Grupo NS

What Grupo NS does

Grupo NS is a privately held Brazilian industrial distribution group founded in 1979 (firmographics report 1980) and headquartered in Blumenau, Santa Catarina. The company operates four divisions — NS Têxtil (embroidery threads, industrial needles, embroidery machines, and knitting/weaving components), NS Química (textile processing chemicals, dyes, and finishing auxiliaries, with over 25 years of history), NS Industrial (power transmission products including belts, pulleys, gears, and custom-machined parts), and NS Agro (agricultural solutions) — and serves industrial customers across the textile, embroidery, manufacturing, textile-processing, and agricultural sectors throughout Brazil and Latin America. The core commercial model is exclusive Brazilian representation of tier-one international brands, including Groz-Beckert (needles, knit and weave components), Madeira (embroidery threads including Polyneon, Fire Fighter, and sustainable lines), ZSK and BERNINA (embroidery machines), Ricoma (embroidery machines), Continental ContiTech (synchronous belts and power transmission), Impocolor (textile dyes), and Turkish partners Dilmenler and Eliar (machinery and dyehouse automation).

The technical product portfolio is anchored in licensed-in proprietary technologies rather than internally developed IP. Notable representations include the INNOTAS self-cleaning circular knitting system co-developed with Santoni and Groz-Beckert, patented SAN SF special-application needles for cotton-fiber knitting, dur needle technology for sock manufacturing (demonstrating up to 30% reduction in needle consumption), Fire Fighter 100% DuPont Nomex aramid embroidery thread certified to ISO 15025 and OEKO-TEX Standard 100, ReedCleaner mobile in-loom reed cleaning, and Groz-Beckert RONDOFIL single-wire healds. NS Química distributes textile processing auxiliaries, dyes, and automation solutions including AI-oriented Industry 4.0 projects from partner Eliar. NS Industrial distributes Continental ContiTech products including the CONTI Synchrochain Carbon high-performance synchronous belt.

Grupo NS generates revenue through B2B hardware sales across its four divisions plus ancillary technical services, training, and consulting. Pricing is quote-based with no public price list; orders are taken via direct contact with five regional sales units (NS Sul in Blumenau, NS Sudeste in Valinhos, NS Nordeste in Natal, NS Química in Blumenau, and NS Industrial in Salto). Distribution combines enterprise field sales, an e-commerce platform at nstextil.com.br serving SMB and individual buyers, and a partnership with Continental ContiTech for industrial transmission products. The company operates six physical locations including offices, a manufacturing facility in Timbó, SC for NS Agro, and the CAB (Centro de Aprimoramento no Bordado) training academy inaugurated in 2018 at the Valinhos unit. Marketing combines a technical blog, social media presence on Facebook, LinkedIn and Instagram, email newsletter, and participation in industry events (Febratex, Agreste Tex, Feira Mecânica). No revenue figures, headcount counts, or ownership structure details are publicly disclosed.

Name

Grupo NS

Legal name

NS

Website

https://ns.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo NS is a privately held Brazilian industrial distribution group operating four divisions (NS Têxtil, NS Química, NS Industrial, NS Agro) as the exclusive Brazilian representative for tier-one international brands including Groz-Beckert, Madeira, ZSK, BERNINA, and Continental ContiTech, serving textile, manufacturing, and agricultural customers across Brazil.

Ownership category

akta.pro rank

Product category

Industrial Distribution

NAICS

Textile Product Mills (314)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL)

Keywords

• Industrial distribution
• Embroidery threads
• Power transmission
• Textile machinery
• Industrial consumables

Headquarters

HQ city

Blumenau, Santa Catarina

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Textile Products Distribution: Distribution of embroidery threads, sewing needles, knitting machine components, and textile accessories through represented international brands including Madeira, Groz-Beckert, ZSK, and others.
2. Industrial Transmission Products: Sales of industrial belts, pulleys, gears and transmission systems through Continental ContiTech brand representation.
3. Chemical Products for Textile Processing: Distribution of textile processing auxiliaries, lubricants, and dyes through represented brands including Impocolor.
4. Technical Services and Support: Technical consulting, training programs through CAB (Centro de Aprimoramento no Bordado), and application support for industrial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Grupo NS distributes industrial products across Brazil as the exclusive Brazilian representative for leading international textile, industrial, and agricultural brands. Through four operating divisions (NS Têxtil, NS Química, NS Industrial, NS Agro), it supplies embroidery threads and machines, industrial needles and knitting components, textile processing chemicals and dyes, power transmission belts and mechanical components, and agricultural solutions. The company provides technical consulting, training through the CAB academy, and application support to industrial customers via five regional units nationwide.

Product overview

Grupo NS is a B2B industrial distributor operating four divisions: NS Têxtil (textile products including Madeira embroidery threads, Groz-Beckert needles, ZSK/Ricoma/BERNINA embroidery machines, and the INNOTAS knitting system), NS Química (textile processing chemicals and Impocolor dyes with Dilmenler machinery), NS Industrial (Continental ContiTech transmission belts and power transmission components), and NS Agro (agricultural solutions). The company serves the Brazilian industrial market through regional units in Blumenau, Valinhos, Natal, and distributes via e-commerce portals for each division.

Differentiator

Problem solved

Functional benefit

Products and services

• NS Têxtil - Textile Products Division Textile division distributing Madeira embroidery threads, Groz-Beckert industrial needles, and ZSK/Ricoma/BERNINA embroidery machines to Brazilian industrial embroidery and knitting operations.
• NS Química - Textile Processing Chemicals Division Chemical division specializing in textile processing auxiliaries, dyes, and dyehouse machinery, representing Impocolor (German dyes), Dilmenler (Turkish textile machinery), and Eliar (dyehouse automation) brands.
• NS Industrial - Power Transmission Division

Quantifiable outcome

• Self-cleaning system reduces cleaning effort and extends cleaning intervals in INNOTAS knitting machines
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SantonicoreStrategic or Co-development Partner · 14 August 2023Joint development partner for INNOTAS circular knitting system along with Groz-Beckert, featuring revolutionary needle and sinker technology.
• RicomaminorChannel Partner/ Reseller/ Distributor · 17 June 2021Commercialization partner for Ricoma industrial embroidery machines in Brazil.
• BERNINAcoreChannel Partner/ Reseller/ Distributor · 4 June 2019Brazilian representative for BERNINA sewing and embroidery machines, bringing the Swiss brand back to the Brazilian market.
• Groz-BeckertcoreTechnology or IntegrationExclusive Brazilian representative for Groz-Beckert products including needles, sinkers, cylinders, reeds, and machine accessories for knitting and weaving applications.
• MadeiracoreTechnology or IntegrationExclusive Brazilian representative for Madeira embroidery threads including Polyneon, Fire Fighter, and sustainable product lines (Polyneon green, Sensa green).
• ZSKcoreTechnology or IntegrationExclusive Brazilian representative for German ZSK embroidery machines ranging from 1 to 56 heads, plus technical support services for existing customers.
• Continental ContiTechcoreTechnology or IntegrationBrazilian distributor for Continental ContiTech power transmission products including synchronous belts, V-belts, and CONTI SYNCHROCHAIN CARBON.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Groz-Beckert: German global manufacturer of industrial machine needles, knitting components, and weaving accessories. Direct peer because Grupo NS is Groz-Beckert's exclusive Brazilian representative - the same product category is also sold directly by Groz-Beckert in other markets, making them both supplier and competitor.
• Gates Industrial: US-based global manufacturer of industrial power transmission belts, hoses, and related components. Directly comparable because Gates competes in the same Brazilian industrial distribution market that Grupo NS's NS Industrial division serves, often through competing local distributors.
• Madeira Aeróbicos & Têxteis: Brazilian subsidiary of Madeira (Germany), one of the world's largest embroidery thread manufacturers. Direct peer in the embroidery thread and accessories category where Grupo NS holds exclusive representation rights in Brazil.
• Habasit Brasil: Swiss-owned industrial conveyor and power transmission belts manufacturer with direct Brazilian presence. Comparable as a competing principal/distributor of industrial belts that contests the same transmission products market as Grupo NS's Continental ContiTech representation.
• Bracol: Brazilian industrial distributor focused on textile machinery, embroidery equipment, and consumables. Operates a similar B2B distribution model serving textile manufacturers across Brazil, directly competing with Grupo NS's NS Têxtil division for the same customer base.
• Stahl Brasil: Dutch specialty chemicals company with Brazilian operations providing leather and textile processing chemicals and dyes. Direct peer in the NS Química division's space, where Stahl's local subsidiary competes for the same Brazilian textile finishing customer accounts.
• Tsubaki of Latin America: Japanese-owned power transmission products manufacturer and distributor with a Brazilian subsidiary. Directly comparable in industrial chains, sprockets, and belts, serving the same Brazilian industrial manufacturing customer base as NS Industrial.

Broad incumbents

• Continental AG: Global German automotive and industrial conglomerate that owns Continental ContiTech, the power transmission brand Grupo NS distributes in Brazil. Broad incumbent in the industrial rubber and transmission products category, with global scale and direct presence that dwarfs Grupo NS's Brazilian distribution footprint.
• SKF Group: Swedish global manufacturer of bearings, seals, and power transmission products with significant Brazilian operations. Broad incumbent serving overlapping industrial transmission customers, with both direct sales and authorized distributor networks that compete with NS Industrial.

Regional players

• Optibelt Brasil: German manufacturer of high-performance power transmission belts with Brazilian distribution. Regional/principal peer competing for the same industrial drives customer base in Brazil that NS Industrial serves through its Continental ContiTech line.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gruponsoficial
• LinkedInlinkedin.com/company/gruponsoficial
• Instagraminstagram.com/gruponsoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo NS