North Toronto Aquatic Club

What North Toronto Aquatic Club does

North Toronto Aquatic Club (NTAC) is a not-for-profit community swim club founded in 1968 in North Toronto, Ontario, Canada, providing swimming instruction and Lifesaving Society-certified courses to children, youth, and adults. The club operates from a single pool facility located within Glenview Senior Public School at 401 Rosewell Avenue, running a 22-week regular session from September to April supplemented by shorter Lifesaving and First Aid courses in Fall, Winter, and a Mini Spring session. NTAC's core product is a proprietary 14-level progressive swim lesson program (Levels 00 through 13) plus an Intro to Competitive class, refined over more than five decades of continuous operation.

The club serves over 400 swimmers annually across four product lines: child/youth group lessons, adult classes (Beginner/Intermediate, Intro to Masters/Triathlon, Masters/Triathlon), Lifesaving Society certification courses (Bronze Medallion, Bronze Cross, National Lifeguard, Standard First Aid, CPR-C), and private lessons. Pricing is subscription-based at $485-$500 per 22-week session for group lessons, $250-$500 for Lifesaving courses, and approximately $360 for private lessons. Go-to-market is word-of-mouth and community-driven within the North Toronto catchment, with registration handled through the PowerUp Sports platform — no paid advertising, marketing automation, or digital acquisition channels are referenced.

NTAC is governed by a volunteer Board of Directors and operates with a small core staff of 8 employees plus over 30 part-time aquatic staff, predominantly high school and university students many of whom progressed through NTAC's own levels. Leadership includes Executive Director Laura Ziliotto and Aquatic Director Stephen Boddy, who has held the role since 1976. Strategic partnerships include Glenview Senior Public School (facility access) and the Lifesaving Society (course certification governance).

Name

North Toronto Aquatic Club

Legal name

North Toronto Aquatic Club

Website

https://ntac.ca

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

North Toronto Aquatic Club (NTAC) is a not-for-profit community swim club founded in 1968 in North Toronto, Ontario, offering a proprietary 14-level progressive swim lesson program and Lifesaving Society-certified courses to children, youth, and adults at a single pool facility.

Ownership category

akta.pro rank

Product category

Community Aquatics & Swim Instruction

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDALAIAF

Aquatics Programs (Pools, Swim Lessons, Lifeguarding)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYEDAOAMAJ

Lifeguard, Water Rescue & Aquatic Safety Training

Education/Vocational, Technical & Trade Education/Protective Services & Public Safety Training

SECONDARYHSADABAL

Aqua Fitness Classes

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Community swim lessons
• Youth swim instruction
• Lifeguard certification training
• Adult learn to swim
• Aquatic recreation programs

Headquarters

HQ city

North Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Swim Lesson Memberships: The club generates revenue through registration fees for its 22-week swim lesson sessions and shorter lifesaving courses. As a not-for-profit organization, fees are kept at reasonable cost while serving over 400 swimmers per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

North Toronto Aquatic Club is a not-for-profit community swim club that delivers a 14-level progressive swim lesson program (Level 00 through Level 13 plus Intro to Competitive) for children ages 3+, adult beginner and masters/triathlon training, Lifesaving Society-certified courses (Bronze Star, Bronze Medallion, Bronze Cross, National Lifeguard, and First Aid), and private one-on-one lessons. All programs run at the Glenview Senior Public School pool across an 8-month school-year season with shorter fall, winter and spring sessions.

Product overview

North Toronto Aquatic Club (NTAC) is a not-for-profit community swim club offering a portfolio of swimming programs and lifesaving courses. The core offerings include Child/Youth Group Lessons (a 14-level Learn to Swim program from Level 00 to Level 13 plus Intro to Competitive), Adult Classes (Beginner/Intermediate, Intro to Masters/Triathlon, and Masters/Triathlon), Lifesaving Courses (Bronze Star through National Lifeguard certification plus First Aid), and Private Lessons for individualized one-on-one instruction. All programs run at the Glenview Senior Public School pool, with a regular 22-week session and a mini Spring session.

Differentiator

Problem solved

Functional benefit

Products and services

• Child/Youth Group Lessons A 14-level progressive Learn to Swim program (Level 00 through Level 13) for children ages 3 and older, incorporating stroke correction, water safety, aquatic skills, and diving, plus an Intro to Competitive class for advanced swimmers.
• Adult Classes Three adult swimming programs: Adult Beginner/Intermediate Learn to Swim for novice swimmers, Intro to Masters/Triathlon for those returning to swimming or training for triathlons, and Masters/Triathlon for competent swimmers who can swim multiple lengths continuously.
• Lifesaving Courses A sequence of Lifesaving Society-certified courses including Bronze Star, Bronze Medallion, Bronze Cross, and National Lifeguard certification, along with Basic and Intermediate First Aid courses offered in Fall and Winter terms.
• Private Lessons One-on-one swimming instruction tailored to individual needs, available for both children and adults, running 8 weeks in Fall and 10 weeks in Winter with 30-minute sessions.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Glenview Senior Public SchoolcoreOthersThe club operates out of the Glenview Senior Public School pool at 401 Rosewell Avenue. Founded in 1968 by neighbourhood parents who recognized the potential for community use of the school pool outside of school hours. This partnership allows NTAC to provide swimming lessons in a community setting.
• Lifesaving SocietycoreStrategic or Co-development PartnerNTAC offers courses governed by the Lifesaving Society including Bronze Star, Bronze Medallion, Bronze Cross, National Lifeguard, and First Aid courses. These courses have specific prerequisites, course hours, and exam specifications governed by the Society. Courses completed without proper prerequisites are considered null and void by the Lifesaving Society.

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• YMCA of Greater Toronto: Large incumbent offering swim lessons, lifeguard training, and aquatic fitness across multiple GTA facilities year-round. Overlaps with NTAC on swim instruction and certifications but operates at much greater scale and as part of a broader wellness portfolio.
• City of Toronto Aquatic Programs: Municipal operator of public pools across Toronto offering swim lessons and certification courses at subsidized rates. Competes with NTAC for the same North Toronto families on price and convenience across multiple locations.

Emerging players

• Big Blue Swim School: Growing franchise swim school offering year-round learn-to-swim classes for children using small-group, facility-based instruction. Comparable learning-to-swim mission but commercial franchise model with multiple locations, contrasting with NTAC's community non-profit structure.

Regional players

• Mississauga Aquatic Club: GTA-area community swim club offering learn-to-swim, stroke development, and Masters programming. Comparable offering, scale, and facility-based model, though serving the western GTA rather than North Toronto directly.
• Toronto Swim Club: Long-standing Toronto-area competitive and learn-to-swim club offering progressive programs for children and adults. Directly comparable in geography, instructional model, and customer base to NTAC, though more oriented toward competitive swim teams.
• Etobicoke Olympium Masters Swim Club: West-Toronto area swim club offering learn-to-swim and Masters programming. Comparable in mission (community-based swim instruction) and in operating from a single municipal/facility pool in the GTA.

Others

• Lifesaving Society (Ontario Branch): Governing body whose Bronze and National Lifeguard certifications NTAC delivers. Not a competitor but a critical partner/enabler, since NTAC's certification revenue depends entirely on affiliation with this organization.

Direct peers

• North York Aquatic Club: Community swim club serving North York/Toronto area with learn-to-swim and stroke development programs for children and adults. Closely comparable offering and customer base to NTAC within the broader Toronto region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/north-toronto-aquatic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Toronto Aquatic Club