Nueva Belleza

What Nueva Belleza does

Nueva Belleza is a privately held aesthetics and wellness center founded around 2005 and operating from a single location on Rúa Pío in O Porriño, Pontevedra, Galicia, Spain. The business serves walk-in and appointment-based local consumers — predominantly women, with a dedicated men's facial line — with more than 60 specialized treatments spanning facial care (acne, rosacea, anti-aging, rejuvenation), body treatments (cellulitis, toning, lymphatic drainage), massage (hot stone, bamboo cane), laser hair removal, and eye/eyebrow services.

The service offering is anchored on four device-based treatment modalities: the INDIBA Deep Beauty system (a proprietary Proionic System operating at 448 kHz with capacitive and resistive modes that drives bio-stimulation, vascularization, and hyperactivation at the cellular level), SHR INNOVA PRO laser hair removal, Dermapen microneedling, and Ballancer Gold pressotherapy. These are supplemented by traditional aesthetics services and a retail line of Reviderm professional skincare products.

The business model is direct-to-consumer professional services with three revenue streams: on-site treatments booked by phone or via an integrated Flowww online booking system, prepaid gift cards ('Tarjeta Regalo Pack Belleza') sold through a WooCommerce online store, and email newsletter subscriptions managed across multiple email service providers. Geographic scope is single-country/domestic, limited to the O Porriño area within Galicia. Operations are lean, with approximately 6 employees and no disclosed institutional ownership or external funding; the business appears to be founder/operator-run, with blog authorship attributed to Hector Alonso Alonso.

Name

Nueva Belleza

Legal name

Nueva Belleza

Website

https://nuevabelleza.es

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Nueva Belleza is a privately held aesthetics and wellness center in O Porriño, Spain, offering 60+ device-driven and traditional treatments (INDIBA radiofrequency, laser hair removal, Dermapen, pressotherapy, facials, massage) to local walk-in and appointment-based consumers.

Ownership category

akta.pro rank

Product category

Aesthetic and Wellness Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYTHAJAHAK

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSALADAA

Classic/European Facials

Home & Personal Services/Personal Care & Beauty Services/Skincare & Facial Services

SECONDARYHSALADAF

Sensitive Skin & Rosacea-Calming Treatments

Home & Personal Services/Personal Care & Beauty Services/Skincare & Facial Services

SECONDARYHSALAIAK

Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon)

Home & Personal Services/Personal Care & Beauty Services/Eyebrow & Eyelash Services

Keywords

• Aesthetic treatments
• Beauty wellness center
• Facial body treatments
• Laser hair removal
• Radiofrequency skincare

Headquarters

HQ city

O Porriño

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Aesthetic Treatment Services: On-site aesthetic and wellness treatments including facials, body treatments, massage, hair removal, and eye/eyebrow services. Customers book appointments in-person or via phone/online Flowww system.
2. Gift Cards (Tarjetas Regalo): Prepaid gift cards sold online through WooCommerce for 'Pack Belleza' gift packages. Payment is fully online and secure.
3. Email Newsletter Subscriptions: Email marketing subscriptions managed through multiple providers (MailChimp, MailRelay, SendinBlue, MailPoet, ActiveCampaign, MailerLite). Newsletter content covers promotions, special offers, and treatment information.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nueva Belleza is an aesthetics and wellness center in O Porriño (Pontevedra, Spain) offering more than 60 specialized treatments, including facial treatments, body treatments, massages, laser hair removal, and eye/eyebrow services. The center delivers these services on-site using advanced equipment such as INDIBA Deep Beauty (Proionic System at 448 kHz), SHR INNOVA PRO laser, Dermapen, and Ballancer Gold pressotherapy, with appointments booked by phone, walk-in, or via the Flowww online booking system. It also retails gift cards online through a WooCommerce storefront.

Product overview

Nueva Belleza is an aesthetic and wellness center offering over 60 specialized treatments. The core offering combines advanced technology-based treatments (INDIBA® DEEP BEAUTY with Proionic System, laser hair removal, DERMAPEN, and Pressotherapy) with traditional aesthetic services including facials, body treatments, massages, and eye/eyebrow treatments. The center provides specialized men's facial treatments and retails professional skincare products (Reviderm). Services are bookable online via integrated booking systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Tratamientos Faciales (Facial Treatments) Facial treatments addressing skincare concerns including acne, rosacea, and anti-aging, utilizing various technologies and methodologies for skin rejuvenation and health, offered to consumers at the O Porriño aesthetics center.
• Tratamientos Corporales (Body Treatments) Body treatments designed to improve overall body condition, appearance, and self-esteem through various methodologies and technologies including INDIBA radiofrequency and Ballancer Gold pressotherapy, offered to consumers.
• Depilaciones (Laser Hair Removal) Hair removal services including laser hair removal using SHR INNOVA PRO technology for permanent elimination of body or facial hair, offered to consumers.
• Masajes (Massage Services) Massage services including hot stone massage, bamboo cane massage, and relaxation treatments offered to consumers for stress relief and wellness.
• Ojos y Cejas (Eye and Eyebrow Treatments) Eye and eyebrow treatments including contour treatments for addressing bags, dark circles, and aging signs around the eye area, using techniques such as Reviderm professional products, offered to consumers.
• Tratamientos Faciales Hombre (Men's Facial Treatments) Facial treatments specifically designed for men's skin, including dark circle treatment, acne treatment, anti-aging, and facial cleansing tailored to male skin characteristics.
• Tratamiento Indiba (INDIBA Deep Beauty Radiofrequency Treatment) Radiofrequency treatment using INDIBA Deep Beauty Proionic System at 448 kHz that penetrates deep skin layers to produce thermal and biological effects at the cellular level, favoring tissue regeneration, improving collagen and elastin synthesis, and reducing fat and cellulitis.
• Tratamiento Dermapen (Microneedling Treatment) Minimally invasive Dermapen treatment that creates thousands of micro-epidermal channels enabling substance penetration and dermo-epidermal bio-stimulation to enhance active ingredient activity, offered to consumers.
• Tratamiento Presoterapia Ballancer Gold (Pressotherapy Treatment) Ballancer Gold compression therapy for circulatory problems, lymphatic edema, fluid retention, and as a complementary treatment for cellulitis, pre/post-liposuction, and postpartum recovery, offered to consumers.
• Tarjeta Regalo Pack Belleza (Gift Card) Prepaid gift cards for beauty treatment packages sold online through the WooCommerce store with fully online secure payment, available to individual consumers and gift purchasers.

Quantifiable outcome

• Collagen and elastin synthesis improvement through INDIBA treatment
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Others

• INDIBA (Zimmer MedizinSysteme): Manufacturer of the INDIBA Deep Beauty/Proionic System technology used by Nueva Belleza. Comparable as the upstream technology supplier whose device powers the center's core treatment; relevant for understanding device differentiation and licensing terms.
• Provital Group: Spanish-based cosmetics manufacturer and active ingredient supplier for professional aesthetics brands. Comparable as a Spanish beauty ecosystem player and adjacent supplier/partner for skincare products used in centers like Nueva Belleza.
• Reviderm: German professional skincare brand whose eye contour and facial products Nueva Belleza retails through reviderm.es. Comparable as an adjacent product supplier/partner rather than direct service competitor.

Direct peers

• Centros Único: Spanish aesthetics chain offering laser hair removal, facial and body treatments across multiple locations. Comparable service mix (laser + facials + body) and similar consumer target, but operates at chain scale rather than independent local site.
• Carmen Navarro Centros de Estética: Premium Spanish aesthetics brand offering facials, body treatments and advanced technology-based services in multiple Spanish cities. Comparable premium positioning, device-based treatments, and women-focused clientele.
• Hedonai: One of Spain's largest multi-location aesthetics and beauty chains offering similar facials, body treatments, laser hair removal and advanced device-based services. Directly comparable on service catalog and target customer, but at substantially larger scale across multiple Spanish cities.
• Tulaser: Spanish aesthetics chain focused on laser hair removal and facial/body treatments across multiple locations. Comparable on laser hair removal technology (SHR-class devices) and treatment menu orientation.
• Clínica SkinClinic (Spain): Spanish aesthetics clinic offering advanced facials, body treatments and technology-based services. Comparable service catalog including INDIBA-class radiofrequency treatments and similar consumer target.

Broad incumbents

• Clínica Baviera: Large Spanish medical-aesthetics chain with broad service portfolio including facial treatments and laser services. Comparable as a Spanish incumbent in aesthetics services, but operates in medical-aesthetic segment at much larger chain scale.

Emerging players

• MediEstetic: Spanish aesthetics provider offering medical-aesthetic and advanced beauty treatments using technology-driven protocols. Overlaps with Nueva Belleza on device-led facials and body services, with a stronger medical-aesthetic orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nueva-belleza

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nueva Belleza