North Shore United AFC Inc
- Company typePrivate
- Founded1886
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
North Shore United AFC Inc firmographics
Firmographics- Name
- North Shore United AFC Inc
- Legal name
- North Shore United AFC Inc
- Website
- https://nsu.org.nz
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
North Shore United AFC Inc industry classification
Industry- Product category
- Community Football Club Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- Local Amateur Clubs & Community Sports OrganizationsMedia, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)
Keywords
North Shore United AFC Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | First Kicks (Grade 5-8) - Ages 5-8 |
| Subscription | Annual | Juniors (Grade 9-12) - Ages 9-12 |
| Subscription | Annual | Youth (Grade 13-17) - Ages 13-17 |
| Subscription | Annual | Women's Reserves and Open Social Team |
| Unit Pricing | Pay-as-you-go | Holiday Programme - Ages 5-13 |
| Subscription | Annual | Youth Development Programme - Ages 13-17 |
| Subscription | Annual | Junior Athletic Development Programme - Ages 10-12 |
| Subscription | Annual | Skills Centre Programme - Ages 9-12 |
| Subscription | Annual | Goalkeeper Academy - Ages 9-17 |
| Subscription | Term | Youth Goalkeeper Training - Term 2 |
| Subscription | Annual | Fitness & Strength Athletic Development Academy - Ages 10-12 |
| Unit Pricing | Pay-as-you-go | Pre-Season Training - First Kicks Ages 5-9 |
| Unit Pricing | Pay-as-you-go | Pre-Season Training - Youth Ages 13-19 |
| Unit Pricing | Pay-as-you-go | Girls Youth Pre-Season Training - Ages 13-16 |
| Unit Pricing | Pay-as-you-go | Youth Goalkeeper Programme - Pre-Season |
| Unit Pricing | Pay-as-you-go | Junior Goalkeeper Programme - Pre-Season |
| Unit Pricing | Pay-as-you-go | Music Bingo Event - Women & Girls Football Fundraiser |
Distribution channels6 records
Marketing channels6 records
North Shore United AFC Inc product offering
Product offeringCore offering
North Shore United AFC delivers community football participation, coaching, and competitive match services across the North Shore of Auckland, running age-tiered programmes (First Kicks ages 5-8, Juniors 9-12, Youth 13-17, Senior Men, and Senior Women) plus supplementary skills centres, goalkeeper academies, athletic development, holiday programmes, pre-season training, and one-to-one coaching. The club registers over 1,000 players annually, fields teams in Northern Region Football leagues, and generates revenue through membership/registration fees, sponsorship, grants, merchandise, and fundraising events.
Product overview
North Shore United AFC is New Zealand's oldest football club (founded 1886) offering a comprehensive football programme ecosystem. The club provides age-appropriate football from First Kicks (ages 5-8) through to senior teams, with structured pathways between social and competitive play. Core products include Junior Football Programme (ages 10-12), Youth Football Programme (ages 13-17), and Senior Men's and Women's Teams. Supporting modules include Skills Centre Programme, Goalkeeper Training, Youth Development Programme (YDP), Athletic Development Academy, Player Development Programme (PDP), and various pre-season training programmes. The club also offers Holiday Programmes, One-to-One/Small Group Coaching, Club Room Hire, and community events like Music Bingo. Merchandise is sold through Inter Football e-commerce partnership. The club uses Friendly Manager for internal club management and NRF for competition administration.
Differentiator
Problem solved
Functional benefit
Products and services
- First Kicks Programme Introductory football programme for children aged 5-8 (Grades 5-8), providing foundational football skills through fun, game-based activities with Friday night training and Saturday morning games during Terms 2 & 3.
- Junior Football Programme Football programme for children aged 9-13 (Grades 10-12) competing in NRF 7v7 (Grades 10-11) and 9v9 (Grade 12) formats with Saturday morning matches.
- Youth Football Programme Structured football pathway for players aged 13-17 (Grades 13-17) including Championship, Conference, and League teams competing on Saturdays and Sundays.
- Senior Women's Teams Competitive women's football programme including First Team, Reserves, and Open Social Team, plus AUT Student Teams competing on Sundays.
- Senior Men's Teams Multiple men's teams including NSU Maroons, NSU 82's, NSU Seagulls, NSU Hobbs, NSU O'40s, NSU 95's, NSU Devo Beach, NSU Veterans, and AUT Men's Teams across various NRF divisions.
- Youth Development Programme (YDP) Extra weekly training opportunity for 13th-16th Grade players led by C-Licence qualified coaches, focusing on individual skills, tactical understanding, and confidence on the ball. $336 for 16-week programme.
- Player Development Programme (PDP) High-performance training programme for committed, high-potential footballers aged U14-U15 with additional fee of $1000 total for the season.
- Holiday Programme School holiday football camps for ages 5-13 featuring World Cup-themed activities, skills development, and tournaments held at Allen Hill Stadium. $60 per day per child with 10% sibling discount.
- Club Room Hire Clubroom facility hire for functions and events. Junior and First Kicks functions available at reduced cost of $100; other functions may require bond and special licence.
- Official NSU Merchandise Shop Official online shop through Inter Football offering Nike playing kit, training wear, supporter gear, jackets, hoodies, socks and accessories in NSU maroon colours.
- Music Bingo Events Community fundraising events featuring music bingo, food, and entertainment with proceeds supporting women and girls football programmes. $300 per table (12 people), pizza included.
Companies that use North Shore United AFC Inc
Customer profileSegments6 records
Ideal customer profiles3 records
North Shore United AFC Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
North Shore United AFC Inc partnerships and signals
Strategic signalRecent moves14 records
Expansion highlights6 records
North Shore United AFC Inc competitors and assessment
Company assessmentDirect peers
- Birkenhead United AFC: North Shore community football club based at Shepherds Park, Birkenhead. Direct competitor to NSU for junior, youth, and senior registrations on the North Shore, competing in the same NRF league structure.
- Bay Olympic AFC: Auckland community football club with youth and senior teams competing in NRF leagues. NSU's Grade 13 Conference team is scheduled to play Bay Olympic, indicating direct competition in the same age and division structures.
- East Coast Bays AFC: North Shore-based community football club with junior, youth, and senior teams. Competes directly with NSU in NRF leagues for players on Auckland's North Shore and offers a comparable community football pathway model.
- Auckland City FC: Auckland-based community football club with men's and youth teams competing in NRF leagues. Comparable to NSU as a regional football club running community programmes across age groups in the Auckland region, though larger in scale and with a longer professional league history.
- Takapuna AFC: North Shore-based community football club operating from Taharoto Park, Takapuna. NSU regularly plays Takapuna in NRF fixtures (e.g., Men's First Team fixtures listed in the company data), making it a direct local competitor for North Shore registrations and players.
- Eastern Suburbs AFC: Long-standing Auckland community football club with men's, women's, and youth teams. Comparable as a community-focused club in the Auckland region with multiple teams across age groups competing in NRF leagues.
- Metro FC (Auckland): Auckland-based community football club with senior women's teams. Direct comparable as the assistant coach at NSU previously coached Metro's senior women's teams, and Metro competes in similar Auckland women's football divisions.
Others
- Auckland Football Federation: Regional governing body for football in Auckland that administers competitions including NRF leagues in which NSU competes. Not a direct competitor but the organizing body whose structure and rules shape NSU's competitive and operational framework.
Regional players
- Wellington Olympic AFC: Major Wellington community football club with senior, youth, and junior teams. Comparable as a community-oriented football club offering pathways from grassroots to competitive football, but operates in a different region.
- Northland FC: Football club and federation serving the Northland region of New Zealand. Comparable community football model operating at a regional level and participating in national competitions, though geographically distinct from Auckland's North Shore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
North Shore United AFC Inc social profiles
Digital presenceNorth Shore United AFC Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Shore United AFC Inc leadership team
Management profileNumber of profiles
Profiles9 records
North Shore United AFC Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Shore United AFC Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Shore United AFC Inc
What does North Shore United AFC Inc do?
North Shore United AFC delivers community football participation, coaching, and competitive match services across the North Shore of Auckland, running age-tiered programmes (First Kicks ages 5-8, Juniors 9-12, Youth 13-17, Senior Men, and Senior Women) plus supplementary skills centres, goalkeeper academies, athletic development, holiday programmes, pre-season training, and one-to-one coaching. The club registers over 1,000 players annually, fields teams in Northern Region Football leagues, and generates revenue through membership/registration fees, sponsorship, grants, merchandise, and fundraising events.
Is North Shore United AFC Inc a public or private company?
North Shore United AFC Inc is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was North Shore United AFC Inc founded?
North Shore United AFC Inc was founded in 1886. It employs 1 to 10 people.
Who are North Shore United AFC Inc's main competitors?
Direct peers on record are Birkenhead United AFC, Bay Olympic AFC, East Coast Bays AFC, Auckland City FC, Takapuna AFC, Eastern Suburbs AFC and Metro FC (Auckland). Auckland Football Federation is listed as an others. Regional players are Wellington Olympic AFC and Northland FC.
Does North Shore United AFC Inc have an API?
No public API is recorded for North Shore United AFC Inc.
What industry is North Shore United AFC Inc in?
North Shore United AFC Inc's product category is Community Football Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.