line delivers à-la-carte in-residence healthcare support such as ADL assistance, medication management, diabetic care, wound care, IV therapy, and palliative care.
Product overview
Northpoint Village of Utica is a luxury senior living community offering independent living for adults ages 55+. The core product is resort-style residential living in one and two-bedroom apartments (The Franklin, Hamilton, Lincoln, Washington for one-bedroom; The Madison and Wilson for two-bedroom). Residents receive included amenities such as daily meals, housekeeping, transportation, utilities, and concierge services. An add-on module, Quality Private Care, provides ala-carte healthcare services including ADL assistance, medication management, diabetic care, wound care, IV therapy, and palliative care with RN oversight. Common areas include dining, fitness, wellness, salon, chapel, library, and recreational spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Quality Private Care: A full-service private duty company providing advanced care services for residents including daily ADL care, companion services, diabetic management with RN oversight, medication management, wound care, home IV therapy, enteral feeding, and palliative end of life care.
Products and services
- Luxury Independent Senior Living Resort-style independent living community for seniors ages 55+, offering one and two-bedroom residences with bundled daily meals, weekly housekeeping, scheduled transportation, utilities, 24-hour concierge, and a full events calendar. Pets under 25 pounds welcome; on-site medical doctor and podiatrist available.
- Quality Private Care À-la-carte in-residence private duty care for residents of Northpoint Village, covering daily ADL care, companion services, diabetic management with RN oversight, medication management, wound care, home IV therapy, enteral feeding, and palliative end-of-life care. Priced per service selection and billed monthly.
Companies that use NORTH POINT VILLAGE
Customer profileSegments1 record
Ideal customer profiles1 record
NORTH POINT VILLAGE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NORTH POINT VILLAGE partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
NORTH POINT VILLAGE competitors and assessment
Company assessmentBroad incumbents
- Senior Lifestyle: Multi-state senior living operator with independent living, assisted living, memory care, and skilled nursing communities. Comparable resort-style amenity approach and luxury resident segment, operating at greater scale.
- Five Star Senior Living: National senior living operator with a portfolio spanning independent living, assisted living, and memory care. Comparable in providing bundled services and amenities for private-pay seniors across multiple U.S. markets.
- Atria Senior Living: National senior living operator with 200+ communities offering independent living, assisted living, and memory care. Competes broadly for the same resident demographic across Michigan and the broader U.S. with greater brand recognition and marketing reach.
- Sunrise Senior Living: Established national luxury senior living operator offering independent living, assisted living, memory care, and short-term stays. Comparable luxury positioning and broad amenity model, with greater geographic reach and scale.
- Brookdale Senior Living: Largest U.S. senior living operator with 600+ communities nationwide offering independent living, assisted living, memory care, and continuing care. Comparable core offering though positioned more broadly than the luxury-resort niche.
Direct peers
- StoryPoint Group: Operates independent living, assisted living, and memory care communities throughout Michigan and the Midwest with a similar resort-style amenity model. Direct regional competitor for the same Utica-area seniors.
- American House Senior Living: Michigan-headquartered operator of independent living, assisted living, and memory care communities across the state. Directly comparable as a Michigan-based luxury/market-rate senior housing competitor serving similar 55+ residents.
- Waltonwood Senior Living (Singh Companies): Michigan-based luxury independent and assisted living operator with multiple communities in metro Detroit. Comparable luxury positioning, similar resident demographics, and overlapping service area with Northpoint Village.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
NORTH POINT VILLAGE social profiles
Digital presenceNORTH POINT VILLAGE financial estimates
Financial estimateRevenue estimate
Valuation estimate
NORTH POINT VILLAGE leadership team
Management profileNumber of profiles
Profiles9 records
NORTH POINT VILLAGE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NORTH POINT VILLAGE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NORTH POINT VILLAGE
What does NORTH POINT VILLAGE do?
Northpoint Village of Utica operates a single luxury senior living community in Utica, Michigan, providing resort-style independent living to adults ages 55 and older in one and two-bedroom residences. Monthly rentals bundle daily breakfast and dinner, weekly housekeeping, scheduled transportation, utilities, 24-hour concierge, and a full events calendar. An optional Quality Private Care service line delivers à-la-carte in-residence healthcare support such as ADL assistance, medication management, diabetic care, wound care, IV therapy, and palliative care.
Is NORTH POINT VILLAGE a public or private company?
NORTH POINT VILLAGE is a private company. It is classified as corporate owned and is currently operating.
When was NORTH POINT VILLAGE founded?
NORTH POINT VILLAGE was founded in 2006. It employs 1 to 10 people.
Where is NORTH POINT VILLAGE based?
NORTH POINT VILLAGE is headquartered in Utica, Michigan, United States, in the North America region.
How does NORTH POINT VILLAGE make money?
One revenue line is on record: monthly Rental - Senior Living Apartments.
Who are NORTH POINT VILLAGE's main competitors?
Broad incumbents on record are Senior Lifestyle, Five Star Senior Living, Atria Senior Living, Sunrise Senior Living and Brookdale Senior Living. Direct peers are StoryPoint Group, American House Senior Living and Waltonwood Senior Living (Singh Companies).
Does NORTH POINT VILLAGE have an API?
No public API is recorded for NORTH POINT VILLAGE.
What industry is NORTH POINT VILLAGE in?
NORTH POINT VILLAGE's product category is Senior Independent Living. Its primary akta.pro industry code is HLADAAAC, Luxury/Resort-Style Independent Living Communities, with a secondary code of HLADAAAE, Independent Living with Supportive Services (Light ADL/IADL Support). Its NAICS code is 6233 and its SIC code is 8050.