Nevada Rural Electric Association

What Nevada Rural Electric Association does

Nevada Rural Electric Association (NREA) is a Las Vegas-headquartered, non-profit trade association founded in 1974 that represents 12 consumer-owned public power utilities across Nevada: six rural electric cooperatives, three public power districts, one municipal utility, and two generation-and-transmission cooperatives, plus three associate members including the Colorado River Commission of Nevada. Collectively, NREA's member utilities serve more than 125,000 consumers across nearly 70,000 square miles, deliver 3.1 million megawatt-hours annually, and maintain a portfolio that is over 65% carbon-free, anchored by long-term hydropower contracts with Hoover Dam, the Western Area Power Administration, and the Bonneville Power Administration.

NREA's core offering is advocacy and member services rather than a commercial product or technology platform. The association advocates for common-sense public policy at the state and federal level on issues including wildfire mitigation, hydropower preservation, federal grant acquisition, grid modernization permitting, and conservation programs. It also delivers safety training, workforce development programming, educational events, and stakeholder convening — most notably its annual meeting scheduled for October 14-16, 2026 in Las Vegas. The organization is governed by a board composed of utility General Managers/CEOs and locally elected board members from each member service territory, and member utilities are themselves democratically governed by their consumer-members.

NREA operates with a lean staff of 6 and generates revenue through membership dues from its utility members. As a 501(c) non-profit, it has no profit motive and does not publicly disclose pricing. Member utilities, in turn, allocate net revenues back to their owner-members as capital credits. In March 2025, Lisa Levine succeeded Carolyn Turner as Executive Director, bringing prior leadership experience from the Governor's Office of Workforce Innovation, IGT government affairs, and Congresswoman Dina Titus's office.

Name

Nevada Rural Electric Association

Legal name

Nevada Rural Electric Association

Website

https://nrea.coop

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Nevada Rural Electric Association is a non-profit trade association representing 12 consumer-owned public power utilities serving 125,000+ consumers across nearly 70,000 square miles, providing legislative advocacy, safety training, and workforce development.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: NREA generates revenue through membership dues from its utility members. NREA utility members have no profit motive when setting rates. Cooperatives allocate net revenues back to 'Owner/Members' as capital credits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NREA is a statewide trade association representing Nevada's consumer-owned public power utilities, including municipal electric utilities, rural electric cooperatives, and power districts. The association provides legislative and regulatory advocacy, educational programming, safety and workforce development training, scholarship administration, and acts as the designated statewide administrator of energy efficiency and conservation programs for municipal electric customers through the NV Energy Trust.

Product overview

Nevada Rural Electric Association (NREA) is a statewide trade association representing consumer-owned public power utilities in Nevada, not a technology product company. NREA does not offer a distinct commercial product or software platform. Its 'services' consist of advocacy, legislative representation, educational programming, safety training, workforce development, and member coordination among 10 public power utilities (including municipal utilities, rural electric cooperatives, and power districts). The association also facilitates community involvement initiatives, financial assistance programs, and renewable/clean energy advocacy for its member utilities. NREA itself is not a product or service provider to end customers but rather a member organization serving electric utilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Legislative and Regulatory Advocacy
• Energy Efficiency and Conservation Program Administration
• Safety and Workforce Development Training
• Scholarship Program Administration

Quantifiable outcome

• Over 65% of combined electricity purchases by NREA utility members are from renewable/carbon-free sources
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Rural Nevada Development Corporation (RNDC)coreStrategic or Co-development PartnerLong-standing partnership with RNDC to fund weatherization for low-income consumers. This partnership leverages available funds and connects low-income consumers with qualified contractors for effective energy efficiency measures.
• Western Area Power Administration (WAPA)coreStrategic or Co-development PartnerNREA member utilities secure long-term hydro-generation Power Purchase Agreements (PPAs) with WAPA/CRC for Federal Government hydropower.
• Bonneville Power Administration (BPA)coreStrategic or Co-development PartnerMember utilities have long-term wholesale power supply contracts for clean hydroelectricity through BPA.
• Hoover DamcoreStrategic or Co-development PartnerSeveral NREA members have decades-old wholesale power supply contracts for clean, safe, affordable, reliable and renewable hydroelectricity from Hoover Dam.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Oregon Rural Electric Cooperative Association (ORECoA): ORECoA is the state-level trade association representing Oregon's rural electric cooperatives, with a similar structure and mission to NREA. Several NREA members (Harney Electric, Plumas-Sierra, Raft River) operate in Oregon, creating direct regional overlap.
• Wyoming Rural Electric Association: State association for Wyoming's rural electric cooperatives with a similar service territory model covering large geographic areas with low population density. Comparable member profile and rural advocacy mission.
• Colorado Rural Electric Association (CREA): CREA represents Colorado's rural electric cooperatives and is structurally similar to NREA as a state-level membership association for consumer-owned public power utilities. It provides advocacy, training, and member services in an adjacent Western state.
• New Mexico Rural Electric Cooperative Association (NMRECA): NMRECA represents New Mexico's rural electric cooperatives, including Kit Carson Electric Cooperative and others. Functions as a direct peer in statewide advocacy for rural electric cooperative interests in the Western US.
• Arizona Electric Cooperative Association: Representing Arizona's distribution electric cooperatives, this association shares NREA's mission of supporting member-owned public power utilities through advocacy and training. Arizona Electric Power Cooperative is an NREA associate member based in Benson, Arizona.
• Idaho Rural Electric Cooperative Association (IRECA): IRECA is the state trade association for Idaho's rural electric cooperatives, including Raft River Electric which is an NREA member serving both Idaho and Nevada. Direct geographic overlap and similar membership business model.
• Washington Rural Electric Cooperative Association: State-level association for Washington's rural electric cooperatives, providing comparable advocacy and member services. Shares similar governance structures and member demographics with NREA.

Broad incumbents

• National Rural Electric Cooperative Association (NRECA): NRECA is the national trade association for the rural electric cooperative industry, serving as the umbrella organization for state-level associations like NREA. It provides federal advocacy, training, and resources to over 900 cooperatives across 47 states, making it the direct broader incumbent peer.

Regional players

• Utah Association of Electrical Cooperatives: Represents Utah's rural electric cooperatives, including Wells Rural Electric Company which serves both Nevada and Utah as an NREA member. Provides comparable advocacy and cooperative services in an adjacent service territory.
• Northwest Public Power Association (NW PPA): NW PPA is a regional trade association serving public power utilities across the Pacific Northwest and Western US, including several of NREA's member utilities. Provides training, advocacy, and mutual aid programs to non-profit public power providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nevada-rural-electric-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nevada Rural Electric Association