DercoCenter - Nuevos.cl

What DercoCenter - Nuevos.cl does

Nuevos S.A., operating commercially as DercoCenter - Nuevos.cl (website nuevos.cl), is a multi-brand authorized automotive dealership and a wholly-owned subsidiary of Derco S.A., a diversified Chilean conglomerate described as one of Chile's leading automotive groups. The company sells new vehicles from six OEM brands — Suzuki, Mazda, Renault, GWM (including Haval), Changan, and Deepal — alongside a certified pre-owned program (SemiNuevos), financing intermediation through Amicar (a Derco/Gildemeister joint venture), insurance through DercoSeguros, authorized technical service, and body repair and painting. Sales and service operations are delivered through two Autoplaza mall showrooms in the Santiago Metropolitan Region (MallPlaza Sur in San Bernardo and MallPlaza Los Dominicos in Las Condes) plus dedicated technical-service and body-shop facilities in La Reina and San Bernardo, with extended hours including weekends. A dedicated sales team of roughly 17 executives plus a sales lead handles walk-ins, phone, and WhatsApp inquiries.

The core technology is a vehicle-sales platform at nuevos.cl offering inventory search with filters for brand, price band, fuel type, and transmission, plus an integrated online quote-request form that routes leads to the sales team. Listed vehicle prices range from approximately $12,290,000 CLP (entry Haval Jolion) to $35,790,000 CLP (Mazda BT-50), with promotional brand bonuses up to $1,600,000 CLP and financing bonuses up to $1,300,000 CLP; prices include IVA. Financing products through Amicar span conventional credit (up to 72 months with up to 90-day first-payment deferral), leasing (up to 100% financed with IVA deductibility for businesses), an "intelligent option" (24/36-month balloon), and a specialized 37-month school-transport financing product with Jan/Feb grace periods.

The business model combines one-time retail vehicle margins (new and used), transaction-based fee income from financing and insurance attach, and professional-services revenue from maintenance, body repair, and painting. Customers are predominantly individual retail buyers in the Santiago metro area, with secondary segments in SMB/commercial buyers (leasing) and transportation operators (school-transport financing). Marketing is concentrated on high-footfall mall showrooms, the nuevos.cl digital funnel, and organic social presence on Facebook, Twitter, and Instagram. The company operates as a private subsidiary within Derco S.A., with no public listing, external venture funding, or disclosed financial statements.

Name

DercoCenter - Nuevos.cl

Legal name

Nuevos S.A.

Website

https://nuevos.cl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Nuevos S.A. (DercoCenter - Nuevos.cl) is a Chilean multi-brand authorized automotive dealership subsidiary of Derco S.A., selling new vehicles from Suzuki, Mazda, Renault, GWM, Changan, and Deepal through mall showrooms and digital channels in Santiago, with integrated financing, insurance, technical service, and certified used-vehicle programs.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Automotive dealership
• New vehicle sales
• Vehicle financing
• Auto maintenance services
• Multi-brand car dealer

Headquarters

HQ city

San Bernardo, RM

HQ country

Chile

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. New Vehicle Sales: Sales of new vehicles from authorized brands (Suzuki, Mazda, Renault, GWM, Haval, Changan, Deepal) through physical dealership showrooms. Revenue generated from vehicle sales at published prices with potential discounts and bonuses.
2. Used Vehicle Sales: Sales of pre-owned vehicles through seminuevos program with vehicle valuation and consign services.
3. Financing Services: Vehicle financing intermediated through Amicar, including traditional credit, leasing, and intelligent financing options. Revenue from financing arrangement fees.
4. Technical Services: Vehicle maintenance, repair, body work (desabolladura y pintura), and general mechanical services at authorized service centers.
5. Insurance Services: Vehicle insurance products offered through DercoSeguros.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nuevos S.A. operates as a multi-brand authorized automotive dealership under the DercoCenter network, retailing new vehicles from Suzuki, Mazda, Renault, GWM, Changan, and Deepal through mall-based showrooms in Santiago. Beyond vehicle sales, the company offers a certified used vehicle program (SemiNuevos), intermediated vehicle financing via partner Amicar, authorized technical service and maintenance, body repair and painting, and a free vehicle appraisal and consignment service. Pricing on featured models ranges from approximately $12,290,000 CLP for the entry-level Haval Jolion to $35,790,000 CLP for the Mazda BT-50, with promotional brand and financing bonuses.

Product overview

Nuevos.cl (DercoCenter) is an official multi-brand automotive dealership operating as part of Derco S.A., Chile's leading automotive distributor. The company offers a portfolio of new vehicles from six brands: Suzuki, Mazda, Renault, GWM/Haval, Changan, and Deepal, alongside complementary services including vehicle financing (through Amicar), technical service and maintenance, body repair and painting, and a certified used vehicle program (SemiNuevos). The core offering consists of individual brand-specific vehicle product lines sold through physical dealership locations and an online platform. Financing is provided through a partnership with Amicar, while used vehicle sales are facilitated via the external platform usedcars.cl.

Differentiator

Problem solved

Functional benefit

Products and services

• Suzuki Vehicles (New) Authorized retail line of new Suzuki vehicles including Jimny, Vitara, Swift, and other models, sold as part of the official Suzuki brand concessionaire. Targeted at individual retail buyers in Chile seeking compact and family vehicles.
• Mazda Vehicles (New) Authorized retail line of new Mazda vehicles including CX-5, CX-30, CX-3, BT-50, and other models, sold as part of the official Mazda brand concessionaire. Targeted at retail buyers seeking SUVs and pickup trucks.
• Renault Vehicles (New) Authorized retail line of new Renault vehicles sold as part of the official Renault brand concessionaire within the DercoCenter network in Chile.
• GWM / Haval Vehicles (New) Authorized retail line of new GWM and Haval vehicles including Haval Jolion, H6, and other GWM models, sold under the official GWM/Haval brand concessionaire. Targeted at entry- and mid-priced SUV buyers.
• Changan Vehicles (New) Authorized retail line of new Changan vehicles including X7 Plus and UNI series models, sold as part of the official Changan brand concessionaire in Chile.
• Deepal Vehicles (New) Authorized retail line of new Deepal electric and REEV (Range Extended Electric Vehicle) vehicles including S05 and S07, sold under the official Deepal brand concessionaire.
• SemiNuevos Certified Used Vehicles Certified pre-owned vehicle program offered through the DercoCenter used car channel, providing retail access to inspected used vehicles backed by the dealership brand.
• Vehicle Financing (Amicar intermediation) In-dealership vehicle financing service intermediated through partner Amicar, offering conventional credit up to 72 months, intelligent-option/balloon financing, operating leases for businesses (with IVA deduction and optional purchase at end of term), and a 37-month specialized school transport financing product with January–February grace periods.
• Authorized Technical Service and Maintenance Authorized vehicle maintenance, mechanical service, and repair for all brands sold by the dealership, available at the MallPlaza Sur technical service center and other branch locations.
• Body Repair and Painting (Desabolladura y Pintura) Dedicated body repair and painting services offered at the La Reina (Los Herreros 8611) and San Bernardo (Av. Central 390) service centers, operating weekdays from 08:30 to 18:30.
• Compramos tu Auto (Vehicle Appraisal / Purchase / Consignment) Free vehicle appraisal service where customers receive a valuation and can either sell or consign their existing vehicle to the dealership, supporting both retail trade-ins and the SemiNuevos used vehicle supply.
• DercoSeguros Vehicle Insurance Vehicle insurance products offered to dealership customers through DercoSeguros, bundled into the integrated vehicle purchase experience.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Derco S.A.coreOthersDerco S.A. is the parent company and Chile's leading automotive group. Nuevos.cl operates as DercoCenter's authorized new vehicle sales division, representing multiple international brands through the DercoCenter network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Cox Automotive: US-based integrated automotive services group spanning dealer software, financing, and remarketing — thematically related as an ecosystem participant in dealer F&I and used-car operations.
• Marubeni Corporation: Japanese trading house with LATAM automotive distribution and dealership operations — comparable as a multinational with integrated auto retail/finance, but operating at different scale and model.

Direct peers

• SKBergé: Major Chilean automotive distributor and dealer group representing multiple international brands — directly comparable in business model and Chilean market positioning to DercoCenter.
• Empresas Gildemeister: Chilean automotive distributor that co-owns Amicar (the captive financing arm) with Derco, and operates competing multi-brand dealerships — a closely linked and overlapping competitor in the same geography.
• SalfaCorp (Kaufmann): Chile's other large multi-brand automotive group, operating dealerships and distribution across passenger and commercial vehicles — the most direct head-to-head competitor to DercoCenter in the Chilean market.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor with significant LATAM (including Chile) operations across multiple premium and volume brands — a broader multinational incumbent in the same distribution/dealer category.
• CarMax: US used-vehicle specialist with in-house financing and a strong digital platform — relevant comparable for Nuevos.cl's SemiNuevos program and online quote funnel.
• AutoNation: Largest US multi-brand auto retailer with integrated F&I and service operations — comparable end-to-end retail model at vastly larger scale, useful as a strategic benchmark.
• Astara: Spain-headquartered, LATAM-focused automotive distribution and mobility group with multi-brand operations across South America — comparable in distribution-led, multi-brand business model.
• Pendragon plc: UK-headquartered multi-brand automotive retailer with integrated F&I — comparable in business model as a multi-brand dealer with finance attach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nuevos_sa
• Facebookfacebook.com/nuevos.dercocenter
• Instagraminstagram.com/dercocenter.nuevos.cl
• LinkedInlinkedin.com/company/dercocenter-nuevos-cl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DercoCenter - Nuevos.cl