nuevos s a

What nuevos s a does

Nuevos S.A. is a private Chilean multi-brand automotive dealership founded in 2020, operating as a wholly-owned subsidiary of Derco S.A. within the DercoCenter retail network. Headquartered in San Bernardo in the Santiago Metropolitan Region, the company is an authorized dealer for six international vehicle brands — Suzuki, Mazda, Renault, GWM/Haval, Changan, and Deepal — spanning sedans, SUVs, pickups, commercial vehicles, and electric/hybrid powertrains. The business runs two mall-anchored retail showrooms (MallPlaza Sur in San Bernardo and MallPlaza Los Dominicos in Las Condes) staffed by a sales force of approximately 15-17 executives under a Jefe de Ventas, supported by two dedicated service and body-repair centers (Los Herreros in La Reina and Av. Central in San Bernardo).

The core commercial offering is the sale of new vehicles priced between approximately 12.9 and 35.8 million CLP, augmented by a pre-owned vehicle channel (Seminuevos, linked to usados.cl), a vehicle trade-in purchase program (Compramos Tu Auto), and after-sales services including authorized technical maintenance, dent repair and painting, and parts. The underlying technology stack is a conventional website (nuevos.cl) featuring a catalog and online quote tool (Cotizar) that routes digital leads to selected physical branches for in-person completion, rather than a direct e-commerce transaction platform. Vehicle-side features such as Apple CarPlay, Android Auto, and Bluetooth connectivity are sold as standard equipment through OEM partners rather than developed in-house.

Revenue is generated through one-time vehicle sale margins across the six brands, transaction and interest fees from financing intermediation via Amicar (a captive finance joint venture between Derco and Empresas Gildemeister established in September 2007), and recurring after-sales service revenue from technical maintenance, body repair, and parts. Pricing incorporates IVA, manufacturer brand bonuses (Bono Marca), and financing bonuses (Bono Financiamiento), with special-color surcharges of approximately 200,000 CLP on premium Mazda finishes. The primary customer segments are individual consumers purchasing personal or family vehicles, commercial buyers acquiring vehicles for taxi, school transport, and light commercial use, and used-car sellers utilizing the trade-in program; commercial buyers access differentiated leasing structures with VAT advantages through Amicar. Marketing is concentrated on physical mall foot traffic, organic social media (Facebook, Twitter/X, Instagram), and the company website, with cross-promotion through the parent DercoCenter brand.

Name

nuevos s a

Legal name

Nuevos S.A.

Website

https://nuevos.cl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Nuevos S.A. is a Chilean multi-brand authorized vehicle dealership, subsidiary of Derco S.A., selling new Suzuki, Mazda, Renault, GWM/Haval, Changan, and Deepal vehicles through two Santiago mall showrooms, with financing via Amicar, after-sales service, and a used-car trade-in program for retail and commercial buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Bernardo, Santiago Metropolitan Region

HQ country

Chile

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. New vehicle sales: Sale of new vehicles from multiple brands (Suzuki, Mazda, Renault, Great Wall/Haval, Changan, Deepal). Revenue generated from the margin between wholesale acquisition cost and retail selling price.
2. Used/Semi-new vehicle sales: Sale of pre-owned vehicles through the Seminuevos (used cars) section, linked to usedcars platform.
3. Vehicle financing: Financing intermediation through Amicar, a captive finance company jointly owned by Derco. Provides credit options including conventional financing, leasing, and intelligent options. Revenue from financing intermediation fees and interest.
4. After-sales service: Technical service, maintenance, dent repair and painting (desabolladura y pintura), parts and accessories sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Nuevos S.A. is an authorized multi-brand automotive dealership operating within the DercoCenter network in Chile. It sells new vehicles from Suzuki, Mazda, Renault, GWM/Haval, Changan, and Deepal, complemented by pre-owned vehicle sales (Seminuevos), vehicle financing intermediation through Amicar, technical service, and body repair and painting. The company conducts business through physical showrooms in Santiago shopping malls and an online quotation platform.

Product overview

Nuevos S.A. is an official authorized dealership of DercoCenter, Chile's leading automotive retailer. The company operates as a multi-brand new vehicle dealership offering vehicles from Suzuki, Mazda, Renault, GWM (Great Wall Motors/Haval), Changan, and Deepal brands. The product portfolio centers on new vehicle sales across multiple vehicle categories including SUVs (Mazda CX-5, Haval Jolion, Changan X7 Plus), compact cars (Suzuki Jimny), electric/hybrid vehicles (Deepal S05 REEV), and pickup trucks (Mazda BT-50). Nuevos S.A. provides a comprehensive automotive ecosystem including vehicle financing (through Amicar), technical service and maintenance, body repair and painting, and pre-owned vehicle sales (Seminuevos). The company operates multiple retail locations in the Santiago metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Suzuki, Mazda, Renault, GWM/Haval, Changan, Deepal) Sale of new vehicles from six international brands (Suzuki, Mazda, Renault, GWM/Haval, Changan, Deepal) to individual consumers and commercial buyers in Chile, including SUVs (Mazda CX-5, Haval Jolion, Changan X7 Plus), compact cars (Suzuki Jimny), electric/hybrid vehicles (Deepal S05 REEV), and pickup trucks (Mazda BT-50).
• Pre-owned Vehicle Sales (Seminuevos) Sale of certified pre-owned vehicles from various brands through the Seminuevos section, linked to the usados.cl platform.
• Vehicle Financing Intermediation (Amicar) Financing intermediation through Amicar, providing credit options including conventional financing, leasing, and intelligent option programs to Nuevos S.A. customers with on-site credit evaluation and document signing.
• Technical Service and Maintenance Authorized technical service, maintenance, and appointment scheduling for all vehicle brands sold by Nuevos S.A., operated at MallPlaza Sur and San Bernardo service centers.
• Body Repair and Painting (Desabolladura y Pintura) Body repair, dent removal, and painting services for vehicles at multiple locations including La Reina (Los Herreros 8611) and San Bernardo (Av. Central 390).
• We Buy Your Car (Compramos Tu Auto) Vehicle appraisal and purchase service for used cars, facilitating trade-ins and consignments for customers seeking to sell or exchange their existing vehicles.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inchcape: Global automotive distribution group with material Chile and broader LatAm operations. Comparable authorized distribution of multiple brands plus after-sales and parts, though at a much broader portfolio and geographic scale than Nuevos S.A.
• Astara: Regional LatAm automotive distribution and mobility group with Chilean operations. Represents multiple brands across several Latin American countries with similar authorized retail and after-sales functions; broader scope than Nuevos' single-country Chile focus.

Direct peers

• DercoCenter: Sister dealership network within Derco S.A. operating as authorized multi-brand auto dealers across Chile. Same operating model, same parent-supported financing arm (Amicar), and same target customers as Nuevos S.A.; the most direct operating comparable.
• Grupo Kaufmann: Major Chilean multi-brand authorized automotive dealer group (BMW, Audi, Volvo, MINI, among others). Closest head-to-head Chilean competitor: same authorized multi-brand dealership model with new vehicle sales, financing coordination, and after-sales service for Chilean consumers.

Others

• MercadoLibre (Autos, Chile): Dominant online marketplace in Chile where consumers research and transact vehicle purchases. Different business model (digital marketplace vs. physical dealer) but serves the same end-consumer purchase journey and increasingly competes for lead flow that previously came through showroom walk-ins.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/nuevos_sa
• Facebookfacebook.com/nuevos.dercocenter
• Instagraminstagram.com/dercocenter.nuevos.cl
• LinkedInlinkedin.com/company/nuevos-s-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nuevos s a