Nrich

What Nrich does

NRICH is an educational outreach project operated by the University of Cambridge's Faculty of Mathematics and part of the Millennium Mathematics Project, providing free, curriculum-linked mathematics resources designed to develop problem-solving skills in learners aged 3 to 18. The platform targets UK primary, secondary, and post-16 teachers, students, and parents through a single website (nrich.maths.org) organized into Primary, Secondary, and Post-16 curriculum maps, with additional products including the Problem-Solving Schools charter initiative, Professional Development and Events resources, Short Problems Collections based on UKMT challenge questions, and Live Problems that accept student submissions. The underlying technology stack is conventional web: MathJAX renders mathematical notation from TeX/LaTeX input, interactive games and tools were rebuilt in HTML5 after the discontinuation of Flash, and some interactive content is built on the free GeoGebra platform; the site is also being reworked toward WCAG 2.2 AA accessibility compliance. The business model is non-commercial: all resources are provided free of charge with no registration requirement, and the project is funded by the University of Cambridge and external funders rather than through user fees, subscription, or advertising. Distribution is entirely digital and self-serve via the website, supplemented by a teacher newsletter managed through MailChimp, social channels (Twitter/X, Facebook, Bluesky), and the NRICH Live YouTube channel for webinars and presentations, with a teacher panel providing feedback on site development.

Name

Nrich

Legal name

University of Cambridge

Website

https://nrich.maths.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

NRICH is a free, Cambridge University-hosted mathematics problem-solving platform providing curriculum-linked resources for teachers, students, and parents of learners aged 3 to 18 across the UK and globally.

Ownership category

akta.pro rank

Product category

Mathematics Education Resources

NAICS

Educational Support Services (611710), Educational Services (611), Software Publishers (5132)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Adaptive Learning & Personalized Instruction Software (EDAJAMAE), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Open Accessibility & Inclusive OER (UDL, alt formats) (EDAGAJAJ)

Keywords

• Mathematics education resources
• Curriculum-linked problems
• Math problem-solving
• Teacher support materials
• Interactive math activities

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Free Educational Resources: All NRICH resources are provided free of charge to teachers, students, and parents. The platform is funded by the University of Cambridge and external funders rather than through direct revenue generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

NRICH is a free online educational platform providing curriculum-linked mathematics problem-solving resources for learners aged 3 to 18. The platform delivers curriculum-mapped problems, teacher support materials, interactive HTML5 tools, and professional development resources developed by the University of Cambridge's Faculty of Mathematics. All resources are freely accessible to teachers, students, and parents globally with no commercial transaction involved.

Product overview

NRICH is a single unified educational platform providing free mathematics resources for ages 3-18. The core product is the NRICH website, which offers curriculum-linked problems organized by topic and age group through Primary and Secondary Curriculum Maps, plus a Post-16 Curriculum for older students. Supporting products include the Problem-Solving Schools Initiative for embedding problem-solving in curricula, Professional Development and Events resources for teachers, and Short Problems Collections ideal for lesson starters and assessments. The platform features HTML5 Interactivities (apps) including GeoGebra-based content, and accepts student submissions through Live Problems. A Teacher Newsletter provides regular updates. All resources are free and aligned with UK curriculum, developed by the Faculty of Mathematics at the University of Cambridge.

Differentiator

Problem solved

Functional benefit

Products and services

• NRICH Website Free online platform providing curriculum-linked mathematics problem-solving resources for learners aged 3-18, including curriculum maps, short problems, interactive activities, and teacher support materials.
• Problem-Solving Schools Initiative A structured programme for UK primary and secondary schools focused on developing mathematics problem-solving culture, providing professional development, networking, and recognition for participating schools.
• Professional Development and Events Professional development resources including events, webinars, and training for mathematics teachers to enhance problem-solving pedagogy.
• Teacher Newsletter Regular email newsletter providing mathematics teachers with updates on new NRICH resources, problem-solving activities, and upcoming professional development events.

Quantifiable outcome

• Children become more adventurous and courageous, able to solve problems with confidence
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Millennium Mathematics ProjectcoreStrategic or Co-development PartnerNRICH is part of the family of activities in the Millennium Mathematics Project, a broader initiative at the University of Cambridge focused on enriching mathematics education
• University of CambridgecoreStrategic or Co-development PartnerNRICH is based in the Faculty of Mathematics at the University of Cambridge. The University holds intellectual property rights including copyright and database rights in the Materials on the Website

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mathigon: Mathigon provides interactive, curriculum-mapped mathematics resources for school-age learners with strong HTML5 interactivity and free access. It directly overlaps with NRICH's interactive problem-solving approach and target audience.
• Mathletics (3P Learning): Mathletics is a subscription-based curriculum-aligned math platform used widely in UK and Australian schools. It competes with NRICH for teacher adoption in primary and secondary classrooms, though via a paid model.
• Khan Academy: Khan Academy offers free, curriculum-linked math resources for K-12 learners worldwide, with a similar product-led, free-to-user distribution model. Both platforms emphasise problem-solving, teacher support, and accessibility across age groups.
• Maths is Fun: Maths is Fun offers free, accessible mathematics explanations and practice resources for school-age learners. It mirrors NRICH's free, web-based teaching model and serves a similar self-directed student and parent audience.

Regional players

• MEI (Mathematics in Education and Industry): MEI is a UK-based educational charity supporting math teaching at GCSE, A Level, and beyond, including curriculum resources and professional development. It is a UK peer in the free math teacher support ecosystem alongside NRICH.
• Open University's OpenLearn: OpenLearn provides free educational content from UK higher education, including mathematics topics. It is a UK peer in the publicly-funded free education content space, though aimed at a broader adult learner audience.

Broad incumbents

• IXL Learning: IXL provides adaptive curriculum-aligned math practice for K-12 with a subscription model. It is a significant commercial incumbent in the curriculum math space, offering personalised practice that competes with NRICH for teacher attention.
• BBC Bitesize: BBC Bitesize is the UK's flagship free educational resource provider, aligned to the UK national curriculum across subjects including maths. It is a broader incumbent with a comparable free-to-user, UK-curriculum-aligned model.

Emerging players

• Desmos: Desmos provides free interactive math tools, graphing calculators, and classroom activities widely adopted in schools. It overlaps with NRICH's interactive problem-solving approach and is a comparable free resource for math teachers.
• Wolfram MathWorld: Wolfram MathWorld is a free, expert-curated mathematics reference encyclopedia widely used by older students and post-16 learners. It overlaps with NRICH's post-16 and advanced mathematics positioning and is comparable on free expert content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nrichmaths
• YouTubeyoutube.com/@nrichmaths
• Facebookfacebook.com/nrichmaths
• LinkedInlinkedin.com/company/nrich

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nrich